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THE  FUTURE  OF  MONEY— PART  1 

Y4.B  22/1:104-27 

The  Future  of  floiiey  -  Part  1;   Seria... 

iF9-7  HEAKING 

^^3'^'^  BEFORE  THE 

'"^^^^  SUBCOMMITTEE  ON 

DOMESTIC  AND  INTERNATIONAL  MONETARY  POLICY 

OF  THE 

COMMITTEE  ON  BANKING  AND 
FINANCIAL  SERVICES 

HOUSE  OF  REPRESENTATIVES 

ONE  HUNDRED  FOURTH  CONGRESS 
FIRST  SESSION 


JULY  25,  1995 


Printed  for  the  use  of  the  Committee  on  Banking  and  Financial  Services 

Serial  No.  104-27 


U.S.  GOVERNMENT  PRINTING  r^^^^f^'  ,f     '^^ 

WASHINGTON   :  1995 


For  sale  by  the  U.S.  Government  Printing  Office 

Superintendent  of  Documents,  Congressional  Sales  Office,  Washington,  DC  20402 

ISBN  0-16-052055-X 


\A 


THE  FUTURE  OF  MONEY— PART  1 


Y  4,  B  22/1:104-27 

I 

Thf  Future  of  noiieg  -  Part  1,   Seri)... 

Fs-7  HEARING 

^5  3  G>  6  BEFORE  THE 

'^^^  SUBCOMMITTEE  ON 

DOMESTIC  AND  INTERNATIONAL  MONETARY  POLICY 

OF  THE 

COMMITTEE  ON  BANKING  AND 
FINANCIAL  SERVICES 

HOUSE  OF  REPRESENTATIVES 

ONE  HUNDRED  FOURTH  CONGRESS 

FIRST  SESSION 


JULY  25,  1995 


Printed  for  the  use  of  the  Committee  on  Banking  and  Financial  Services 

Serial  No.  104-27 


' :  n 


U.S.  GOVERNMENT  PRINTING  OFFICE 
92^89  CC  WASHINGTON   :  1995 

For  sale  by  the  U.S.  Government  Printing  Office 

Superintendent  of  Documents,  Congressional  Sales  Office,  Washington.  DC  20402 

ISBN  0-16-052055-X 


HOUSE  COMMITTEE  ON  BANKING  AND  FINANCIAL  SERVICES 


JAMES  A.  LEACH,  Iowa,  Chairman 
BILL  McCOLLUM,  Florida,  Vice  Chairman 


MARGE  ROUKEMA,  New  Jersey 

DOUG  BEREUTER,  Nebraska 

TOBY  ROTH,  Wisconsin 

RICHARD  H.  BAKER,  Louisiana 

RICK  LAZIO,  New  York 

SPENCER  BACHUS,  Alabama 

MICHAEL  CASTLE,  Delaware 

PEIER  KING,  New  York 

EDWARD  ROYCE,  California 

FRANK  D.  LUCAS,  Oklahoma 

JERRY  WELLER,  Illinois 

J.D.  HAYWORTH,  Arizona 

JACK  METCALF.  Washington 

SONNY  BONO,  California 

ROBERT  NEY,  Ohio 

ROBERT  L.  EHRLICH,  Maryland 

BOB  BARR,  Georgia 

DICK  CHRYSLER,  Michigan 

FRANK  CREMEANS,  Ohio 

JON  FOX,  Pennsylvania 

FREDERICK  HEINEMAN,  North  Carolina 

STEVE  STOCKMAN.  Texas 

FRANK  LoBIONDO,  New  Jersey 

J.C.  WATTS,  Oklahoma 

SUE  W.  KELLY,  New  York 


HENRY  B.  GONZALEZ,  Texas 
JOHN  J.  LaFALCE,  New  York 
BRUCE  F.  VENTO,  Minnesota 
CHARLES  E.  SCHUMER,  New  York 
BARNEY  FRANK,  Massachusetts 
PAUL  E.  KANJORSKI,  Pennsylvania 
JOSEPH  P.  KENNEDY  II,  Massachusetts 
FLOYD  H.  FLAKE,  New  York 
KWEISI  MFUME,  Maryland 
MAXINE  WATERS,  California 
BILL  ORTON,  Utah 
CAROLYN  B.  MALONEY,  New  York 
LUIS  V.  GUTIERREZ,  Illinois 
LUCILLE  ROYBAl^ALLARD,  California 
THOMAS  M.  BARRETT,  Wisconsin 
NYDIA  M.  VELAZQUEZ,  New  York 
ALBERT  R.  WYNN,  Maryland 
CLEO  FIELDS,  Louisiana 
MELVIN  WATT,  North  Carolina 
MAURICE  HINCHEY,  New  York 
GARY  ACKERMAN,  New  York 
KEN  BENTSEN,  Texas 

BERNARD  SANDERS,  Vermont 


Subcommittee  on  Domestic  and  International  Monetary  Policy 

MICHAEL  CASTLE,  Delaware,  Chairman 
EDWARD  ROYCE,  California,  Vice  Chairman 
FRANK  LUCAS,  Oklahoma  FLOYD  H.  FLAKE,  New  York 

JACK  METCALF,  Washington  BARNEY  FRANK.  Massachusette 

BOB  BARR,  Georgia  JOSEPH  P.  KENNEDY  II,  Massachusetts 

DICK  CHRYSLER,  Michigan  CAROLYN  B.  MALONEY,  New  York 

FRANK  LoBIONDO,  New  Jersey  LUCILLE  ROYBAL-ALLARD,  California 

J.C.  WATTS,  Oklahoma  THOMAS  M.  BARRETT,  Wisconsin 

SUE  W.  KELLY,  New  York  CLEO  FIELDS,  Louisiana 

ROBERT  NEY,  Ohio  MELVIN  WATT,  North  Carolina 

JON  FOX,  Pennsylvania 

BERNARD  SANDERS,  Vermont 


(II) 


CONTENTS 


Page 

Hearing  held  on: 

July  25,  1995  1 

Appendix: 

July  25,  1995  45 

WITNESSES 
Tuesday,  July  25,  1995 

Chaum,  David,  Chairman  and  Chief  Executive  Officer,  Digicash,  Inc 7 

Cook,  Scott,  Chairman,  Intuit,  Inc 18 

Fisher,  Rosalind  L.,  Executive  Vice  President,  Visa,  U.S.A 12 

GofT,  Heidi,  Senior  Vice  President,  MasterCard  International,  Inc 15 

Melton,  William  N.,  Chairman  and  Chief  Executive  Officer,  Cybercash,  Inc.   ...  9 

Van  Lear,  David,  President,  Electronic  Payment  Services  4 

APPENDIX 

Prepared  statements: 

Castle,  Hon.  Michael  N 46 

Flake,  Hon.  Floyd  H 48 

Royce,  Hon.  Edward  52 

Metcalf,  Hon.  Jack  54 

Watts,  Hon.  J.C,  Jr 56 

Maloney,  Hon.  Carolyn  B 57 

Chaum,  David  133 

Cook,  Scott  D 168 

Fisher,  Rosalind  L 146 

Con;  Heidi  163 

Melton,  William  N 143 

Van  Lear,  David  M 58 

Additional  Material  Submitted  for  the  Record 

Chaum,  David,  paper  entitled  "Achieving  Electronic  Privacy,"  Scientific  Amer- 
ican, pp.  96-101,  August  1992  137 

Fisher,  Rosalind  L.: 

Coin  World,  "Visa  poised  to  replace  small  notes,  coins  with  chip-based 

debit  cards  in  United  States,"  Julv  17,  1995,  Vol.  36,  No.  1840  158 

Financial  Times,  "An  imagined  world  of 'digital  cash'"  June  7,  1995 160 

The  New  York  Times,  "Microsoft  Developing  Electronic  Cash  Card,"  June 

12,  1995 161 

Bank  Letter,  a  publication  of  Institutional  Investor,  Inc.,  "Mint  Director 
Eyes  Government  Role  In  Plastic  Money — Treasury  On  Board,"  June 

26,  1995  162 

Van  Lear,  David  M.:  

"The  Ease  of  Using  Ecash"  69 

Biography  78 

Electronic  Payment  Services,  Inc.: 

Introduction  79 

Background  80 

BUYPASS  Corp.,  Background  81 

Money  Access  Service,  Inc.,  Background  82 

American  Banker,  "Network  Pushes  Ahead  With  Smart  Card  Trial,"  April 

6,  1995 ; 83 

(III) 


IV 

Page 

""■  ^'C'^Yo^kTFX'Z^r.i  U,  the  ■Nightmare'  o"^^^'^,        „ 

Business  Week^'^TheFuiure  of  Money,"  June  12,  1995  ••■        89 

Charts  


THE  FUTURE  OF  MONEY— PART  1 


TUESDAY,  JULY  25,  1995 

House  of  Representatives, 
Subcommittee  on  Domestic  and 
International  Monetary  Policy, 
Committee  on  Banking  and  Financial  Services, 

Washington,  DC. 

The  subcommittee  met,  pursuant  to  notice,  at  10:02  a.m.,  in  room 
2128,  Rayburn  House  Office  Building,  Hon.  Michael  N.  Castle 
[chairman  of  the  subcommittee]  presiding. 

Present:  Chairman  Castle,  Representatives  Royce,  Lucas, 
Metcalf,  Chrysler,  Kelly,  Fox,  Flake,  Maloney,  and  Watt. 

Chairman  Castle.  The  subcommittee  will  come  to  order.  Wel- 
come to  the  House  Banking  and  Financial  Services  Committee, 
Subcommittee  on  Domestic  and  International  Monetary  Policy 
hearing.  That  is  a  very  long  name.  Monetary  Policy  is  probably  the 
correct  name.  This  hearing  is  on  the  future  of  money.  Again,  this 
subcommittee  is  positioned  to  have  initial  jurisdiction  of  an  impor- 
tant area  of  public  policy. 

Mr.  Lucas  is  here.  You  do  not  see  other  Members,  but  as  I  ex- 
plained to  the  panelists,  Members  will  come  and  go  during  the 
course  of  the  day.  Their  staffs  are  here. 

We  have  your  testimony.  We  look  forward  to  hearing  your  oral 
testimony.  We  will  go  through  each  of  you,  from  Mr.  Van  Lear  all 
the  way  over  to  Mr.  Cook,  and  we  have  asked  that  you  keep  your 
comments  to  10  minutes  or  less.  Less  is  always  preferable,  but 
we  will  not  hold  you  to  anything  up  to  10  minutes  in  terms  of 
penalties. 

We  may  have  to  break  from  time  to  time  for  votes,  which  is  usu- 
ally about  a  15-minute,  although  it  could  be  longer,  interruption. 
The  faster  we  can  go  earlier  on,  the  less  likely  we  are  to  run  into 
vote  problems,  so  we  will  try  to  go  through  this. 

When  your  testimony  is  over,  each  Member  will  be  allowed  to 
ask  you  questions  of  up  to  5  minutes  in  duration.  If  we  have  time 
when  all  the  Members  who  have  come  in  or  are  available  to  ask 
questions  are  done,  we  will  have  another  round  of  questions.  I  real- 
ize at  this  point,  we  could  be  going  on  to  12:00,  1:00,  1:30  in  the 
afternoon.  Some  of  you  may  say,  I  have  to  go  or  whatever.  Please 
let  our  staff  know  and  we  will  try  to  adjust  the  questions  so  that 
we  do  not  mess  up  anyone's  airline  schedules  or  whatever  it  may 
be,  but  we  appreciate  all  of  you  being  here. 

The  future  of  money  contains  the  potential  both  for  great  com- 
mercial promise  and  for  enormous  risk  of  undermining  the  system 
of  exchange  and  the  administration  of  justice.  This  is  true  whether 

(1) 


the  media  of  exchange  enter  electronic  commerce  using  computers 
linked  into  networks  or  via  computer  chips  embedded  in  cards  or 
other  devices. 

At  a  recent  hearing  on  the  dollar  coin  before  the  Senate  Banking 
Committee,  Philip  Diehl,  Director  of  the  Mint,  noted  that  the  state 
of  affairs  with  electronic  forms  of  money  was  analogous  to  the  situ- 
ation before  the  Civil  War,  when  local  banks  issued  their  own 
paper  money.  He  foresees  that,  left  alone  and  unregulated,  the 
market  may  produce  an  electronic  'Tower  of  Babel",  with  no  single 
standard  of  technology  and  many  opportunities  for  law  avoidance 
and  criminal  transactions. 

We  will  begin  to  explore  these  emerging  third  wave  forms  of  cur- 
rency and  begin  to  define  the  appropriate  role  of  the  Federal  Gov- 
ernment with  reference  to  this  evolving  technology.  This  will  not  be 
accomplished  in  a  single  day  or  one  hearing.  This  morning,  we  will 
hear  from  a  panel  of  six  expert  witnesses,  all  from  the  private  sec- 
tor. With  their  assistance,  we  will  begin  to  consider  some  of  these 
vital  issues. 

At  a  later  hearing,  governmental  entities  with  responsibilities  in 
the  management  of  the  integrity  of  our  monetary  system  and  oth- 
ers with  responsibilities  for  the  enforcement  of  laws  relating  to  it 
will  testify.  At  that  time,  we  will  consider  in  greater  depth  public 
policy  issues  raised  today. 

With  more  than  $2  trillion  currently  moving  electronically  each 
day  between  U.S.  institutions,  the  safety  and  security  of  this  sys- 
tem is  not  to  be  taken  lightly.  Basic  requirements  are  clear.  Pay- 
ment instruments  must  be  widely  accepted,  convenient,  cost  effec- 
tive, safe,  and  confidential  to  ensure  wide  usage.  The  legitimate 
law  enforcement  and  public  policy  interests  of  the  government 
must  also  be  recognized.  Cooperative  efforts  between  banks  as  an 
industry  and  between  banks  and  the  government  have  made  the 
current  payment  instruments  successful  and  widely  used,  and  if 
these  precedents  are  applied  in  future  payment  mechanisms,  they 
may  be  made  similarly  successful. 

I  had  the  occasion  last  night  in  preparing  for  this  hearing  to  look 
at  this  tape  on  Mondex,  which  I  am  sure  is  familiar  to  all  of  our 
panelists,  which  Nat  West  has  started,  I  guess,  over  in  England. 
It  all  looks  very  easy  and  very  simple  here  and  everybody  already 
seems  to  have  their  Mondex  machine,  which  probably  is  not  exactly 
the  case  of  all  the  businesses  in  the  country.  But  it  gives  you  some 
idea  of  the  electronic  exchange  of  money,  being  able  to  obtain  your 
balance  and  being  able  to  travel  just  with  a  card. 

We  are  going  to  have  other  demonstrations  today.  We  have  some 
stored  value  cards  right  here  on  the  desk  which  we  are  going  to 
see. 

In  also  preparing  for  this  hearing  last  week,  I  met  with  a  con- 
stituent who  has  helped  with  this.  I  was  told  that  he  had  pur- 
chased a  flashlight  via  the  Internet  using  CyberCash,  which  is  a 
secured  payment  system.  Indeed,  I  have  that  flashlight  here  today. 
This  was  purchased  with  a  credit  card  on  the  computer  using  the 
Internet  without  any  kind  of  other  transaction  and  the  money  was 
transferred  from  one  to  the  other.  After  a  wait  of  a  little  while,  this 
flashlight  came. 


I  am  not  sure  I  would  have  bought  this  flashHght,  to  be  totally 
candid  with  you.  It  has  got  a  radio  on  it,  it  has  got  a  flashlight, 
and  it  has  got  a  siren,  so  this  is  a  highly  safe  flashlight,  if  you  will, 
that  does  a  little  bit  of  everything.  But  the  point  is  not  the  flash- 
light itself.  The  point  is  that  we  are  now  able,  in  this  day  and  age, 
even,  although  some  of  us  can  barely  read  our  e-mail,  there  are 
those  out  there  who  can,  indeed,  make  acquisitions  through  the 
Internet  using  CyberCash  or  other  systems  in  order  to  do  that. 
That  shows  you,  I  think,  the  beginning  of  the  trend  that  we  are 
going  to  see. 

We  are,  indeed,  fortunate  to  have  before  us  some  of  the  pioneers 
of  the  new  electronic  payments  technology  to  discuss  their  cre- 
ations and  the  implications  of  its  implementation.  By  the  way,  I 
think  you  truly  are  pioneers.  To  save  time,  I  am  not  going  to  go 
through  a  lot  of  resumes,  although  I  am  going  to  explain  who  each 
of  you  are.  But  I  think  it  is  worthwhile  to  note  to  the  audience  that 
we  are  dealing  with  individuals  who  are  at  the  very  cutting  edge 
of  this  not  necessarily  new  technology  but  new  application  of  the 
technologies  which  may  have  existed  for  some  time. 

We  are  going  to  have  each  of  you  testify,  starting  with  Mr.  Van 
Lear.  In  order,  it  will  be  David  Van  Lear,  who  is  the  President  of 
Electronic  Payment  Services,  which  I  am  proud  to  say  is  located  in 
my  State.  Next  will  be  Dr.  David  Chaum,  who  is  the  Chairman  and 
CEO  of  DigiCash,  Inc.  Then  we  have  William  Melton,  who  is  the 
Chairman  and  CEO  of  CyberCash,  Inc.,  who  brought  us  our  flash- 
light here. 

Then  we  have  Rosalind  Fisher,  who  is  Executive  Vice  President 
of  Visa  USA,  and  I  see  some  Visa  cards  up  here.  Heidi  Groff  is  a 
Senior  Vice  President  of  MasterCard  International.  And  we  have 
Scott  Cook,  who  has  received  a  lot  of  attention  lately  in  the  news, 
who  is  the  Chairman  of  Intuit,  Inc.  He  is  the  owner  and  developer 
of  Quicken,  by  far  the  leading  personal  finance  and  home  banking 
software. 

You  are  kind  to  come  here  today.  You  are  kind  to  give  us  your 
time.  We  will  try  to  give  you  all  the  time  and  attention  we  can,  and 
you  may  rest  assured  that  whatever  information  is  brought  forth 
here  will  be  spread  throughout  the  Congress  so  that  we  will  all  be- 
come more  familiar  with  it. 

Let  me  turn  to  the  other  Members  and  see  if  they  wish  to  make 
opening  statements  and  then  we  will  turn  to  you. 

Mr.  Lucas. 

Mr.  Lucas.  I  have  no  opening  statement. 

Chairman  Castle.  Mr.  Chrysler. 

Mr.  Chryslf]!^.  I  just  want  to  welcome  you  here  and  I  appreciate 
the  card.  I  brought  similar  ones  in  when  I  testified  in  front  of  the 
Ways  and  Means  Committee  on  medical  savings  accounts  and  gave 
every  Member  one  that  had  their  name  on  it.  I  appreciate  the 
memento. 

Chairman  Castle.  Thank  you,  Mr.  Chrysler. 

Without  further  ado,  Mr.  Van  Lear,  we  will  turn  to  you,  sir. 


STATEMENT  OF  DAVID  VAN  LEAR,  PRESmENT,  ELECTRONIC 
PAYMENT  SERVICES 

Mr.  Van  Lear.  Thank  you.  Good  morning,  Mr.  Chairman  and 
members  of  the  subcommittee.  It  is  a  great  honor  to  speak  with  you 
today  at  these  hearings  on  the  future  of  money.  My  name  is  David 
Van  Lear.  I  am  Chairman  and  Chief  Executive  Officer  of  Electronic 
Payment  Services,  Incorporated,  also  known  as  EPS. 

EPS  was  formed  a  little  more  than  2  years  ago  to  serve  the 
present  and  lead  the  future  development  of  electronic  payment  sys- 
tems. We  have  become  one  of  the  leading  electronic  transaction 
processors  in  the  United  States,  processing  1.5  billion  transactions 
annually.  EPS  is  headquartered  in  Wilmington,  Delaware,  and 
serves  as  the  parent  company  for  two  subsidiaries,  Money  Access 
Service,  Incorporated,  and  BUYPASS  Corp.  EPS,  in  turn,  is  owned 
by  five  major  regional  bank  holding  companies.  Banc  One  Corp., 
CoreStates  Financial  Corp.,  KeyCorp,  National  City  Corp.,  and 
PNC  Corp. 

Money  Access  Service  operates  the  MAC  shared  ATM  and  point- 
of-sale  network,  the  largest  in  the  United  States  measured  by 
transactions  processed  through  our  switch,  more  than  900  million 
annually.  The  MAC  network  is  found  in  34  of  the  50  States.  We 
serve  1,700  financial  institutions,  and  these  institutions  operate 
18,200  ATMs  and  150,000  point-of-sale  terminals.  Thirty-two  mil- 
lion customers  carry  MAC-branded  ATM  cards. 

BUYPASS  Corp.,  is  a  leader  in  point-of-sale  processing.  It  serves 
financial  institutions  and  merchants  in  all  50  States.  BUYPASS's 
particular  expertise  lies  in  processing  payments  for  the  petroleum, 
convenience  store,  and  supermarket  industries.  BUYPASS  proc- 
esses more  than  500  million  transactions  annually. 

It  is  from  a  base  of  over  25  years  of  experience  in  this  industry 
that  I  want  to  speak  to  you  today  about  how  electronic  commerce 
functions  today  and  about  those  issues  which  are  important  to  pre- 
serve public  confidence  in  new  forms  of  electronic  money  in  the 
future. 

What  is  electronic  commerce?  It  is  commerce  which  takes  place 
using  some  form  of  electronic  processing  based  on  a  means  of  ex- 
change. It  includes  wire  transfers,  where  an  individual  delivers 
currency  to  one  location  with  an  instruction  to  send  to  another, 
where  funds  are  disbursed  to  an  authenticated  party. 

Electronic  commerce  is  also  found  in  the  use  of  credit  and  debit 
cards,  which  are  accepted  by  merchants  for  purchases  and  then  au- 
thorized and  settled  electronically.  It  is  also  the  electronic  process- 
ing used  to  dispense  money  or  take  deposits  through  ATMs.  And, 
it  is  the  electronic  banking  which  takes  place  from  the  home  tele- 
phone or  computer. 

In  each  of  these  examples,  commerce  is  facilitated  by  money 
which  is,  at  some  point  in  time,  electronic. 

These  electronic  forms  of  money  work  because  the  public  has  con- 
fidence in  the  systems  behind  each  of  them.  The  systems  have  in- 
tegrity. Part  of  this  integrity  comes  from  the  involvement  of  finan- 
cial institutions.  In  the  United  States,  financial  institutions  have 
fiduciary  responsibilities  which  assure  the  safety  and  soundness  of 
the  overall  system. 


Another  means  of  assuring  system  integrity  is  through  the  regu- 
lation of  providers  within  these  financial  systems.  In  the  case  of  fi- 
nancial institutions,  regulation  comes  from  government.  In  the  case 
of  non-financial  institutions  which  operate  within  these  systems, 
oversight  comes  from  operating  regulations  which  contractually 
bind  them. 

Consumer  confidence  in  electronic  money  is  further  enhanced  by 
the  system's  security,  which  assures  all  participants  that  only  the 
appropriate  parties  have  access  to  sensitive  information  as  well  as 
to  the  funds  being  transferred.  Privacy  is  directly  linked  to  system 
security. 

Authentication  of  electronic  money  transactions  gives  partici- 
pants the  assurance  that  the  transactions  are  valid.  Validity  is 
reinforced  through  the  ability  of  a  central  authority  to  track  elec- 
tronic transactions  and  post  facto  audit  the  system  to  maintain  in- 
tegrity. This  tracking  gives  the  government  and  system  partici- 
pants the  ability  to  track  the  amounts  of  electronic  money  flowing 
through  the  system  as  well  as  its  velocity.  Both  Federal  and  State 
taxing  authorities  can  use  it  as  a  check  on  tax  liabilities. 

Jurisdiction  of  the  system  is  through  applicable  laws.  One  of 
their  roles  is  to  protect  consumers  against  fraud.  This,  then,  is  our 
current  system. 

As  new  forms  of  electronic  money  evolve,  we  need  to  ensure  that 
participants  have  the  same  level  of  confidence  in  these  new  sys- 
tems as  they  do  in  the  present  ones  and  we  need  to  protect  the 
present  systems  from  any  potential  negative  fallout  from  new,  less 
secure  services. 

We  believe  the  following  issues,  therefore,  must  be  addressed  as 
new  electronic  money  systems  are  enabled.  System  integrity — the 
system  must  be  able  to  be  trusted  to  work  properly  every  time. 

Safety  and  soundness  of  system  and  providers — there  must  a 
high  level  of  trust  in  how  the  system  functions  today  as  well  as  the 
fact  that  it  will  be  there  tomorrow. 

Regulation — rules  to  ensure  compliance  to  a  set  of  standards 
must  exist. 

Security  and  privacy — the  proper  controls  must  be  in  place  to  en- 
sure privacy  within  the  system. 

Authentication — a  vehicle  to  ensure  transaction  validity  must 
pervade  the  system. 

Money  supply,  tracking  and  velocity — to  the  extent  that  this  elec- 
tronic money  is  involved  in  commerce,  a  vehicle  to  track  its  amount 
and  velocity  must  be  present. 

Taixability — transactions  cannot  be  so  anonymous  that  taxing  au- 
thorities lose  the  ability  to  assess  sales  and  other  legitimate  taxes. 

Auditability — to  ensure  system  integrity,  it  must  be  auditable. 

Fraud  control — there  must  be  measures  to  track,  minimize,  and 
control  fraud. 

And  finally,  sovereignty  issues — there  must  be  a  clear  definition 
as  to  which  laws  apply  within  an  electronic  money  system.  This  in- 
volves both  domestic  and  international  transactions. 

To  illustrate  the  potential  impact  of  some  of  these  issues,  let  us 
turn  to  one  of  the  electronic  money  systems  which  is  being  envi- 
sioned, transactions  of  business  over  the  Internet.  The  Internet  is 


a  series  of  computers  linked  together  in  a  system  where  each  com- 
puter is  equal. 

On  the  Internet,  there  is  no  central  authority  through  which  all 
information  must  pass.  Therefore,  there  is  no  one  body  which  can 
assure  participants  that  the  system  has  integrity.  From  a  safety 
and  soundness  perspective,  it  is  difficult  to  tell  if  a  transaction  has 
taken  place,  since  there  is  no  central  authority  to  track  and  report 
it. 

Further,  there  are  currently  no  standard  operating  regulations 
for  electronic  money  on  the  Internet  and  it  is  unclear  as  to  which, 
if  any,  government  or  non-government  regulations  apply. 

From  a  tax  perspective,  transactions  can  be  conducted  over  the 
Internet  anonymously.  This  anonymity  and  inability  to  track  trans- 
actions could  impact  on  a  State  or  national  government's  ability  to 
tax  that  transaction. 

The  Federal  Reserve  does  not  currently  know  how  to  track  flows 
of  electronic  commerce  on  the  Internet  to  measure  both  amounts 
and  velocity  of  the  money  supply.  In  addition,  there  is  no  central 
authority  to  track  and  report  on  criminal  activity,  including  coun- 
terfeiting and  money  laundering. 

There  are  also  implications  relative  to  fraud  and  consumer  liabil- 
ity. Who  is  liable  in  the  event  of  lost  or  non-delivery  of  goods  or 
defalcations  on  the  part  of  third  party  providers?  Does,  in  fact,  the 
consumer  bear  the  financial  risk  in  a  system  of  electronic  money 
on  the  Internet? 

What  about  the  situation  where  a  consumer  buys  goods  from  an- 
other country  over  the  Internet  but  the  goods  never  arrive  because 
the  merchant  never  sends  them?  Who  protects  the  consumer  in  this 
instance  of  fraud?  Do  foreign  laws  or  U.S.  laws  apply? 

In  summary,  there  are  no  laws  which  apply  specifically  to  com- 
merce on  the  Internet.  Who  will  establish  them?  Who  has  jurisdic- 
tion over  a  transaction,  the  laws  of  the  purchaser  in  one  country 
or  the  seller  in  another? 

The  issue  is  not  a  United  States  only  issue.  It  is  one  that  impacts 
on  every  country  in  the  world  which  has  active  computers  on  the 
Internet,  presently  over  10,000  computers  in  over  90  countries. 

Today,  you  will  hear  from  a  number  of  organizations  interested 
in  facilitating  new  forms  of  electronic  money.  We  believe  that  it  is 
important  to  begin  discussions  addressing  these  issues. 

We  are  not  in  favor  of  undue  regulation  but  we  do  believe  that 
proper  care  must  be  taken  to  ensure  that  participants  in  these  new 
electronic  forms  of  money  are  capable  of  having  the  same  level  of 
confidence  in  them  as  they  do  in  the  current  systems  which  func- 
tion well  for  all  of  us. 

Let  me  add,  Mr.  Chairman,  we  are  aware  of  what  these  issues 
are,  and  in  some  cases,  solutions  are  already  in  place.  It  is  our  in- 
tent to  assure  that,  at  a  minimum,  the  protections  that  exist  in  to- 
day's systems  will  be  incorporated  into  these  future  systems. 
Thank  you  very  much. 

[The  prepared  statement  of  Mr.  David  Van  Lear  can  be  found  on 
page  58  in  the  appendix.] 

Chairman  Castle.  Thank  you  very  much,  Mr.  Van  Lear.  I  note 
that  you  raised  a  lot  of  questions,  for  all  of  us,  as  part  of  your  testi- 
mony. We  appreciate  your  testimony. 


Dr.  Chaum,  we  look  forward  to  your  testimony,  sir, 

STATEMENT  OF  DAVID  CHAUM,  CHAIRMAN  AND  CHIEF 
EXECUTIVE  OFFICER,  DIGICASH,  INC. 

Mr.  Chaum.  Mr.  Chairman,  members  of  the  subcommittee,  as  an 
American  who  is  regarded  as  the  inventor  of  electronic  cash,  who 
has  worked  over  the  last  dozen  years  or  so  to  make  the  technology 
viable,  and  who  is  now  CEO  of  a  leading  company  pioneering  in  its 
commercialization,  I  am  very  pleased  by  the  interest  shown  here 
and  to  be  here  today. 

We  are  being  forced  to  decide  between  two  very  different  kinds 
of  electronic  payment  technology.  The  core  values  we  as  a  nation 
have  fought  mr  and  continue  to  stand  for  are  at  stake.  As  a  con- 
sequence of  choosing  one  of  the  two  directions,  these  values  will  be 
profoundly  eroded.  By  choosing  the  other  direction,  however,  they 
will  be  preserved  and  likely  extended.  Wise  decisions  at  this  critical 
juncture  may  also  allow  us  to  avoid  certain  other  pitfalls  and  to  re- 
alize economic  leadership  and  growth. 

I  think  my  limited  time  before  you  is  best  used  to  briefly  explain 
the  fundamentally  different  approaches  to  security  before  coming  to 
privacy,  privacy  technology,  and  its  implications. 

Security  is  simply  the  protection  of  interests.  People  want  to  pro- 
tect their  own  money  and  banks  their  exposure.  The  role  of  govern- 
ment is  to  maintain  the  integrity  of  and  confidence  in  the  whole 
system.  With  electronic  cash,  just  as  with  paper  cash  today,  it  will 
be  the  responsibility  of  government  to  protect  against  systemic 
risk.  This  is  a  serious  role  that  cannot  be  left  to  the  micro-economic 
interests  of  commercial  organizations. 

In  order  for  those  in  government  to  make  informed  decisions,  it 
will  be  necessary  for  them  to  understand  the  basic  ways  to  secure 
transactions,  particularly  in  different  situations. 

One  basic  form  is  tamper  resistance,  exemplified  by  the  chip  in 
a  chip  card.  It  is  designed  to  be  hard  to  modify  or  to  read  secrets 
from.  Such  tamper  resistance  is  needed  for  so-called  off-line  pay- 
ments, those  in  which  the  reader  device  receiving  payment  from  a 
card  validates  payments  by  contacting  a  central  system  only  at  the 
end  of  each  day.  Incidentally,  this  and  the  other  basic  form  must 
rely  for  security  on  cryptography,  sometimes  referred  to  as 
encryption,  which  is  fundamental  to  all  information  security. 

The  second  basic  form  is  where  the  individual  uses  their  own 
computer,  whether  a  desktop,  laptop,  or  palmtop  device.  Such  soft- 
ware only  is  all  that  is  needed  in  an  on-line  system,  that  is,  a  sys- 
tem in  which  the  party  receiving  payment  communicates  over  a 
network  during  each  payment. 

The  trend  is  toward  convergence  of  these  two  forms  into  a  hy- 
brid, since  people  do  not  want  incompatible  forms  of  money  and 
since  it  offers  the  best  of  both  worlds  in  terms  of  convenience.  In 
other  words,  you  will  put  a  chip  card  into  a  user-friendly  electronic 
device  of  your  own  choosing,  whether  on  your  desk,  in  your  living 
room,  or  in  your  pocket,  and  I  have  brought  some  examples  to  show 
you.  This  is  a  CAFE  wallet.  I  am  the  Chairman  of  the  CAFE 
Project,  which  is  sponsored  by  the  European  Commission.  I  will 
come  back  to  it.  You  can  pay  either  with  the  card  or  by  infrared 
using  this  wallet. 


The  problems  I  see  in  the  industry  today  reflect  a  lack  of  archi- 
tecture, and  architecture  is  essential  when  building  infrastructure, 
which  is  what  we  are  embarking  on.  In  my  view,  a  sound  architec- 
ture must,  one,  include  the  two  basic  forms  of  security  and  allow 
for  their  integration  into  the  hybrid.  Two,  prevent  the  vulnerability 
of  systemwide  secrets  from  being  stored  in  every  card,  or  nearly  as 
bad,  every  off-line  point  of  payment.  And  three,  address  privacy 
concerns  effectively,  since  they  cannot  be  addressed  as  add-ons  or 
afterthoughts.  Today,  DigiCash  systems  are  alone  in  having  any  of 
these  three  attributes,  and  their  architecture  has  all  three. 

Let  me  turn  to  the  issue  of  privacy.  A  recent  Harris  poll  of  the 
American  public  began  by  introducing  respondents  to  all  the 
consumer  benefits  of  the  information  superhighway.  Then  respond- 
ents were  told  that  in  order  to  make  such  systems  economically 
viable,  payment  transaction  data  would  have  to  be  gathered  and 
used  for  purposes  such  as  making  special  offers  to  them.  But  the 
majority  of  respondents  still  objected  to  any  use,  other  than  con- 
summation of  the  payment,  and  they  gave  privacy  as  the  primary 
reason. 

Fully  82  percent  of  Americans  today  expressed  concern  over  pri- 
vacy of  computerized  data.  That  fraction  has  been  growing  steadily 
ever  since  the  so-called  first  wave  of  privacy  concern  was  triggered, 
when  Americans  began  to  see  their  name  on  punched  cards  and 
printed  on  computer-generated  forms. 

When  people  are  exposed  to  the  information  superhighway, 
which  provides  an  awesome  glimpse  of  the  power  of  modem  infor- 
mation technology,  with  dropping  transaction  costs  leading  to  finer 
granularity  of  payments,  which  we  will  be  hearing  more  about 
later,  I  assume,  concern  will  reach  new  levels. 

Privacy  technology  allows  people  to  protect  their  own  information 
and  other  interests  while,  at  the  same  time,  maintains  very  high 
security  for  organizations.  Essentially,  it  is  the  difference  between, 
on  the  one  hand,  a  centralized  system  with  disenfranchised  partici- 
pants, like  the  electronically  tagged  animals  in  feedlots,  and,  on  the 
other  hand,  a  system  where  each  participant  is  able  to  protect  its 
own  interest,  like  buyers  and  sellers  on  a  town  market  square. 

Take  e-cash  as  an  example  of  privacy  technology.  It  provides  a 
fully  digital  bearer  instrument,  a  number  that  is  itself  money,  just 
like  a  bank  note  is  money.  On  the  Internet,  once  someone  down- 
loads the  requisite  software,  which  takes  only  a  few  minutes,  they 
are  ready  to  send  and  receive  e-cash  in  payments. 

Security  of  e-cash  is  superior  to  that  of  paper  cash,  and  also  for 
the  consumer,  if  it  is  stolen,  it  cannot  be  used.  If  someone  refuses 
to  give  you  a  receipt,  you  have  proof  that  they  deposited  it.  If  it 
is  lost,  you  can  get  your  money  and  records  back.  Counterfeiting 
e-cash  poses  the  same  cryptographic  challenge  as  breaking  the 
most  sophisticated  codes  used  to  protect  nuclear  materials,  military 
secrets,  and  other  large-value  wire  transfers.  Therefore,  e-cash  is 
certainly  not  a  target  of  opportunity. 

E-cash  is  already  being  experimented  with  on  the  Internet  in  a 
worldwide  monopoly  money  trial  with  tens  of  thousands  of  partici- 
pants. Related  card  technology  has  been  licensed  to  Amtech,  based 
in  Dallas,  for  highway  speed  road  tolls  and  road  pricing,  offering 
privacy  instead  of  dossiers  on  everywhere  people  drive. 


And  CAFE,  the  related  device  I  showed  you,  the  European  Com- 
mission-sponsored trial,  of  which  I  am  the  Chairman,  at  its  head- 
quarters building  in  Brussels  has  shown  chip  cards  that  can  be  in- 
serted into  electronic  wallets,  and  so  on,  and  provides  actually  an 
electronic  ECU.  Such  privacy  technology  has  even  been  successfully 
used  by  the  participants  at  the  most  recent  international  meeting 
of  data  protection  commissioners. 

E-cash  has  received  substantial  media  coverage.  Consequently, 
the  public  is  beginning  to  realize  that  the  coming  of  electronic  pay- 
ments need  not  mean  an  obliteration  of  privacy.  The  superhighway 
will  give  consumers  unprecedented  mobility  to  choose  it. 

Some  concern  about  e-cash,  however,  has  been  raised  by  various 
parties  over  possibilities  it  might  open  for  illicit  payments,  but 
there  is  simply  no  legitimate  basis  for  these  allegations.  E-cash, 
even  when  it  were  to  achieve  significant  scale,  is  considerably  less 
dangerous  to  society  than  automatic  teller  machines. 

For  one  thing,  like  cash,  the  amount  withdrawn  and  deposited  is 
on  record.  For  another,  unlike  cash,  the  amounts  of  money  that 
pass  through  each  person's  hands  are  also  on  record  at  the  bank. 
E-cash  itself  is  less  prone  to  abuse  than  paper  bank  notes  because 
privacy  is  one  way,  which  means  that  an  extortionist,  a  seller  on 
a  black  market,  or  the  acceptor  of  a  bribe  is  forever  vulnerable  to 
being  irrefutably  incriminated  by  the  party  that  paid  him. 

Governments  who  stifle  the  new  technology  while  it  is  still  in  its 
infancy,  before  it  has  had  a  chance  to  develop  and  to  harmonize 
with  our  institutions  who  do  not  proactively  support  needed  infra- 
structure, who  fail  to  establish  confidence  by  protecting  against 
systemic  risk,  will  be  left  behind  in  global  competition.  Countries 
who  take  clear  positions  based  on  understanding  of  the  technology, 
however,  and  encourage  needed  developments  stand  to  gain  enor- 
mous growth  and  market  leadership. 

Privacy  technology,  whether  used  for  electronic  payments,  voting, 
or  other  public  expression,  is  the  electronic  equivalent  of  a  free 
market  and  democracy.  People  will  come  to  insist  on  it  as  an  infor- 
mation human  right.  Thank  you. 

[The  prepared  statement  of  Mr.  David  Chaum  can  be  found  on 
page  133  in  the  appendix.] 

Chairman  Castle.  Thank  you  very  much.  Dr.  Chaum.  We  appre- 
ciate it. 

Mr.  Melton,  we  look  forward  to  your  testimony,  sir. 

STATEMENT  OF  WILLIAM  N.  MELTON,  CHAIRMAN  AND  CHIEF 
EXECUTIVE  OFFICER,  CYBERCASH,  INC. 

Mr.  Melton.  Monetary  systems  are  ultimately  founded  on  trust, 
trust  that  your  money  will  be  there  when  you  want  it  and  its  value 
will  be  relatively  stable.  That  trust  exists  now  in  a  three-dimen- 
sional world  because  of  a  strong  global  banking  system  backed  by 
stable  national  governments. 

We  at  CyberCash  believe  that  commerce  on  the  Internet  will  best 
be  served  by  facilitating  the  transition  of  existing  payment  systems 
and  the  trust  that  is  carried  with  them  into  cyberspace.  While  new 
payment  systems  and  new  monetary  systems  may  ultimately 
evolve  in  the  future,  CyberCash  believes  that  the  best  way  to  get 


10 

there  is  to  build  on  the  trust  that  already  exists  in  our  present 
monetary  system. 

Accordingly,  CyberCash  builds  technology  tools,  tools  for  banks, 
tools  for  credit  card  associations,  and  tools  specifically  for  the 
Internet. 

If  we  divide  the  world  into  walk-around  money  that  might  be  an 
electronic  card  and  what  we  call  net-around  money  that  exists  on 
the  Internet,  CyberCash  is  focused  strictly  on  the  net-around 
money. 

Our  technology  tools  facilitate  the  use  of  a  variety  of  payment  in- 
struments on  the  Internet,  but  our  focus  is  primarily  on  consumer 
payment  instruments,  including  credit  cards  and  checks.  Of  course, 
our  technology  does  not  actually  push  a  credit  card  or  anyone's 
checkbook  over  the  wires  of  the  Internet.  Rather,  CyberCash  pro- 
vides software-based  technology  which  passes  secure  information 
over  the  Internet.  That  secure  information  becomes  the  functional 
equivalent  of  the  physical  plastic  or  of  the  paper  check.  The  soft- 
ware-based technology  tools  will  permit  and  do  permit  the  smooth 
integration  of  the  new  information-based  plastic  cards  or  the  new 
electronic  checks  with  the  older  manual  systems. 

For  example,  as  the  credit  card  associations  announce  standards 
coming  soon  governing  the  use  of  their  credit  card  systems  on  the 
Internet,  CyberCash  creates  software  which  implements  these 
standards.  CyberCash  provides  this  software  free  of  charge  to  the 
banks  and  to  the  credit  card  associations,  who,  in  turn,  provide 
that  software  to  merchants  and  consumers. 

Software  components  work  in  unison,  transporting  credit  card  in- 
formation securely  to  the  acquiring  bank  of  the  authorized  mer- 
chant. The  acquiring  bank,  as  part  of  their  normal  discount  rate 
that  they  charge  to  a  merchant,  assumes  then  the  cost  of  transport- 
ing that  transaction  through  the  Internet,  providing  CyberCash  a 
small  fee  for  transport.  This  is  the  functional  equivalent  of  an  800- 
number  call  cost  which  the  acquiring  bank  assumes  and  pays 
today. 

Though  the  physical  plastic  may  be  missing  from  this  trans- 
action, there  is  much  more  security  and  much  more  privacy  on  the 
Internet  than  exists  in  the  physical  world.  In  this  new  Internet 
transaction,  all  the  parties,  that  is,  the  consumer,  the  merchant, 
and  the  bank,  are  authenticated  using  a  technology  called  digital 
signatures.  These  digital  signatures  are  many  times  more  secure 
than  any  handwritten  signature  that  we  might  use  today.  The 
consumer  on  the  Internet  will  no  longer  need  to  be  concerned  about 
losing  his  credit  card.  Without  the  consumer's  digital  signature,  the 
actual  card  number  is  worthless  on  the  Internet.  The  consumer  can 
have  absolute  confidence  that  the  merchant  he  is  dealing  with  is 
an  authorized  merchant,  guaranteed  by  the  bank's  digital  signa- 
ture. And,  of  course,  the  bank  receives  the  non-deniable  digital  sig- 
nature from  both  the  consumer  and  the  merchant.  For  privacy,  all 
transactions  are  completely  encrypted  and  absolutely  protected 
from  monitoring  or  tampering  of  any  kind.  Thus,  on  the  Internet, 
we  simultaneously  achieve  dramatically  improved  levels  of  both 
privacy  and  security. 

Standing  behind  these  systems  is  the  entire  strength  of  the 
banks,  the  credit  card  associations,  effectively  the  entire  American 


11 

banking  system.  Since  the  introduction  of  credit  cards,  the  industry 
has  continuously  evolved  systems  which  monitor  and  control  risk. 
During  this  same  time,  they  have  evolved  systems  that  provide 
ever  more  and  ever  more  varied  customer  products  to  the 
consumer.  Competitive  pressure  is  the  engine  that  drives  down 
costs  and  squeezes  risks  out  of  the  system. 

As  we  move  into  the  use  of  credit  cards  on  the  Internet,  we  urge 
that  competitive  pressures  which  have  driven  the  evolution  of  the 
industry  to  date  be  trusted  and  be  permitted  to  continue  to  drive 
the  evolution  on  the  Internet. 

Checks  and  checking  accounts  are  even  more  a  part  of  our  lives 
than  our  credit  cards.  To  have  a  checking  account,  you  do  not  have 
to  qualify  under  the  rigid  credit  requirements  of  the  credit  card  in- 
dustry. To  receive  a  check,  you  do  not  have  to  be  a  qualified  mer- 
chant. I  often  ask  my  friends  in  the  credit  card  industry,  when  was 
the  last  time  they  used  a  Visa  or  a  MasterCard  to  send  $10  to  their 
mother?  Not  recently.  So  checks  are  an  important  part  of  our  eco- 
nomic lives. 

As  the  Internet  in  many  ways  is  making  geography  evaporate 
and  the  whole  world  exists  more  or  less  instantaneously  on  the  PC 
screen  on  your  desk,  so  that  same  technology  will  give  a  whole  new 
utility  and  a  whole  new  dynamism  to  that  old  checkbook  in  your 
pocket. 

While  checks  are  wonderful,  we,  as  a  society,  are  fairly  well  edu- 
cated that  checks  also  have  some  problems,  generally  referred  to  as 
an  occasional  bounce  or  an  occasional  forged  signature.  Well,  we 
have  some  good  news  for  you.  Those  same  software  technology  tools 
that  are  being  built  to  make  credit  cards  safe  on  the  Internet  also 
make  checks  safe  on  the  Internet.  With  the  speed  and  the  instanta- 
neous nature  of  the  Internet,  we  no  longer  have  to  worry  about 
whether  or  not  the  check  is  good.  We  will  know  instantly  at  the 
time  we  accept  it.  Through  the  software  technology  tools  that 
CyberCash  is  building  for  banks,  funds  will  be  certified  prior  to  the 
check  being  sent.  Checks  received  by  you,  received  within  seconds 
of  their  being  sent,  will  be  literally  as  good  as  money  in  the  bank, 
because  that  is  exactly  where  the  money  will  be,  in  the  bank. 

Also,  the  same  technology  of  digital  signatures  and  encryption 
which  we  use  to  secure  credit  cards  on  the  Internet  will  be  used 
to  secure  checks.  No  longer  will  there  be  forged  signatures.  Digital 
signatures  effectively  eliminate  forgery.  No  longer  will  there 
be  false  claims  of  forgery.  Digital  signatures  are  essentially  non- 
deniable.  No  longer  will  there  be  theft  of  checks  in  the  mail. 
Checks  will  travel  over  the  Internet  in  totally  secured  and 
encrypted  envelopes. 

The  automated  check  clearing  system  in  the  United  States,  in 
spite  of  the  problems  of  paper  transport,  has  developed  into  a  sur- 
prisingly low-cost  and  efficient  system.  Most  of  the  traditional 
banking  system  is  built  around  the  accounting  for  and  the  manag- 
ing of  the  fiow  of  paper  checks  around  the  country.  Regulatory 
agencies  have  built  systems,  in  turn,  to  ensure  the  safety  of  the 
banking  system  behind  this  massive  fiow  of  checks. 

By  enabling  checks  on  the  Internet,  we  are  building  on  this  same 
foundation.  We  are  leveraging  the  experience  of  100  years  while 
simultaneously  removing  some  of  the  known  problems. 


12 

Perhaps  most  importantly,  checks  represent  a  personal  relation- 
ship between  the  checkbook  holder  and  his  or  her  bank.  In  the  new 
world  of  the  Internet,  that  special  relationship  between  the  check- 
book holder  and  the  bank  will  be  given  a  new  lease  on  life,  and  this 
lease  on  life  will  be  due  to  the  technology  of  the  Internet,  namely 
instantaneous  transfer  of  information,  digital  signatures,  and 
encryption. 

In  conclusion,  we  would  urge  the  subcommittee  to  join  us  in  our 
optimism  in  seeing  the  enhancement  of  some  of  the  old  payment 
instruments  by  the  new  technology  tools.  We  would  further  urge 
the  subcommittee  to  embrace  our  faith  in  the  ability  of  the  competi- 
tive marketplace  pressures  to  continue  to  bring  consumers  safer, 
more  convenient,  and  lower-cost  payment  options.  Thank  you. 

[The  prepared  statement  of  Mr.  William  Melton  can  be  found  on 
page  143  in  the  appendix.] 

Chairman  Castle.  Thank  you  very  much,  Mr.  Melton.  We  appre- 
ciate your  testimony. 

Next,  we  have  Ms.  Fisher,  who  is  the  Executive  Vice  President 
of  Visa  USA.  I  see  some  Visa  cards  up  here,  so  maybe  we  will  learn 
what  they  are  all  about. 

STATEMENT  OF  ROSALIND  L.  FISHER,  EXECUTIVE  VICE 
PRESIDENT,  VISA  U.S.A. 

Ms.  Fisher.  Thank  you,  Mr.  Chairman.  I  speak  to  you  on  behalf 
of  Visa  and  its  thousands  of  regulated  member  financial  institu- 
tions. Visa  is  an  association  that  is  owned  by  these  institutions. 
Visa  banks  issue  more  than  400  million  Visa  cards  around  the 
world.  They  are  accepted  at  more  than  13  million  merchant  loca- 
tions. Last  year.  Visa  itself  processed  more  than  $630  billion  in 
transactions. 

While  there  has  been  much  press  attention  recently  to  so-called 
electronic  money  and  the  role  of  a  host  of  new  entrants  into  the 
payment  services  business,  I  am  proud  to  say  that  Visa,  and  most 
importantly,  its  member  financial  institutions,  are  playing  and 
must  continue  to  play  a  central  role  in  the  introduction  and  use  of 
these  new  electronic  consumer  payment  services.  I  say  central  role 
for  two  different  but  equally  compelling  reasons. 

First,  Visa  and  its  member  banks  have  a  solid  track  record  of  de- 
veloping an  array  of  payment  services  that  meet  consumer  needs, 
and  we  are  confident  of  our  ability  to  continue  to  do  so. 

Second,  the  integrity  of  the  payment  system  and  public  con- 
fidence in  it  could  be  at  risk  if  so-called  electronic  money  becomes 
nothing  more  than  zeroes  and  ones,  digital  signals,  without  the 
backing  and  central  involvement  of  regulated  financial  institutions. 

To  the  first  point,  the  success  of  Visa's  existing  products  is  well 
known.  Visa  and  its  members  offer  many  credit  card  options,  such 
as  the  Visa  Classic  and  Visa  Gold  for  individuals  and  other  credit 
card  products  specifically  tailored  for  businesses. 

Visa  also  offers  the  Visa  Check  Card,  an  off-line  debit  card,  and 
Interlink,  an  on-line  debit  card.  Debit  cards,  as  you  probably  are 
aware,  access  a  deposit  or  share  draft  account.  Visa  Travel  Money 
is  a  prepaid  card  for  obtaining  local  currency  worldwide  at  favor- 
able exchange  rates,  and  Visa  Travelers  Cheques.  Visa  also  runs 
the  largest  global  ATM  network  under  the  Plus  brand,  as  well  as 


13 

an  automated  clearinghouse  service  and  an  electronic  check  imag- 
ing service. 

The  second  reason  Visa  and  its  members  must  be  involved  in 
these  evolving  services  has  a  public  policy  foundation.  The  integrity 
of  the  payment  system  and  public  confidence  in  it  demands  that 
regulated  financial  institutions  be  central  players.  On  the  other 
hand,  we  caution  that  premature  government  regulation  or  the  fail- 
ure to  modify  existing  regulations  to  accommodate  evolving  tech- 
nologies could  chill  or  halt  the  delivery  of  new  financial  products 
to  consumers. 

I  will  comment  further  on  this  important  issue  in  a  moment,  but 
first,  let  me  give  you  a  closer  look  at  some  Visa  products  about  to 
be  launched. 

Payment  cards  embedded  with  microprocessor  chips  are  often  re- 
ferred to  as  smart  cards.  Visa's  first  application  of  this  chip  tech- 
nology is  a  stored  value  card  that  we  call  Visa  Cash.  This  card  is 
prepaid,  with  a  specific  amount  of  value  loaded  on  to  the  microchip. 
It  is  an  alternative  to  cash  for  consumers  making  small  purchases, 
usually  those  under  $20.  We  believe  there  is  significant  consumer 
demand  for  Visa  Cash  and  it  will  be  introduced  in  the  Southeast 
later  this  year  and  showcased  during  the  1996  Summer  Olympic 
Games  in  Atlanta. 

You  can  imagine  the  convenience  of  driving  to  a  Washington, 
DC,  Metro  station  and  not  having  to  dig  in  the  glove  compartment 
for  the  exact  change  to  put  in  the  parking  meter,  meanwhile  stop- 
ping to  buy  a  copy  of  the  Post  on  your  way  to  the  office.  All  of  this 
can  be  done  with  the  stored  value  card. 

Remote  banking  is  a  term  that  is  used  to  refer  to  the  ability  of 
consumers  to  communicate  electronically  with  a  bank  in  order  to 
access  a  wide  variety  of  banking  services.  Ultimately,  it  is  the  con- 
sumers who  will  decide  and  choose  the  preferred  way  to  do  busi- 
ness with  their  financial  services  provider. 

For  this  reason,  Visa's  remote  banking  subsidiary,  Visa  Inter- 
active, already  offers  or  is  developing  interfaces  to  almost  every  ac- 
cess device  imaginable.  This  will  allow  consumers  to  communicate 
via  touch  tone  phone,  via  screen  phone — and  we  have  one  over  on 
the  table  to  your  left — via  personal  computer,  via  personal  digital 
assistant,  or  via  interactive  television.  Visa  will  provide  a  myriad 
of  options  for  member  financial  institutions  to  offer  their  cus- 
tomers. 

Let  me  turn  to  electronic  commerce,  buying  goods  and  services 
over  computer  networks  that  can  be  open,  such  as  the  Internet,  or 
closed,  such  as  commercial  services.  In  this  arena.  Visa's  first  prior- 
ity is  to  ensure  that  Visa  card  payments  made  over  open  networks 
such  as  the  Internet  are  secure.  This  means  that  the  transmission 
of  the  card  holder's  payment  data  must  be  protected  from  snooping 
by  others  on  the  network,  that  the  merchant  and  the  consumer  are 
assured  that  each  is  a  valid,  permitted  user  of  the  Visa  system,  and 
that,  in  the  end,  the  merchant  will  be  properly  paid  and  the 
consumer  billed. 

Accordingly,  Visa  has  worked  with  Microsoft  to  build  a  standard 
for  secured  transactions  in  an  open  network.  This  will  give  consum- 
ers and  merchants  the  confidence  and  protection  they  need  to  use 
this  new  purchasing  medium. 


14 

Public  confidence  in  Visa's  member  financial  institutions  and  the 
payment  services  they  provide  is  high,  and  there  is  good  reason 
why  this  is  so.  They  are  regulated  by  the  Federal  banking  agencies 
and  are  subject  to  regular  examination  by  those  agencies  and  State 
supervisors.  Customers'  ftinds  are  protected  by  the  safety  net  of 
Federal  deposit  insurance.  A  high  degree  of  public  confidence  in 
our  members,  as  well  as  in  their  products  and  services,  is  essential 
for  economic  stability  and  growth. 

Some  electronic  payment  services  may  be  offered  through  entities 
that  are  not  subject  to  the  same  supervision  and  regulation  as 
Visa's  members.  To  the  extent  that  these  entities  enjoy  an  unfair 
competitive  advantage,  they  may  worsen  the  disintermediation  of 
traditional  depositories. 

For  these  and  other  reasons,  the  subcommittee  should  know  that 
a  recent  report  by  the  European  Union  Payment  Systems  Working 
Group  proposed  that  only  banks  be  allowed  to  issue  stored  value 
cards.  Visa  agrees  that  only  depository  institutions  or  their  affili- 
ates should  be  permitted  to  issue  open  system  stored  value  cards, 
in  contrast  to  single  use  or  closed  system  cards,  such  as  those  used 
in  the  Washington  Metro. 

Policy  makers  must  be  alert  to  the  potential  economic  con- 
sequences from  a  loss  of  public  confidence  in  cards  issued  by 
unregulated,  uninsured  companies.  Law  enforcement  officials  com- 
bating criminal  activity  such  as  tax  evasion,  counterfeiting,  and 
money  laundering  should  consider  the  consequences  of  stored  value 
card  systems  that,  unlike  Visa's,  may  not  generate  a  well-defined 
audit  trail  or  whose  record  keeping  is  not  subject  to  regulatory 
examination. 

At  the  same  time,  government  must  guard  against  regulation 
that  would  stifle  innovation.  The  potential  application  of  the  Elec- 
tronic Funds  Transfer  Act  and  Regulation  E  to  stored  value  cards 
is  an  excellent  example.  Regulation  E  requires  that  consumers  get 
paper  receipts  for  electronic  funds  transfers,  such  as  ATM  trans- 
actions. If  applied  to  stored  value  cards,  the  product  will  fail. 

Some  of  the  most  practical  applications  of  the  card  will  be  at 
vending  machines,  parking  meters,  and  other  locales  geared  to 
small  dollar  transactions.  Stored  value  cards  simply  will  not  be  eco- 
nomically feasible  if  vending  machines  and  parking  meters  must  be 
reengineered  to  provide  a  paper  receipt  for  a  75-cent  Coke  or  30 
minutes  of  parking  time. 

Also,  keep  in  mind  that  one  need  not  have  a  banking  relationship 
to  get  a  stored  value  card,  that  the  card  issuer  may  not  know  the 
buyer's  name  and  address,  and  that  the  value  on  the  card  may  be 
used  quickly.  In  this  setting,  the  periodic  statement  requirements 
of  Regulation  E  are  totally  impractical.  These  cards  will  be  sold  at 
a  variety  of  locations,  including  dispensing  machines,  such  as  those 
used  to  dispense  Metro  farecards  for  the  DC.  transit  system,  and 
it  is  not  economically  feasible  to  equip  these  machines  to  collect, 
store,  and  transmit  all  the  personal  information  needed  to  comply 
with  the  periodic  statement  requirements  of  Regulation  E. 

These  are  only  a  few  examples  of  how  product  development,  if 
shaped  by  regulation  rather  than  by  market  forces,  would  be  stunt- 
ed. Other  countries  have  encouraged  innovation  by  letting  products 
take  shape  without  undue  governmental  interference.  In  order  to 


15 

encourage  development  and  to  create  an  environment  in  which  the 
United  States  can  assume  a  leadership  role  in  these  endeavors,  we 
need  to  do  the  same.  We  urge  Congress  to  avoid  adding  to  the  regu- 
latory burden  of  depository  institutions  and  permit  the  public  to 
enjoy  the  benefits  of  new  products  and  services  that  Visa  and  its 
members  are  bringing  to  market. 

One  final  thing.  You  have  on  the  table  in  front  of  vou  two  cards. 
One  of  them  is  a  stored  value  card,  and  you  are  welcome  to,  after 
the  hearing  is  over,  to  come  down  and  use  it  on  the  vending  ma- 
chine. David  will  show  you  how  it  works.  Basically,  there  is  $20  of 
value  stored  on  your  card.  When  he  puts  it  in  there,  it  tells  him 
how  much  he  has  left.  Select  the  items,  and  you  can  have  your  fa- 
vorite snack. 

Chairman  Castle.  Do  we  get  to  keep  those  items?  [Laughter.] 

Ms.  Fisher.  The  other  card  is  a  prototype  of  a  chip  card  that  ac- 
tually has  writable  storage  on  it.  It  is  a  more  advanced  version  of 
the  chip  card  that  we  anticipate  coming  out  in  the  near  future. 

Once  again,  thank  you  for  the  opportunity  to  testify. 

[The  prepared  statement  of  Ms.  Rosalind  Fisher  can  be  found  on 
page  146  in  the  appendix.] 

Chairman  Castle.  Mr.  Flake  has  asked  me  if  that  is  above  the 
gift  limit,  whatever  is  on  that  card.  You  have  to  worry  about  these 
things  in  Congress.  [Laughter.] 

We  appreciate  your  testimony,  Ms.  Fisher,  and  look  forward  to 
demonstrations  at  a  later  time.  I  have  had  problems  with  that  type 
of  machine  not  quite  dispensing  an  item.  Will  you  be  able  to  help 
with  that  problem?  [Laughter.] 

Next  we  have  Heidi  Goff,  who  is  a  Senior  Vice  President  of 
MasterCard  International.  Heaven  forbid  we  would  ever  have  Visa 
without  MasterCard  here,  so  we  have  you  next  to  each  other. 
[Laughter.] 

Ms.  Goff,  we  look  forward  to  your  testimony. 

STATEMENT  OF  HEIDI  GOFF,  SENIOR  VICE  PRESIDENT, 
MASTERCARD  INTERNATIONAL,  INC. 

Ms.  Goff.  Mr.  Chairman,  members  of  the  subcommittee,  nry 
name  is  Heidi  Goff  and  I  thank  you  for  the  opportunity  to  testify 
today.  I  am  the  Senior  Vice  President  for  Global  Point  of  Inter- 
action for  MasterCard.  You  probably  have  never  met  someone 
whose  title  is  "Global  Point  of  Interaction"  before.  It  is  a  new  title 
to  me  as  well,  and  it  makes  sense  only  in  the  brave  new  world  de- 
scribed by  my  colleagues  on  this  distinguished  panel. 

Until  very  recently,  we  expected  financial  transactions  to  take 
place  at  a  certain  point  of  sale,  usually  in  a  store,  and  increasingly 
over  the  telephone.  The  point  or  place  of  business  was  usually  dic- 
tated by  the  merchant  or  service  provider.  However,  in  the  point- 
of-interaction  world,  the  sale  takes  place  wherever  the  consumer 
wants  it  to — over  the  phone,  via  the  Internet,  from  an  interactive 
television,  at  a  kiosk  located  in  an  airport,  even  the  old  fashioned 
way,  at  a  department  store. 

My  job  is  to  help  this  point  of  interaction  to  be  wherever  and 
whenever  convenient  for  the  consumer,  providing  consumers  with 
a  degree  of  control  and  financial  empowerment  never  before  experi- 
enced anywhere  in  the  world.  We  are  undergoing  an  unprecedented 


16 

convergence  of  exciting  technologies,  which,  until  recently,  resided 
only  in  the  realm  of  science  fiction. 

What  I  want  to  do  this  morning  is  to  leave  you  with  a  flavor  for 
the  scope  of  change  we  are  anticipating,  the  potential  benefits  for 
consumers,  and  the  importance  for  government  policies  which  nur- 
ture the  development  of  new  era  products  that  empower  consum- 
ers. 

The  forces  for  change  include  technology  advances  in  communica- 
tions, integrated  circuits,  image  processing,  data  storage,  and  artifi- 
cial intelligence.  Telecommunications  are  faster  and  more  ubiq- 
uitous. Integrated  circuits  are  finding  their  way  onto  transaction 
cards  throughout  the  world,  vastly  increasing  the  ability  to  provide 
payment  services  in  a  secure  manner. 

In  addition  to  the  storefront  on  main  street,  merchants  have  mi- 
grated from  catalog  and  telephone  sales  to  electronic  storefronts  on 
information  networks,  such  as  America  On-Line  and  CompuServe, 
and  they  are  on  the  Internet.  Consumers  now  browse  through  prod- 
uct images  at  their  convenience,  in  their  homes,  making  purchas- 
ing decisions  with  maximum  information  and  no  pressure. 

Changing  consumer  behavior  is  having  a  profound  effect  on  how 
transactions  are  made.  Consumer  research  tells  us  that  time  is  one 
of  our  most  highly  valued  commodities.  For  the  payments  business, 
that  means  giving  consumers  the  services  and  access  they  want 
wherever  and  whenever  they  want  it. 

At  the  same  time,  people  are  becoming  increasingly  comfortable 
with  technology.  Almost  half  of  the  U.S.  households  have  comput- 
ers, and  as  prices  come  down,  those  numbers  will  go  up.  Just  look 
at  the  increase  in  the  use  of  remote  delivery  methods,  such  as 
ATMs  and  cash  dispensers.  A  recent  study  found  that  77  percent 
of  all  U.S.  households  use  remote  delivery  for  at  least  part  of  their 
banking.  The  younger  the  consumer,  the  greater  the  tendency  not 
to  go  to  a  teller.  Right  now,  technology-driven  transactions  account 
for  more  than  half  of  all  banking  transactions. 

As  I  mentioned,  new  technology  is  now  enabling  new  payment 
methodologies,  such  as  stored  value  or  prepaid  cards,  as  well  as 
new  security  measures  which  will  protect  consumers  from  more  so- 
phisticated criminals.  Smart  cards  will  improve  the  way  we  make 
payments  and  create  new  value  for  the  consumer  and  the  banking 
community. 

Since  a  smart  card  has  greater  storage  capacity  than  today's 
magnetic  stripe  technology,  the  card  can  support  multiple 
functionalities.  In  other  words,  it  can  be  a  credit  card,  a  debit  card, 
and  a  stored  value  card  wrapped  into  one.  It  can  also  store  other 
information,  such  as  frequent  flyer  or  loyalty  program  points  or  dis- 
count coupons.  The  consumer  will  decide  what  information  is 
stored  on  the  card,  what  functionalities  it  will  contain. 

Stored  value  cards  will  allow  merchants  to  accept  card  payments 
without  the  expense  of  maintaining  on-line  connections  to  issuers. 
Once  the  card  is  validated,  the  cash  value  is  deducted  from  the 
card  and  the  consumer  can  load  more  cash  onto  their  cards  as 
needed  from  an  ATM,  and  ultimately  from  a  telephone,  almost  any- 
where they  happen  to  be.  The  loyalty  programs  and  coupons  main- 
tained on  chip  cards  have  endless  possibilities  for  merchants  to 


17 

give  discounted  goods  and  services  instantly  at  the  time  of  each 
transaction. 

The  smart  card  can  also  offer  consumers  greater  security.  By  en- 
coding the  card  with  a  personal  identification  number,  a  merchant 
terminal  can  verify  the  card  holder  without  ever  going  on-line.  The 
card  holder  simply  inputs  his  or  her  PIN,  the  card  and  terminal 
interact  to  authenticate  the  PIN  using  secure  cryptology,  and  if  the 
PIN  is  correct,  the  card  is  accepted.  Through  unique  card  authen- 
tication methodology,  the  terminal  also  will  validate  that  the  card 
is  authentic,  not  counterfeit. 

MasterCard,  Visa,  and  Europay  have  been  working  together  to 
develop  a  single  global  standard  for  smart  cards  and  the  terminals 
that  accept  them.  We  want  to  be  sure  that,  just  like  today's  credit 
cards,  any  terminal  will  be  able  to  accept  any  card.  Our  progress 
has  been  impressive.  Already,  specifications  for  cards  and  termi- 
nals have  been  developed. 

While  chip  technology  will  add  greater  flexibility  to  payment 
cards,  increased  connectivity  is  giving  consumers  broader  accept- 
ance for  those  cards.  As  a  result,  the  point  of  sale,  a  physical  place 
defined  by  the  merchant's  location,  is  migrating  to  a  point  of  inter- 
action, a  virtual  place  defined  by  the  consumer's  location. 

There  are  two  pieces  to  the  connectivity  equation,  expanded  net- 
works and  a  growing  number  of  on-line  services.  By  networks,  I  am 
talking  about  the  physical  connections  rather  than  services.  Three 
of  the  most  commonly  recognized  are  telephone  networks,  cable 
networks,  and  satellite  services.  Each  of  these  networks  offers  a  po- 
tential path  for  carrying  value  transactions.  Consumers  can  do 
their  banking  by  phone.  In  some  places,  they  can  bank  on  their  tel- 
evision screens. 

The  bottom  line  is  that  the  availability  of  these  expanded  net- 
works increases  our  ability  to  serve  more  consumers  efficiently  and 
effectively. 

On-line  services  are  the  other  half  of  the  equation.  While  there 
are  more  ways  to  hook  in,  there  are  more  things  to  hook  to.  The 
electronic  superhighway  is  expanding  exponentially.  Every  day, 
new  services  become  available  and  every  day  the  traffic  becomes 
heavier.  More  than  25,000  merchants  in  150  countries  are  already 
on  the  Internet  and  it  serves  20  million  users  right  now.  By  the 
year  2,000,  we  expect  it  to  be  more  than  100  million.  It  is  safe  to 
predict  that,  in  the  future,  anyone  who  has  anything  to  sell  will  be 
connected  to  it,  as  well. 

One  important  role  for  the  payments  industry  will  be  ensuring 
that  those  value  transactions  are  secure.  Right  now,  with  few  ex- 
ceptions, if  you  send  your  account  information  across  the  Internet, 
you  may  be  leaving  yourself  vulnerable  because  those  transactions 
are  conducted  on  unsecured  lines.  MasterCard,  together  with  Visa, 
has  been  working  to  ensure  that  on-line  transactions  can  be  made 
securely,  and  by  year  end,  that  will  be  a  reality. 

We  are  also  acutely  aware  that  many  consumers  feel  that  the 
greater  access  to  information  raises  concerns  about  conbumer  pri- 
vacy. Last  year,  we  joined  with  Yankelovich  Partners  to  assess  the 
privacy  concerns  of  today's  consumers.  We  also  looked  at  the  poten- 
tial for  using  personal  data  for  better  fraud  protection  and  im- 
proved consumer  satisfaction.  We  recognize  that  if  consumers  do 


18 

not  trust  us  to  protect  their  privacy,  they  are  not  going  to  use  our 
product.  The  bottom  line  is,  consumer  trust  is  key  to  our  continued 
success. 

Finally,  we  appreciate  that  Congress  has  an  equally  significant 
role  to  play  in  ensuring  that  the  consumer  receives  the  value  we 
are  promising,  the  broadest  range  of  products  and  services,  unsur- 
passed acceptance  at  all  points  of  interaction,  and  top-quality  cus- 
tomer service  and  security,  no  matter  where  the  card  holder  is.  As 
new  financial  services  and  products  are  developed,  we  look  forward 
to  continuing  to  work  with  legislators  and  regulators  who  have 
oversight  responsibilities. 

Without  question,  though,  we  will  be  consistent  in  our  message 
to  you.  That  is,  nothing  would  do  more  to  prevent  our  ability  to 
make  good  on  this  commitment  than  premature  regulations.  We 
urge  this  subcommittee  to  continue  its  efforts  to  study  the  products 
and  services  we  are  discussing  and  to  play  a  leadership  role  in 
guiding  Congress  to  be  a  partner  in  development. 

Thank  you  again  for  the  opportunity  to  introduce  you  to  our  view 
on  points  of  interaction.  We  look  forward  to  working  with  you  to 
create  a  future  that  ".erves  the  best  interests  of  both  consumers  and 
American  financial  institutions. 

[The  prepared  statement  of  Ms.  Heidi  Goff  can  be  found  on  page 
163  in  the  appendix.] 

Chairman  Castle.  Thank  you  very  much,  Ms.  Goff.  We  appre- 
ciate your  fine  testimony. 

Our  clean-up  hitter,  at  this  hearing,  at  least,  is  Mr.  Scott  Cook, 
who  is  the  Chairman  of  Intuit,  Inc.,  and  as  I  have  already  indi- 
cated, the  owner  and  developer  of  Quicken,  which  is,  of  course,  a 
business  system  that  many,  many  people  use  already.  Mr.  Cook,  we 
look  forward  to  your  testimony. 

STATEMENT  OF  SCOTT  COOK,  CHAIRMAN,  INTUIT,  INC. 

Mr.  Cook.  Thank  you.  Mr.  Chairman  and  members  of  the  sub- 
committee, I  want  to  thank  you  for  the  opportunity  to  speak  this 
morning.  Let  me  begin  with  an  orientation  to  electronic  commerce. 

Intuit  is  involved  in  an  entirely  different  part  of  electronic  com- 
merce than  some  of  today's  panelists.  For  example,  some  companies 
are  focused  on  creating  new  payment  systems.  Some  companies  are 
focused  on  allowing  people  to  purchase  goods  electronically.  Intuit's 
focus  is  different.  Our  focus  is  on  providing  people  and  small  busi- 
nesses with  PC  technologies  to  help  them  make  better  financial  de- 
cisions. We  are  not  creating  new  kinds  of  money. 

If  you  know  my  company  at  all,  you  probably  know  us  for  our 
first  and  flagship  product,  which  has  been  mentioned.  Quicken, 
which  is  the  world's  most  widely  used  personal  finance  software.  In 
fact,  it  is  the  Nation's  best-selling  software  application  program. 

However,  Quicken  is  just  one  of  our  products  that  we  make  to 
achieve  our  goal  of  improving  the  financial  lives  of  consumers  and 
small  businesses  by  helping  them  make  better  financial  decisions. 
The  others  include  the  Quicken  Financial  Planner,  which  is  the 
Nation's  best-selling  financial  planning  software;  TurboTax  and 
Maclntax,  which  are  the  Nation's  best-selling  software  products 
that  help  you  file  your  income  taxes;  the  Parents  Guide  to  Money, 
which  is  software  that  helps  parents  with  the  four  important  finan- 


19 

cial  decisions  they  make,  on  life  insurance,  health  insurance,  child 
care,  and  college  savings;  and  the  Quicken  Mutual  Fund  Selector, 
which  gives  consumers  unbiased  information  to  decide  which  of 
thousands  of  mutual  funds  meet  their  objectives. 

Also,  for  small  businesses,  we  make  QuickBooks,  the  Nation's 
leading-selling  accounting  software,  and  QuickPay,  the  Nation's 
leading-selling  payroll  software. 

We  also  proudly  export  American  technology.  To  date,  our  prod- 
ucts are  the  best  sellers  in  every  country  that  we  have  entered. 

Let  me  demonstrate  what  I  mean  by  enabling  people  to  make 
simply  smarter  financial  decisions.  Let  us  look  at  one  example,  re- 
tirement planning.  We  all  know  that  structural  changes  in  pension 
and  Social  Security  benefits  have  moved  the  burden  of  funding 
one's  retirement  onto  the  consumer's  shoulders.  Yet,  when  I  speak 
publicly,  I  ask  audiences  sometimes  whether  thev  have  in  place  a 
retirement  plan  that  they  know  will  take  care  of  them  when  they 
retire.  Stunningly,  only  5  percent  of  the  audiences  I  speak  to  raise 
their  hands,  and  that  is  a  national  tragedy  in  the  making. 

Millions  of  working  Americans  will  retire  in  poverty,  not  in  pros- 
perity, unless  they  put  a  retirement  plan  in  place  in  the  next  few 
years,  yet  only  5  percent  have  done  so.  Why  do  they  not?  Because 
financial  planning  is  just  too  complex  for  consumers  to  do  unaided, 
and  truly  unbiased  financial  advisers  are  so  expensive  that  only 
the  very  rich  can  afford  them. 

We  at  Intuit  are  trying  to  change  this  with  software  we  just  in- 
troduced this  spring,  called  the  Quicken  Financial  Planner.  It  de- 
livers an  unbiased  retirement  plan,  personalized  to  each  consum- 
er's specific  situation.  What  I  would  like  to  do  is  demonstrate  brief- 
ly how  that  operates. 

What  we  found  out  was  people  just  do  not  know  how  to  begin, 
nor  do  they  know  the  steps  to  go  tnrough  to  do  a  retirement  plan, 
so  we  have  built  this  in  a  step-by-step  fashion.  In  fact,  that  is  the 
headline  here,  confident  retirement  planning  step  by  step.  All  the 
user  need  do  is  hit  the  next  button  down  here  and  answer  the 
questions  that  appear.  This  first  screen  describes  the  process.  This 
next  screen  details  the  specific  steps  the  customer  will  go  through. 
I  will  hit  the  next  button  to  continue. 

The  first  step  is  entering  personal  information.  I  will  hit  the  next 
button  again,  and  up  pop  the  first  questions,  the  customer's  name, 
birth  date,  and  desired  retirement  age.  Hit  the  next  button  again 
and  questions  come  up  on  health  and  other  matters  to  help  begin 
estimating  life  expectancy.  So  in  this  process,  the  customer  goes 
through  the  product. 

Whereas  these  questions  are  fairly  easy,  some  questions  are 
more  challenging.  I  am  going  to  jump  ahead  here  to  the  taxes  and 
inflation  section.  Here  we  need  a  place  for  the  customer  to  enter 
what  the  rate  of  inflation  is,  in  case  it  should  change.  However,  if 
you  ask  anyone  to  estimate  the  rate  of  inflation  for  the  next  50 
years,  they  are  not  going  to  be  able  to  answer  that  question,  so 
what  we  do  is  work  with  noted  financial  experts,  in  this  case,  Jane 
Bryant  Quinn,  who  actually  suggests  4  percent  as  currently  the 
best  rate  to  use. 

But  then  if  a  customer  ever  has  a  question,  the  user  can  just 
click  the  "expert"  button,  as  I  just  did,  and  what  pops  up  is  not  dry 


20 

text  on  financial  matters  but,  in  fact,  what  pops  up  is  Jane  Bryant 
Quinn  herself. 

[Audio  of  Ms.  Quinn  was  played.] 

Unlike  real  experts,  you  can  turn  them  off.  [Laughter.] 

In  this  way,  the  customer  can  go  through  answering  questions 
about  their  assets,  their  loans,  their  income,  expenses,  their  retire- 
ment benefits.  I  will  jump  ahead  to  results,  where  the  customer  can 
see  their  financial  picture  from  now  through  their  expected  death, 
in  this  case,  their  income.  You  can  click  on  expenses  here  and  see 
expenses.  This  bulge  here  is  the  college  expenses  of  their  children. 

You  can  go  out  and  click  on  portfolio,  and  here  we  can  see  one's 
investable  assets.  Here,  you  can  see  in  this  customer's  case,  there 
is  a  problem.  The  money  runs  out  before  they  do.  That  is  why  up 
top  here  we  say,  your  plan  fails,  but  you  have  assets  you  can  sell. 
Namely,  you  have  a  house  you  can  sell. 

But  we  do  not  leave  the  customer  hanging  there.  Instead,  I  will 
hit  the  next  button  a  couple  times  and  get  to  a  "what  if  area, 
where  this  shows  that  I  have  79  percent  of  my  retirement  funded 
and  I  can  now  play  with  the  fundamental  assumptions  to  see  what 
it  will  take  to  sufficiently  fund  my  entire  retirement.  So  I  can  try 
to  save  some  more  and  then  recalculate  and  see,  no,  that  does  not 
do  it.  Let  me  save  a  little  bit  more.  No,  that  does  not  do  it.  IVIaybe 
I  should  retire  a  little  bit  later.  Let  us  go  up  here  to  maybe  63,  and 
now  recalculate,  and  boom,  now  I  have  a  plan  which  will  suffi- 
ciently fund  my  retirement. 

This  is  the  kind  of  work  that  we  believe  will  make  dramatic  im- 
provements in  people's  preparedness  for  retirement.  This  product 
costs  $39,  which  makes  financial  planning  available  beyond  just 
the  richest  3  percent  of  households,  and,  in  fact,  puts  it  within  easy 
reach  of  the  30  percent  of  American  households  who  now  have  PCs. 
That  is  a  tenfold  expansion  in  availability. 

Mr.  Chairman,  just  a  few  days  ago,  my  company  announced  an- 
other move  that  we  are  making  to  enhance  people's  ability  to  make 
better  financial  decisions,  and  this  is  by  giving  them  a  communica- 
tion link  to  their  bank  that  will  facilitate  the  delivery  of  rich  finan- 
cial information  in  an  automatic  fashion. 

We  are  working  with  17  of  America's  largest  and  most  trusted 
banks,  plus  American  Express  and  Smith  Barney,  to  connect  them 
electronically  to  Quicken  users.  This  work  is  based  on  a  simple 
premise,  that  customers  and  financial  institutions  both  seek  closer 
and  deeper  relationships  with  each  other.  I  have  not  met  a  banker 
yet  who  did  not  want  closer  relationships  with  their  customers. 
Similarly,  customers  want  to  be  able  to  deal  with  their  bank  when- 
ever the  customer  wants,  including  weekends  and  nights. 

What  we  are  building  is  a  method  of  communication  that  will  en- 
able that  to  happen,  that  will  enable  banks  to  be  able  to  reach  and 
serve  their  customers  in  the  convenience  of  the  customer's  home  or 
offices  whenever  the  customer  wants,  24  hours  a  day,  7  days  a 
week. 

The  financial  institutions  benefit  by  cementing  relationships  with 
their  current  customers,  as  well  as  finding  ways  to  gain  new  ones. 
Longer  term,  there  will  be  some  nice  cost  implications.  Ultimately, 
the  cost  of  electronic  commerce  is  built  upon  the  fundamental  cost 


21 

of  silicon  and  of  software,  two  cost  elements  which  go  down  and 
have  been  going  down  for  years. 

Such  a  trend  can  only  help  banks  become  more  competitive  in  a 
financial  services  market  that  is  truly  global,  and  this  is  good  news 
for  the  American  economy  and  for  your  constituents,  whose  taxes 
guarantee  bank  deposits. 

Keep  in  mind  that  electronic  commerce  has  many  suppliers.  Elec- 
tronic commerce  will  be  a  lot  like  magazines  or  radio  stations, 
where  there  are  dozens  or  hundreds  of  competing  interests. 

One  last  point  about  electronic  commerce  is  that  there  are  other 
benefits  here,  as  well.  With  software  like  ours,  people  will  be  able 
to  achieve  their  financial  goals  better  than  they  have  in  the  past. 
Thus,  people  will  avoid  some  of  the  problems  that  sometimes  they 
run  into  in  their  finances.  There  will  be  fewer  bad  debts,  fewer  per- 
sonal bankruptcies,  and  a  higher  savings  rate  here  in  the  United 
States.  This  is  our  mission  and  what  we  and  our  financial  institu- 
tion partners  are  committed  to. 

Finally,  Mr.  Chairman,  I  have  not  come  here  today  to  seek  any 
action.  I  am  here  to  provide  you  with  information.  However,  to  the 
extent  you  move  forward  in  this  area,  I  would  ask  you  to  consider 
that  there  are  many  excellent  rules  already  in  place  to  protect  con- 
sumers and  ensure  a  strong  banking  industry.  Many  of  those  rules 
were  written  before  PCs  and  some  of  them  might  need  to  be  up- 
dated to  reflect  what  PC-owning  consumers  want. 

Thank  you,  Mr.  Chairman,  and  with  that,  I  will  be  glad  to  re- 
spond to  any  questions  that  you  or  other  Members  of  the  sub- 
committee may  have. 

[The  prepared  statement  of  Mr.  Scott  Cook  can  be  found  on  page 
168  in  the  appendix.] 

Chairman  Castle.  Thank  you  very  much,  Mr.  Cook.  That  was  an 
interesting  demonstration  of  electronic  commerce. 

A  lot  of  this  is  new  to  me,  and  I  am  probably  fairly  safe  in  saying 
new  to  many  members  of  the  subcommittee,  if  not  all  members  of 
the  subcommittee.  We  appreciate  all  of  you  coming  forward.  We  do 
think  that  this  is  an  important  area  for  us  to  examine. 

Let  me  just  briefly,  before  I  go  to  the  questioning,  just  say  that 
we,  as  I  indicated  in  my  opening,  will  be  having  another  hearing, 
probably  in  September,  at  which  we  are  going  to  have  our  govern- 
ment officials  here  to  tell  us  about  their  concerns.  Actually,  a  lot 
of  you  did  speak  about  security — I  may  ask  a  question  about  that — 
which  I  thought  was  interesting,  because  we  do  have  that  concern. 
As  Mr.  Cook  has  said,  many  of  these  rules  are  probably  valid  but 
maybe  need  to  be  updated  because  of  the  use  of  PCs  and  electronic 
commerce  and  areas  that  we  have  not  used  heretofore. 

For  the  format  of  the  questioning,  for  the  members  of  the  sub- 
committee, as  I  have  already  mentioned  to  the  witnesses,  we  will 
have  our  usual  5-minute  rule  of  questioning.  I  realize  when  you 
have  six  people,  one  question  can  be  destructive  of  a  Member's 
time,  so  I  have  asked  the  witnesses  if  they  could  hopefully  have  not 
more  than  two  answer  any  particular  question  so  you  can  ask  other 
questions.  If  the  members  of  the  subcommittee  wish  to  cut  it  off 
and  get  to  another  question,  please  politely  try  to  do  so,  and  I  hope 
the  witnesses  will  understand  we  have  a  limited  time. 


22 

If  we  get  through  a  round  of  questions  and  there  is  still  interest 
and  time  and  you  can  still  be  here,  perhaps  we  will  have  time  to 
go  through  a  second  round,  but  I  want  to  make  sure  everybody  has 
an  opportunity. 

I  just  wrote  some  notes  down  as  we  went  along  and  I  will  just 
start.  These  are  general  questions  as  opposed  to  specifics  of  any  of 
you,  but  I  just  wanted  to  put  some  of  these  forward. 

My  first  question  is,  will  the  things  that  we  have  talked  about 
here  today,  electronic  commerce  in  general,  stored  value  cards, 
using  the  Internet  to  do  transactions,  complement  or  replace  the 
existing  banking  and  purchasing  systems  we  have  over  some  period 
of  time?  It  seems  to  me  that  the  timeframe  for  these  kinds  of 
things  is  never  very  predictable.  It  is  sort  of  like  the  inflation  rate 
that  was  mentioned  earlier.  It  is  very  hard  to  say  if,  in  5  years, 
we  will  all  be  using  our  computers  to  do  this  or  it  is  going  to  be 
10,  15,  or  20  years,  so  I  am  interested  in  that  length  of  time  that 
may  go  into  it. 

Just  how  soon  the  future  is  going  to  arrive,  I  guess  is  the  ques- 
tion which  I  have.  I  know  that  is  a  very  broad  question.  I  know 
it  is  not  quite  predictable,  but  if  any  of  you  want  to  take  a  stab 
at  it,  I  would  be  interested  in  hearing  your  views  on  the  timeliness 
of  all  of  this. 

I  did  not  think  you  would  be  this  shy,  not  this  group. 

Ms.  Fisher.  I  will  take  a  shot  at  it.  Mr.  Chairman,  I  think,  first 
of  all,  to  your  question  about  whether  it  is  complementary  or  re- 
placement in  terms  of  the  new  technologies,  clearly,  we  are  in  a 
complementary  phase  now  where  we  are  evolving  to  the  new  world 
as  we  maintain  and  continue  to  have  products  and  services  that 
are  based  on  the  foundations  that  we  have  put  together. 

In  Visa,  working  with  our  member  banks,  we  have  in  place  a 
very  fine  payment  system  that,  in  fact,  is  accountable  and  has  sys- 
tems in  place  that  do  the  kinds  of  work  we  need  to  do  to  consum- 
mate payments. 

In  terms  of  how  soon  will  the  future  arrive,  to  a  large  extent,  the 
marketplace  will  dictate  that,  and  that  depends  on  how  consumers 
react  to  the  products,  and  frankly,  this  group,  Congress,  has  some- 
thing to  say  about  that  in  terms  of  how  much  we  regulate  or  do 
not  regulate.  But  I  think  if  the  market  is  allowed  to  evolve  and 
consumers  can  choose  to  accept  the  products  as  they  arrive,  then 
we  will  see  it  move  more  quickly. 

Chairman  Castle.  Thank  you. 

Heidi  Goflf  mentioned  that  half  the  households,  I  believe,  have 
computers,  and  77  percent,  did  you  say,  use  electronic  banking? 

Ms.  GoFF.  Seventy-seven  percent  of  the  households  use  electronic 
means  of  banking,  such  as  ATMs  and  remote  delivery.  That  is  from 
a  BAI  study  from  1994. 

Chairman  Castle.  Right. 

Ms.  GoFF.  Then  I  also  mentioned  that  almost  half  of  the  house- 
holds, although  Scott  said  30  percent  have — I  am  sure  we  each 
have  a  way  of  counting.  We  do  have  some  research  that  would  sug- 
gest that  it  is  coming  close  to  50  percent  and  that  people  will  con- 
tinue to  use  the  methodologies  to  conduct  their  finances.  We  expect 
it  to  be — I  would  agree  with  everything  Roz  said.  We  would  expect 


23 

these  payments  to  be  evolutionary  and  to  be  part  of  the  infrastruc- 
ture that  the  banking  system  has  already  created. 

Chairman  Castle.  Let  me  ask  you  maybe  a  follow-up  to  that. 
What  about  that  portion  of  our  population  which  either  cannot  af- 
ford to  plug  into  these  systems,  if  a  computer  is  going  to  be  an  ele- 
ment of  it,  or  because  of  other  limitations  or  just,  perhaps,  blocks 
of  their  own,  such  as  perhaps  I  have  in  using  computers,  whatever 
it  may  be,  either  cannot  afford  or  choose  not  to  use  these  services. 
I  assume  we  are  not  devising  a  system  that  would  completely  aban- 
don the  kind  of  hand  system  that  we  have  today,  inefficient  as  it 
may  be. 

Ms.  GoFF.  Absolutely  not.  I  think  that,  just  like  credit  cards  25 
years  ago  were  for  the  privileged  few,  today  credit  cards  are  rather 
an  expected  convenience  in  the  American  society.  Debit  cards,  ATM 
cards  now  provide  electronic  access  to  deposited  funds.  And  stored 
value  cards  are  really  a  form  of  cash.  They  will  not  be  restricted 
to  people  who  have  depository  accounts  or  who  have  credit  card  ac- 
counts. They  are  really  products  that  can  be  used  by  anybody  in 
the  society. 

Chairman  Castle.  Let  me  ask  one  more  question.  What  is  the 
cost  of  a  simple  transaction,  like  the  acquisition  of  this  incredible 
flashlight  which  I  demonstrated  earlier,  as  compared  to,  for  in- 
stance, having  called  them  and  given  them  either  your  Visa  or 
MasterCard  number  and  gotten  it  through  the  mail  that  way?  Are 
the  costs  roughly  the  same,  and  who  bears  these  costs,  or  is  it  more 
expensive? 

Mr.  Melton.  Obviously,  the  answer  is  different,  depending  on 
several  situations.  But  in  that  specific  situation,  which  I  do  know 
something  about,  the  cost  when  the  systems  all  get  into  place  will 
be  dramatically  cheaper  doing  it  that  way.  A  lot  of  the  risk  goes 
out  of  the  system.  If  you  were  to  call  today  over  the  telephone  and 
give  your  information  in  the  open,  the  merchant  would  have  a 
higher  discount  rate  than  if  you  were  in  front  of  him  face  to  face. 
With  the  new  systems  that  Visa  and  MasterCard  are  now  design- 
ing and  putting  into  place,  a  lot  of  the  risk  goes  out  and  they  will 
be  able  to  make  the  cost  over  the  Internet  as  cheap  or  cheaper  than 
a  face-to-face  transaction. 

Chairman  Castle.  Let  me  ask  one  final  question,  and  that  is 
this  whole  issue  of  fraud  and  security.  All  of  you  were  very  careful, 
or  practically  all  of  you,  were  very  careful  to  mention  the  various 
safety  nets  that  are  built  into  it  and,  indeed,  talked  about  dealing 
with  banking  institutions  and  electronic  commerce  and  expressions 
such  as  that,  which  is  all  well  and  good. 

But  we  all  know  that  every  time  some  system  is  created  that  in- 
volves money,  there  are  pirates  out  there  immediately  trying  to  de- 
vise some  way  of  getting  around  it.  It  seems  to  me  that  we  have 
read  about  the  great  computer  glitches  in  the  past,  which  is  a 
whole  other  issue  that  we  have  to  worry  about.  I  worry  about  the 
pirates.  I  worry  about  fraud. 

I  trust,  if  it  was  up  to  all  of  the  operations  of  the  various  entities 
you  represent,  this  probably  would  not  be  a  problem  because  you 
have  been  in  existence  for  some  time.  You  are  the  pioneers;  you 
have  developed  these  things.   But  I   am  worried  about  the  next 


24 

group  who  is  sitting  at  home,  who  is  a  hacker  someplace  trying  to 
figure  out  some  way  to  rip  off  these  systems. 

This  is  obviously  the  subject  of  a  later  hearing  which  we  are 
going  to  have,  but  I  would  be  interested  in  your  views  on  this,  not 
from  your  own  systems  but  from  what  we  are  going  to  have  to  do 
to  monitor  the  changes  to  the  use  of  electronic  currency  and  what 
the  government  should  be  doing  with  respect  to  making  absolutely 
sure  that  we  are  not  going  to  have  dramatic  runs  that  could  not 
be  expected  in  banking  today  or  other  priority  transactions  which 
would  be  a  problem,  if  any  of  you  have  given  any  thought  to  that. 

Mr.  Chaum.  I  think  it  is  a  new  medium.  Just  like  the  answer  to 
your  first  question,  probably  there  will  be  an  enormous  explosion 
in  commerce  on  the  information  superhighway  because  it  makes  a 
tremendous  lot  more  goods  and  services  available  to  people  much 
more  easily.  It  will  create  whole  new  markets.  It  is  not  really  a 
matter  of  evolution. 

Similarly,  since  it  is  a  new  medium,  there  will  also  be  new 
vulnerabilities,  but  on  the  other  side,  there  will  be  much  better  pro- 
tection than  we  are  accustomed  to  in  many  cases.  So  it  is  different. 
That  is  my  personal  view. 

Chairman  Castle.  Thank  you. 

Let  us,  if  we  can,  turn  to  Mr.  Flake,  who  is  the  ranking  minority 
Member  on  the  subcommittee.  He  has  been  a  wonderful  gentleman 
to  work  with  and,  I  am  sure,  has  questions  for  you. 

Mr.  Flake,  Thank  you  very  much,  Mr.  Chairman. 

I  do  have  an  opening  statement  which  I  would  like  to  submit  for 
the  record. 

[The  prepared  statement  of  Hon.  Floyd  H.  Flake  can  be  found  on 
page  48  in  the  appendix.] 

I  onlv  regret  that,  since  I  did  not  have  breakfast,  you  did  not 
take  a  oreak  between  the  testimony  and  questions  so  that  we  could 
go  over  and  have  our  snack.  [Laughter.] 

Nevertheless,  the  question  that  I  have  has  to  do  with  the  fact, 
Mr.  Chairman,  that  we  have  had  hearings  here  regarding  whether 
or  not  we  ought  to  convert  the  paper  dollar  to  coins.  Here  we  are 
today  with  the  subcommittee  that  is  far  beyond,  it  would  appear 
to  me,  any  discussion  about  paper  or  coins. 

I  just  wonder  if  the  subcommittee  might  have  a  reaction,  given 
that  it  seems  as  if  by  the  time  we  make  the  decision  which  direc- 
tion to  go  with  this,  coins  or  paper  will  be  so  archaic  and  out  of 
use  that  we  will  have  expended  millions  and  millions  of  dollars  to 
create  coins,  if  we  use  coins  in  place  of  the  dollar  bill,  that  will  not 
have  any  uses.  You  cannot  use  them  in  the  laundromat.  You  can- 
not use  them  to  buy  snacks. 

Can  I  get  an  opinion  from  someone  in  terms  of  that?  I  know  this 
is  not  the  hearing  for  that,  but  I  think  it  is  important  to  have  on 
the  record  some  sense  from  persons  who  are  involved  in  what  I 
consider  to  be  the  next  phase  of  the  evolution  to  whatever  kind  of 
monetary  practices  we  are  going  to  have  operative  in  the  future. 

Mr.  Chaum.  I  would  like  to  say  one  thing,  just  based  on  the  Eu- 
ropean perspective,  very  briefly.  I  have  been  involved  with  the  Eu- 
ropean Commission  study  of  how  to  replace  national  currencies  by 
an  ECU,  and  we  have  done  a  lot  of  consumer  surveys.  People  are 
very  happy  to  have  an  electronic  ECU  and  it  is  an  enormously  cost- 


25 

ly  process,  as  you  can  imagine,  to  switch  physical  currencies  and 
to  manufacture  them.  It  is  also  very  time  consuming.  So  an  elec- 
tronic ECU  has  a  lot  of  appeal.  It  probably  can  be  more  secure, 
more  cost  effective,  and  still  retain  the  same  privacy  that  people 
are  accustomed  to  with  cash. 

Mr.  Flake.  So  in  your  opinion,  or  in  anyone's  opinion,  does  it 
make  sense  for  us  to  even  give  major  consiaeration  to  the  thought 
of  changing  the  paper  dollar  to  coins,  or  is  that  an  archaic  discus- 
sion already? 

Mr.  Cook.  Mr.  Flake,  I  cannot  speak  to  the  merits  of  the  issue 
of  coin  versus  paper  but  I  can  say  that  my  expectation  is  that  phys- 
ical currency  will  be  with  us  for  the  rest  of  our  lives. 

Mr.  FI.AKE.  OK. 

Mr.  Cook.  Certainly  e-mail,  for  example,  is  a  wonderful  inven- 
tion, but  the  U.S.  Mail  is  still  here  and  is  as  popular  as  ever.  Cer- 
tainly new  forms  of  transportation  have  been  invented,  but  old 
forms  still  exist. 

The  consumer  habits  change  very  slowly.  Do  not  get  caught  up 
in  the  PR  hype  in  the  press.  This  stuff  is  interesting.  It  will  be  pop- 
ular, but  it  will  not  replace  the  existing  means  that  are  known  and 
trusted,  and  in  my  view,  it  will  not  replace  them  in  our  lifetimes. 

Mr.  Flake.  Thank  you. 

Mr.  Cook.  It  is  a  nice  complement.  It  is  not  a  replacement. 

Mr.  FlAKE.  It  will  not  replace  it. 

Mr.  Van  Lear.  Mr.  Flake? 

Mr.  FiAKE.  Yes. 

Mr.  Van  Lear.  I  would  like  to  just  add  that  we  have  been  talking 
about  a  paperless  society  for  the  last  25  years  and  checks  have 
been  predicted  to  be  out  of  our  society  10  years  ago.  They  are  cur- 
rently still  growing,  at  a  relatively  slow  rate,  but  they  will  continue 
to  be  with  us  for  that  period  of  time,  as  well. 

So  I  think  the  ability  to  move  consumer  behavior,  particularly  as 
it  relates  to  payment  system  mechanisms,  is  a  very  slow  process. 
ATMs  took  25  years  to  mature  in  this  environment  to  the  point 
that  people  are  comfortable  using  them  now,  not  only  to  take 
money  out  but  to  put  money  in. 

Mr.  Flake.  Thank  you. 

Presently  with  cash,  once  a  transaction  is  completed,  it  is  vir- 
tually impossible  to  trace  who  made  the  purchase.  Many  Americans 
value  this  anonymity  when  conducting  their  business.  This  tech- 
nology has  the  possibility  of  tracking  people  and  keeping  complete 
records  of  their  purchases.  This  is  a  plus  when  it  comes  to  servicing 
an  underground  criminal  economy  but  can  definitely  encroach  on 
the  privacy  of  law-abiding  citizens. 

My  question  is,  will  stored  value  cards  keep  financial  trans- 
actions anonymous  or  is  this  an  area  of  concern  that  we  in  the  Con- 
gress ought  to  be  addressing? 

Mr.  Chaum.  I  would  like  to  respond  to  that  briefly.  This  is  a  card 
which  does  provide  perfect  anonymity  for  low-value  payments. 
There  are  also  many  who  offer  what  I  call  pseudo-solutions  to  this 
problem,  and  they  suggest  that  if  one  is  able  to  buy  a  card  without 
having  to  identify  one's  self,  then  this  provides  a  kind  of  privacy. 
This  is  a  false  and  bogus  argument  simply  because  the  card  identi- 


26 

fies  itself  in  every  transaction  and  all  those  transactions  can  be 
linked  and  collected  together. 

So  when  you  use  a  French  phone  card,  your  name  is  not  on  it, 
you  did  not  identify  yourself  when  you  bought  it,  but  someone  can 
go  through  the  data  base  of  all  the  phone  calls  that  are  made  and 
find  all  the  calls  that  were  made  with  that  card,  perhaps  trace  that 
to  your  home  phone  or  your  office,  and  in  that  way  associate  a  par- 
ticular card  with  you.  Then  it  is  even  worse  than  if  your  name  were 
written  plainly  on  the  card,  because  people  have  the  false  sense  of 
security  that  their  anonymity  or  their  privacy  is  protected  whereas, 
in  fact,  it  is  not  at  all. 

Mr.  Flake,  I  would  just  ask  the  Chairman  for  unanimous  con- 
sent for  30  seconds.  Can  you  define  for  me  perfect  anonymity?  How 
do  you  determine  that  a  card  has  perfect  anonymity  versus  another 
card  that  would  not  have  that  definition? 

Mr.  Chaum.  This  is  the  subject  of  the  Scientific  American  article, 
which  I  think  I  have  made  available  to  all  of  you.  The  essential 
idea  is  that  some  cards  reveal  identifying  information  as  an  intrin- 
sic part  of  their  security  mechanism.  In  fact,  most  of  the  techniques 
which  you  have  heard  about  here  from  my  colleagues  are  of  that 
type. 

There  is  another  type,  a  second  type,  which  is  fundamentally  dif- 
ferent, which  simply  does  not  reveal  identifying  information  in  the 
process  of  making  a  transaction.  That  is  what  I  have  called  privacy 
technology  in  my  presentation.  We  have  developed  it  for  the  Euro- 
pean Commission.  We  developed  it  for  automatic  road  tolls,  for 
e-cash  on  the  Internet,  and  so  forth.  It  is  a  very  versatile  and  very 
competitive  technology. 

It  just  depends  on  what  you  want  to  do.  Do  you  want  to  build 
a  system  that  basically  undoes  the  kind  of  freedoms  that  are  the 
basis  for  our  society?  There  have  been  a  number  of  think  tank  re- 
ports that  come  out  of  Washington  that  suggest  that  the  best  way 
to  turn  this  into  a  police  state  would  be  to  use  identification-based 
payment  and  outlaw  currency,  bank  notes,  and  coins.  There  are 
studies  to  that  effect. 

Do  you  want  to  do  that,  or  do  you  want  to  allow  the  electronic 
medium  to  give  us  preservation  of  the  level  of  privacy  that  people 
expect  to  have  today?  What  we  have  shown  is  that  technologically, 
that  is  certainly  feasible.  It  does  not  cost  more  and  it  can  be  done. 
But  left  to  their  own  devices,  at  the  moment,  the  financial  services 
industry  has  not  really  adopted  this  approach  and  what  they  are 
building  is  something  that  will  give  them  more  and  more  detailed 
information  about  people's  activities.  I  think  those  are  the  two  dif- 
ferent approaches  that  I  alluded  to  in  my  presentation,  that  I  said 
were  really  fundamental  to  the  things  that  this  country  stands  for. 

[The  Scientific  American  article  referred  to  by  Mr.  David  Chaum 
can  be  found  on  page  137  in  the  appendix.] 

Mr.  Flake.  My  time  is  expired.  Thank  you,  Mr.  Chairman. 

Chairman  Castle.  Thank  you,  Mr.  Flake. 

Mr.  Royce. 

Mr.  Royce.  Thank  you,  Mr.  Chairman. 

I  have  an  opening  statement  which  I  would  like  to  insert  into  the 
record. 


27 

[The  prepared  statement  of  Hon.  Edward  Royce  can  be  found  on 
page  52  in  the  appendix.] 

Mr.  Royce.  I  guess  there  are  two  sHghtly  contradictory  observa- 
tions that  you  have  made  here  today.  One  is  that  e-cash  or  digital 
money  would  best  be  shaped  by  market  forces  rather  than  reg^ila- 
tion,  that  we  should  have  as  little  regulatory  burden  as  possible, 
and  Ms.  Fisher  suggested  two  areas  where  we  could  pull  back  that 
burden. 

At  the  same  time,  each  of  you  have  said  that  we  need  safety  and 
soundness  and  a  high  degree  of  trust,  and  therefore  a  high  aegree 
of  government  control  over  this  emerging  process,  with  the  excep- 
tion of  Ms.  Fisher,  who  has  suggested  that  we  could  use  backing 
of  regulated  financial  institutions  in  place  of  that  evolution.  Mr. 
Van  Lear,  I  think,  said  that  the  role  of  government  is  to  protect 
against  systemic  risk,  or  that  was  Dr.  Chaum. 

So  the  basic  assessment  here  is  that  it  is  government  control  of 
the  emerging  system  that  you  are  going  to  rely  upon  for  that  meas- 
ure of  safety  and  soundness.  What  I  would  argue,  for  you  to  think 
about,  is  that  in  the  Western  world,  governments  routinely  debase 
their  currency.  Governments  do  a  very  bad  job  of  managing  the 
value  of  the  currency. 

If  you  look  at  the  boom-bust  economic  cycle  and  the  millions 
wiped  out  every  time  we  go  down  on  the  down-side  of  liquidation, 
if  you  look  at  the  problems  with  infiation  and  the  fact  that  a  nickel 
today  is  worth  a  fraction  of  what  it  was  a  couple  generations  ago, 
and  if  we  look  to  the  future  with  a  $5  trillion  debt  here  in  this 
country,  to  give  just  one  example,  and  try  to  imagine  what  is  going 
to  happen  if  that  debt  is  monetized  in  the  future. 

In  terms  of  the  problems  with  counterfeiting  that  has  been  point- 
ed out  today,  if  you  look  at  the  counterfeiting  problems  that  we 
have  with  the  U.S.  dollar  right  now  in  Eastern  Europe  in  the  Inde- 
pendent States,  that  is  a  problem  of  incredible  magnitude  right 
now  in  terms  of  counterfeiting  of  $100  U.S.  bills. 

So  all  of  these  problems  already  exist,  and  I  guess  I  was  looking 
at  it  from  the  opposite  perspective.  I  was  in  the  hope  that  the  evo- 
lution of  digital  money  might  bring  pressure  to  bear  on  the  existing 
monetary  system  to  encourage  an  end  to  this  debasement  of  the 
currency  and  that  somehow  the  evolution  of  a  new  system  would 
encourage  and  leverage  for  a  stable  unit  of  exchange. 

If  any  of  you  would  like  to  make  comment  on,  20  years  down  the 
road,  a  generation  from  now,  where  might  we  be,  could  this  lever- 
age for  such  a  stable  monetary  unit  in  international  exchange? 

Mr.  Cook.  Mr.  Royce,  let  me  just  address  the  opening  of  your 
question  about  the  panelists  seeming  to  be  in  agreement  requesting 
more  regulation  in  this  nascent  area.  I  did  not  talk  much  about 
regulation,  so  let  me  make  my  point  of  view  clear.  I  do  not  believe 
this  is  a  place  that  will  be  aided  by  a  host  of  new  regulations  or 
legislation.  It  is  so  nascent,  so  at  the  beginning,  it  is  so  hard  to  de- 
termine what  consumers  really  want  and  in  which  direction  it  is 
going  to  go. 

I  think  regulation  would  likely  stunt  developments  here,  not  help 
developments,  and  so  I  do  not  believe  that  this  is  a  fertile  field  for 
new  regulation.  As  I  mentioned,  there  may  be  only  some  tuning  of 
existing  sound  regulation  that  was  put  in  place  before  computers 


28 

were  envisioned,  which  is  a  very  different  matter  than  additional 
levels  of  regulation.  And,  in  fact,  I  believe  those  sorts  of  changes 
can  largely  be  achieved  working  directly  with  the  regulatory  agen- 
cies without  a  need  for  legislative  involvement,  and  if  there  is  a 
need  for  that,  we  can  get  back  to  you. 

Ms.  GoFF.  We  would  like  to  add  to  that  that  we  would  very  much 
like  to  work  with  the  legislature  and  the  regulators  to  monitor  and 
develop  new  products  but  that  it  is  premature  for  any  regulation 
at  this  time  on  evolving  products  and  services. 

Mr.  ROYCE.  Now  let  me  ask  Ms.  Fisher,  if  I  could,  it  seems  as 
though  the  Federal  Reserve  Board  will  have  a  diminishing  role  in 
the  payment  system.  Do  you  currently  compete  for  business  with 
the  Fed,  for  instance,  with  your  automatic  clearinghouse?  And  with 
the  advent  of  forthcoming  technologies,  what  will  be  the  Fed's  role 
in  the  future? 

Ms.  Fisher.  We  do  with  our  automated  clearinghouse  service 
provide  a  private  sector  alternative  to  the  Fed  for  ACH  processing, 
which  I  believe  was  a  requirement,  that  the  Fed  needed  to  open  it 
up  to  private  sector  providers,  and  Visa  did  step  into  that  breech. 
I  believe  there  are  a  couple  of  others  who  also  provide  private  sec- 
tor alternatives.  So  in  that  sense,  yes,  I  guess  we  do  compete,  but 
that  is  something  that  I  believe  Congress  required,  that  the  Fed 
offer  it. 

Mr.  RoYCE.  What  market  share  would  you  say  you  have  now? 

Ms.  Fisher.  I  do  not  have  the  exact  figures.  I  can  get  that  to  you, 
but  my  guess  is  that  it  is  something  less  than  25  percent. 

Mr.  RoYCE.  Thank  you. 

Thank  you,  Mr.  Chairman. 

Chairman  Castle.  Thank  you  very  much,  Mr.  Royce. 

Mr.  Metcalf 

Mr.  Metcalf.  Thank  you.  I  also  have  an  opening  statement 
which  I  would  like  to  insert  into  the  record. 

[The  prepared  statement  of  Hon.  Jack  Metcalf  can  be  found  on 
page  54  in  the  appendix.] 

This  is  a  fascinating  discussion.  I  am  going  to  follow  up  a  little 
bit  on  Congressman  Flake's  excellent  question. 

We  are  all  talking  about  how  money  moves  or  works  in  society. 
I  believe  we  are  missing  a  major  and  fundamental  point  if  we  do 
not  carefully  consider,  how  does  money  arise?  How  does  it  come 
into  being?  Where  does  it  come  from?  The  Fed  is  concerned  about 
money  supply.  How  does  e-mail  fit  into  money  supply?  The  found- 
ers are  deeply  concerned  about  who  has  the  authority  to  create  and 
issue  money.  Jefferson  and  Madison,  two  of  our  most  insightful 
Presidents,  were  very  concerned  about  this  and  they  said,  only  gov- 
ernment should  issue  money. 

Is  there  any  finite  control?  Who  is  responsible?  Do  you  create 
money? 

Ms.  Fisher.  Let  me  say  that  the  Visa  approach  here  does  not 
create  electronic  money.  The  idea  here  is  that  we  are  trying  to  fa- 
cilitate the  use  of  the  existing  Visa  products  and  services  on  mech- 
anisms such  as  the  Internet  and  other  networks. 

So  we  are  not  talking  about  the  approach  taken  by  some  others 
in  the  industry  who  are  creating  a  new  form  of  cash,  if  you  will. 
Rather,  we  are  talking  about  using  existing  products  that  financial 


29 

institutions  offer  today  but  providing  a  safe  and  secure  way  for 
those  existing  products  to  be  used  on  new  technologies,  new  net- 
works, in  the  new  environment. 

Mr.  Metcalf.  Do  you  not  monetize  credit,  and  is  that  not  a 
money  creation?  I  think  you  do.  I  think  you  do,  but  I  may  be 
wrong.  You  go  ahead. 

Ms.  Fisher.  The  Visa  cards  offer  a  form  of  payment,  yes. 

Mr.  Metcalf.  A  form  of  payment? 

Ms.  Fisher.  Is  that  what  you  were  referring  to,  creating  cash  or 
creating 

Mr.  Metcalf.  Yes.  Do  you  not  monetize  credit,  in  a  sense,  when 
you  issue  a  credit  card  and  allow  people  to  create  money?  Is  that 
not  a  money  creation? 

Ms.  Fisher.  I  do  not  think  so,  sir. 

Mr.  Metcalf.  Does  anybody  else  want  to  try  on  that  one?  I  think 
this  is  a  fundamental  question.  We  have  pretty  strict — the  power 
to  create  money  is  an  incredibly  important  power.  If  people  are  cre- 
ating money,  and  you  were  all  talking  about  how  monev  moves  but 
nobody  is  bringing  up  that.  I  guess  I  think  that  is  a  fundamental 
question,  and  I  think  our  society  is  at  fault  in  not  looking  at  that 
question.  Where  does  money  come  from? 

Mr.  Melton.  I  will  take  a  swipe  at  a  very  narrow  answer  to  that. 
At  least  for  our  services  and  the  technology  tools  that  we  provide, 
in  our  world,  we  are  only  providing  transport,  but  in  all  cases,  we 
are  going  back  to  working  with  the  oanking  system. 

The  banking  system,  as  a  whole,  certainly  does  create  money. 
The  banking  system  is  highly  regulated  and  with  their  minimum 
requirements,  then,  in  terms  of  equity  base,  they  do  make  loans 
and  that  whole  process  of  making  loans  does  create  money,  but  it 
is  the  regulated  process  blessed  by  the  government. 

Now,  all  that  we  are  doing,  and,  in  fact,  if  I  may  speak  for  the 
credit  card  associations,  all  of  their  credit  that  is  issued  through 
the  cards  comes  out  of  a  regulated  bank  and  that  bank  is  doing 
through  the  plastic  what  it  could  just  as  well  be  doing  over  the  tell- 
er's counter  or  over  the  loan  window. 

Mr.  Metcalf.  So  banks  can  create  money,  too? 

Mr.  Melton.  Banks  as  part  of  the  government  franchise  given 
to  the  banks,  yes. 

Mr.  Metcalf.  I  think  I  am  getting  the  relationship.  You  are  cre- 
ating money,  but  you  are  doing  it  through  a  bank  that  is  given  the 
power  to  create  money,  or  at  least  took  the  power  to  create  money, 
whether  they  were  really  given  it  or  not.  I  think  this  is  something 
we  had  better  look  at,  that  in  particular,  because  the  Fed  creates 
money,  we  know  that.  Are  there  any  other  comments  on  that? 

Mr.  Van  Lear.  Mr.  Metcalf,  the  way  we  approach  that  is  my 
company  drives  ATMs.  We  have  18,000  ATMs  that  people  come  to 
to  make  deposits  and  take  out  funds,  and  today,  they  do  that  usu- 
ally with  cash.  They  take  out  cash  and  they  deposit  checks. 

As  we  move  into  the  area  of  smart  cards,  we  would  expect  the 
consumer  to  be  able  to  put  a  smart  card  into  an  ATM  and  be  able 
to  move  cash,  if  you  will,  from  their  account  onto  that  card.  That 
card,  then,  can  be  used  to  facilitate  transactions  such  as  were  dem- 
onstrated here  today  through  the  use  of  a  vending  machine  or  on 
a  transit  or  other  types  of  applications. 


92-489  -  95  -  2 


30 

We  have  facilitated  the  transaction,  but  it  is  really  no  different 
than  if  we  had  dispensed  cash.  There  is  no  extension  of  credit. 
They  are  funds  that  have  been  moved  from  the  account  into  a 
funds  pool  where  they  are  reserved  for  the  settlement  of  that  trans- 
action at  a  later  date.  So  there  is  no  funds  creation,  if  you  will,  as 
a  part  of  the  movement  of  funds  from  a  demand  deposit  checking 
account  onto  a  smart  card  in  the  environment  in  which  we  are 
operating. 

Mr.  Metcalf.  In  that  case,  I  agree  with  you.  When  I  take  money 
out,  then  I  am  taking  out  money  that  I  had.  However,  if  it  is  a 
credit  card,  if  you  are  going  in  there  and  borrowing  money,  you  are 
creating  money,  and  I  think  the  best  answer  to  that  was  the  one 
who  said,  yes,  we  are  doing  that  but  we  are  doing  that  under  the 
auspices  of  a  bank  which  has  the  power. 

I  do  think  we  should  look  at  this  area  very  carefullv,  though.  Are 
there  any  other  comments?  I  guess  my  time  is  up.  Thank  you  very 
much. 

Chairman  Castle.  Thank  you,  Mr.  Metcalf.  You  sparked  a  dis- 
cussion up  here. 

Mr.  Chrysler. 

Mr.  Chrysler.  Thank  you. 

Are  your  stored  value  cards  equipped  with  a  tracing  mechanism 
so  that  law  enforcement,  after  proper  use  of  a  search  warrant  and 
subpoenas,  can  track  where  the  money  came  from  and  where  it 
went? 

Mr.  Chaum.  I  would  like  to  answer  that.  The  smart  cards  that 
we  have  developed  are  not,  and  I  think  that  is  the  way  it  should 
be.  If  government  were  to  insist  that  a  low-value  payment  system, 
as  I  mentioned  in  my  testimony — I  hope  you  were  here  for  that — 
were  traceable,  then  that  would  represent  an  enormous  erosion  of 
the  privacy  that  people  have  today  in  cash  payments. 

There  is  no  more  exposure  to  society  in  an  untraceable  chip  card 
than  there  is  in  bank  notes.  In  fact,  I  argued,  and  I  hope  it  was 
persuasively,  that,  in  fact,  there  is  less  exposure  in  an  electronic 
system  than  in  bank  notes  because  there  is  no  way  to,  for  instance, 
accumulate  value  without  that  being  known  to  a  financial  institu- 
tion. 

So  it  is  more  or  less  trivial  to  make  a  chip  card  that  traces  every- 
thing you  do,  every  newspaper,  every  tram,  every  parking  meter, 
and  so  forth.  That  is  easy  to  do.  But  to  make  a  system  that  allows 
people  to  have  the  same  kinds  of  protections  which  they  have  an 
expectation  of  today,  it  is  not  as  simple  but  it  can  be  done  and  it 
can  be  done  at  essentially  the  same  cost  and  with  a  very  high  de- 
gree of  security. 

Mr.  Chrysler.  Do  you  think  crime  will  fall  substantially? 

Mr.  Chaum.  No,  and  let  me  make  this  point  very,  very  clear,  if 
I  can,  and  that  is  that  by  making  a  chip  card  protect  privacy,  you 
are  not  creating  a  more  dangerous  world  than  the  cash  that  you 
are  replacing.  It  is  a  safer  world.  So  it  is  better  to  move  to  a  chip 
card  that  has  privacy  in  terms  of  abuse  against  society,  in  terms 
of  protection  of  the  individual  and  so  on. 

What  would  be  a  real  mistake  would  be  to  move  to  an  electronic 
payment  system  that  is  fully  traceable,  where  you  would  be  step- 
ping backwards.  You  would  be  moving  away  from  the  kinds  of  pri- 


31 

vacy  that  people  have  an  expectation  of  today  into  a  totally  trans- 
parent world. 

I  do  not  know  if  you  have  read  about  the  panopticon.  This  is 
something  that  is  devastating  for  the  individual,  and  there  is  a 
great  deal  of  literature  to  support  that.  So  this  would  basically,  to 
my  view,  undermine  many  things  that  this  country  stands  for.  It 
would  create  really  the  kind  of  world  which  many  or  us  have  fought 
to  prevent. 

Mr.  Chrysler.  I  get  your  point.  Will  stored  value  cards  be  used 
primarily  for  transactions  involving  small  or  large  sums  of  money, 
or  both? 

Ms.  Fisher.  We  think  that  the  card  will  be  used  primarily  for 
small  dollar  purchases,  but  obviously,  consumers  with  their  banks 
will  decide  where  it  is  most  appropriate. 

I  would  like  to  make  one  comment  to  your  prior  question,  be- 
cause the  Visa  stored  value  card  product  is  one  that  is  based  on 
our  existing  set  of  products  and  it  is  auditable  and  traceable. 
Again,  with  due  regard  for  the  privacy  principles  that  all  banks 
have  to  safeguard,  if  it  becomes  necessary,  working  with  law  en- 
forcement officials  to  trace  something,  we  can  do  that  with  our  sys- 
tem, and  that  is  an  important  contrast,  if  you  will,  to  what  Dr. 
Chaum  was  talking  about. 

Mr.  Chaum.  I  would  like  to  add  something  there.  We  are  moving 
toward  a  new  world  with  Internet  payments,  and  there,  since  the 
transaction  cost  is  dropping,  what  we  are  going  to  see  is  far  more 
finer  grain  payments.  So  what  may  be  an  acceptable  amount  of  pri- 
vacy to  forfeit  today  may  become  quite  unacceptable  in  the  future. 

And  similarly  with  the  chip  card,  the  transaction  cost  of  pay- 
ments is  dropping,  so  what  people  are  proposing  to  do  in  many 
countries  is  not  just  automatic  toll  payment  at  bridges  but  what  is 
called  road  pricing,  where  you  pay  for  every  segment  of  the  road- 
way that  you  use.  I  do  not  think  many  people  would  like  to  be  fol- 
lowed around  in  their  every  single  move. 

Mr.  Chrysler.  I  understand  that. 

Mr.  Chaum.  Once  coins  and  bank  notes  might  become  less 
accepted 

Mr.  Chrysler.  Your  answer  is  consuming  all  of  my  time,  if  I  can 
just  cut  you  off.  I  am  sorry.  I  just  wanted  to  ask  one  more  real 
quick  question.  At  what  transaction  amount  level  will  it  be  eco- 
nomically feasible  for  a  business  to  purchase  the  appropriate  equip- 
ment that  will  recognize  these  cards? 

Ms.  Fisher.  I  think  that,  to  some  degree,  the  cost  will  be  deter- 
mined by  the  level  of  regulation  that  is  required.  For  example,  if 
terminals  have  to  print  paper  receipts  for  every  transaction,  that 
will  probably  not  make  it  economically  feasible  at  any  level.  So  I 
think  that  it  is  somewhat  dependent  on  how  the  parameters  of 
Regulation  E  and  the  enforcement  of  Regulation  E  apply  to  this 
product. 

Mr.  Chrysler.  Thank  you. 

Chairman  Castle.  Thank  you  very  much,  Mr.  Chrysler. 

We  have  a  vote  starting  in  about  13  minutes.  It  is  one  vote;  it 
is  a  motion  to  recommit,  but  there  may  be  some  fmal  debate  and 
then  a  final  vote  on  a  piece  of  legislation,  so  we  might  use  some 
time. 


32 

Perhaps  we  can  move  on  to  Mr.  Watts'  questioning  and  get  that 
in  before  we  have  to  break. 

Mr.  Watts.  Mr.  Chairman,  thank  you. 

I  do  not  have  any  questions.  I  have  an  opening  statement.  Since 
I  was  absent  during  that  time,  I  would  Hke  to  request  that  this 
brief  statement  be  admitted  into  the  record. 

[The  prepared  statement  of  Hon.  J.C.  Watts  can  be  found  on 
page  56  in  the  appendix.] 

Chairman  Castle.  Thank  you,  Mr.  Watts. 

Any  member  is  more  than  welcome  to  submit  an  opening  state- 
ment. It  will  be  made  a  part  of  the  record  if  they  submit  it  at  any 
time  during  the  day. 

Ms.  Maloney,  do  you  have  a  question? 

Ms.  Maloney.  I  would  like  to,  if  I  could,  put  my  opening  state- 
ment in  the  record. 

[The  prepared  statement  of  Hon.  Carolyn  B.  Maloney  can  be 
found  on  page  57  in  the  appendix.] 

My  question  is  a  security  one.  We  had  a  great  debate  in  an  ear- 
lier meeting  of  this  subcommittee  over  the  security  of  ATM  cards. 
What  would  be  the  security  of  these  cards?  If  someone  pickpocketed 
you,  could  they  then  just  use  these  cards  and  it  would  be  charged 
to  you,  or  what  is  the  technology  on  the  security  in  the  event  of 
theft? 

Mr.  Chaum.  I  believe  that,  as  I  was  indicating  earlier,  the  chip 
card  can  be  better  protection  for  the  individual  than  with  bank 
notes.  Today,  you  can  get  several  hundred  dollars  out  of  an  ATM 
machine  and  if  someone  steals  it,  why,  it  is  certainly  gone. 

With  a  chip  card,  for  example,  the  one  that  the  European  Com- 
mission has  sponsored,  there  is  a  small  amount  that  you  move  to 
an  in-cash  which  can  be  used  without  the  entry  of  a  PIN  code,  but 
then  if  you  want  to  move  additional  funds  from  the  reservoir  into 
the  in-cash,  then  you  will  have  to  enter  a  PIN  code. 

So  there  is  the  possibility  to  have  much  better  protection  for  the 
individual.  In  fact,  when  we  move  to  systems  like  this,  they  will 
probably  be  much  smaller  and  nicer,  it  is  actually  up  to  the  individ- 
ual to  choose  the  kind  of  security  and  protection  thev  want.  So  they 
may  program  their  device  to  require  a  PIN  code  for  every  trans- 
action or  to  use  a  duress  PIN  code  to  display  a  smaller  balance 
than  is  actually  on  the  card,  for  instance. 

Ms.  Maloney.  But  currently  now  in  ATM  cards,  you  need  a  PIN 
code  for  any  withdrawal,  so  based  on  what  you  are  saying,  the  PIN 
code  would  be  more  security  for  the  ATM,  because  you  were  saying 
there  could  be  a  cash  level  before  you  go  into  a  PIN  card.  Why  is 
the  security  greater  than  an  ATM  card?  You  have  a  PIN  code  now 
with  ATM. 

Mr.  Chaum.  Excuse  me,  I  really  was  not  comparing  it  to  an  ATM 
card.  I  was  comparing  it  to  the  bank  notes  and  cash. 

Ms.  Maloney.  Just  the  bank  notes  and  cash? 

Mr.  Chaum.  Yes. 

Ms.  Maloney.  So  it  is  very  similar  to  the  ATM  in  its  security? 

Mr.  Chaum.  These  cards  are  intended  to  replace  bank  notes  and 
cash  in  low-value  payments  and  they  offer  better  protection  to  the 
individual  consumer  than  the  bank  notes  do  because  they  allow  the 
consumer  to  make  it  harder  for  people  to  steal  their  money. 


33 


Ms  Ma LONEY.  Thank  you.  ,  ,, 

Mr'  Van  Lear.  Basically,  with  the  ATM  network,  we  would  re- 
quire the  loading  of  value  from  an  account  to  the  card  to  require 
the  PIN  so  you  would  have  the  same  security  required  in  order  to 
nut  funds  from  your  demand  deposit  account  onto  the  card. 

We  believe  that  the  card  will  be  used  for  low-dollar  transactions 
and  therefore  there  is  no  PIN  required  when  you  actually  execute 
a  transaction  at  a  point  of  sale.  So  if  you  were  to  lose  the  card  and 
you  put  $50  on  it,  that  card  would  be  available  to  anyone  who 
found  it  to  use  it  at  the  point  of  sale.  It  does  not  operate  the  way 
Mr.  Chaum  has  outlined  his,  but  that  is  an  ATM  transaction. 
Ms.  Maloney.  Thank  you. 

Chairman  Castle.  Thank  you  very  much,  Ms.  Maloney 
I  think  we  will  break  at  this  time.  We  have  about  8  minutes 
until  the  vote.  This  may  end  up  being  two  votes,  so  we  may  be  gone 
for  as  long  as  25  minutes  or  so  before  we  can  reconvene  1  would 
like  to  reconvene.  There  may  be  Members  ^ho  w^^MJ^S^^^^tl.'I^^ 
want  to  come  in  and  ask  questions,  if  their  staff  could  alert  them. 
We  will  be  back  as  soon  as  the  last  vote  is  over  and  I  have  a  cou- 
ple more  questions  I  would  like  to  ask,  so  to  the  extent  that  you 

can  stay,  we  would  appreciate  it.  ^u   •    i      .\. 

The  staffcould  try  the  cards  out  and  have  their  lunch. 

We  will  try  to  reconvene  about  5  minutes  after  the  last  vote, 
which  I  estimate  to  be  probably  in  20  or  25  minutes.  Thank  you. 

FRpppss  1  n 

Chairman  Castle.  If  we  can  resume,  now  that  we  have  been  well 
served  with  our  stored  currency  or  value  cards.  I  discovered  that 
Entenmann's  actually  has  a  little  pie,  which  I  did  not  know  before^ 

We  will  continue  with  our  questioning.  As  I  indicated,  some  may 
not  come  back,  some  may,  but  Congresswoman  Kelly  is  with  us  and 
we  will  turn  to  her  for  her  questions. 

Mrs.  Kelly.  . 

Mrs.  Kelly.  Thank  you,  Mr.  Chairman.       ^    „    ^  .  .     ^i,     i, 

I  would  like  to  address  the  panel.  First  of  all,  I  want  to  thank 
you  very  much  for  coming  in  and  testifying.  I  think  what  you  are 
talking  about,  about  the  whole  idea  of  handling  money  in  the  way 
that  you  are  talking  about,  this  electronic  handling,  is  very  excit- 
ing. It  certainly  is  going  to  keep  people's-one  of  the  problems  that 
I  have  with  my  husband  is  that  coins  in  his  pocket  keep  rubbing 
holes  in  them,  in  his  pants  pockets.  You  have  to  worry  about  those 
things  when  you  are  a  housewife.  ,     ,      ^  i^  ^r 

But  I  have  to  tell  you,  I  am  a  little  concerned  about  a  couple  ot 
aspects  here.  I  am  concerned  about  things  that  are  secure  in  terms 
of  our  money  regarding  money  laundering.  I  do  not  see  yet  in  the 
system  of  anything  that  I  have  heard  about  protections  that  would 
be  there  for  people  who  want  to  launder  money  electronically. 

I  am  also  concerned  about  certain  aspects  of  banking  on  tne 
Internet,  because  to  bank  on  the  Internet,  you  have  to  go  through 
a  number  of  different  systems.  You  are  going  one,  two,  three,  be- 
cause you  are  going  through  a  lot  of  different  systems  to  get  across 

ft  seemT  to  me  there  needs  to  be  in  place  certain  types  of  protec- 
tions to  protect  us  if  we  are  going  to  do  this  kind  of  electronic  bank- 
ing and  crediting.  I  do  not  care  who  wants  to  speak  to  this  issue, 


34 

but  I  want  whoever  responds,  I  want  a  little  time  at  the  end  be- 
cause I  have  a  follow-up  question.  So  take  it  away,  whichever  one 
of  you  wants  to  jump  in  first. 

Mr.  Cook.  Mrs.  Kelly,  let  me  respond.  For  the  systems  that  we 
are  working  on,  together  with  our  bank  partners,  all  use  existing 
banks  and  existing  payment  methods,  such  as  checks  and  credit 
cards,  which  provides  substantial  traceability.  All  the  traceability 
protections  which  are  in  place  today  that  prevent  money  launder- 
ing in  those  systems,  the  checks  and  credit  cards  are  fully  available 
in  the  systems  that  we  are  working  on  with  our  bank  partners.  So 
no  reduction  in  the  government's  ability  to  prevent  money  launder- 
ing is  involved  in  what  we  do. 

Mrs.  Kelly.  Does  anybody  else  want  to  talk  about  this  vis-a-vis 
the  Internet? 

Mr.  Melton.  Yes,  just  to  answer  the  second  part  of  your  ques- 
tion. I  would  agree  with  Scott  on  the  first  part.  He  is  entirely  cor- 
rect. These  systems  do  go  through  banks  and  so  all  of  the 
auditability  is  there. 

We  frequently  start  out  talking  about  these  kinds  of  questions- 
assuming  that  there  is  a  polarity  or  a  binary  relationship  between 
privacy,  on  the  one  hand,  and  auditability,  on  the  other  hand.  I 
would  like  to  suggest  that  that  is  a  polarity  that  with  the  new  tech- 
nology is  not  necessarily  needed.  There  can  be  simultaneously  pri- 
vacy and,  in  cases  of  due  cause  or  due  process,  there  can  be 
auditability. 

Part  of  that  comes  from  the  technologies  that  apply  to  your  sec- 
ond question,  and  that  is  if  you  are  going  through  multiple  points 
on  the  network,  how  do  you  know  that  you  are  safe,  so  to  speak, 
at  each  point  on  the  network?  Two  dual  technologies.  The  first  is 
the  digital  signature  that  every  party  to  that  transaction,  yourself, 
there  is  a  merchant,  if  there  is  a  merchant  involved,  the  bank,  each 
one  of  you  must  have  a  digital  signature  that  absolutely  authen- 
ticates that  you  are  who  you  say  you  are. 

Then,  based  upon  these  known  parties  interacting  together,  you 
achieve  privacy  by  wrapping  your  interaction  with  the  known  par- 
ties in  non-breakable,  non-openable  envelopes  that  flow  over  this 
new  frontier  space.  So  while  the  space  itself  may  not  be  safe,  the 
envelopes  through  which  your  information  passes  are  totally  safe. 

Mrs.  Kelly.  I  see  heads  nodding  in  agreement.  I  find  this  a  rath- 
er imperfect  world  and  talking  about  things  being  absolutely  safe 
concerns  me  a  little  bit. 

I  know  we  are  going  to  follow  up  with  a  hearing,  Mr.  Chairman, 
on  some  of  this  technology,  but  I  would  like  very  much  for  people 
to  address  what  technology  there  is  with  regard  to  security.  I  think 
it  is  very  important  that  if  we  do  not  want  to  hold  a  separate 
hearing,  that  we  address  it  here  today,  what  technology  there  is 
available,  because  the  security  of  these  transactions  is  extremely 
important. 

I  am  not  so  sure  it  is  an  appropriate  place  for  government,  be- 
cause with  the  government  regulations  in  place  we  may  be  micro- 
managing  something  that  the  market  forces  will  micro-manage  on 
their  own.  Nobody  is  going  to  give  you  their  money  to  fly  through 
the  air  if  they  are  not  sure  that  that  money  is  going  to  be  perfectly 
safe.  So  I  am  not  so  sure  that  is  an  appropriate  spot  for  us. 


35 

I  would  like  very  much  to  put  a  plea  in  to  you,  Mr.  Chairman, 
that  we  have  a  hearing,  and  I  do  not  know  what  technology  there 
is  out  there,  but  that  we  let  people  come  and  talk  to  us  about  that 
technology  specifically.  Is  that  possible? 

Chairman  Castle.  If  you  would  yield,  I  would  sugjgest  not  only 
is  it  possible,  I  think  it  is  very  necessary.  In  fact,  I  intend  to  ask 
a  couple  of  follow-up  questions  on  this  whole  area  of  regulation 
here  today.  I  think  security  is  a  very  vital  question,  and  while  we 
may  be  safe  in  the  systems  which  exist  today,  you  can  imagine  if 
you  have  computers  which  can  create  value  in  some  way  or  an- 
other, that  somebody  is  out  there — there  are  probably  more  people 
out  there  trying  to  break  it  than  there  are  trying  to  create  it,  and 
that  does  raise  certain  risks. 

We  do  have  to  make  absolutely  sure,  probably  much  more  so 
than  we  ever  did  within  the  banking  system,  that  we  are  aware  of 
any  potential  changes  as  they  come  along  and  what  we  can  do  to 
counteract  that  from  a  security  point  of  view  or  a  regulatory  point 
of  view  or  whatever  it  may  be.  I  am  not  a  strong  regulatory  person, 
any  stronger  than  one  has  to  be,  but  we  certainly  do  not  want  a 
runaway  system,  either. 

So  I  agree  completely.  In  fact,  I  think  at  our  hearing  with  the 
government  officials,  that  issue  should  be  addressed,  and  then  we 
will  see  after  that  what  further  action  we  may  need  on  it. 

Mrs.  Kelly.  And  it  is  possible  we  could  talk  to  industry  people, 
as  well,  on  that. 

Chairman  Castle.  Absolutely.  This  whole  hearing  is  not  pursu- 
ant to  legislation  we  are  pursuing.  It  is  basically  to  educate  this 
Congress  about  what  is  happening,  and  I  think  to  some  extent  it 
is  an  evolving  market  and  we  should  leave  it  alone,  but  at  the 
same  time,  we  need  to  be  aware  of  the  possible  pitfalls  and  how 
we  should  react  to  them.  It  is  really  informational,  what  we  are 
trying  to  develop  here. 

Mrs.  Kelly.  Thank  you. 

Chairman  Castle.  Thank  you. 

Following  up  on  that,  if  I  may,  and  I  guess  I  will  start  with  you, 
Mr.  Cook,  although  Ms.  Goff  mentioned  this,  as  well,  and  that  is 
this  whole  area  of  regulation.  You  picked,  by  the  way,  the  right 
Congress.  This  is  the  most  anti-regulatory  Congress  that  has  been 
around  in  years.  In  fact,  we  just  got  rid  of  one  regulation  on  the 
floor  about  10  minutes  ago.  We  are  more  into  deregulating  than  we 
are  into  putting  in  new  regulations,  so  when  you  make  a  plea  that 
this  is  a  nascent  industry  just  being  bom,  just  trying  to  get  off  the 
ground  and  regulation  could  hinder  it,  I  think  you  probably  will 
find  that  falls  on  ears  that  will  listen  well  to  it. 

I  do  not  think  that  you  would  necessarily  be  aided  by  regulation, 
but  what  I  just  said  to  Mrs.  Kelly  really  does  concern  me  and  I 
would  hope  would  concern  all  of  us,  and  that  is  when  you  deal  in 
the  world  of  computers,  you  deal  in  the  world  of  being  able  to  add 
value  to  a  particular  piece  of  plastic  or  use  a  computer  chip  or 
whatever  it  may  be,  you  are  dealing  in  something  that  becomes  a 
little  loose  even  in  the  minds  of  a  lot  of  us,  and  could  you  poten- 
tially, instead  of  creating  $20,  create  $20  million  by  the  addition 
of  a  few  zeroes,  either  by  mistake  or  intentionally,  and  we  need  to 
be  ready  for  it. 


36 

I  was  talking  to  a  reporter  on  the  way  over  to  vote  and  I  indi- 
cated to  him  that  I  am  not  for  regulating  in  anticipation  of  what 
may  happen  any  more  than  we  have  to,  because,  A)  we  do  not 
know  what  will  happen,  and  B)  that  can  really  mess  up  the  mar- 
ket. On  the  other  hand,  I  think  more  than  ever  before,  we  need  to 
be  ready  to  jump  if  the  occasion  arises.  That  is,  if  we  find  there 
are  practices  which  are  creating  problems  in  the  market  or  what- 
ever it  may  be. 

I  just  wanted  to  sound  out  your  views.  I  think  it  is  a  potentially 
dangerous  area.  I  just  do  not  think  it  can  be  said  to  be  wholly  100 
percent  safe  from  possible  problems.  I  wanted  to  get  your  views,  or 
both  of  your  views,  on  where  you  think  the  regulatory  aspects  of 
this  should  come  in,  what  they  should  be  looking  for,  when  they 
should  be  ready  to  enter  into  the  fray  or  whatever  it  may  be. 

Mr.  Cook.  I  agree  with  your  instincts.  This  is  not  an  area  for 
government  to  go  to  sleep.  At  the  same  time,  I  think  the  things 
that  were  described  by  Mrs.  Kelly  in  terms  of  some  of  the  risk 
areas  and  the  inherent  incentives  in  the  current  players  in  the 
banking  system  to  make  sure  those  risk  areas  do  not  become  real 
risks  for  consumers  are  so  strong  that  if  any  of  these  techniques 
are  to  work,  consumers  must  trust  them. 

Consumers  are  naturally  not  a  trusting  sort  when  it  comes  to 
new  payment  vehicles,  so  these  things  have  to  prove  themselves  in 
consumers'  minds  and  they  will  only  do  that  with  an  established 
track  record  of  success  where  people  are  not  losing  their  money  un- 
expectedly. So  I  believe  there  are  very  powerful  incentives  in  the 
marketplace  to  make  sure  these  systems  proceed  exactly  along  the 
lines  of  eliminating  or  handling  the  kind  of  risks  that  you 
described. 

At  the  same  time,  I  think  a  government  with  the  view  that  regu- 
lation is  important  when  it  is  needed  and  can  be  an  inhibition  or 
restrain  progress  when  it  is  not  needed  is  an  appropriate  attitude, 
and  hearings  like  this  are  a  helpful  way  to  stay  in  touch. 

Chairman  Castle.  Ms.  Goff. 

Ms.  Goff.  Yes,  I  would  like  to  add,  MasterCard  International 
has  been  working  on  security  on  the  Internet,  along  with  Visa  and 
Europay.  I  think  that  we  would  appreciate  the  opportunity  to  work 
with  you  and  to  have  our  specialist,  while  it  is  not  my  area  of  spe- 
cialty, to  have  our  specialist  come  and  give  testimony  to  your  sub- 
committee and  to  anyone  else  who  is  appropriate. 

We  also  have  a  subcommittee  of  our  own  International  Oper- 
ations Committee  that  is  working  on  not  only  PIN  but  card  holder 
verification  methodologies,  biometrics,  and  the  evolution  of  how  we 
identify  card  holders,  which  is  another  area  that  we  think  is  very 
important  to  the  privacy  of  the  consumer. 

So  we  would  be  happy  to  participate  and  support  your  work  ef- 
forts, but  certainly  not  to  legislate  at  a  time  before  the  products 
have  actually  developed. 

Chairman  Castle.  Thank  you. 

I  want  to  start  to  wind  this  down  but  I  have  one  more  question 
that  is  sort  of  general  in  its  nature.  Again,  it  may  come  from  my 
own  lack  of  understanding,  but  I  think  it  is  important,  and  that  is 
the  Internet.  Not  only  in  the  specific  cards,  but  in  some  of  the 
transactions,  even  the  one  we  talked  about  in  purchasing  the  flash 


37 

light,  which  Dr.  Chaum's  company  is  involved  with,  the  Internet 
becomes,  I  guess,  a  key  player  in  all  this. 

The  whole  history  of  the  Internet  is  very  fascinating,  and  the 
whole  lack  of  any  central  ownership  and  all  the  different  aspects 
that  seem  to  exist  are  important.  But  is  a  lot  of  this  dependent 
upon  the  Internet  as  it  exists  today?  I  mean,  the  Internet  is  taking 
on  a  life  that  is  almost  as  big  as  television  in  this  day  and  age.  Ev- 
eryone seems  to  be  getting  into  it,  and  it  goes  all  the  way  from 
business  systems  to  pornography.  There  are  fascinating  articles 
about  it. 

It  is  this  large,  rather  unmanaged,  unowned  thing  that  is  float- 
ing around  out  there,  and  yet  it  seems  to  be  at  the  heart  of  some 
of  the  systems  that  we  are  talking  about  in  terms  of  invisible 
money  or  non-money  money,  as  we  have  non-bank  banks,  the  non- 
money  money  that  we  are  starting  to  deal  with  here.  I  would  be 
curious  as  to  anything  you  are  willing  to  share  with  respect  to  the 
significance  of  the  Internet  and  the  whole  future  of  the  Internet, 
and  again,  safety  issues  and  just  where  we  are  going  with  the 
Internet  as  an  aspect  of  this. 

Mr.  Melton.  To  quote  Ms.  Goff  s  statement,  I  believe  the  figure 
that  she  used  was  that  there  is  anticipated  to  be  100  million  per- 
sons on  the  Internet  within  the  next  5  years.  The  figures  today  say 
30  to  50  million.  Anytime  there  is  an  assemblage  of  that  many  peo- 
ple, we  now  have  an  active  marketplace.  Anytime  there  is  an  active 
marketplace  with  buying  and  selling  going  on,  certainly  there  must 
be  suitable  payment  instruments. 

Already,  there  is  a  close  working  relationship  developing  between 
the  engineers  that  created  the  Internet  and  the  banks  and  the 
credit  card  associations.  Just  this  past  week  in  Stockholm,  there 
was  a  worldwide  gathering  of  all  of  the  Internet  Engineering  Task 
Force.  That  is,  the  engineers  that  kind  of  get  together  on  a  collegial 
basis  and  decide  what  to  do. 

At  that  meeting  were  representatives  from  most  of  the  people 
that  you  see  in  front  of  you,  including  MasterCard  and  Visa,  talk- 
ing about  the  very  problems  and  the  opportunities  that  we  are  talk- 
ing about  here  today.  There  is  a  coming  together.  There  is  a 
consensus  developing  on  how  we  shall  deal  with  many  of  these 
problems.  We  have  great  faith  that  these  problems  are  solvable  and 
they  are  on  their  way  to  not  only  not  being  problems,  but  there 
being  real  opportunities  for  a  reduction  of  cost  to  the  consumer 
with  greater  options  for  the  consumer  to  buy  things.  Thank  you. 

Chairman  Castle.  Let  me  turn  to  Mr.  Flake  and  see  if  he  has 
any  follow-up  questions  he  would  like  to  ask. 

Mr.  Flake.  Thank  you  very  much,  Mr.  Chairman. 

Let  me  just  make  a  statement  and  then  just  ask  for  a  response 
to  it.  If  people  who  log  on  to  the  Internet  are  localized  geographi- 
cally and  thus  subject  to  a  particular  set  of  national  laws,  the  traf- 
fic that  they  create  on  the  Internet  is  not  very  obviously  anywhere 
at  all. 

When  global  digital  cash  becomes  a  reality,  tax  men  and  women 
will  have  their  work  in  deciding  how  to  assess  assets  that  might 
be  stored  on  a  different  computer  in  a  different  country  every  day, 
even  assuming  they  could  ever  find  the  assets  or  the  computers. 
And  for  those  who  choose  to  evade  tax  actively,  the  opportunities 


38 

offered  by  the  Internet  would  be  certainly  tempting,  just  as  they 
already  are  for  pornographers  and  others. 

The  question  is,  how  will  the  government  be  able  to  regulate 
commerce  and  banking  on  the  Internet,  given  these  transactions 
can  occur  in  any  number  of  countries  and  there  are  different  poli- 
cies as  it  relates  to  how  they  regulate  their  commerce?  Does  any- 
body want  to  take  that?  Dr.  Chaum? 

Mr.  Chaum.  Thank  you.  It  seems  to  me  that  the  Internet  and 
chip  cards  are  really  properly  thought  of  as  part  of  the  same  phe- 
nomenon generally.  We  need  to  take  an  integrated  solution  to  all 
of  these  electronic  means  of  payment. 

The  answer  to  the  issue  of  tax  evasion  is  the  same  as  the  answer 
to  the  issue  of  money  laundering  and  so  on,  and  that  is  simply  that 
money  will  live  in  bank  accounts  and  only  be  withdrawable  into 
these  electronic  forms  in  limited  quantity.  There  will  be  only  a  lim- 
ited amount  of  money  which  you  can  store  on  a  card,  only  a  limited 
amount  of  e-cash  which  you  can  withdraw  from  your  bank  and 
have  in  your  work  station. 

In  that  way,  this  money  will  be  no  more  a  problem  from  the 
point  of  view  of  the  tax  collector,  the  money  laundering  chasers,  the 
drug  enforcement  people,  or  whoever  than  paper  money  is  today. 
In  fact,  as  I  like  to  believe,  and  I  hope  is  represented  in  my  testi- 
mony, at  least,  that  that  will  be  less  of  a  problem  than  bank  notes 
and  coins  are  today  in  that  regard. 

If  these  electronic  means  of  payment  are  viewed  as  a  low-value 
cash  replacement,  then  they  should  only  be  thought  of  as  a  way  to 
improve  enforceability  of  all  kinds  of  regulation. 

Mr.  Flake.  When  you  talk  about  limited  amounts,  obviously, 
with  our  reporting  functions  to  the  Federal  Government  by  banking 
entities  now  of  cash  that  equals  or  exceeds  $10,000,  how  would  you 
set  a  limit  in  this  kind  of  situation?  Are  you  talking  about  an  ac- 
tual dollar  limit  that  would  be  set  by  some  entity  for  which  there 
would  be  a  regulating  body  that  would  oversee  it,  or  is  this  going 
to  be  a  limit  that  is  determined  by  whoever  has  charge  of  that  par- 
ticular segment  of  this  industry?  Who  sets  the  limit  and  who  regu- 
lates it? 

Mr.  Chaum.  There  are  a  lot  of  limits  in  place  today  and  they 
have  already  been  set.  Those  probably  are  adequate.  I  do  not  really 
think  there  is  a  need  to  bring  the  limits  which  are  set  lower,  but 
the  technology,  of  course,  will  reduce  the  cost  of  administering  re- 
porting and  it  will  allow  the  limits  to  be  set  lower  than  they  are 
today,  which  is  just  another  way  that  this  kind  of  technology  can 
still  protect  the  interests  of  society  better  than  paper  money. 

Mr.  Flake.  Are  the  maximums  on  those  limits  determined  by  the 
actual  kinds  of  transactions?  How  do  you  determine  what  your  out- 
side limit  is?  What  becomes  unreasonable?  What  creates  the  possi- 
bility for  some  type  of  corrupt  activity?  How  do  you  set  that  outside 
limit  that  you  know  is  secure  enough  to  protect  that  person  who 
has  monies  in  this  system? 

Mr.  Chaum.  I  think  that  the  limits  which  are  set  today  are 
quite 

Mr.  Flaice.  What  do  those  limits  look  like,  maybe  Visa  or 
MasterCard? 


39 

Ms.  Fisher.  If  you  are  talking  about  the  stored  value  card,  for 
example,  as  one  example 

Mr.  Flake.  Yes. 

Ms.  Fishf:r.  My  point  would  be  that  banks,  in  conjunction  with 
their  customers,  will  decide  what  is  appropriate.  To  some  extent, 
you  are  relying  on  consumers'  good  judgment,  and  I  think  consum- 
ers have  demonstrated  good  common  sense  in  determining  what 
they  feel  comfortable  with  having  in  a  stored  value  card  that  thev 
might  lose,  just  as  they  make  the  decision  every  day,  how  mucn 
money  do  I  take  out  of  the  ATM  this  week  that  I  feel  comfortable 
having  on  my  person.  Or  similarly,  those  kinds  of  decisions  that 
you  make  every  day  about  how  much  cash  are  you  going  to  carry 
around. 

I  do  not  think  the  government  should  set  these  limits.  I  think 
these  would  be  limits  that  banks,  in  conjunction  with  their  cus- 
tomers, would  deem  appropriate  from  what  the  marketplace  would 
like  to  see  made  available  to  them. 

Mr.  Flake.  It  is  not  just  a  consumer  issue.  I  think  all  of  us  un- 
derstand that  as  you  develop  systems,  there  is  someone  developing 
a  counter-system  that  will  allow  them  to  be  able  to  access  the 
means  of  being  able  to  take  advantage  of  other  people.  I  mean, 
when  I  get  a  $3,900  phone  bill  on  my  car  telephone,  in  spite  of  the 
fact  that  I  have  a  PIN  number,  there  is  always  somebody  out  there 
aggressively  operating  the  same  as  you  do  in  terms  of  trying  to  cre- 
ate a  positive  means  of  being  able  to  do  business,  there  is  someone 
out  there  doing  business  that  is  corrupt  and  they  are  looking  for 
ways  to  see  if  they  can  take  advantage  of  it. 

So  I  guess  a  part  of  our  concern  will  have  to  be  what  kind  of 
safeguards  you  put  in,  if  you  need  any  at  all,  and  maybe  your  max- 
imum limits  are  of  such  nature  that  you  can  control  it.  But  I  am 
not  sure,  given  the  safety  factors  that  we  have  seen,  whether  it  is 
the  cellular  phone  industry  or  other  industries,  that  there  are  peo- 
ple who  are  going  to  find  ways  to  take  advantage  of  this. 

If  there  are  no  other  comments,  I  yield  back  my  time. 

Chairman  Castle.  Thank  you,  Mr.  Flake. 

At  this  point,  I  would  like  to  wrap  up  the  hearing.  Is  there  any- 
thing that  anybody  has  heard  that  they  feel  should  not  go 
unreoutted  or  unstated  before  we  close?  Mr.  Van  Lear? 

Mr.  Van  Lear.  I  am  not  going  to  rebut  something  but  I  think  I 
would  offer  an  observation,  and  that  is  I  think  the  role  of  govern- 
ment is  not  just  to  provide  the  oversight,  but  I  think  in  this 
particular  case,  government  really  should  be  looking  at  taking  ad- 
vantage of  some  of  the  technology  that  we  have  here.  We  have  an 
opportunity  to  do  things  that  I  think  the  government  wants  to  do 
and  should  be  done,  and  in  particular,  I  will  speak  to  the  area  of 
remote  distribution. 

In  the  entitlement  programs  that  are  in  place  today,  the  cost  to 
the  recipient  for  being  able  to  take  that  entitlement  check,  which 
is  typically  in  the  form  of  the  check,  and  have  that  check  cashed 
and  then  do  bill  payment  is  an  extraordinary  amount  of  money. 
Most  of  the  people  who  are  on  those  entitlement  programs  are  non- 
banked  people. 

We  have  technology,  and  it  is  running  in  the  State  of  Delaware 
today,  where  we  can  cash  a  check  at  an  ATM  to  the  penny.  We 


40 

have  technology  through  some  of  the  products  that  are  offered  by 
people  at  the  table  here  who,  in  fact,  can  provide  bill  payment 
through  those  ATMs  for  non-bank  people.  If  there  is  an  incentive 
for  us  to  do  that,  those  kind  of  products  can  be  delivered  and  the 
beneficiary  of  them  will  be  the  taxpayer,  because  it  will  be  a  lower 
cost  solution,  and  the  beneficiary  will  also  be  the  people  on  the  en- 
titlement programs  themselves. 

So  I  think  government  needs  to  take  an  active  look  at  what  this 
technology  can  do  for  them  in  the  various  areas  of  entitlements  and 
electronic  benefit  transfer  and  do  that  in  an  aggressive  role.  There 
are  a  number  of  partners,  such  as  our  organization,  who  are  more 
than  happy  to  do  that. 

Mr.  Flake.  Let  me  just  offer  one  reaction  to  that,  and  that  is 
that  I  agree  with  you  wholeheartedly,  it  is  a  great  thesis.  The  prob- 
lem is  that  in  many  of  the  poor  communities  where  people  receive 
the  benefits  of  entitlement  programs,  there  has  not  been  a  historic- 
ity of  institutions  and  entities  wanting  to  provide  the  same  kind  of 
access,  so  that  you  do  not  have  banks,  you  do  not  have  ATM  ma- 
chines, so  that  the  question  becomes,  even  though  this  is  prob- 
ability, and  I  tend  to  agree  with  you,  this  is  probably  safer.  It 
keeps  people  from  worrying  about  having  checks  stolen  and  so 
forth. 

How  do  we  guarantee  in  those  communities  that  are,  in  effect, 
what  many  in  various  industries  would  consider  poor  communities 
and  therefore  do  not  provide  a  level  of  opportunity  for  access  to 
those  services?  How  do  we  guarantee  that  those  services  will  be 
available  to  them?  It  would  solve  a  myriad  of  problems  for  us  if, 
in  fact,  it  worked  the  way  you  suggest  it  would,  but  I  just  wonder 
if  it  really  will.  Will  these  communities  and  persons  in  those  com- 
munities still  be  left  out  of  the  process  and  left  out  of  the  loop? 

Mr.  Van  Lear.  I  think  you  have  two  issues  there.  One  deals  with 
the  ability  for  the  current  and  past  technology  to  be  able  to  deliver 
this  kind  of  service.  In  the  past,  in  order  to  cash  a  check  or  to  put 
a  deposit  in  an  ATM,  you  were  required  to  have  an  account  at  a 
financial  institution.  The  financial  institution  had  a  cost  associated 
with  that,  and  so  therefore  the  unbanked,  if  you  will,  were 
unbanked  because  of  the  fee  structure  that  was  associated  with 
banks  being  willing  and  able  to  do  that  at  a  reasonable  fee. 

If  the  technology  would  provide  for  the  equipment  to  do  the 
check  cashing  wiuiout  the  involvement  of  an  account  on  file  with 
that  institution,  and  that  can  be  done,  then  there  is  a  reason  for 
the  deployment  of  those  technologies  to  take  place  in  locations 
where  they  have  not  taken  place  to  date. 

It  is  not  a  brick  and  mortar  issue.  It  is  a  matter  of  being  able 
to  deploy  technology  that  today  can  effectively  take  a  payroll  check 
or  an  entitlement  check  or  a  government  check  and  basically  cash 
that  for  someone  without  an  account.  That  service  can  be  developed 
and  it  can  now  be  delivered.  It  could  not  have  been  delivered  years 
ago,  simply  because  the  ATM  was  limited  in  its  ability  to  perform 
that  function. 

So  I  think  there  is  an  incentive  and  there  is  an  opportunity  here, 
but  it  is  going  to  take  people  working  together  to  do  that  and  I  just 
think  that  government  ought  to  take  a  proactive  role  in  looking  at 
what  those  opportunities  are. 


41 

Mr.  Flake.  I  think  some  of  us  would  want  to  do  that  for  an  addi- 
tional reason.  That  is,  many  of  the  people  in  those  communities 
now  pay  about  20  percent  iust  to  cash  that  check.  I  think  I  would 
be  more  than  willing  to  talk,  have  some  more  discussions  with  you 
and  any  members  of  this  particular  panel,  because  I  can  see  some 
long-term  positive  benefits  from  it,  and  hopefully,  working  to- 
gether, we  can  resolve  how  those  individuals  who  are  living  sort  of 
hand-to-mouth  in  some  instances  will  have  more  of  their  own  re- 
sources to  live  with  by  virtue  of  the  fact  that  the  technology  has 
been  brought  to  those  areas  where  they  live. 

Thank  you  very  much.  I  appreciate  your  answer. 

Chairman  Castle.  Mr.  Melton,  did  you  want  to  answer  that? 

Mr.  Melton.  Yes.  I  was  just  going  to  add  to  the  comments  that 
were  just  being  made.  While  ATMs  certainly  are  capable  of  provid- 
ing the  kinds  of  services  you  are  talking  about,  there  are  now  many 
locations  developing  where  we  do  not  even  need  the  cost  of  an 
ATM.  The  very  kind  of  equipment  you  see  sitting  on  the  table  down 
at  the  end  here,  where  we  are  talking  a  few  hundred  dollars,  now 
is  capable  of  doing  the  same  kind  of  ATM-like  functions. 

This  kind  of  equipment  ends  up  being  at  the  grocery  store  or  at 
the  kinds  of  service  establishments  without  much  of  an  overhead 
burden  to  that  store.  They  frequently  need  the  equipment  anyway 
for  doing  other  kinds  of  transactions  and  these  same  kinds  of 
things  can  be  done  through  that  equipment  with  almost  zero  addi- 
tional cost. 

Chairman  Castle.  Is  there  anything  else  anybody  would  like  to 
add?  Mr.  Cook. 

Mr.  Cook.  Let  me  just  add  a  description  of  an  additional  benefit 
area  of  what  PC  technology  can  bring  to  people's  finances  to  add 
to  the  benefits  that  have  been  mentioned  already. 

Probably  the  best  illumination  of  this  is  to  describe  a  story  which 
points  up  how  complex  financial  matters  have  gotten  for  people  in 
this  economy.  It  used  to  be  so  simple.  When  you  wanted  to  refi- 
nance your  house,  there  was  one  kind  of  mortgage.  You  could  com- 
pare interest  rates  and  know  which  one  was  the  best.  Today,  there 
are  so  many  different  variations  and  types  and  styles  and  rates 
and  different  ways  they  work,  which  have  all  been  designed  to  give 
customers  more  choice  and  pick  the  best  one,  but  it  is  bewildering 
today.  The  same  thing  is  true  in  mutual  funds  and  investing  and 
saving  issues. 

Just  one  simple  description  of  that  was  brought  home  to  me 
when  a  member  of  the  press,  who  I  was  describing  what  we  were 
working  on  last  year,  he  said,  let  me  tell  you  about  my  recent  expe- 
rience in  refinancing  my  house.  He  had  done  this  before.  He  was 
knowledgeable  about  how.  He  called  his  banker  and  said,  I  am 
trying  to  minimize  my  cost  over  the  next  5  years,  at  which  point 
I  will  trade  up  to  a  larger  house.  Which  of  your  mortgages  do  you 
recommend? 

The  person  at  the  bank  described  the  various  mortgages  and 
then  recommended  one.  He  said,  well,  that  is  not  the  lowest-cost 
one.  The  banker  said,  what  do  you  mean  that  is  not?  The  customer 
said,  well,  I  am  using  the  Quicken  mortgage  calculator.  We  have 
this  simple  mortgage  calculator  in  Quicken.  He  said,  this  other  one 
that  you  are  not  recommending  is,  in  fact,  lower  cost.  For  a  few 


42 

minutes'  time  on  the  part  of  that  customer,  he  saved  himself  hun- 
dreds of  dollars. 

I  later  ran  into  the  vice  chairman  of  the  bank  at  the  bank  this 
person  was  dealing  with  and  I  mentioned  this  story,  and  I  did  it 
very  sympathetically,  knowing  how  hard  it  must  be  to  assure  con- 
sistency and  quality  across  hundreds  of  branches  and  thousands  of 
bank  employees,  or  any  kind  of  employees  in  financial  products 
which  are  as  complex  as  they  are  today.  And  he  said,  no,  Scott,  it 
is  not  difficult,  it  is  impossible. 

So  we  literally  have  a  financial  system  which,  in  its  great  cre- 
ativity, has  built  great  products  of  all  kinds,  but  helping  poor  con- 
sumers, or  helping  any  consumers  make  the  decisions  about  which 
ones  are  right  for  them,  there  has  not  been  a  similar  advance  in 
the  art.  We  think  that  computer  technology  of  the  type  we  have 
talked  about  today  will  help  people  make  sounder  financial  deci- 
sions that  literally  will  save  them  hundreds  of  dollars  a  year,  and 
upon  things  like  retirement  could  make  a  difference  of  hundreds  of 
thousands  of  dollars  a  year.  That  is,  I  think,  part  of  the  promise 
of  these  technologies. 

Chairman  Castle.  Let  me  thank  all  of  you  very,  very  much.  We 
really  appreciate  this  hearing.  I  think  we  are  breaking  new  ground 
here  in  terms  of  hearing  about  the  use  of  the — I  don't  like  the  ex- 
pression of  non-money  money.  I  never  liked  non-bank  banks,  so 
want  to  be  careful  about  that.  [Laughter.] 

But  the  concept  of  using  computer  technology  in  general,  the 
Internet,  the  stored  value  cards,  the  different  way  of  being  able  to 
purchase  things  that  we  have  just  not  been  exposed  to  before. 

I  think  we  have  heard  some  very  interesting  things,  one  which 
clearly  is,  let  the  market  form  itself,  and  that  is  correct.  If  the  con- 
sumers are  not  going  to  take  to  it,  it  is  not  worth  much,  and  you 
cannot  regulate  it  out  of  business  before  it  gets  there  so  we  need 
to  pay  attention  to  that. 

A  number  of  us  raised  questions  about  security.  You  did,  as  well, 
in  many  instances  in  your  statements,  and  we  need  to  be  also,  I 
think,  concerned  about  that. 

Regulation  remains  an  issue  that  we  are  going  to  discuss  later 
in  September.  I  remind  you  of  what  I  said  in  my  opening  that  Mr. 
Diehl  had  said,  and  he  was  in  the  back  of  the  room  during  most 
of  this  hearing.  He  had  indicated  that,  left  alone  and  unregulated, 
the  market  might  produce  an  electronic  'Tower  of  Babel"  with  no 
single  standard  of  technology  and  many  opportunities  for  law 
avoidance  and  criminal  transactions.  An  overreaction?  I  do  not 
know.  This  is  something  we  have  to  find  out. 

But  in  any  event,  I  think  we  are  all  aware  that  the  world  of  com- 
puters changes  much  faster  than  the  paper  world  ever  changed, 
and  for  that  reason  we  have  to  be  anticipating  and  ready  for  all 
this. 

Here  at  the  end,  and  at  some  point  in  the  middle  of  the  testi- 
mony, we  heard  about  potential  services  to  those  who  cannot  afford 
all  of  the  upscale  computer  links  or  whatever  it  may  be,  but  there 
may  be  other  values  that  could  be  added  for  them  that  could,  in 
fact,  relieve  them  of  some  of  the  burdens  which  they  face  today 
that  perhaps  we  do  not  think  about  a  great  deal,  such  as  check 


43 

cashing  charges  and  loss  of  stamps  and  other  things  that  may  hap- 
pen. I  think  that  is  valuable,  too. 

We  have  an  accumulation  of  lights  and  pies  and  cards  and  all 
manner  of  things  as  exhibits  of  what  can  be  done  with  all  this,  and 
we  appreciate  that,  as  well. 

We  do  not  have  legislation  in  hand.  We  do  not  have  regulations 
in  hand.  This  hearing  was  not  for  that  purpose,  nor  are  we  develop- 
ing any,  I  might  add.  This  hearing  was  not  to  get  that  process 
started.  It  was  to  learn  more  about  what  you  are  doing. 

I  address  this  to  the  panel  but  also  to  the  other  individuals  who 
are  here  who  are  interested  in  this  for  various  reasons.  We  are 
very  interested  in  developing  whatever  knowledge  we  can.  There- 
fore, if  you  have  knowledge  or  articles  or  something  that  you  think 
might  be  helpful,  my  staff  would  be  glad  to  read  it.  I  am  not  sure 
that  Mr.  Flake  and  I  have  time  to  read  it  all,  but  our  staffs  cer- 
tainly can,  and  they  are  up  here  with  us  and  we  appreciate  all  the 
good  work  that  they  have  done  because  we  want  to  absorb  as  much 
as  we  possibly  can. 

We  do  not  want  to  interfere  with  what  you  are  doing  at  all.  We 
want  to  encourage  you.  We  want  to  encourage  you  to  develop  new 
products  in  the  marketplace  and  save  people  money,  help  them 
with  their  retirement,  as  Mr.  Cook  has  talked  about,  whatever  it 
may  be.  On  the  other  hand,  we  want  to  make  sure  that  we  are  car- 
rying out  our  responsibilities  as  well  as  we  can,  also. 

So  we  appreciate  you  being  here  today  and  answering  questions. 
There  is  a  possibility  that  when  we  get  through  with  all  of  this,  we 
may  have  additional  questions  which  we  would  like  to  be  able  to 
submit  in  writing  to  one  or  more  of  you  if  you  would  be  kind 
enough  to  look  at  those  and  answer  them.  That  may  or  may  not 
happen. 

That  is  all  I  have  to  say  in  conclusion.  With  that,  again,  we 
thank  you,  and  we  stand  adjourned. 

[Whereupon,  at  12:59  p.m.,  the  hearing  was  adjourned.] 


A  P  ?  E  x\  D  I  X 


July    25,     1995 


(45) 


46 


The  Future  of  Money  hearing  -  July  25,  1995,  10:00  a.m.. 

Room  2128  Rayburn  House  Office  Building 

Hearing  to  explore  the  impact  of  new  technology  on  future  payment  systems,  money  supply, 
privacy  issues,  security  and  regulatory  compliance  issues. 

Chairman's  Introduction: 

The  subcommittee  will  come  to  order.  Welcome  to  the  House  Banking  and  Financial 
Services  Committee,  Subcommittee  on  Domestic  and  International  Monetary  Policy  Hearing 
on  the  Future  of  Money.  Again,  this  Subcommittee  is  positioned  to  have  initial  jurisdiction 
of  an  important  area  of  public  policy. 

The  Future  of  Money  contains  the  potential  both  for  great  commercial  promise  and 
for  enormous  risk  of  undermining  the  system  of  exchange  and  the  administration  of  justice. 
This  is  true  whether  the  media  of  exchange  enter  electronic  commerce  using  computers 
linked  into  networks  or  via  computer  chips  embedded  in  cards  or  other  devices. 

At  a  recent  hearing  on  the  Dollar  Coin  before  the  Senate  Banking  Committee,  Philip 
Diehl,  Director  of  the  Mint,  noted  that  the  state  of  affairs  with  Electronic  forms  of  money 
was  analogous  to  the  situation  before  the  Civil  War  when  local  banks  issued  their  won 
paper  money.  He  foresees  that  left  alone  and  unregulated,  the  market  may  produce  an 
electronic  "Tower  of  Babel",  with  no  single  standard  of  technology  and  many  opportunities 
for  law  avoidance  and  criminal  transactions.  We  will  begin  to  explore  these  emerging 
"Third  Wave"  forms  of  currency  and  begin  to  define  the  appropriate  role  of  the  federal 
government  with  reference  to  this  evolving  technology.  This  will  not  be  accomplished  in  a 
single  day  or  one  hearing.  This  morning  we  will  hear  from  a  panel  of  six  expert  witnesses, 
all  from  the  private  sector.  With  their  assistance  we  will  begin  to  consider  some  of  these 
vital  issues.  At  a  later  hearing,  governmental  entities  with  responsibilities  in  the 
management  of  the  integrity  of  our  monetary  system  and  others  with  responsibilities  for  the 
enforcement  of  laws  relating  to  it,  will  testify.  At  that  time  we  will  consider  in  greater  depth 
public  policy  issues  raised  today. 

With  more  than  two  trillion  dollars  currently  moving  electronically  each  day  between 
U.S.  institutions,  the  safety  and  security  of  this  system  is  not  to  be  taken  lightly.  Basic 
requirements  are  clear.  Payment  instruments  must  be  widely  accepted,  convenient,  cost 
effective,  safe  and  confidential  to  assure  wide  usage.  The  legitimate  law  enforcement  and 
public  policy  interests  of  the  government  must  also  be  recognized.  Cooperative  efforts 
between  banks  as  an  industry  and  between  banks  and  the  government  have  made  the 
current  payment  instruments  successful  and  widely  used,  and  if  these  precedents  are 
applied  in  future  payment  mechanisms,  they  may  be  made  similarly  successful. 


47 


We  are  indeed  fortunate  to  have  before  us  some  of  the  pioneers  of  new  electronic 
payments  technology  to  discuss  their  creations  and  the  implications  of  its  implementation. 


They  are: 

David  Van  Lear,  President,  Electronic  Payment  Services 

Dr.  David  Chaum,  Chairman  and  CEO,  DigiCash  Inc. 

William  Melton,  Chairman  and  CEO,  CyberCash  Inc. 

Rosalind  L.  Fisher,  Executive  Vice  President,  Visa  USA 

Heidi  Goff,  Senior  Vice  President,  MasterCard  International 

Scott  Cook,  Chairman,  Intuit  Inc.  -  Owner  and  developer  of  Quicken,  the  leading  personal 
flnance  and  home  banking  software. 


48 

STATEMENT  OF  FLOYD  H.  FLAKE 

BEFORE  THE  HOUSE  SUBCOMMITTEE  ON 

DOMESTIC  &  INTERNATIONAL  MONETARY 

POLICY 
JULY  25,  1995 

I  thank  you,  Chairman  Castle,  for  convening  this 

important  hearing,  and  I  congratulate  you  for  your 

diligent  effort  to  explore  various  issues  as  they  relate 

to  the  future  of  our  money  supply.  As  you  are 

certainly  aware,  our  committee  is  beginning  a  process 

that  will  examine  the  United  States'  payment  systems, 

and  the  new  technologies  that  might  change 

traditional  means  of  monetary  exchange.  We  are, 

however,  obliged  to  examine  the  government's  role  in 

the  context  of  potential  social,  tax  and  criminal 

implications  of  these  new  payment  systems.  Knowing 


49 

this,  it  is  imperative  for  the  committee  to  look  at  the 
efficacy  of  the  various  programs  on  their  merits,  and 
to  resist  the  undoubtedly  exciting  nature  of  these 
hearings.  Consequently,  I  look  forward  to  our  future 
deliberations  on  this  subject. 

Briefly,  I  will  outline  some  of  my  concerns.  With 
respect  to  stored  value  cards,  I  recognize  that  these 
cards  will  definitely  be  a  plus  to  consumers,  especially 
as  the  advanced  technology  is  further  developed. 
However,  will  the  cards  maintain  anonymity  in 
financial  transactions,  and  how  secure  will  the  smart 
cards  be? 

Another  concern  is  the  availability  of  this 
technology  in  poor  communities.  Presently,  there  is  a 


50 

dearth  of  banking  and  financial  services  in  minority 
and  poor  communities  due  to  redlining.  What  will  this 
committee  do  to  ensure  that  this  does  not  occur  with 
new  payment  systems.  Given  the  historical 
unavailability  of  high  technology  in  poor  communities, 
I  believe  that  it  is  this  committee's  responsibility  to 
ensure  the  universal  availability  of  these  new  services. 

Finally,  Mr.  Chairman,  electronic  banking 
presents  the  same  concerns  with  the  additional 
prospect  of  tax  evasion  and  money  laundering  activity. 
Moreover,  how  will  people  know  legitimate  online 
services  from  fraudulent  ones?  With  more  than  30 
million  current  users,  and  a  projected  200  million 
users  in  the  future,  there  are  cyber-criminals  who  cant 


51 
wait  to  use  the  Internet  for  ill  gains  via  phony  home 
pages.  Obviously  these  are  vital  public  policy  issues, 
and  I  look  forward  to  commentary  from  our  witnesses 
and  other  committee  members. 


52 


REPRESENTATIVE  EDWARD  ROYCE 

OPENING  STATEMENT 

SUBCOMMITTEE  ON  DOMESTIC  &  INTERNATIONAL  MONETARY  POLICY 

July  25,  1995 

THANK  YOU,  MR.  CHAIRMAN,  FOR  HOLDING  THESE  TIMELY  AND 
IMPORTANT  HEARINGS.   I  AM  EAGERLY  LOOKING  FORWARD  TO 
THE  TESTIMONY  OF  THESE  WITNESSES  REGARDING  HOW 
DEVELOPING  TECHNOLOGIES  IN  THE  PRIVATE  SECTOR  ARE 
PUSHING  THE  ENVELOPE  OF  HOW  WE  HANDLE  FINANCL\L 
TRANSACTIONS,  COMMERCE  AND  EVERYDAY  PURCHASES. 

THE  TECHNOLOGY  THAT  WILL  BE  DISCUSSED  TODAY  IS 
CERTAINLY  AWE  INSPIRING  AND  TO  SOME  A  BIT  FRIGHTENING. 
WITH  THE  EMERGENCE  OF  E-MONEY,  SMART  CARD  SYSTEMS 
AND  DIGITAL  CASH  AS  VIABLE  AND  SECURE  ALTERNATIVES  TO 
ORDINARY  MONEY  A  MAJOR  STEP  WILL  BE  TAKEN  IN  THE 
DIRECTION  OF  FULLY  DIGITIZING  CURRENCY. 

CONSUMERS  WILL  LITERALLY  HAVE  AT  THEIR  FINGERTIPS 
ACCESS  TO  MAKE  PURCHASES  OR  FINANCIAL  TRANSACTIONS 
FROM  ACROSS  THE  WORLD  AT  AMAZING  SPEEDS.   BUSINESSES 
AND  BANKING  INSTITUTIONS  WILL  HAVE  A  MORE  SOUND  AND 


53 

ACCURATE  MEANS  IN  WHICH  TO  IDENTIFY  AND  APPROVE  THESE 
TRANSACTIONS  -  AND  ALL  OF  THIS  UNDOUBTEDLY  WILL  SAVE 
MILLIONS  OF  DOLLARS  A  YEAR  IN  PAPERWORK.   THIS  IS  TRULY 
USING  TECHNOLOGY  AND  PRIVATE  SECTOR  INNOVATION  TO  THE 
BENEFIT  OF  OUR  SOCIETY. 

UNFORTUNATELY,  AS  IS  SO  OFTEN  THE  CASE,  WITH 
ADVANCEMENTS  COME  INCREASED  RISK.    INCREASED  RISK  IN 
THE  FORM  OF  FRAUD,  THEFT  AND  POTENTIALLY  VAST  MONEY 
LAUNDERING  SCHEMES  CARRIED  OUT  BY  THOSE  WHO  WOULD 
SEEK  TO  EMBEZZLE  FROM  AND  MISUSE  DEVELOPING 
TECHNOLOGIES. 

I  UNDERSTAND  THAT  AS  COMPANIES  GO  FORWARD  WITH  THESE 
INNOVATIONS  IT  WOULD  BE  UNWISE  AND  EVEN  HARMFUL  TO 
OVERREGULATE  THE  PROCESS.   I  HOPE  THAT  OUR  WITNESSES 
TODAY  WILL  HELP  EASE  THE  CONCERNS  OF  SOME  IN  LAW 
ENFORCEMENT,  AS  WELL  AS  CONCERNS  OVER  SAFETY  AND 
SOUNDNESS  AS  THE  MARKET  PROCEEDS  TO  BRING  OUR  DATED 
PAYMENT  SYSTEM  INTO  THE  20TH  CENTURY. 


54 


REPRESENTATIVE  JACK  METCALF 

OPENING  STATEMENT 

SUBCOMMITTEE  ON  DOMESTIC  &  INTERNATIONAL  MONETARY  POLICY 

July  25,  1995 

THANK- YOU  MR.  CHAIRMAN, 

AS  ONE  WHO  HAS  WATCHED  HISTORY,  IT  IS  FASCINATING  TO 
WATCH  A  NEW  WAVE  OF  TECHNOLOGY  COME  TO  THE 
FOREFRONT  OF  OUR  SOCIETY,  I  MUST  SAY  IT  IS  OBVIOUS  OUR 
WORLD  IS  CHANGING  RAPIDLY,  ESPECIALLY  IN  THE  COMPUTER 
AND  INFORMATION  SERVICES  ARENA. 

AS  I  SEE  THIS  NEW  ERA  OF  ELECTRONIC  MONEY,  SMART  CARDS 
AND  CYBER-CASH  THERE  ARE  A  COUPLE  OF  AREAS  I  MUST 
INTERNALIZE.    IT  IS  OBVIOUS  THE  MARKETPLACE  IS  DICTATING 
A  NEW  METHOD,  A  METHOD  WHICH  STREAMLINES  EVERYTHING 
FROM  HOW  WE  PAY  OUR  MORTGAGE  TO  HOW  WE  BUY  A  COKE. 

YET,  GOING  HEAD-LONG  INTO  A  NEW  TYPE  OF  ELECTRONIC 
MONETARY  SYSTEM  BRINGS  WITH  IT  MANY  QUESTIONS. 
QUESTIONS  LIKE  PRIVACY  AND  SECURITY,  COMPETITION  IN  THE 
MARKETPLACE,  ASSURING  THE  INTEGRITY  OF  TRANSFERRING 
MONEY  AND  ASSETS,  GUARDING  AGAINST  ILLEGAL  ACTIVITY 
SUCH  AS  MONEY  LAUNDERING  AND  TAX  FRAUD,  AND  ONE  OF 
THE  MOST  IMPORTANT  ASPECTS  I  SEE  IS  THE  POTENTIAL  FOR 
SYSTEMIC  RISK.  THAT  IS  A  COMPLETE  BREAK  DOWN  OF 
FINANCIAL  MARKETS  AND  THE  FINANCL\L  SYSTEM  AS  A  WHOLE. 


55 


EVEN  THE  CONGRESSIONAL  RESEARCH  SYSTEM  MENTIONS  THIS 
AS  AN  AREA  OF  CONCERN.  AS  FINANCIAL  TECHNOLOGY  HAS 
INCREASED  AND  FINANCIAL  TRANSACTIONS  ENTER  HYPER- 
SPEED,  THIS  CAN  ASSIST  IN  INSTABLE  SITUATIONS  LIKE  THE  1987 
STOCK  MARKET  CRASH  OR  THE  DERIVATIVE  LOSSES  COMPILED 
BY  BARINGS  BANK. 

I  AM  EXTREMELY  INTERESTED,  IN  HOW  THESE  AREAS  WILL  BE 
ADDRESSED  BY  THE  MARKETPLACE  AND  BY  GOVERNMENT. 
AND  I  LOOK  FORWARD  TO  YOUR  FEELINGS  ON  THESE  ISSUES. 

THANK  YOU,  MR.  CHAIRMAN. 


56 


REPRESENTATIVE  J.C.  WATTS,  JR. 

OPENING  STATEMENT 

SUBCOMMITTEE  ON  DOMESTIC  AND  INTERNATIONAL  MONETARY  POLICY 

HEARING  ON  THE  FUTURE  OF  MONEY,  JULY  25,  19  95 

Good  morning.  I  would  like  to  thank  the  witnesses  for  being 
here  and  the  Chairman  and  his  staff  for  holding  this  hearing. 

As  the  "information  highway"  emerges  into  the  markets  of  home 
banking  and  electronic  commerce,  I  think  this  is  a  ripe  opportunity 
to  examine  a  multitude  of  issues  --  banking  industry  and  consumer 
concerns,  privacy  issues,  law  enforcement  and  the  role,  if  any,  of 
the  government  as  regulator.  I  look  forward  to  hearing  your 
testimony  and  again  thank  you  for  being  here  today. 


57 


CAROLYN  B.  MALONEY 

Uth  DiSTBicT.  New  York 


Congress  of  tfje  Uniteb  ^tam 

ji)oust  of  EcprfScntatibcs 

iiaaaBt)ington,  DC  20515-3214 

OPENING  STATEMENT 

"The  Future  of  Money" 

July  25,  1995 

Thank  you,  Mr.  Chairman. 

I  look  forward  to  listening  to  testimony  from  today's  panelist.  It  appears  that  we  are 
embarking  upon  a  brave  new  world  in  which  the  need  for  cash  will  be  virtually  eliminated. 

Prepaid  cards  may  eventually  provide  more  security  than  cash. 

But  as  we  enter  this  new  world,  I  hope  we  find  ways  to  include  all  Americans.  These 
new  technologies  may  prove  to  be  out  of  reach  for  the  poor  or  the  elderly.  The  testimony  we 
are  about  to  hear  indicates  that  younger  Americans  adapt  more  easily  to  the  new  technologies. 
They  are  more  likely  to  use  ATM  machines,  bank  by  telephone  and  use  computers. 

Although  the  number  of  Americans  who  own  computers  has  grown  exponentially,  they 
are  still  too  expensive  for  many.  And  although  the  Internet  is  relatively  cheap,  it  still  remains 
outside  the  reach  of  many. 

On  the  other  hand,  the  possibilities  opened  up  by  the  new  technologies  are  fascinating  - 
-  prepaid  cards  will  help  eliminate  the  annoying  problem  of  searching  for  exact  change  on 
buses,  at  parking  meters  and  at  the  laundromat. 

In  many  neighborhoods  of  New  York  City,  few  people  have  bank  accounts.  For  that 
reason,  check  cashing  offices  have  flourished.  They  charge  sizable  fees  to  cash  checks  for 
people  who  have  no  banks.  Those  who  cash  their  checks  at  these  places  have  no  place  to  keep 
the  resulting  cash.  They  become  walking  targets  for  thieves  who  prey  on  the  vulnerable. 
Prepaid  cards  with  good  security  may  be  a  solution  to  this  problem. 

I  look  forward  to  learning  more  about  these  new  possibilities. 

Thank  you. 


IIOEastsStm  Stueet 

2N0  Flooo 

New  York.  NY  10022 

(213)  832-4631 

28-11  AsroniA  Blvd. 

A5TOIIIA.NY  11102 

(7161932-1604 

619  LOMUEH  Stkeet 

enooKLrN.  NY  11211 

(718)30.1260 


58 


Electronic  Payment  Services.  Inc 

IIOOCarrRoad 

Wilmington,  DE  19809 


imammELt 
a  a  mm  PAYMEi 
m  a  mm  SERVICES^ 


Submission  In  Support 

of  the 

Remarks  of  David  M.  Van  Lear 

to 

United  States  House  of  Representatives 

Committee  on  Banking  and  Financial  Services 

Subcommittee  on  Domestic  and  International  Monetary 

Policy 

Hearing 

The  Future  of  Money 

July  25, 1995 


59 


EPS  was  formed  a  little  more  than  two  years  ago  as  a  result  of  a 
number  of  emerging  trends  within  tlie  banking  industry.    The  growing  and 
rapid  consolidation  of  the  banking  industry  has  led  EPS'  owners  to  conclude 
that  they  need  to  provide  consistent  services  to  their  consumers  over  a 
broader  geography. 

The  cost  of  research  and  development  for  these  new  financial  services 
have  reached  staggering  numbers.  As  a  result,  very  few  financial  institutions 
can  individually  continue  to  make  the  level  of  investment  that  is  required  to 
provide  new  financial  services.  Therefore,  a  company  like  EPS  which 
combines  the  resources  of  a  number  of  large  regional  financial  institutions  is 
better  able  to  amass  the  investment  capital  required  to  develop  new  financial 
services  and  enliancements  to  the  current  electronic  payment  systems. 

Over  the  past  twenty  years,  our  industry  has  developed  services  using 
electronic  means  wliich  provide  consumers  with  a  never  before  known  level 
of  24  hour,  seven  day  a  week  access  to  their  funds.  As  a  result  of  this 
convenience,  and  the  reliability  of  our  systems,  tlie  public  has  developed  great 
confidence  in  our  services.  Due  to  this  confidence,  the  consumer  is  asking  for 
even  greater  levels  of  service  and  convenience.  We  are  at  the  threshold  of 
providing  the  fiill  range  of  financial  services  directly  to  tlie  home,  which 
according  to  market  research,  is  where  consumers  would  like  tliem,  EPS  is 
extremely  interested  in  being  a  provider  of  these  new  levels  of  services  for  the 
consumer.  The  key  requirement  of  a  payment  system  process  is  systems 
integrity — without  this,  there  would  be  no  consumer  confidence  and  thus  no 
commerce. 

Let  me  give  you  some  history  on  the  development  of  the  existing  levels 
of  Electronic  Commerce  and  the  steps  we  in  the  banking  industry  have  taken 
to  provide  system  integrity.  Electronic  commerce  is  dependent  on  several 
major  factors.  First,  the  establishment  of  a  communications  network  which 
allows  parties  to  communicate  instantaneously  witli  each  other.  Second,  tlie 
development  of  computer  systems  which  allow  for  the  swift  accurate 
verification  and  autliorization  of  transactions. 

In  addition,  there  are  a  number  of  major  issues  wliich  provide  the  base 
upon  which  public  confidence  is  built.  First,  there  must  be  an  assurance  that 
the  transfer  of  value  will  occur  safely  based  on  financial  soundness  of  the 
party  settling  transactions.  Second,  the  system  must  provide  a  reliable  means 


60 


of  accurately  autlienti eating  transaction  requests  by  a  consumer  and  assuring 
all  parties  that  the  transaction  is  vaUd.  Third,  there  must  be  system  security 
which  assures  all  participants  that  only  the  appropriate  parties  will  have 
access  to  sensitive  personal  and  business  information  and  the  funds  to  be 
transferred.  Lastly,  there  must  be  protection  of  privacy  for  the  consumer,  the 
bank,  the  merchant  or  any  other  party  to  a  transaction.  All  of  these  factors 
are  required  to  provide  die  system  integrity  and  reliability  which  we  have 
built  into  our  current  services. 

Electronic  commerce  takes  place  using  some  form  of  electronic 
processing  for  the  exchange  of  value.  United  States  coin  and  currency  are  tlie 
means  of  value  exchange  which  have  been  authorized,  sanctioned  and 
controlled  by  the  government.  The  government's  role  is  to  preserve  and 
control  this  means  of  value  exchange. 

Late  in  the  1 9th  century,  with  original  development  of  commercial  uses 
of  electricity  to  provide  communications,  the  very  first  example  of  electronic 
commerce  was  developed  through  wire  transfers.  An  example  of  tliis  type  of 
commerce  was  the  Western  Union  Telegraph  Company  service  where  an 
individual  delivered  currency  to  a  Western  Union  office  and  an  instruction 
was  sent  to  another  location  to  disburse  an  equal  amoimt  of  currency  to  a 
party  that  was  able  to  identify  himself  properly  at  that  other  location.  After 
such  authentication  of  tlie  party  was  established,  cash  was  delivered. 

In  this  example,  there  was  no  banking  environment.  Western  Union,  a 
communications  company  and  not  a  bank,  provided  the  services.  Assurance 
of  payment  was  not  provided  in  any  fasliion  otlier  than  the  financial  stability 
of  tliat  company.  Security  was  provided  because  it  was  a  privately  controlled 
single  purpose  transmission  facility  used  to  send  messages  and  these  kinds  of 
funds  transfers.  Authentication  was  provided  by  a  signature  at  the  other  end 
of  the  transmission  to  verify  tliat  the  party  who  received  the  funds  was  the 
intended  party.  Because  this  was  a  dedicated,  privately  controlled 
communications  line,  it  was  not  shared  with  tlie  public  and  tlierefore 
transactions  were  private. 

After  World  War  II  there  was  a  tremendous  growth  in  consumer 
banking  in  the  United  States.  Individuals  who  had  never  had  checking  or 
savings  accounts  before,  began  to  use  financial  institutions  for  tliis  purpose. 
The  use  of  checks  became  wide  spread,  but  payments  by  check  were 


61 


cumbersome  and  tliere  was  no  assurance  that  a  check  would  be  honored.  In 
tlie  mid  1950's  a  new  product,  a  travel  and  entertainment  card,  began  to  be 
used  by  individuals,  particularly  those  who  traveled  on  business. 

As  computers  were  developed  and  began  to  be  deployed  by  banks  in 
tlie  early  1960's,  tlie  ability  to  maintain  information  and  to  quickly  check 
records  about  individuals  and  their  credit  histories  became  substantially 
greater  and  more  effective.  During  the  middle  1960's  these  improvements  in 
computing  technology  fostered  the  creation  of  a  new  financial  product,  the 
credit  card,  wliich  then  began  to  be  issued  to  large  number  of  consumers.    A 
credit  card  simply  represents  a  pre-approved  extension  of  credit  by  a  financial 
institution  to  a  customer.  Tlie  advantage  to  the  merchant  was  a  higher  level 
of  assurance  of  payment  for  goods  than  checks  as  the  issuer  of  tlie  card  was 
guaranteeing  payment. 

When  a  credit  card  is  used  to  purchase  goods  and  services,  tlie 
merchant  will  obtain  an  authorization  for  such  a  transaction  which  guarantees 
payment.  The  merchant's  bank  then  collects  tlie  ftmds  fi'om  tlie  consumer's 
bank.  This  system  became  more  electronic  as  newer  communications 
systems  and  electronic  tenninals  capable  of  capturing  information  over  the 
telephone  lines  where  developed.  Additionally,  associations  of  financial 
institutions,  such  as  MasterCard  and  Visa  ,were  formed  to  establish  rules  and 
methods  for  conducting  inter-  bank  transactions  between  the  issuers  of  cards 
and  the  merchant  banks  who  acquired  transactions  througli  their  merchant 
customers.  These  associations  helped  to  provide  standards  for  authenticity, 
security  and  to  add  certainty  and  reliability  to  the  system. 

Now  when  a  consumer  presents  a  credit  card  to  a  merchant,  the 
merchant  will  swipe  tlie  credit  card  througli  an  electronic  terminal  and  receive 
an  electronic  autliorization  of  tlie  transaction.  The  transaction  is  tlien 
submitted  to  the  merchant's  bank  who  will  collect  the  fimds  fi^om  the 
consumer's  bank.  The  transaction  is  completed  by  depositing  those  ftmds 
into  the  account  of  the  merchant. 

Wliat  issues  are  relevant  to  this  process?  First,  all  transactions  are 
occurring  witliin  the  banking  system  and,  tlirougli  regulatory  oversight,  the 
safety  and  soundness  standards  are  applied  to  the  various  banks  which 
provide  the  settlement  ftinctions  to  assure  payment.  Second,  authentication  of 
these  transactions  is  handled  by  a  signature  of  the  cardholder  compared  to  the 


92-489  -  95  -  3 


62 


signature  on  tlie  card.  In  some  cases  today,  a  photo  of  the  cardliolder  is 
actually  on  the  card  and  can  also  be  used  for  identification.  The  status  of  tlie 
account  is  checked  by  the  bank  which  issued  the  card  to  the  consumer. 
Various  status  messages  are  sent  by  the  cardholder's  bank  back  dirough  tlie 
system  to  tlie  merchant  terminal,  either  approving  or  declining  the  transaction. 
Security  is  provided  since  the  transactions  are  maintained  within  the  banking 
system.  Consumers  and  merchants  use  banks  which  operate  within  the  card 
association  rules  which  have  been  accepted  by  contract.  Privacy  is  provided 
because  tliese  are  contained,  not  public  systems,  and  there  are  strict  system 
rules  on  infonnation  disclosure  to  third  parties. 

Following  the  introduction  of  credit  cards,  tlie  next  major  advance  in 
teclinology  was  the  development  of  a  macliine  tliat  could  perform  many  of  die 
functions  of  human  tellers.    Beginning  in  the  early  1970's  these  automated 
machines,  ATM's,  began  to  be  deployed  by  banks  who  tlien  issued  access 
cards  to  their  depositors  enabling  them,  for  the  first  time,  to  obtain  electronic 
access  directly  to  the  fiinds  they  had  placed  on  deposit  with  a  bank.  The 
consumer  could  now  get  cash  and  make  deposits  tlirougli  the  ATM  machine 
at  any  time  of  the  day,  even  when  tlie  bank  offices  are  closed. 

In  a  cash  witlidrawal  througli  an  ATM,  currency  is  dispensed  tlirougli 
tlie  ATM  operated  by  the  customer's  own  bank.  All  transactions  are 
between  tlie  bank  and  its  own  customer.  Payment  assurance  is  througli 
application  of  tlie  safety  and  soundness  standards  the  bank.  Security  is 
supplied  by  tlie  use  of  an  electronic  signature,  an  encrypted  personal 
identification  number  or  code,  which  is  used  by  the  cardliolder  to  identify, 
verify  and  autlienticate  the  transaction  request.  Since  the  entire  transaction  is 
conducted  witliin  the  customer's  own  bank,  monitoring  of  the  various  lines 
and  systems  provided  security.  This  is  like  a  private  communications  facility. 
The  authentication  is  provided  because  the  bank  authorizes  the  transaction 
against  the  funds  that  are  on  deposit  and  verifies  tlie  request  by  tlie  use  of  the 
personal  identification  number  or  PIN.  As  to  privacy  issues,  since  the  bank 
controls  all  of  tlie  infonnation  exchange  between  die  cardliolder  at  tlie 
macliine  and  itself,  tliere  is  no  privacy  concern.  This  same  system  is  used  for 
electronic  cash  deposits  dirougli  die  ATM.  In  tliis  particular  case,  all  of  tlie 
protections  that  apply  to  a  cash  withdrawal  are  applied  to  a  cash  or  check 
deposit. 


63 


In  the  evolution  of  electronic  commerce,  the  next  major  development 
was  the  fonnation  of  what  is  known  as  ATM  networks.  In  tliese  situations,  a 
bank  or  a  third  party  data  processor  acts  as  a  switching  point  for  various 
financial  institutions  which  are  linked  to  a  network  computer.  These 
connections  allow  the  exchange  of  information  between  banks.  Generally 
these  networks  operate  with  a  common  name  or  logo.  In  EPS'  case,  the 
trademark  we  use  is  MAC,  which  is  an  acronym  for  MONEY  ACCESS 
CARD  and  MONEY  ACCESS  CENTER.    OUier  major  networks  you  may 
be  familiar  wiUi  are  known  as  HONOR,  MOST,  NYCE,  STAR  PULSE  and 
TYME.  There  are  approximately  60  ATM  networks  in  tlie  United  States 
today. 

With  an  ATM  network,  a  customer  of  one  bank  is  able  to  use  an  ATM 
operated  by  a  different  bank.  Money  dispensed  tlirough  tlie  ATM  comes  not 
from  the  customer's  own  bank  but  through  the  ATM  of  the  second  bank.  The 
transfer  occurs  by  the  exchange  of  information  from  one  ATM  to  the  network 
switch  to  the  customer's  own  bank. 

At  the  end  of  each  day  there  is  a  settlement  among  the  banks  for  the 
exchange  of  funds.  In  network  transactions,  we  see  tJiat  all  transactions 
continue  to  take  place  within  the  banking  system,  providing  assurance  of 
payment  safety.  Where  processing  is  provided  by  tlurd  party  processors, 
such  as  EPS,  the  processors  themselves  are  exammed  by  the  various  federal 
regulators  for  system  integrity.  Authentication  of  transactions  is  provided  just 
as  in  the  previous  example  by  review  of  customer  records  and  tlirough  the  use 
of  die  electronic  signature,  the  PIN,  wliich  verifies  tlie  request  of  tlie 
cardholder  and  validates  their  transaction  request.  Seciuity  is  also  provided 
in  such  fashion  tlirough  tlie  monitoring  of  lines  and  systems  and  tlie  use  of 
dedicated  leased  communications  lines.    Encrypfion  or  coding  of  the  PIN  or 
the  electronic  signature  occurs  at  tlie  ATM  to  prevent  unautliorized  capturing. 
Tliis  encryption  flows  tlirough  the  system  to  protect  the  cardholder.  As  to 
privacy,  we  have  current  federal  laws  diat  relate  to  bank  exchange  of 
information  and  agreements  between  banks  networks  and  processors  of 
confidentiality. 

As  all  of  these  systems  developed  in  tlie  middle  1970's  tlirough  the 
early  1980's  it  took  a  period  of  time  for  the  average  consumer  to  get  used  to 
using  the  systems  and  to  develop  tlie  required  confidence.  However,  once  the 
convenience  and  the  reliability  of  these  systems  was  established,  consumers 


64 


desire  to  use  these  kinds  of  financial  services  for  additional  uses  has 
expanded.  The  largest  growing  number  of  electronic  transactions  today  is  in 
the  area  of  debit  point  of  sale  transactions,  hi  this  case,  that  means  taking  the 
card  that  you  know  as  your  ATM  card  to  a  merchant,  (such  as  a  supermarket, 
a  gas  station,  a  convenience  store  or  some  other  store  and  using  that  card)  to 
make  a  purchase  in  place  of  using  cash,  or  a  check  or  credit  card.  The 
transaction  works  very  much  hke  a  credit  card  transaction  with  a  few 
exceptions.    In  this  instance  the  ATM  card  is  given  to  the  merchant  for  tlie 
purchase.  The  merchant  uses  a  higlier  grade  transaction  terminal  and  swipes 
the  card  in  the  tenninal  wliich  reads  tlie  information,  the  customer  enters  his 
PIN  and  then  tlie  tenninal  routes  tlie  requested  transaction  tlirough  the  ATM 
network  back  to  the  customer's  bank  for  authorization  against  the  customer's 
demand  deposit  account.  The  funds,  once  approved,  are  transferred  from  the 
customer's  bank  to  the  merchant's  bank  and  placed  on  deposit  there. 

Again,  we  have  a  situation  where  these  fransactions  are  fully  witliin  tlie 
banking  system  and  safety  of  payment  is  assured.  The  tliird  party  processors 
who  provide  services  for  merchants,  like  EPS'  Buypass  subsidiary,  are  also 
examined  by  the  federal  regulators  for  system  integrity.  Both  tlie  consumer 
and  the  merchant  maintain  bank  accounts,  and  tlie  funds  are  transmitted  inter- 
bank within  the  payment  system.  Authentication  is  provided  just  as  at  the 
ATM  by  the  use  of  the  electronic  signature  or  PIN  to  verify  and  authenticate 
the  request.  Security  is  provided  because  tlie  PIN's  are  sent  tlirough  tlie 
system  on  an  encrypted  basis.  Further,  the  PEN  pads  and  terminals  in  use 
today  have  been  made  tamper  proof  Should  someone  attempt  to  do 
sometliing  with  them  to  capture  these  PINS,  the  tenninals  and  PIN  pads 
would  not  function  properly.  Dedicated  communication  lines  are  also  ofteri 
used,  particularly  by  larger  merchants.  In  tlie  area  of  privacy,  we  have 
network  rules  which  require  privacy,  confidentiality  agreements  between  tlie 
bank,  the  network  and  tlie  processors  and  also  federal  law. 

As  consumers  have  become  comfortable  with  the  use  of  ATM' s  and 
increasingly  at  tlie  point  of  sale,  tliey  have  asked  for  even  greater 
convenience.    Thus,  they  desire  to  interact  with  tlieir  banks  and  merchants 
from  remote  locations,  like  tlie  home.  Today,  a  consumer  can  perform 
electronic  banking  througli  either  a  telephone  line  or  a  personal  computer. 
Initially,  this  was  confined  to  transactions  by  a  consumer  with  his  own  bank 
such  as  obtaining  account  balance  infonnation,  transferring  fiinds  between 
accoimts,  finding  out  whether  checks  have  been  processed  and  cleared 


65 


tlirougli  tlieir  account.  All  of  these  transactions  remain  within  tlie  customer's 
bank.  Authentication  is  provided  through  tlie  use  of  a  password.  Tliis 
password  is  not  the  same  as  tlie  PIN  used  in  a  debit  transaction  at  an  ATM  or 
point  of  sale  tenninal.  It  is  changeable  by  the  customer  at  will.  Moreover, 
these  passwords  are  not  encrypted  and  thus  less  secure.  However,  these 
transactions  all  take  place  within  a  single  bank  and  thus  are  secure.    As  to 
privacy,  all  infonnation  is  within  a  single  bank  and  therefore  there  is  no  major 
issue. 

Another  service  developed  in  tlie  early  1980's  and  which  has 
increasing  interest  from  consumers  is  tlie  abihty  for  consumers  to  perfonn 
electronic  banking  which  includes  die  payment  of  bills  to  merchants  and 
others.  In  this  particular  circumstance,  a  customer  establishes  witli  liis  bank 
certain  merchants  on  a  file  and  regularly  use  either  a  telephone  or  a  personal 
computer  to  direct  their  bank  to  make  payments  to  these  merchants.  The 
bank  either  transfers  funds  dirough  an  automated  clearing  house  or  actually 
creates  a  check  and  mails  it  to  a  specific  merchant.  These  transactions  are 
within  the  banking  system,  providing  assurance  of  payment.    The  fimds  will 
move  only  after  the  bank  has  autliorized  them.  The  authentication  is  provided 
by  virtue  of  a  password  and  die  bank  must  make  tlie  authorization  before  it 
will  make  tlie  payment.  Security  is  provided  by  use  of  a  changeable 
password.  Again,  privacy  is  provided  by  virtue  of  the  fact  that  all  instructions 
remain  between  the  customer  and  tlie  bank  who  will  pay  the  merchant. 

The  past  20  years  has  seen  tlie  deployment  of  a  substantial  nmnber  of 
ATM's  and  Point  of  Sale  terminals  and  a  high  level  of  acceptance  of  basic 
electronic  services  tlirough  financial  institutions.  It  should  be  noted  tiiat 
today  tliat  Uiere  are  more  dian  1 00,000  ATMs  in  the  United  States  and  it  is 
projected  that  by  the  year  2000  there  will  be  200,000  ATMs.  On  tlie  otlier 
hand,  there  are  currently  20  million  personal  computers  in  tlie  United  States 
and  that  number  is  expected  to  expand  to  50  million  by  the  year  2000.  Tlie 
rapid  increase  of  computer  capability  and  steeply  declining  prices  means 
people  who  never  had  access  to  computers  will  have  and  use  tliem  regularly. 
At  the  same  time,  there  have  been  great  advances  in  communications 
teclinology.    Communications  tlirough  fiber  optics  and  other  methods  such  as 
satellites  and  cellular  transmission  allow  voice,  data  and  graphics  to  be 
communicated  tlirough  die  same  line. 


66 


These  changes  are  exhilarating.  They  provide  the  ability  to  create  a 
new  level  of  convenience  for  the  consumer  in  the  conduct  of  his  daily 
financial  affairs.  By  the  year  2000,  most  of  those  50  milhon  computers  that 
are  deployed  will  be  capable  of  being  used  as  though  they  were  an  ATM 
located  in  a  person's  home  or  in  their  office.  Personal  computers  will  allow 
them  to  conduct  their  everyday  financial  transactions  efficiently. 

We  believe  that  these  desires  need  to  be  satisfied.    Electronic 
commerce  is  on  the  threshold  of  many  new  exciting  services  and  we  intend  to 
provide  them.  Nevertheless,  we  are  concerned  about  a  number  of  very 
important  issues.  These  issues  strike  at  the  very  heart  of  system  integrity. 
First,  who  controls  the  system  and  how  is  it  monitored?  This  goes  to  the 
question  of  payment  assurance  and  safety  and  soundness  of  the  system.  It 
also  raises  the  question  of  who  has  jurisdiction  over  the  system  and  whose 
laws  will  be  applied.  Concern  is  also  raised  over  tlie  ability  to  audit  tlie 
system.  This  has  implications  for  both  tracking  the  money  supply  and  for 
taxation.  If  you  can't  audit  the  system,  tlien  you  can't  detennine  the  volume 
of  money  which  flows  tlirough  it.  Moreover,  an  auditless  system  allows 
transactions  which  can't  be  tracked  creating  a  major  problem  for  taxing 
authorities. 

Today,  tliis  Committee  is  inquiring  about  the  development  of 
commerce  on  the  Internet.  The  Internet  is  an  interconnection  of  computers  in 
over  90  countries.  There  is  no  central  authority  which  sets  any  standards  or 
controls  commerce  over  this  communications  facility.  Entry  to  the  system  can 
come  from  many  places  and  tliere  is  no  central  body  through  which  all 
infonnation  must  pass.  Tlie  consequence  is  that  there  is  no  one  body  which 
can  assure  participants  tliat  the  system  has  integrity. 

How  would  a  transaction  take  place?  A  consumer  would  use  their 
computer  to  enter  the  Internet  througli  a  service  that  provides  an  entry  point. 
Then  the  consumer  would  turn  to  a  shopping  page  or  if  tlie  specific  merchant 
had  an  address  on  the  Internet,  the  consumer  would  browse  the  offerings.  To 
make  a  purchase,  tlie  consumer  would  fill  out  a  form  electronically  and 
include  a  credit  card  number.  The  consumer  must  then  wait  for  tlie  goods  to 
be  shipped.  But  what  happens  if  the  goods  never  arrive?  Today,  tlie  consumer 
has  the  protection  of  our  credit  card  laws  and  rules  of  the  card  associations. 
In  the  world  of  electronic  money  these  protections  may  not  exist  and  there  is 
the  question  of  who  has  the  authority  to  impose  them.  After  all  the  person 
ordering  the  goods  may  be  in  the  United  States,  but  may  be  ordering  from  a 


67 


company  in  France,  such  as  a  case  of  wine,  and  tlie  Internet  connection  may 
be  tlirougli  yet  anotlier  country. 

In  these  situations  jurisdiction  will  have  to  be  resolved  and  tliis  is  only  tiie 
first  level  of  issues. 

hi  the  context  of  Electronic  commerce  on  the  Internet,  tliere  aie  issues 
tliat  we  believe  need  to  be  examined  and  certain  protections  tliat  must  exist. 
First,  we  believe  that  tlie  role  of  financial  institutions  in  the  payment  systems 
mechanisms  must  remain  paramount.  Today  there  is  a  well  developed  body  of 
appropriate  regulations  that  protects  tlie  average  person  as  to  tlie  safety  and 
the  soundness  of  their  financial  institution  and  provides  assurances  of  the 
completion  of  the  value  exchange  in  our  system.  We  tliink  tliis  should 
concern  you  as  we  move  forward.  Secondly,  we  believe  it  is  critical  that 
appropriate  levels  of  authentication  be  provided  in  order  to  verify  the 
transactions  that  are  being  requested  and  conducted  are  proper,  appropriate 
and  authentic.  Thirdly,  we  believe  that  security  is  a  critical  factor. 
Electronic  commerce  up  to  this  point  has  been  appropriately  controlled  by 
parties  who  themselves  are  at  risk  and  therefore  have  appropriate  security 
controls  in  place.  As  we  look  at  the  Internet,  its  use  and  the  global  nature  of 
this  communications  body,  it  is  apparent  that  appropriate  security  methods 
must  be  properly  developed  and  critical  they  be  implemented.  We  also 
believe  that  privacy  is  a  major  issue.  Tliere  are  ever  increasing  concerns  by 
citizenry  that  too  much  infonnation  about  tlie  individual  is  already  available  to 
too  many  parties.  Issues  such  as  privacy  must  be  addressed  in  an  appropriate 
fashion.  If  tlie  consumer  is  to  develop  the  confidence  in  tlie  systems,  he  must 
not  feel  that  these  systems  are  intrusive  on  tlieir  personal  life  or  expose  tlieir 
personal  infonnation  without  tlieir  control.  In  addition  to  these  matters,  the 
ability  to  audit,  the  ability  to  track  tlie  money  supply  and  tlie  authority  to  tax 
and  enforce  tlie  collection  of  taxes  mast  be  assured. 

Today  we  stand  on  the  edge  of  an  electronic  and  communications 
fi-ontier.  We  have  a  unique  opportunity  to  provide  needed  services  to  our 
citizens  for  the  conduct  of  their  daily  life.  These  services  will  be  at  a  level  of 
convenience  and  efficiency  that  has  never  before  been  possible.  As  you  look 
at  these  issues  we  hope  that  you  will  focus  your  inquiry  on  these  matters  that 
concern  us.  Yet,  we  also  hope  that  good  judgment  will  guide  you  to  avoid 
over  regulation.  We  do  not  believe  that  high  a  level  of  regulation  should  be 
applied  to  areas  which  are  in  their  infancy.    We  believe  that  you  should  be 
concerned  about  these  basic  issues.    Protections  in  these  areas  will  provide 


68 


tlie  basis  for  achieving  tlie  confidence  of  tlie  public  in  tliese  systems  as  they 
develop  while  allowing  them  to  direct  their  own  course  and  develop  in  a 
natural  way. 


10 


69 


The  Ease  of  Using  Ecash 


Overview 

Ecash  has  been  designed  for  ease  of  use.  Corisumers  are  given  a  simple  "point-and- 
click"  graphical  user  interface  that  is  simpler  to  use  than  many  bank  ATMs.  To 
demonstrate  the  ease  of  using  ecash,  various  actual  transactions  involving  two 
customers,  Alice  and  Bob,  are  shown  below. 

Startup  and  Background  Operation 

Once  Alice  starts  ecash,  it  runs  on  her  PC  in  the 
background  much  like  a  memory  monitor  or  clock 
program.  While  ecash  is  running,  a  small  window  is 
displayed  that  shows  her  the  amount  of  ecash  available  to 
spend  along  with  an  optional  toolbar  that  allows  her  to 
Fii;ure  1  initiate  various  functions. 

Withdrawing  Ecash  from  the  Bank 

In  order  to  use  ecash  to  purchase  goods  or  services,  ecash  must  first  be  available  on 
the  payer's  hard  drive,  just  as  cash  is  needed  in  a  wallet  to  pay  for  goods  or  services  in 
the  physical  world.  Withdrawing  ecash  is  as  simple  as  withdrawing  regular  cash  from 
an  ATM.  Alice  simply  enters  the  amount  to  be  withdrawn  from  the  bank  and  clicks 
the  "OK"  button.  This  amount  of  ecash  is  then  transferred  to  her  hard  drive.  The 
screen  below  shows  the  actual  dialog  box'  used  to  withdraw  ecash  that  appears  when 
the  bank  icon  has  been  clicked  on  the  toolbar. 


,  1^. '. . ;..//./.;., .., ./  ,,,..  '^t*^fc'wa6dt»w 

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<"  2«$><>*»t  *«  <>«>3*»  tWtf*  dctwmt 

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feoaiart^ed  paymcn*::  jlO 

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r     C->^.:.    ;/>::.'■--    .:-:.:?---..:-. --^ 

Tfjmspert 

M«a»*|tCP/lP  (online) 

s 

S^nlt  hoJl.  jbank  digicash  com 

'  Version  2.1  of  the  actual  MS  Windows  ecash  client  is  shown  throughout. 


70 


Making  a  Payment 

There  are  two  ways  to  make  a  payment  using  ecash:  responding  to  a  payment  request 
issued  by  someone  else,  or  initiating  a  payment  yourself. 

Responding  to  a  Payment  Request 

Bob  may  send  a  payment  request  to  Alice  who  has  asked  to  buy  something. 
(Merchants'  software  will  send  such  requests  automatically.)  For  example,  in  the 
dialog  box  below,  Alice  is  being  asked  to  make  a  payment  of  $0.02  to  start  a  tic-tac-toe 
game    If  she  wants  to  make  the  payment,  the  "Yes"  button  is  clicked;  similarly, 
clicking  the  "No"  button  will  refuse  the  pavTnent. 


f=*|  Ecaafi  request 

j-lnciwBng  pjyuMutf  lequest 

I      Shoe  accaua  «):  Ttetactfie^tSstcAsh  cten 


y 


W>M$ 


Mat.e  Mi  pasmtentrl        W 


As  an  ease  of  use  aid,  Alice  may  also  instruct  her  system  to  respond  automatically  to 
payment  requests.  When  the  policy  button  is  clicked  in  the  window  above,  the  dialog 
box  is  extended  downwards  as  shown  in  the  window  below,  and  she  may  set  the 
policy  under  which  payments  are  to  be  made  automatically.  This  simplifies  certain 
repetitive  payments. 


:;;  i:       SJwfi  «c£flont  JO:    Ttclaclwe^idigtcjtth  can 

Y- 

ili^^attc^  1         Make  tiwjt  i>.ty»fiflt>i        tio 

1  ^-  1 

ilij:,  |x   shop -accowtf  H>                    fx  M^awownt 

<|5  00 

i|;;:i:-  P  payfltent  dttauot                  T  aotWBtU< 

j:.:: 

|i;:j:    :~  fwymeiH  ttescftpSon              j5c    tf  passncrrti 

|,0 

:>>xo:-:->:.>:.:v^:.:-;-:o:-:^:.:.;v^>^-:-::.:->:-;->:v^v^;v^^.:-:o:.:.>:.>:.:.>:.:.>:.>>>>:.>:.>:.;.>x 

$35.i#-'j^| 


Figure  4 


71 


Initiating  a  Payment 

To  make  an  unsolicited  payment  directly,  Alice  brings  up  the  payment  dialog  box 

from  the  toolbar  and  fill?  in  the  blanks,  much  li'       .  r/  :  ,   i  ,  he\  \ 


.  Omww  acHon 


CcB$ii  psyreEot 


S«t«iet)  paynem 


-  f^ayttcfit  jia^d 


AccAWtlD.  1  bob^xj^z  c 

om 

■T 

!fci«»int.jl  00 

^ctCTf^km.    Money  for 

unch 

- --: 

#^ 1 

tared    1 

Ir»n«^od 

K^hO^lTr.fVlt'lonl 

nt| 

\il, 

Hostnsmtt.  | 

Figure  5 

Receiving  Ecash 

When  Alice  pavs  Bob,  he  has  the  option  of  depositing  ecash  into  the  bank  or  retaining 
ecash  on  his  hard  drive  for  future  use,  as  shown  in  the  dialog  box  below. 


PaiSKior  <JeKaip<ion:  Mooe*  for  tunch 
Actxptfm 

y-  ; 

|^^;|      Ak«p«  *«  p««B«?j ^&> 

1       Ve,      II 

$».98 


!d 


Figure  6 

Just  as  Alice  could  set  a  policy  for  automatic  response  to  payment  requests.  Bob  can 
also  set  a  simple  policy  for  automatic  handling  of  incoming  payments,  as  shown 
below. 


$33^8 


a 


Y 


JCIIO 


72 


Depositing  Ecash  in  the  Bank 

Ecash  can,  of  course,  be  deposited  in  the  bank.  Again  a  simple  dialog  box  is  used. 
(Actually  this  is  the  same  box  as  used  in  Figure  1  for  withdrawals.) 


=1  Ecash  <J<;poK)* 

Chocse  aotam 
C  l^ta>^aw  tr0«  flcMh  book  accwsnt 


fiata^o^cn  iJetadt 


Oaiwwft^wwnt-    JIODH 


&ttitiVA&e4  pi^netilx    1 0 


>Y-t 


)4,«,o4.j  TCP/IP  (ortme) 


BankJKMt    banl^digicaih  i 


Receipts  and  Records 

Ecash  automaticaUy  tracks  withdrawals,  payments,  receipts,  and  deposits,  creating 
various  electronic  statements 


H                              Ecatfi  paytaeM  tog 

i 

•      1       t0.02    Maj.3111:«lok                 Tic-Tac-Toe 

w*      2       $1.00     MafTinOok                 Money  for  lunch 

■^     3     $10  00    Maji31  ll:4Gok                [caih  deposit] 

J 
4^ 

ffkm - 

....^ 

^          ¥ 

PaswEfftte-   bamuSi^cAti'aim 

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Bate.   Wed  Mar  3J  H-'IS'^IISaS 

1    Sanc^S  paymcm     j  j    Bejend  ;»$»«*    | 

1    a"^,     1 

73 


How  Ecash  Works  Inside 


Overview 

Like  banlcnotes,  ecash  can  be  withdrawn  from  and  deposited  to  transaction  demand 
deposit  accounts.  And  like  banJcnotes,  one  person  can  transfer  possession  of  a  given 
amount  of  ecash  to  another  person.  But  unlike  cash,  during  customer-to-customer 
transfers,  banks  will  have  an  unobtrusive  but  essential  role  to  play. 

The  following  examples  explain  how  a  withdrawal  works,  followed  by  a  payment  to  a 
retailer.  Combining  these  two  transactions,  it  is  then  illustrated  how  the  system  can 
be  configured  so  that  the  customer  perceives  that  ecash  is  paid  from  person  to  person 
without  involving  any  accounts.  Finally  the  withdrawal  is  explained  in  greater  detail 
to  illustrate  the  "blind  signature"  concept,  which  is  the  foundation  of  the  privacy 
feature. 


Simple  Withdrawal  of  Ecash 

Figure  10  shows  the  two  participants  in  the  withdrawal  transaction:  the  bank  and 
customer  Alice.  Also  shown  are  the  digital  coins  that  have  been  withdrawn  from 
Alice's  account  at  the  bank  and  are  on  their  way  to  her  PC.  When  they  arrive,  they 
will  be  stored  along  with  the  few  coins  left  over  on  her  hard  disk. 


Although  of  course  no  physical  coins  are  involved  in  the  actual  system,  the  messages 
sent  include  strings  of  digits,  each  string  corresponding  to  a  different  digital  coin. 
Each  coin  has  a  denomination,  or  value,  so  that  a  portfolio  of  digital  coins  is  managed 
automatically  by  Alice's  ecash  software.  It  decides  which  denominations  to  withdraw 
and  which  to  use  to  make  particular  payments.  (The  ecash  software  contacts  the  bank 
in  the  rare  event  that  change  is  needed  before  a  next  withdrawal,  to  let  it  restructure 
its  portfolio  of  coin  denominations.) 


74 


An  Ecash  Purchase 

Now  that  Ahce  has  some  ecash  on  her  hard  drive,  she  can  buy  things  from  Bob's  shop 
as  shown  in  Figure  11. 

Once  Ahce  has  agreed  by  clicldng  on  the  "payment  request"  dialog  shown  in  Fig.  12  to 
pay  a  certain  amount  to  Bob's  shop,  her  ecash  software  chooses  coins  with  the  desired 
total  value  from  the  portfolio  on  her  hard  disk.  Then  it  removes  these  coins  from  her 
disk  and  transmits  them  over  the  network  to  Bob's  shop.  When  it  receives  the  coins, 
Bob's  software  automatically  sends  them  on  to  the  bank  and  waits  for  acceptance 
before  sending  the  electronic  goods  to  Alice. 


Alice's  Bank 


Alice  the  Payor 


C^ 


To  assure  that  each  coin  is  used  only  once,  the  bank  uses  the  serial  number  of  each 
coin  to  point  to  where  it  should  be  stored  in  the  spent  coin  database  it  maintains.  If 
the  coin  serial  number  is  already  stored  at  that  position,  the  bank  has  detected 
someone  trying  to  spend  the  coin  more  than  once  and  informs  Bob  that  it  is  wortfiless. 
If,  as  will  be  the  usual  case,  no  serial  number  has  been  recorded  at  that  position,  the 
bank  stores  it  at  that  position  and  informs  Bob  that  the  coin  is  valid  and  the  deposit  is 
accepted. 

Person-to-Person  Cash 


When  a  consumer  receives  a  payment,  the  process  could  be  the  same.  But  some 
people  may  prefer  that  when  they  receive  money,  it  be  made  available  on  their  hard 
disk  immediately,  ready  for  spending — just  like  when  someone  hands  them  a  five 
dollar  bill.  This  user  preference  can  be  realized  as  depicted  in  Figure  12. 

The  only  difference  between  this  payment  from  Alice  to  another  consumer,  Cindy, 
and  the  one  Alice  paid  to  Bob's  shop  in  Figure  11,  is  what  happens  after  the  bank 
accepts  the  cash.  In  Figure  12,  Cindy  has  configured  her  software  to  request  the  bank 
to  withdraw  the  ecash  and  send  it  to  her  PC  as  soon  as  the  coins  are  accepted. 
(Actually  Cindy's  bank  will  check  with  Alice's  bank  to  make  sure  that  the  coins 
deposited  are  good.)  When  Alice  sends  Cindy  five  dollars,  that  money  is  immediately 
available  to  spend  from  Cindy's  PC. 


75 


:„>" 


How  Privacy  Is  Protected 

In  the  simple  withdrawal  of  Figure  10,  the  bank  created  unique  blank  digital  coins, 
validated  them  with  its  special  digital  stamp,  and  supplied  them  to  Alice.  This  would 
normally  allow  the  bank  at  least  in  principle  to  recognize  the  particular  coins  when 
they  are  later  accepted  in  a  payment.  And  this  would  tell  the  bank  exactly  which 
payments  were  made  by  Alice. 

By  using  "blind  signatures,"  however,  a  feature  unique  to  ecash,  the  bank  can  be 
prevented  from  recognizing  the  coins  as  having  come  from  a  particular  account.  The 
idea  is  shown  in  Figure  13.  Instead  of  the  bank  creating  a  blank  coin,  Alice's  computer 
creates  the  coin  itself  at  random.  Then  it  hides  the  coin  in  a  special  digital  envelope 
and  sends  it  off  to  the  bank.  The  bank  withdraws  the  requested  dollar  from  Alice's 
account  and  makes  its  special  "worth-one-doUar"  digital  validating  stjimp  on  the 
outside  of  the  envelope  before  returning  it  to  Alice's  computer. 


PO?| 


When  Alice's  computer  removes  the  envelope,  it  has  obtained  a  coin  of  its  own  choice, 
validated  by  the  bank's  stamp.  When  she  spends  the  coin,  the  bank  must  honor  it  and 
accept  it  as  a  valid  payment  because  of  the  stcimp.  But  because  the  bank  is  unable  to 
recognize  the  coin,  since  it  was  hidden  in  the  envelope  when  it  was  stamped,  the  bank 
cannot  tell  who  made  the  payment.  Thus  the  blind  signature  mechanism  lets  the 
validating  signature  be  applied  through  the  envelope.  The  signer  can  verify  that  it 
must  have  made  the  signature,  but  it  carmot  link  it  back  to  a  particular  object  signed. 

How  It  All  Works  with  Numbers 


The  coins  form  a  close  analogy  to  the  way  it  actually  works  in  the  ecash  software. 
When  Alice's  computer  creates  a  blank  coin  it  chooses  a  random  number.  The  bank's 
validating  stamp  on  the  coin  is  a  public  key  digital  signature  formed  by  the  bank  with 


76 


the  random  coin  number  serving  as  the  message  signed.  Checking  the  validity  of  a 
coin  involves  the  verification  of  the  digital  signature  using  the  bank's  corresponding 
public  key.  The  blinding  operation  is  a  special  kind  of  encryption  that  can  only  be 
removed  by  the  party  who  placed  it  there.  It  commutes  with  the  public  key  digital 
signature  process,  and  can  thus  be  removed  without  disturbing  the  signature. 


How  Funds  Flow 


While  for  the  consumer  ecash  is  functionally  equivalent  to  cash,  to  a  bank  its 
properties  are  somewhat  different. 

As  can  be  seen  in  the  top  of  Figure  14,  the  first  step  in  each  case  is  when  value  comes 
out  of  a  customer's  account.  In  an  ATM  transaction,  the  currency  given  to  the 
consumer  is  a  reduction  in  vault  cash;  in  an  ecash  withdrawal,  however,  the  value  is 
moved  within  the  bank  and  becomes  an  ecash  liability  that  wiU  be  reversed  when  the 
ecash  is  presented  for  deposit. 

The  second  step  is  the  spending  of  the  value.  Here  cash  and  ecash  are  very  similar.  In 
each  case  the  merchant  (or  other  party  receiving  it)  has  the  option  of  accumulating  or 
depositing  it,  as  detailed  later  with  reference  to  Fig  15. 

When  the  merchant  takes  the  final  step  and  deposits  the  cash,  it  results  in  an  increase 
in  vault  cash.  A  deposit  of  ecash  reduces  the  ecash  liability  and  increases  deposit 
liability. 


[ 

Consumers'  Bank  Deposits 

J 

i 

" 

Branch 
ATM 

s 

Digital 
Branch 

? 

Reduction  in  Bank 

j    Valu 

3  Leaves 

Bank 

X 

Increase  in 

Vault  Cash 

, 

Ecash  Liability 

Currency  in 
Wallet 

Currency  on 
Hard  Disk 

' 

Cons 

umer  Pay 

ment 

' 

Merchant 

\ 

Increase  in  Bank 
Vault  Cash 

' 

,  Value  Returns  to  DDA, 

\- 

Reduction  in 
Ecash  Liability 

( 

Demand  Deposit  Accounts 

) 

Figure  14 

77 


The  chart  below  shows  in  more  detail  the  difference  in  the  actual  transaction  path  for  a 
cash  payment  and  an  ecash  payment,  particularly  in  the  case  where  they  are  made 
from  customer  to  customer.  While  the  main  difference  is  invisible  to  the  consumer,  it 
is  necessary  to  protect  the  integrity  of  ecash. 

•  TTie  left  side  of  the  chart  shows  a  cash  payment  from  Customer  X,  who  may 
have  originally  withdrawn  it,  to  Customer  Y.  The  payment  goes  directly  from 
X  to  Y's  wallet,  and  at  some  later  time  Y  has  the  option  of  either  depositing  the 
cash  in  the  bank  or  using  the  cash  to  pay  Customer  Z.  The  process  continues 
indefinitely  until  the  cash  is  deposited. 

•  The  right  side  of  the  chart  shows  an  ecash  payment  from  X  to  Y.  Before  the 
pavment  is  accepted,  Y  verifies  the  validity  of  the  ecash  with  the  issumg  bank, 
the  main  step  which  is  not  necessary  with  cash.  Customer  Y  chooses  at  this 
time  whether  to  store  the  ecash  or  deposit  it  immediately  in  the  bank.  If  Y 
chooses  to  store  the  ecash,  it  may  then  later  be  used  to  pay  Z,  and  so  on. 


Customer  X 

1 

Deposit 

1  ■ 
/'^  Deposit  ^\ 

Store 

"V   or  Store?^^ 

Hard 
Disk 

1 

Custome 

rY 

Custo 

merZ 

Branch/     Digital 
ATM       Branch 


78 


'•■*■■•  ELECTRONIC 
■■■■■■  PAYMENT 
•■■■■•  SERVICESJNC. 


DAVID  M.  VAN  LEAR 

Chairman  and  Chief  Executive  Officer 
Electronic  Payment  Services,  Inc. 


David  Van  Lear  is  chairman  and  chief  executive  officer  of  Electronic  Payment  Services,  Inc  (EPS), 
Wilmington,  Delaware 

Before  his  appointment  as  EPS  chairman.  Van  Lear  was  a  member  of  the  EPS  board  of  directors  since 
its  creation  in  December  1 992,  and  chairman  and  chief  executive  officer  of  Banc  One  Corporation's 
Regional  Affiliate  Group  from  July  1992  to  August  1993  From  1988  to  1992,  he  served  as  president 
and  chief  executive  officer  of  Banc  One  Services  Corporation,  the  technology  services  division  of  Banc 
One.  He  joined  Banc  One  in  August  1986  as  senior  vice  president,  responsible  for  product  support. 

Prior  to  joining  Banc  One,  Van  Lear  held  positions  as  senior  executive  vice  president  of  American 
Savings  &  Loan  in  Los  Angeles,  and  president  of  the  Financial  Services  Group  From  1969  until  1984, 
he  was  with  Norwest  Corporation,  serving  as  president  of  Norwest  Information  Services,  Inc.  from 
1981  to  1984 

Van  Lear  holds  a  B.S  in  finance  from  San  Diego  State  University  He  is  also  a  graduate  of  the  Amos 
Tuck  Executive  Program  of  Dartmouth  College  and  the  Colorado  Graduate  School  of  Banking 

Van  Lear  was  selected  as  Chief  Information  Officer  of  the  Year  for  1991  and  was  featured  in 
Information  Week  magazine. 


79 


•  -  '■•««*«  ELECTRONIC 

•  -  >  «  *  «  ■  aM  PAYMENT 

■  •  -•>•««■  SERVICESJNC. 


ELECTRONIC  PAYMENT  SERVICES,  INC. 

Introduction 


The  formation  of  Electronic  Payment  Services,  Inc  (EPS)  has  indelibly  changed  the  face 
of  the  electronic  funds  transfer  industry.  Established  in  December  1992  as  a  joint  venture 
between  four  major  financial  institution  investors  —  Banc  One  Corporation,  CoreStates 
Financial  Corp,  KeyCorp  and  PNC  Bank  Corp  —  and  with  the  addition  of  National  City 
Corporation  in  1995  —  the  Company  has  become  one  of  the  leading  electronic  transaction 
processors  in  the  United  States,  with  15  billion  transactions  annually  EPS  is 
headquartered  in  Wilmington,  Delaware  and  serves  as  the  parent  company  for  BUYPASS 
Corporation  and  MONEY  ACCESS  SERVICE  INC  A  privately-held,  for-profit 
company,  EPS  provides  unsurpassed  expertise  in  all  components  required  to  establish  and 
operate  automated  teller  machine  (ATM)  and  point  of  sale  (POS)  networks  and  related 
systems  The  unique  structure  and  vision  of  EPS  allows  it  to  make  powerful  investments 
in  the  research  and  development  of  new  products  and  services,  and  positions  the  Company 
on  the  leading  edge  of  industry  capabilities  Combined  with  extensive  experience  and 
commitment  to  customer  satisfaction,  EPS  is  unequaled  in  the  electronic  transaction 
services  arena 


80 


•  -  ->•««■«  ELECTRONIC 

•  '  «*>««««  PAYMENT 

•  •  -  •  ■  m  m  m m  SERVICES,INC. 


ELECTRONIC  PAYMENT  SERVICES,  INC. 

Background 


Since  the  formation  of  Electronic  Payment  Services,  Inc  (EPS),  the  dynamic  business 
style  of  the  Company  has  redefined  the  fijture  of  the  electronic  fiinds  transfer  (EFT) 
industry  The  progressive  structure  of  EPS,  highlighted  by  the  investors'  common  vision 
to  operate  delivery  systems  as  a  business  —  not  as  a  utility  —  is  driving  the  industry  to 
abandon  the  non-profit  model  of  operation  This  has  dramatically  accelerated  a  trend 
towards  consolidation  The  cultural  and  philosophical  fit  of  the  investors,  a  shared  focus 
on  customer  service,  and  the  consolidation  of  developmental  resources,  has  enabled  EPS 
to  deliver  an  increasing  array  of  innovative  products  and  services  to  financial  institutions, 
merchants  and  utilities  The  ultimate  goal  of  EPS  is  to  be  the  premier  provider  of 
electronic  transaction  processing  services  The  key  to  EPS'  success  is  its  unique  ability  to 
carry  the  legacy  of  the  founding  organizations,  and  combine  that  depth  and  expertise  with 
breakthrough  vision  and  a  continuing  commitment  to  industry  excellence  Highlighted 
among  EPS'  early  milestones  is  the  establishment  of  the  Wilmington,  Delaware 
headquarters;  the  creation  of  its  70,000  square-foot,  state-of-the-art  data  center  in 
Wilmington,  the  assembly  of  a  talented,  diverse  management  team;  the  addition  of  many 
major  new  customers,  extensive  growth  in  the  Midwest,  and  the  addition  of  a  new 
investor  Through  its  subsidiaries,  BUYPASS  Corporation  and  MONEY  ACCESS 
SERVICE  INC,  EPS  offers  high-quality,  cost-effective  transaction  processing 
capabilities  The  900  associates  of  EPS  share  the  belief  that  it's  not  just  the  products,  but 
how  those  products  are  delivered,  that  differentiates  EPS  With  the  infrastructure  now 
established,  EPS  will  continue  to  make  strategic  investments  to  build  for  the  ftiture  The 
Company  will  seek  additional  investors,  identifying  a  select  group  of  financial  institutions 
that  will  fijrther  strengthen  EPS'  prominent  position  Innovative  new  products  will  be 
introduced,  headlined  by  the  1 996  introduction  of  the  stored  value  card  using  smart  card 
technology.  The  smart  card,  which  utilizes  an  embedded  micro-chip  to  store  value 
electronically,  will  be  used  in  place  of  cash  and  coins  for  a  multitude  of  retail  purchases 
less  than  $20  An  industry  leader  in  smart  card  technology,  EPS  is  the  first  company  to 
receive  Federal  Reserve  Board  approval  to  provide  processing  for  this  product.  And  as  a 
member  of  the  international  consortium  formed  by  Visa  International,  EPS  will  participate 
in  the  development  of  worldwide  standards  for  the  stored  value  card. 


81 


r  ELECTRONIC 
f  PAYMENT 
SERVICESJNC. 


BUYPASS  CORPORATION 

Background 


BUYPASS  Corporation  is  a  major  third-party  point  of  sale  (POS)  processor  and  the 
leading  debit  POS  transaction  acquirer  in  the  United  States,  with  access  to  most  major 
automated  teller  machine  (ATM)  networks  Headquartered  in  Atlanta,  Georgia, 
BUYPASS  pioneered  industry-tailored  technology  for  electronic  data  capture  and  fLinds 
settlement  It  developed  customized  applications  for  petroleum,  convenience  store, 
supermarket,  financial  institution,  hospitality,  general  retail  and  utility  customers 
nationwide  Services  include  host  system-based  POS  terminal  programming  and 
management,  settlement  and  adjustments,  links  to  check  authorization  services,  and 
electronic  funds  transfer  (EFT)  gateways  BUYPASS'  groundbreaking  achievements  and 
experience  over  the  past  decade  are  unmatched  It  was  the  first  third-party  processor  to 
pay  merchants  electronically,  provide  on-line  debit  POS  transactions,  access  multiple 
networks,  process  ACH  private  label  debit  cards,  and  support  a  complete  fleei 
management  system.  Through  its  Integrated  Systems  unit,  BUYPASS  has  installed  more 
electronic  payment  systems  in  supermarkets  nationwide  than  any  other  processor 
BUYPASS  offers  an  extensive  array  of  integrated  EFT/POS  solutions  for  industry- 
standard  platforms  in  the  multi-lane  retail  and  hospitality  environments,  including 
electronic  cash  register  and  property  management  systems  With  the  formation  of  parent 
company  Electronic  Payment  Services,  Inc  (EPS),  consolidation  and  new  business  at 
BUYPASS  in  the  early  1990s  doubled  the  number  of  annual  electronic  authorization,  draf^ 
capture  and  settlement  transactions  processed  The  Company  operates  125,000  data 
capture  terminals  and  processes  600  million  transactions  annually  BUYPASS'  delivery  of 
products  emphasizes  flexibility,  integrity,  continuous  improvement,  innovation  and  service 
This  uniquely  positions  the  Company  to  respond  to  the  explosive  growth  in  debit  POS 
purchases  Moving  forward,  the  priorities  of  BUYPASS  are  to  continue  to  develop 
market-specific  technology  applications;  expand  transaction  services  to  include  a  broader 
range  of  data  movement  to  improve  customer  access  to  business  information,  maintain  the 
leadership  position  in  integrated  EFT/POS  solutions  for  new  and  existing  high-end 
systems  through  strategic  cooperation  with  various  hardware  manufacturers;  identify  and 
implement  efficiencies  to  support  highly  competitive  pricing,  expand  current  services  to 
include  additional  data  transmission  applications  such  as  electronic  benefits  transfer,  and 
increase  the  delivery  of  host-to-host  gateway  services 


82 


r  ELECTRONIC 
'  PAYMENT 
SERVICE5,INC. 


MONEY  ACCESS  SERVICE  INC. 

Background 


MONEY  ACCESS  SERVICE  INC  (MAS),  headquartered  in  Wilmington,  Delaware,  is 
the  operator  of  the  MAC®  network  A  super-regional  electronic  funds  transfer  (EFT) 
network,  the  Company  leads  the  United  States  in  the  delivery  of  branded  financial,  retail 
and  information  transaction  services  as  the  largest  processor  of  switch  transactions. 
Currently,  the  network  is  comprised  of  1,700  financial  institution  members,  18,200 
automated  teller  machines  (ATMs),  150,000  point  of  sale  (POS)  terminals,  and  32  million 
cardholders  in  34  states  Processing  900  million  switch  transactions  annually,  MAS  is 
three  times  larger  than  the  nearest  competitor  With  the  formation  of  parent  company 
Electronic  Payment  Services,  Inc  (EPS),  the  MAC  network  merged  with  regional 
networks  Green  Machine,  OWL  and  Trinet,  and  incorporated  Banc  One's  proprietary 
Jubilee  network  under  the  MAC  brand  As  the  integration  of  these  networks  continues  in 
1995,  the  strongest  capabilities  of  each  network  will  be  combined  to  create  the  "best  of 
the  best"  under  the  MAC  brand  The  next  step  will  be  the  consolidation  of  the  products 
and  processing  platforms  of  each  network  The  synergies  created  by  the  merger  will  allow 
the  MAC  network  to  invest  substantially  in  the  research  and  development  of  innovative 
new  products  and  services  MAS  currently  provides  a  multitude  of  enhanced  cardholder 
services,  including  MAC  Check®.  MAC  Info®  and  MAC  Phone®  This  new  generation  of 
self-service  banking  offers  an  array  of  capabilities  including  check  cashing  to  the  penny, 
split  deposits,  bill  payment  and  loan  calculations  MAS  provides  a  complete  value-added 
package  to  customers,  including  marketing  and  consultative  services,  ongoing  training, 
regional  and  annual  conferences,  and  the  ability  to  customize  products  and  services  The 
direction  of  the  MAC  network  is  based  on  more  than  depth  of  expertise,  it  is  customer- 
and  market-driven  The  MAC  Advisory  Council,  consisting  of  a  representative  group  of 
financial  institutions,  meets  on  a  quarterly  basis  to  discuss  network  members'  needs  and  to 
provide  a  forum  for  input  As  the  MAC  network  moves  into  the  fLiture,  members  will  see 
the  implementation  of  advanced  multi-site  data  center  capabilities,  featuring  the  most 
robust  disaster  recovery  system  in  the  United  States  Network  members  will  also  benefit 
from  leading  edge  product  development  and  technology,  continued  emphasis  on  the  POS 
business  and  home-based  banking  services,  consistent  investment  in  the  MAC  brand,  and  a 
renewed  focus  on  exceeding  customer  expectations 


83 


Reprinted  frorr, 


AMERICM  BMKER 

The  Daily  Financial  Services  Newspaper 


Thursday,  April  6.  1995 


Network  Pushes  Ahead 
With  Smart  Card  Trial 


Trial  Run 
For  a  New 
Payment 
System 


Jennifer  Mariner  of 
Electronic  Payment 
Services  Inc.  uses  a 
smart  card  to  buy 
postage  stamps,  demon- 
strating "electronic 
purse"  technology  that 
the  company  expects  to 
be  deploying  in  Delaware 
by  early  next  year. 


84 


EPS  Delaware  Smart  Card  Test 

Pictured  above 

Two  zlfM:ode  areas  in  Wilmington 


Distribution  through  600  bank  branches 


•  CoreStates  •National    • 
Financial         City 

•Keycorp        'Banc  One 


Partners  for  pilot  are  undisclosed 


Visa  U.S.A.  Olympic 
Smart  Card  Project 


BB 

1  Atlanta 

^^^^H  1  million  (disposable  and  rechargeable) 

m 

1  5,000 

^^^^H  Summer  1996 

■ 

1  'Rrst  Union 
1  •NationsBank 
1  •Wachovia 

By  VALERIE  BLOCK 


Electronic  Payment  Services  Inc.  is  forging  ahead  with  its 
smart  card  trial  in  Delaware,  undaunted  by  the  fact  that  other 
tests  —  like  Visa  U.S.A.'s  plan  for  the  Atlanta  Olympics  next 
year  —  will  be  far  bigger 

Wilmington-based  EPS,  best  known  for  operating  the  MAC 
automated  teller  machine  network,  began  an  in-house  pilot  test 
in  February  that  will  act  as  a  model  for  the  rollout  to  two  New 
Castle  County  zip  codes  in  early  1996. 

"Before  we  roll  out,  we  want  a  thorough  understanding  of 
consumer  needs  and  perspectives"  relating  to  the  new  chip  tech- 
nology, John  F.  Beahn,  chief  marketing  officer,  said  recently  in 
the  company  cafeteria  while  eating  a  lunch  purchased  with  one 
of  the  stored-value  cards. 

The  cards,  which  have  been  distributed  to  the  400  employees 
at  EPS"  headquarters,  function  at  nine  vending  machines,  six 
cash-to-card  loaders,  three  stamp  machines,  three  public  tele- 
phones, and  the  cafeteria. 

Although  the  company  has  been  running  a  4,000-employee 
test  at  CoreStates  Plaza  in  Philadelphia  since  1991.  the  newer 
program  includes  updated  technology  that  will  mirror  the 
Delaware  rollout,  said  Mr.  Beahn. 

Upon  entering  the  main  building  of  the  EPS  compound,  on  26 
green  acres  just  outside  downtown  Wilmington,  employees  can 
load  value  onto  their  cards  at  the  cash-to-card  dispensers  in  the 


THE  CARD  USES  a  microcomputer  chip  from  France's  Gemplus 
to  track  cash-equivalent  debits  and  credits. 


electronic  banking  center. 

The  microcomputer  chips  in  the  cards,  manufactured  by 
Gemplus  of  France,  track  the  cash-equivalent  debits  and  credits. 
The  initial  cards  were  free;  an  extra  card  costs  $1 , 

Karen  Strauss,  technology  training  manager,  loads  a  weekly 
cash  allotment  onto  her  card  and  carries  it  in  her  employee  iden- 
tification pouch,  which  clips  onto  her  clothing. 

"We  do  a  lot  of  running  around  here,"  she  said  while  standing 
in  line  at  the  cafeteria.  Now  "I  don't  have  to  go  upstairs  to  get 
money"  for  lunch,  she  said.  "It's  right  here." 

While  employees  are  learning  about  the  convenience  of  stored 
value.  EPS  is  ironing  out  the  kinks  for  the  larger  project,  previ- 
ously scheduled  to  begin  in  October  but  delayed  until  early  next 
year,  said  David  M.  Van  Lear,  chairman  and  chief  executive  offi- 


In  that  trial,  50,000  cards  issued  by  a  still  undisclosed  group 
of  participating  banks  will  be  linked  to  consumers'  checking 
accounts.  Users  will  be  able  to  add  value  through  automated 
teller  machines  and  to  purchase  goods  from  about  150  mer- 
chants. 

In  a  recent  presentation,  EPS  executive  Bernard  David  listed 
banks  heavily  represented  in  New  Castle  County:  Bank  of 
Delaware,  Beneficial  National  Bank,  Delaware  Trust  Co., 
Mellon  Bank,  and  Wilmington  Trust  Co. 

Until  only  a  month  ago,  EPS'  program  was  regarded  as  the 
most  ambitious  stored-value  pilot  planned  for  the  United  States. 
But  Visa's  1996  Olympics  program,  led  by  First  Union 
Corp..  NationsBank  Corp.,  and  Wachovia  Corp.,  "has 
already  overshadowed"  EPS.  said  Liam  Carmody.  president 
of  Carmody  &  Bloom,  Woodcliff  Lake,  N.J. 

"The  Atlanta  pilot  will  be  very  visible;  the  Olympics  get 
a  lot  of  attention,"  the  consultant  said. 

Visa  said  at  least  one  million  disposable  and  recharge- 
able cards  will  be  distributed  during  the  Olympics,  for  use 
at  5,000  participating  merchants. 

Mr  Van  Lear,  53,  chairman  of  EPS  for  the  past  year  and 
a  half  said  the  launch  in  Atlanta  would  not  affect  the  plans 
of  EPS,  a  joint  venture  of  Banc  One  Corp..  CoreStates 
Financial  Corp.,  Keycorp.  National  City  Corp.,  and  PNC 
Bank  Corp. 

The  technology  to  be  used  in  die  Olympics  effort  "is  not 
the  long-term  solution,"  said  Mr.  Van  Lear,  a  former  Banc 
One  executive. 

Diane  Wetherington,  senior  vice  president  of  chip  card 


85 


FOUR  HUNDRED  Electronic  Payment  Services  employees  are  using  an  experimental  cash  card  at  the  headquarters  cafe- 
teria and  elsewhere  in  preparation  for  a  50,000-user  pilot  test. 


marketing  for  MasterCard  International,  .said  as  much  last  week 
when  MasterCard  said  it  would  launch  its  own  slored-value  pilot 
in  Australia  in  the  fourth  quarter 

Visa's  pilot  "is  an  event-relaled  situation,"  Ms.  Wetheringlon 
said.  "What's  more  interesting  for  us  is  an  ongoing  relationship 
with  the  cardholder,  as  opposed  to  something  cardholders  can 
use  for  only  four  weeks." 

First  Union  said  it  is  planning  an  open  system,  scheduled  to 
kick  off  in  Atlanta  this  September  with  30O,{HK)  chip  ATM  cards 
issued  to  residents.  Bui  some  industry  observers  doubted  First 
Union  could  meet  those  goals. 

Mr.  Carmody  pointed  out  that  various  competitive  approach- 
es "can  come  logelher."  with  the  initiatives  eventually  building 
off  each  other  Mr  Van  Lear  said  EPS  will  be  on  the  leading 
edge,  having  "influence  over  the  marketplace."  He  added  that 
international  standards  must  be  set  so  merchants  the  world  over 
will  be  able  to  use  the  same  equipment  to  accept  the  cards. 

To  that  end.  EPS  is  involved  with  the  International  Standards 
Organization,  the  American  National  Standards  Institute,  and 
Visa's  international  stored- value  working  group. 

EPS  has  yet  to  join  the  Smart  Card  Forum,  a  multi-industry 
group  promoting  testing  and  standardization,  though  there  have 
been  rumors  that  EPS  is  opening  up  to  the  possibility.  It  was  con- 
cerned about  sharing  results  of  its  advanced  work  with  competi- 
tors. 


The  EPS  trial  will  "prove  a  lot  of  stuff'  about  what  you  can 
do  with  the  card,  said  Mr  Van  Lear.  "We'll  compete  on  the  appli- 
cation side,  getting  banks  to  issue  our  cards"  rather  than  those  of 
competitors,  he  said.  The  banks  will  "belong  to  our  network." 

Mr.  Van  Lear  said  the  delay  until  1995  was  partly  to  ensure 
that  the  technology  will  not  be  quickly  supplanted  by  something 
more  advanced. 

The  Delaware  rollout  will  emphasize  vending  machines, 
transportation,  and  retail  points  of  sale.  Some  activity  may  eat 
into  debit  card  volume.  Mr  Van  Lear  said. 

Other  stored-value  programs  around  the  world,  like  the 
Danmoni  program  in  Denmark,  focus  on  small-change  purchas- 
es such  as  newspapers,  phone  calls,  and  parking  meters,  and  are 
said  not  to  cannibalize  debit  or  credit  cards. 

"We're  going  for  ubiquity."  said  Mr.  Van  Lear.  "We  don't 
want  multiple  cards,  we  want  multiple  applications  (on  one 
card].  We're  going  for  the  highest  value." 

Mr.  Van  Lear  foresees  considerable  interest  in  vending 
machine  areas  in  supermarkets,  selling  everything  from  stock- 
ings to  batteries,  six-packs  of  soda  to  sunian  lotion. 

Danyl  Corp..  a  Schlumberger  division  headquartered  in 
Moorestown,  N.J..  is  manufacturing  the  smart  card  readers  for 
the  pilot.  Peter  J.  Truscello,  Danyl's  president,  agrees  there  is  a 
big  market  for  unattended  vending  machines. 

Mr  Van  Lear  said  merchants  will  embrace  the  technology. 


86 


which  would  help  reduce  labor  costs  by  shrinking  lines  in  super-  merchants"  in  Delaware,  who  see  the  new  technology  as  cheap- 
markets,  er  than  cash.  Gas  stations,  toll  collections,  and  fast  food  are  other 

But  Dan  Shanahan,  vice  president,  point  of  sale  for  Tops  areas  where  the  system  should  be  popular,  Mr.  Van  Lear  said. 
Friendly  Markets  in  Buffalo,  said,  "People  like  variety.  We  have  As  the  technology  catches  on,  issues  regarding  ownership  of 

32  [shelf]  feet  of  stockings  —  that's  very  wide.  You'd  need  a  big  money  stored  in  the  cards  but  never  spent  —  sometimes  called 

vending  machine."  float  or  breakage  —  will  prove  complicated. 

Vending  machines  can  work  for  items  like  a  pack  of  gum,  he  Mr  Shanahan  said  banks  shouldn't  control  electronic  money 

said,  but  for  many  things  "people  love  to  shop."  once  it's  out  the  door.  But  Mr  Van  Lear  said  money  stored  on  the 

Mr.  Shanahan  said  the  stored-value  concept  would  be  most  card  hasn't  exactly  left  the  bank  until  its  spent, 
useful  at  express  registers  where  people  insist  on  using  cash.  "It's  a  transaction  waiting  to  occur."  he  said,  adding  that  the 

Still,  Mr.  Van  Lear  said,  EPS  got  "very  positive  reaction  from  settlement  questions  will  not  be  answered  overnight.  D 


1  ELECTRONIC 
1  PAYMENT 
SERVICES,INC. 


87 


S^e  JfeUr  Jlork  Stmci5 


Business  Day 


nlESDAY.  SEPTEMBER  6.  1994 


An  End  to  the  'Nightmare'  of  Cash? 


by  SAUL  HANSELL 

The  relentless  march  of  lech- 
nolog>'  into  the  smallest  details  of 
everyday  life  may  be  reaching  the 
final  frontier:  the  advent  of  the 
electronic  penny. 

Banks,  credit  card  companies 
and  even  the  governments  of  some 
countries  are  racing  to  introduce 
"electronic  purses."  wallet-size 
cards  embedded  with  rechargeable 
microchips  thai  store  sums  of 
money  for  people  to  ase  instead  of 
cash  for  everything  from  buying 
fast  food  lo  paying  highway  tolls. 

With  80  percent  of  the  360  bil- 
lion transactions  in  the  United 
States  each  year  paid  for  with  cash, 
and  90  percent  of  that  80  percent 
involving  amounts  of  less  than  S20, 
the  theoretical  appeal  of  the  elec- 
tronic purse,  or  siored-value  card, 
seems  clear. 

Cash  Is  'Inconvenient* 

"What  consumers  want  is  con- 
venience, and  if  you  look  at  cash. 
it's  really  quite  inconvenient."  said 
Donald  J.  Gleason,  president  of  the 
Smart  Card  Enterprise  unit  of  Elec- 
tronic Payment  Services,  known  as 
EPS,  which  runs  the  MAC  cash 
machine  network.  "And  for  mer- 
chants, cash  is  a  nightmare.  It  is 
expensive  to  handle,  count  and  de- 
posit, and  they  have  slippage. 
which  is  their  way  of  saying  theft. " 

EPS  has  the  most  advanced 
plans  for  the  introduction  of  a 
stored-value  card  in  the  United 
States,  starting  in  Delaware  next 
year.  The  company,  which  is  based 
in  Wilmington.  Del.,  and  owned 
by  half  a  dozen  large  Northeast- 
ern and  Midwestern  banks,  hopes 
to  attract  other  banks  and  auto- 
mated teller  machine,  or  ATM. 
networks  around  the  country  to  join 
in  and  build  a  nationwide  electronic 
purse  system. 

Both  Visa  International  and 
Mastercard  International  are  also 
working  on  ventures  to  take  the  so- 


called  smart  card,  introduced  a  de- 
cade ago,  into  the  bold  new  world 
of  information  technology 

A  pocket  card  that  carries  a 
microchip  is.  in  effect,  a  small 
computer— a  more  advanced  ver- 
sion of  the  cards  with  magnetic 
stripes  used  by  people  in  New  York 
and  Washington  to  pay  for  subway 
fares. 

In  recent  years,  some  tele- 
phone companies  in  other  countries 
have  marketed  smart  cards  that 
were  charged  with  a  set  number 
of  calls.  The  Slate  of  Ohio  is  de- 
veloping a  smart  card  system  for 
the  electronic  delivery  of  welfare 
benefits.  Other  uses  under  discus- 
sion range  from  electronic  drivers 
licenses  lo  the  storage  of  medical 
records. 

"Think  of  il  as  your  PC, 
which  you  bought  for  office  appli- 
cations, then  added  other  software 
later."  Ronald  A.  Braco.  senior 
vice  present  for  electronic  bank- 
ing at  Chemical  Bank,  said  of  the 
smart  card,  which  Chemical  is  test- 
ing in  its  employee  cafeteria.  "We 
can  download  other  applications  to 
the  card  at  an  ATM  or  over  the 
telephone." 

But  the  first  application  that 
experts  say  will  widely  deploy 
smart  cards  will  be  the  electronic 
purse. 

After  it  is  loaded  with  money, 
at  an  ATM  or  through  the  use  of 
an  inexpensive  special  telephone, 
the  electronic  purse  can  bo  used  lo 
pay  for.  say,  candy  in  a  vending 
machine  equipped  with  a  card 
reader. 

The  vending  machine  need 
only  verify  that  a  card  is  authentic 
and  there  is  enough  money  avail- 
able for  a  chocolate  bar.  In  one 
second,  the  value  of  the  purchase 
is  deducted  from  the  balance  on 
the  card  and  added  to  an  electronic 
cash  box  in  the  vending  machine. 
The  remaining  balance  on  the  card 
is  displayed  by  the  vending  ma- 
chine or  can  be  checked  at  an  ATM 


"What  consumers  want  is  convenience,  and  if  you 
look  at  cash,  it's  really  quite  inconvenient."  said  Donald 
J.  Gleason,  president  of  the  Smart  Card  Enterprise  unit 
of  Electronic  Payment  Services. 


or  with  a  balance- reading  device- 
Such  a  system  would  virtually 
eliminate  fumbling  for  change  or 
small  bills  in  a  busy  store  or  rush- 
hour  toll  booth,  and  waiting  for  a 
credit  card  purchase  to  be  ap- 
proved. 

And  when  the  balance  on  an 
electronic  purse  is  depleted,  the 
purse  can  be  recharged  with  more 
money.  As  for  the  vendor,  the 
candy  machine's  receipts  can  be 
collected  periodically  in  person— 
or.  more  likely,  by  telephone— and 


transferred  to  a  bank  account 

The  cost  and  timing  are  the 
keys.  While  the  technology  has 
been  available  for  a  decade,  the 
cards  have  been  relatively  expen- 
sive, from  $5  to  $10.  Now  the 
cards  cost  $1.  and  special  tele- 
phones that  consumers  could  in- 
stall at  home  to  recharge  the  cards 
are  projected  to  cost  as  little  as  $50. 
A  simple  card  reader  would  cost  a 
merchant  less  ihat  $200. 

What  is  holding  the  cards 
back?  Long-range  planners  in  the 


88 


banking  industry  see  the  weaning 
of  small  businesses  and  consum- 
ers from  cash  as  tbe  last  step  to 
closing  many  expensive  branches 
and  conducting  virtually  all  busi- 
ness by  telephone,  through  cash 
machines  and  perhaps  home  com- 
puters, 

"Banks  estimate  that  4  percent 
of  the  value  of  cash  that  is  depos- 
ited gets  eaten  up  in  handling 
costs"  said  Michael  C.  Nash,  a 
senior  vice  president  with  Visa  In- 
ternational. 

Despite  the  advantages  of 
electronic  purses,  some  analysts 
say  the  banks  face  a  struggle  con- 
vincing consumers  that  they  need 
another  type  of  card. 

One  reason  is  that  more  people 
are  using  credit  cards  for  more 
small  purchases  than  in  the  past. 
That  is  in  part  because  credit  card 
terminals  are  increasingly  capable 
of  handling  transactions  faster  and 
because  of  the  proliferation  of 
cards  that  offer  bonuses  like  fre- 
quent-flier miles  for  purchases. 
And  in  many  areas,  consumers 
have  just  begun  to  warm  to  the 
debit  card,  which  works  like  a 
check,  making  purchases  by  de- 
ducting money  from  a  customer's 
bank  account. 

Another  reason  is  that  in  many 
electronic  purse  plans,  a  lost  card 
is  the  same  as  lost  or  stolen  cash: 
it's  gone. 

Promoters  like  Mr.  Gleason 
counter  that  customers  can  load  up 
their  card  with  only  as  much 
money  as  they  feel  comfortable 
carrying,  refilling  them  every  night 
by  telephone. 

"Could  anything  be  safer  than 
loading  value  onto  your  card  m  the 
convenience  of  your  home  or  of- 
fice?" he  asked. 

Ambition  Abroad 

Matters  are  far  more  advanced 
abroad.  Banking  groups  in  Den- 
mark, Portugal,  Singapore  and 
other  countries  are  sponsormg  elec- 
tronic alternative  to  small  change. 
And  two  of  Britain's  largest  banks. 
National  Westminster  Bank  P.L.C. 
and  Midland  Bank  P.L.C,  along 
with  British  Telecommunications 
P.L.C.  are  about  to  mtroduce  an 
especially  ambitious  system  known 
as  Mondex,  which  they  hope  to  es- 
tablish as  a  worldwide  system  of 
cards  that  can  be  loaded  with  five 
currencies  at  one  time. 


An  elaborate  trial  ofMondex. 
mvolving  40.000  card  holders  and 
1.000  merchants  in  Swindon,  En- 
gland, is  scheduled  to  start  next 
year;  lis  debut  is  expected  in  1996. 

The  most  extensive  deploy- 
ment of  the  technology  so  far  has 
come  in  Denmark,  where  a  con- 
sortium of  banks  and  telephone 
companies,  known  as  Danmont, 
has  issued  more  than  150.000 
slored-value  cards,  aimed  at  very 
small  transactions  like  those  at 
parking  meters  and  soda  machines. 
One  of  the  most  popular  applica- 
tions has  been  in  laundromats, 
which  have  found  that  the  cards 
reduce  theft  and  vandalism  and  in- 
crease sales. 

"Before,  people  would  only 
have  enough  coins  for  two  ma- 
chines, color  and  white."  said 
Henning  N.  Jensen,  managing  di- 
rector of  Danmont.  "*Now  they 
split  the  colors  into  hot  and  cold. " 

Danmont  makes  money  by 
earning  interest  on  the  money  it 
holds  on  the  cards,  called  the  float, 
and  by  charging  vending  machine 
owners  who  use  die  system  about 
3  cents  a  transaction.  Bankers  in 
the  United  States  said  merchants 
would  be  willing  to  pay  more,  per- 
haps 10  to  15  cents,  for  the  privi- 
lege of  handling  less  cash.  And 
they  hope  to  charge  consumers  a 
monthly  or  annual  fee  to  use  the 
card. 

Home  Shopping  Applications 

Some  American  bankers  say 
the  security  of  smart  cards  will 
make  them  most  useful  for  pay- 
ments on  electronic  home  shopping 
and  video  services. 

"As  more  and  more  people  do 
business  on  the  Internet,  we  have 
to  look  for  how  you  pay  for 
things."  said  Catherine  Allen,  a 
vice  president  in  Citibank's  tech- 
nology office  and  the  head  of  the 
Smart  Card  Forum,  an  industry 
group,  "The  smart  card  allows  me 
to  identify  myself  securely." 

Citibank  has  introduced  a  tele- 
phone with  a  computer  screen  and 
a  smart  card  reader  for  identifica- 
tion in  its  home  banking  service. 
The  bank  expects  the  phone  to 
eventually  be  used  to  add  money 
to  electronic  purse  cards. 

But  Mondex  has  still  another 
wrinkle:  privacy. 

Unlike  most  other  electronic 
purse  systems.  Mondex,  like  cash, 


How  Electronic  Purses  Work 

Electronic  purses  work  like  electronic  cash.  Consumers  transfer 
money  from  their  bank  accounts  on  to  cards  embedded  with 
computer  chips  and  then  carry  them  around  to  use  like  cash.  Using 
them  is  (aster  than  using  a  credit  or  a  debit  card,  but  there  are  risks. 


BANK 

electronic  card 
to  consumer. 


CONSUMER 

loads  card 
with  money 
using  an  A.T.M.  or  a 
telephone  equipped 
to  read  the  cards. 


Bank  collecls  usage  fee 


CS^ 


MERCHANT 

terminal  that 
deducts  money  from 
the  card  at  the 
time  of  purchase. 
Merchant  uses 
card-reading 

telephone 
yj^^  to  make 
bank 
deposits. 


Pros  and  Cons  of  Electronic  Purses 

FOR  CUSTOMERS 

■  Transactions  in  a  second;  no 

■  fi^oney  on  card  does  not  earn 

need  to  wait  for  change. 

interest. 

■  Eliminates  the  need  for  exact 

■  Unlike  credit  cards,  no 

change  at  vending  machines 

replacement  if  lost  or  stolen 

and  pay  phones 

■  Unlike  cash,  bank  may  charge 

■  Card  can  be  recharged  at 

fee  for  use  of  card. 

home  by  a  special  telephone. 

■  Unlike  checks,  no  paper  trail. 

FOR  MERCHANTS 

■  Eliminates  the  cost  of  handling 

■  New  equipment  (card  reader) 

cash  and  the  risk  of  theft. 

required. 

■  Transaction  fee  is  less  than  for 

■  Transaction  fee 

credit  cards  or  debit  cards. 

■  Devices  that  read  the  cards 

don't  need  to  be  plugged  into  a 

phone  line 

FOR  BANKS 

■  Fees  from  merchants  and 

■  Expense  of  setting  up  system 

consumers 

and  modifying  automated  teller 

■  Can  invest  the  money  carried 

machines. 

on  cards  until  it  is  spent 

■  Risk  of  fraud. 

■  Reduced  use  of  cash  means 

■  l^ay  encourage  customers  to 

reduced  need  tor  branches 

switch  from  credit  cards,  which 

are  more  profitable. 

is  anonymous.  The  banks  that  is- 
sued Mondex  cards  will  not  be  able 
to  keep  track  of  who  gets  die  pay- 
ments. Indeed  it  is  the  only  sys- 
tem in  which  two  card  holders  can 
transfer  money  to  each  other. 

While  many  bankers  are  con- 
cerned dial  die  system  will  be  left 
open  to  fraud  and  abuse,  Mondex 
executives  say  anonymity  and  flex- 
ibility are  vital  to  acceptance. 


■^if  you  want  to  have  a  prod- 
uct that  replaces  cash,  you  have  to 
do  everything  that  cash  does,  only 
better."  Mondex's  senior  execu- 
tive, Michael  Keegan  said.  "You 
can  give  money  to  your  brother 
who  gives  it  to  the  chap  that  sells 
newspapers,  who  gives  it  to  char- 
ity, who  puts  it  in  the  bank,  which 
has  no  idea  where  it's  been.  That's 
what  money  is." 


Copyright  ©  1994  by  THE  NEW  YORK  TIMES  COMPANY,  Reprinted  by  permission. 


89 


THE  FUTURE 


Cover  Story 


In  his  pmsmped  smt  and  wire-nmmed  glasses.  TVnoihy  L. 
Jones  looks  even-  bit  the  traditional  British  banker.  Sure 
enough,  he  has  spent  a  dozen  years  at  National  Westmin- 
ster Bank  PLC.  But  ask  Jones  what  he  is  doing  now.  and 
he  responds  with  an  intensity  worthy  of  a  Silicon  Valley  en- 
trepreneur. Leaning  across  a  table,  he  waxes  eloquent  about 
his  new  enterprise.  Monde.\.  and  the  future  of  the  product 
he's  selling:  a  new  kind  of  electronic  money. 

Monde.x.  which  was  launched  by  NatWest.  is  not  alone: 
A  raft  of  companie>  are  developing  their  owti  forms  of  elec- 
tronic money. 
knowTi  as  E- 
cash.  E-cash 
IS  mone>'  that 
moves   along 

multiple  channels  largely  outside  the  established  network  of 
bank.>.  checks,  and  paper  currenc\'  overseen  by  the  Federal  Re- 
sene.  These  channels  enable  consumers  and  businesses  to 
send  money  to  each  other  more  cheaply,  conveniently,  and 
quickly  than  through  the  banking  s\'siem. 

Some  of  the  E-cash  players  are  faceless,  dubious  outfits 
that  exist  in  c\*berspace  and  can  be  traced  only  to  a  post-of- 
fice box — in  the  physical  world.  But  there  are  plenty  of 
other^.  ranging  from  techno-savvy  startups  with  names 
such  a>  DigiCash  and  CyberCash.  to  corporate  icons  in- 
cluding Mici-osoft.  Xerox,  and  \"isa.  Citicorp  is  even  develop- 
ing what  It  calls  the  Electronic  Monetary-  System,  an  entire 
infr-asti-ucTure  lor  usmg  electronic  money  to  be  issued  by  Citi 
and  other  bank>. 

TheM-  companie>  ai-e  part  of  a  mas>  expenment  that  could 
tran.'^ioi'm  the  way  we  think  about  money.  In  the  process,  it 
could  i^hange  consumers"  financial  hves  and  shake  the  founda- 
tions of  global  financial  systems  and  even  governments. 

Digiui  money  is  the  ultimate — and  inevitable — medium  of 
..xchange  for  an  increasingly  vnred  world.  With  E-cash.  youll 
no  longer  need  to  canT  a  wad  of  bills  in  your  pocket  or  fumble 
for  exact  change.  Instead,  you  might  canT  a  credit -card -size 


piece  of  plastic  with  an  embedded  microchip  that  you  will 
"load"  up  with  E-money  you  buy  with  traditional  currenc>'.  Or, 
you  might  store  your  digital  coins  and  dollars — douTiloaded 
over  phone  lines  from  your  bank  or  other  issuer  of  E-mone\' — 
on  your  PC  or  in  an  electronic  •"wallet,"  a  palm-size  device 
used  to  store  and  transmit  E-money. 

This  digital  money  will  let  you  shop  online,  zapping  money 
to  a  merchant  over  the  Internet,  or  perhaps  paving  for  a  mo- 
vie on  demand  over  an  inleractive-T\'  network.  It  also  has  the 
potential  to  replace  cash  and  checks  for  ever\'da\-  purchases — 
in  stores,  restaurants,  or  taxis  that  accept  E-cash.  Business- 
es could  also  keep  a  stash  of  E-cash  on  hand  for  buying  office 
supplies,  or  use  it  to  transact  directly  with  each  other  instead 
of  gomg  through  banks  and  electronic  funds  transfers. 
THE  START  OF  A  REVOUfTION.  In  many  ways.  E-cash.  which 
can  be  backed  by  any  currencv*  or  other  asset,  represents  the 
biggest  revolution  in  currency  since  gold  replaced  cowrie 
shells.  Its  diversity  and  pluralism  is  perfectly  suited  to  the  an- 
archic culture  of  the  Internet  and  the  evoUing  web  of  net- 
works knowTi  as  the  Information  Superhighway.  "Electronic 
commerce  will  literally  change  the  way  business  is  done 
worldwide."  says  James  G.  Cosgrove.  vice-president  and  gen- 
eral manager  for  business  multimedia  senices  at  AT&T.  "We're 
about  to  see  another  revolution  similar  to  the  Industrial  Rev- 
olution." Adds  Richard  K.  Crone,  senior 
manager  in  the  financial -senices  group  at 
KPMG  Peat  Marwick:  "We're  in  the  begin- 
mng  stages  of  the  cash -replacement  cycle." 

But  the  advent  of  E-cash  raises  all  sorts 
of  questions,  most  of  which  remain  unan- 
swered: Who  should  be  allowed  to  issue  E- 
cash.  and  who  will  regulate  those  issuers? 
How  will  taxes  be  applied  in  cyberspace, 
which  transcends  physical  boundaries?  Who 
will  set  the  standards?  How-  do  you  ensure 
that  pavTnents  made  over  the  Net  will  be 
secure?  How  will  consumers  be  protected? 


EARLY     MONEY 


_  Seashells,  odd  rough-hewn  coins — the  first  money  was 
flexible,  highly  distinctive,  and  exchanged  in 
multifarious  ways.  Objects  were  gradual- 
ly replaced  by  standardized  commod- 
ities such  as  gold  and  silver;  and 
these  in  turn  by  paper  money  Yet 
even  early  currency  was  at 
first  issued  by  private  banks, 
local  governments,  and 
others — usually  backed  by 
gold  and  silver  Diversi^  abounded. 


90 


OF  MOHEY 


E-cash  could 
transform 
the  world's 
financial  life 


How  will  regulators  police  money  laundering  and  counterfeit- 
ing on  private  networks? 

While  regulators  wrestle  with  these  questions,  technology- 
is  remaking  the  monetan.^  system.  That's  what  Microsoft  CEO 
William  H.  Gates  III  had  in  mind  when  he  bid  for  personal-fi- 
nance software  maker  Intuit  Inc.  He  saw  programs  such  as 
Intuit's  as  the  gateway  that  would  draw  millions  of  consumers 
onto  his  onhne  network  where  they  could  pay  bills,  get  finan- 
cial advice,  or  shop,  perhaps  pa.\ing  him  for  access.  But  the 
Justice  Dept.  worried  about  Microsoft's  reach,  and  he  aban- 
doned the  deal  on  May  20. 

Tough  break,  but  it  will  hardly  slow  Gates  down.  Microsoft 
is  working  with  Visa  on  a  system  for  securing  credit-card 
transactions  over  the  Net.  But  that's  just  one  piece  of  a 
much  bigger  problem  Microsoft  is  tn,ing  to  solve.  Gates  has 
dozens  of  programmers  busy  devising  a  sweeping  system.  Mi- 
crosoft Network,  to  help  people  do  business  safely  in  cyber- 
space— or  more  specifically,  in  Microsoft's  own  network  and 
interactive^T\-  systems — using  a  range  of  payment  options.  Mi- 
crosoft won't  reveal  much  about  its  E-cash  plans,  but.  says 
Nathan  P.  Myhrvold.  Microsoft's  top  advanced-technology 
expert,  "we're  ver\'  interested  in  the  area." 

They  should  be.  The  stakes  are  enormous.  Seamus  McMa- 
hon.  a"  vice-president  at  Booz.  Allen  &  Hamilton,  sees  as 


The  current  money  system 
is  largely  monolithic.  Near- 
ly all  m^or  countries  have 
a  single  system  of  national  • 
currencies  and  bank  checks. 
Most  have  elaborate  infrastructures  built 
around  commercial  banks  and  a  central 
governing  body  such  as  the  Federal  Re- 
serve Board.  That  entity  is  usually  the 
only  facility  allowed  to  issue  money  Per- 
haps because  of  their  monopoly  struc- 
tures, money  systems  tend  to  resist 
change  and  innovation.  Traders  can  move 
millions  of  dollars  around  the  globe  at 
the  touch  of  a  button.  But  the  small 
check-based  transactions  of  consumers 
can  take  days  to  clear.  And  chartered 
airplanes  physically 
transport  billions    / 
of  checks  around 
the  country  eveiy 
workday. 


E-CASH 


E-cash  may  be  techno- 
logically Ught-years 
ahead  of  early  money 
But  in  many  ways,  it  is 
closer  to  seashells  than 
greenbacks.  E-cash  is 
digital  money  that  moves 
through  a  multiplicity  of 
networks  instead  of  the 
current  bank  system.  It 
comes  in  lots  of  guises, 
is  created  by  lots  of  indi- 
vidual parties,  and  is 
backed  by  anything  con- 
stituents demand  as  an 
accepted  medium  of  ex- 
change: gold,  dollars, 
yen,  whatevet  It  is  the 
ultimate,  and  inevitable, 
currency  for  the  wired 
world.  Competition  is  in- 
tense, producing  rapid 
innovations.  Using  money 
downloaded  to  your  PC  or 
a  palm-size  electronic 
"wallet,"  you'll  be  able  to 
zap  money  to  merchants 
on  the  Net — or  buy  a 
newspaper  faster  than 
you  can  grab  a  green- 
back. If  you're  a  business 
owner,  you  can  bypass 
banks  and  move  Ercash 
directly  to  customers 
and  suppUers.  The  ad- 
vantages: convenience, 
speed,  cost  savings.  The 
technology  is  complex, 
but  to  the  user,  &cash 
is  as  easy  as  pushing 
a  button. 


91 


Cover  Story 


much  as  20?f  of  total  household  expenditures  taking  place  on 
the  I-way  just  10  years  from  now.  If  any  operation,  whether 
Citicoqi  or  a  startup  such  as  Mondex,  gained  control  of  a 
new  mediurr.  for  even  part  of  those  exchanges,  it  would 
have  the  opportimity 
to  charge  royalties  or 
fees  for  its  use  and 
earn  interest  on  the 
E-money  sitting  in  its  accounts.  Even  a  tiny  charge,  when 
applied  to  millions  of  transactions,  would  be  highly  lucrative. 
E-cash  could  also  create  a  competitive  free-for-all.  Be- 
cause the  Internet  knows  no  boundaries,  a  company  offering 
E-money  can  gain  direct  access  to  millions  of  consumers  and 
businesses — no  matter  what  state  or  countrj-  they  are  in. 
"The  retail  banking  market  will  collapse  and  give  way  to 
global  comi>etition."  says  Eric  Hughes,  president  of  Open 
Financial  Networks,  a  Berkeley  (Calif.)  consulting  firm.  *Those 
1  regional]  separations  don't  work  on  the  Internet." 
WMNMC  CONSUMEftS'  TRUST.  Governments'  and  central  banks' 
control  of  money  flows  has  already  been  loosened,  as  shown  by 
recent  cun-ency  and  market  crises  in  Mexico  and  elsewhere. 
But  with  the  gnmlh  of  E-cash.  money  could  flow  in  and  out  of 
countries  at  lightning  speed  without  being  traced,  weakemng 
govei-nments'  ability  to  monitor  and  tax.  "Over  the  long  haul, 
this  is  going  t"  lead  to  the  separation  of  economy  and  state," 
decUu-e^  Bill  A.  Frezza.  president  of  Wireless  Computing  Asso- 
ci;Ue>  and  cf>-t'ounder  of  the  advocacy  group  DigiuLiberty. 

TIk-  gittwth  of  E-money  could  aLsf>  be  bad  news  for  banks.  If 
other  c<im|>anie.~  succe.ssfiilly  offer  their  owTi  brand  of  digital 
cash,  they  could  bypass  banks  as  pnmarj'  providers  of  consu- 
mer hn;incial  .senices.  The  compames.  not  the  banks,  might  be 
ciinsiimei>'  hrst  contact  when  they  wanted  to  obtain  some 
lUgitai  mone.v.  "Banking  Ls  es.sential  to  the  modem  economy,  but 
hunk^  ;ui,  nr»t."  sa.vs  J.  Rjchanl  Fredericks,  senior  managing  di- 
reciiir  at  -\Iontgomen'  .Securities. 

( 'iimmeixial  banks  are.  of  course,  entrusted  with  the  crea- 
tion nf  mnne.\-  through  the  fractional  reserve  system.  They 
It-rvl  "ii:  m-'iv  than  they  have  on  deposit,  and  they  are  the 


This  could 
be  bad  news 
for  banks. 
What  if  phone 
companies 
offered  their 
own  brand 
of  E-money? 


only  companies  authorized  to 
do  so.  If  each  unit  of  E-cash 
had  to  be  backed  by  a  corre- 
sponding unit  of  tr^tjonal  cur- 
rency, that  would  mean  that 
lending  out  E-cash  wouldn't 
create  new  money.  But  if  non- 
bank  money  suppliers  started 
backing  just  a  fraction  of  their 
digital  cash  with  traditional 
money — just  as  commercial 
banks  today  keep  on  hand  only 
a  fraction  of  the  deposits  on 
their  book-« — nonbanks.  which 
are  largely  unregulated,  could 
create  money  just  as  commer- 
cial banks  do  now. 

Bankers  must  move  fast  to 
keep  up.  Ronald  A.  Braco, 
head  of  electronic  banking  at 
Chemical  Bank,  estmiates  that 
banks  have  less  than  five  years 
to  come  up  with  \Table  E-mon- 
ey products  before  other  players  carve  out  the  biggest  chunks 
of  the  market  for  themselves.  "No  question,  it's  for  real."  says 
Richard  M.  Rosenberg,  chairman  and  CEO  of  BankAmerica 
Corp.  In  a  couple  of  years,  "it  will  take  off  fairly  dramatical- 
ly." The  issues  now:  winning  consumers'  trust  and  getting 
them  to  change  their  buying  habits. 

The  first  step  in  that  direction  could  be  to  get  consumers 
used  to  using  credit  cards  for  purchases  on  the  Internet.  Once 
that  happens,  the  thinking  goes,  they  may  be  willing  to  start 
using  E-cash  systems. 

One  of  the  first  purveyors  of  a  Net  credit-card  system  is 
First  Virtual  Holdings,  run  by  onetime  celebrity  manager  Lee 
Stein.  Stein  has  launched  a  relatively  simple  system  using  E- 
mail  that  lets  consumers  use  credit  cards  on  the  Internet 
without  fear  that  their  account  numbers  will  be  misappropri- 


!?-■:.' 


The  New  World 
Of  E-Cash 


Convenient  and  flexi- 
ble than  traditional  money.  It  can  be 
used  by  consumers  and  businesses,  and 
for  eventhing  from  buying  wares  on  the 
Internet  to  lending  a  pal  five  bucks. 

•  Banks  that  issue  E-cash  could  find 
it  much  cheaper  than  handling 
checks  and  the  paper  records  that  ac- 
company traditional  money. 

•  Consumers  doing  business  on  the 
Internet  will  find  some  forms  of  elec- 
tronic money  afford  much  greater  pri- 
vacy than  using  ordinaiy  credit  cards. 


•  Uncontrolled  growth  of  E-cash  sys- 
tems could  undermine  bank-  and  gov- 
ernment-controlled money  systems. 
giving  rise  to  a  confusing  and  ineffi- 
cient Babel  of  competing  systems. 

•  E-cash  may  be  less  secure  than  bank 
money.  Money  stored  on  a  PC  could  be 
lost  forever  if  the  system  crashes. 

•  E-cash  could  foster  a  have  and  have- 
not  society.  Those  with  PCs  would 
have  ready  access  to  the  stuff,  while 
those  without,  many  of  them  low-in- 
come consumers,  would  not 

OATIk  BUSKS  DEtK 


•  Money  laundering  and  tax  evasion 
could  proliferate  in  stateless  E-money 
systems  as  crimiitals  use  untraceable 
cyberdoUars  to  hide  assets  offshore. 

•  Counterfeiters  could  create  their 
own  personal  mints  of  E-cash  that 
would  be  indistinguishable  from  real 
money 

•  If  computer  hackers  or  other  crimi- 
nals were  to  break  into  E-cash  sys- 
tems, they  could  instantaneously  filch 
the  electronic  wealth  of  thousands  or 
even  millions  of  innocent  consumeis. 


92 


ated.  The  card  numbers  are  stored  away  on  a 
protected  computer  system  and  never  pass  over 
the  network.  Instead,  consumers  register  with 
First  Virtual  by  phone  and  receive  I.  D.  numbers 
in  exchange  for  their  card  numbers.  When  they 
want  to  buy  something  electronically,  they  simply 
supply  their  I.  D.  number  to  the  merchant. 

First  Virtual,  which  became  the  ftrst  secure 
payment  system  on  the  Net  when  it  handled  its 
first  transaction  last  October,  is  growing  fast. 
Stein  won't  disclose  acti\-ity  levels,  but  he  says 
volumes  are  increasing  by  16%  a  week.  "If  you 
make  it  simple  and  safe,  people  will  use  it."  he 
says.  First  Virtual  has  enlisted  such  merchants  as 
Apple  Computer,  Reuters,  and  National  Public 
Radio — which  sells  transcripts  of  programs. 

Most  electronic  extensions  of  the  credit-card 
system,  though,  are  built  aroimd  encryption — 
scramblmg  card  numbers  so  they  can  pass  safely 
on  electronic  networks.  For  example,  CyberCash 
Inc.,  a  Reston  fVa.)  startup,  is  cutting  its  teeth  on 
a  deal  with  Wells  Fargo  &  Co.  for  encrypted 
credit-card  transactions  over  the  Internet. 

Visa  and  MasterCard,  not  surprisingly,  are 
also  working  to  make  credit  cards  usable  on  the 
I-way.  Visa  is,  among  other  things,  developing 
with  Microsoft  a  system  using  encryption  technol- 
ogy.' that  they  hope  will  become  an  industr\-  mod- 
el. "We  want  to  be  sure  that  the  mdustrj-  as  a 
whole  has  certain  standards,"  says  Carl  F.  Pasca- 
rella,  president  and  CEo  of  Visa  us.^.  Meanwhile, 
MasterCard  has  teamed  with  Netscape  Inc.,  a 
makei-  of  security  and  browsing  software  for  the 
Internet,  to  pursue  a  similar  goal. 
WILTSHIRE  EXPERIMENT.  Credit-card-based  sys- 
tem.- have  the  advantage  of  seeming  familiar 
t"  consumer.-;.  But  the  card  systems  don't  do 
eventhing  cash  can:  They're  not  anon>-mous. 
the\  (111  not  work  person-to-person,  and  they 
have  cre<lit  limits.  They're  also  not  suited  for  the 
grassriiot.-  economy  the  Internet  makes  pos- 
sible, where  any  outfit  or  individual  can  sell  its 
ware.-,  whethei'  a  new.sletter  or  a  stock  tip. 

That'-  where  E-cash  comes  in.  But  E-cash 
needs  to  be  just  a.-  secure  as  credit  cards  for 
people  to  use  it.  David  Chaum.  TEii  of  pioneer 
DigiCash  in  Amsterdam,  has  done  the  most  to  solve  this 
problem.  He  has  devised  a  clever  system  that  uses  so-called 
public-key  cryptography  that,  like  encryption,  makes  it  pos- 
sible to  send  .-sensitive  inl'ormation  over  the  Net.  But  Chaum's 
big  breakthrough  wa-  "blindmg"  technology',  which  lets  the  is- 
siunp  bank  certif>-  an  electronic  note  without  tracing  whom  it 
was  issued  to.  The  result:  Your  E-cash.  unlike  an  encrj'pted 
credit-card  transaction,  is  as  anonymous  as  paper  cash. 

Chaum  has  yet  to  announce  firm  deals  with  companies  to 
issue  his  E-money.  But  in  a  pilot,  some  5,000  consumers  are 
part  of  a  DigiCash  marketplace,  using  the  equivalent  of  $1 
million  in  E-money  to  do  business  with  50  companies,  from 
Encyclopaedia  Britannica  Inc.  to  Ricky's  Junk  Shop.  Chaum's 
technology  is  also  at  the  heart  of  cafe,  a  European  Commis- 
sion-sponsored project  to  develop  an  electronic  wallet  for 
pan-European  use. 

cafe's  setup  is  similar  to  Jones's  Mondex  system.  "Imagine 
it's  the  same  as  physical  mone.v,  and  you  won't  be  far  off,"  says 
Jones.  Mondex  money  will  be  created  initially  by  NatWest 
and  a  partner.  Midland  Bank  PLC,  which  will  then  "sell"  it  to 
customers.  The  E-money  is  loaded  onto  credit-card-size  "smart" 
cards  with  embedded  microchips.  The  cards  can  be  used  in 
point-of-sale  terminals  or  fit  into  electronic  wallets  that  can 


CREDIT  CARDS  IN  CYBERSPACE 

"If  you  make  it  simple. .  .people  will  use  it " 


I.EK  STEIN.  CF.O.  First  Virtual  Holdinss 


transmit  money  to  merchants  or — just  as  with  traditional  cash 
but  not  with  credit  card;; — to  other  consumers.  Mondex  money 
is  still  in  pilot  form,  but  the  company  has  signed  up  40.000  con- 
sumers and  over  1.000  retailers  in  the  Wiltshire  town  of  Swin- 
don to  test  Mondex  money  beginning  in  July. 

CyberCash.  too.  is  e.xperimenting  with  E-cash  in  addition  to 
its  credit-card-based  system.  In  the  E-cash  system,  consumers 
will  set  up  E-money  accounts  at  their  banks.  Then,  using  pro- 
prietary software  provided  free  of  charge  by  CyberCash, 
they  can  go  about  their  business  on  the  Net.  At  the  end  of 
the  day,  CyberCash  will  clear  all  the  E-money  transactions 
and  convert  E-cash  balances  back  to  dollars. 

No  matter  who  develops  the  best  E-cash.  consumers  and 
businesses  alike  stand  to  reap  sizable  benefits.  No  longer  will 
consumers  have  to  wait  for  change  or  scurry  to  automated  tell- 
er machines  for  cash — out  of  sight,  they  hope,  of  the  nearest 
mugger  E-cash  will  let  businesses  carry  out  transactions 
around  the  world  without  transferring  bank  funds — and  they  . 
will  be  better  able  to  reach  a  large  population  of  technological-  ' 
ly  savvy,  often  affluent  consumers.  I 

Moreover,  because  E-money  is  basically  software,  it  can  be  ; 
programmed  to  do  things  that  paper  money  could  never  do.  Mi-  | 
crosoft's  Myhrvold  explains  that  electronic  money  could  be  1 


BUSINESS  WEEK  ;  JUNE  12    1995  69 


93 


Cover  Story 


earnoarited  for  special  purposes,  «Tth  conditions  on  where  it  can 
be  spent.  For  example,  a  business  could  have  an  electronic  ver- 
sion of  petty  cash  to  be  used  for  suppbes  at  an  OfBce  Depot — 
but  not  a  beer  at  the  local  tavern.  Or  parents  could  wire  to  a 
college  student  E-mon- 
ey that  is  designated 
for  rent  or  books. 
"There  will  be  new 
forms  of  smart  money  and  payment  systems  that  can  only  be 
done  online."  says  Myhrvold. 

Along  with  the  opportunities,  though,  comes  huge  uncertain- 
ty. Existing  monetary  regulations  don't  cover  all  of  the  poten- 
tial uses  of  E-cash.  Nathaniel  S.  Borenstein,  a  computer  scien- 
tist and  co-founder  of  First  Virtual,  says:  "One  of  the  hardest 
questions  merchants  ask  us  is.  TVhen  do  we  owe  taxes?'" 
That's  not  a  tri\ial  question:  With  E-money,  the  merchant 
could  be  in  Guam  and  the  buyer  in  Canada,  while  First  Vir- 
lual's  computers  are  located  in  Ohio.  So  whose  sales  tax  do  you 
pay?  Borenstein's  advice  to  merchants:  "I  tell  them  to  consult 
a  lawyer." 

There's  also  a  major  potential  for  crime  (page  78).  E-money 
can  be  easily  sent  in  and  out  of  a  country  undetected,  facilitat- 
ing money  laundering  on  a  grand  scale.  Tax  evasion  could  be- 
come a  matter  of  pushing  a  button.  And  without  foolproof 
crj-ptography.  counterfeiters  could  replicate  the  series  of  digits 
that  constitute.>i  E-money.  Governments  would  be  hard  pressed 
to  monitor  or  control  stateless  E-money.  "Digital  cash  is  a 
threat  to  every  government  on  the  planet  that  wants  to  man- 
age its  currency."  says  David  E.  Sajaon,  executive  \'ice-presi- 
dent  of  Netl.  a  startup  that  has  developed  a  secure  way  to 
send  electromc  checks  across  the  Internet. 
BATTIC  OF  TtC  LOCOS.  Even  law-abiding  citizens  and  compa- 
nies usmg  E-money  could  be  nctims  of  sophisticated  hacker 
attacks.  Says  Colin  Crook,  senior  technology  officer  for  Citi- 
corp: "We  have  to  assume  electronic  money  will  be  the  sub- 
ject of  sustained  attack  from  all  kinds  of  people." 

Another  open  question — and  a  large  one — is  the  role  of 
bank.-;  in  the  new  electronic  world.  "E-cash  will  be  offered  by 
both  banks  and  nonbanks,"  says  Chaum.  Sure  enough.  DigiCash 
or  CyberCash  could  jom  forces  with  AT4T  or  Microsoft  just  as 
easily  as  with  Citibank.  Ha\Tng  one  of  those  companies  dispens- 
ing E-cash  du-ectly  to  consumers  could  do  serious  damage  to 
bank."'  main  link  with  their  customers. 

Even  if  banks  are  involved,  they  could  find  other  players 
taking  center  stage.  Early  entrants  to  the  E-money  business 
could  set  the  operating  standards  for  digital  cash.  And  the  non- 


Where  E-Cash  Will  Take  Off 


E-cash  networks  should  flourish  as  the 
growth  of  electronic  purchases  outstrips 
that  of  traditional  commerce 


PURCHASES 

BlUiONS  OF  DOUARS         

-     19M 

TRADITIONAL- 

$5,150 

EUCTRONIC 

$245 

•  TV/CABlf  TV 

$45 

•  BUSINESS-TO-BUSIKESS 

140 

•  INTERNO 

Neeligible 

.  OTHER  ONLINE  COMMERCE 

60 

SHARE  OF  ALL  PURCHASES 

4.E 

t 


t400 


■INCLUDES  ROAiL  WHOLESALE.  SERVICE.  AND  MAIL-ORDER  PURCHASES 


70  BUSINESS  WEEK  /  JUNE  12.  1995 


THE  FLEXIBILITY  OF  CASH 

"Imagine  it's  tlie  same  as  physical 
money,  and  you  won't  be  far  off" 

—  TIMOTHY  JONES.  CEO,  Mondex 

banks  could  even  devise  systems  that  would  make  their  logos 
the  first  thing  people  see.  William  M.  Handle,  senior  vice- 
president  at  Huntington  Bancshares,  warns  that  banks  could 
become  "buttons  on  a  network  operated  by  other  entities." 

Improbable?  Not  really.  T^e  a  look  at  credit-card  process- 
^_^__^^^^^^^^^___^^^  ing.  Twenty  years  ago, 
banks  owTied  the  card- 
transaction-proeessing  busi- 
ness. Now.  clo-se  to  80%  of 
card  transactions  are  pro- 
cessed by  nonbanks  such 
as  First  Data  Resources 
Inc..  says  KPMG's  Crone. 

A  similar  erosion  has 
occurred  in  wholesale 
banking,  where  banks 
have  ceded  to  such  outfits 
as  General  Electric  Infor- 
mation Services  and  Elec- 
tronic Data  Systems  Corp. 
nearly  the  entire  market 
for  transferring  payment 
data  to  corporations,  leav- 
ing themselves  the  mun- 
dane, low-margin  service 
of  transferring  money  be- 
tween corporations.  Tbday, 
says  banking  consultant 


me  ^^ 

strips  ^H 

-Jr.:: 

$8,500  ^1       J12.000 
$1^650_J| $2,950 


DATA:  COMMERCE  DEPT.,  KILIIN  i  ASSOCIATES 


92-489  -  95  -  4 


94 


Edward  E.  Furash.  although  the  situation  is  impnu-ing.  few- 
er than  100  banks  offer  full-service  electronic  data  inter- 
change, as  the  data  part  of  payments  transmission  is  known. 
"We  should  do  more  of  that."  says  Richard  Matteis,  head  of 
Chemical  Banking 
Corp.'s  Geoserve  unit. 
Banks  have  one  key 
advantage;  a  near  lock 
on  consumers'  trust  when  it  comes  to  depositing  money.  For 
that  reason,  many  bankers  tend  to  dismiss  the  threat  implic- 
it in  E-money.  "The  reason  financial  institutions  are  going  to 


Cover  Story 


win  in  the  long  nin  is  trust,"  says  Kawika  Daguio,  the  Amer- 
ican Bankers  Assn.'s  federal  representative  on  operations 
and  banking.  Indeed,  many  E-cash  makers  are  choosing  to 
partner  with  banks  because  of  that  consumer  trust.  "We've 
positioned  ourselves  to  work  with  the  banking  industry  and 
make  sure  that  if  there  are  heroes  in  this,  it  is  the  banks," 
says  WTlliam  N.  Melton,  CEO  of  CyberCash. 

But  Microsoft's  bid  for  Intuit  last  fall  gave  bankers  a 
collective  scare.  And  even  though  the  deal  did  not  work  out. 
banks  worry  that  Microsoft  could  hook  its  70  million  Win- 
dows customers  into  the  electronic-commerce  networks  that 


CALL  IT  E-MONEY  MANAGEMENT 


It's  a  Saturday  morning  sometime  in 
the  not-too-distant  future,  and  you 
sit  down  at  your  PC  to  do  a  little 
end-of-the-month  planning.  First,  you 
call  up  the  balances  from  your  various 
accounts — credit-card,  checking,  sav- 
ings, and  E-cash — and  break  down 
your  spending  by  category.  Oops,  bet- 
ter cut  down  on  those  pricey  dinners. 

Your  investments  are  offsetting 
some  of  those  expensive  habits — at 
least  you  hope  so.  Finding  out  is  as 
eas,v  as  a  few  clicks  of  a  mouse  but- 
ton, as  you  call  up  your  investment 
portfolio.  Hnunm.  it  may  be  time  to 
get  into  a  more  aggressive  mutual 
fund.  So  you  quickly  dispatch  a  soft- 
ware "agent"  to  rustle  up  profiles  for 
the  top-performing  funds.  By  filling 
out  an  online  form,  you  transfer 
some  of  your  holdings  into  a  hot 
overseas  fund. 

Just  as  technologj'  is  revolutioniz- 
ing money,  it  is  also  set  to  transform 
the  way  we  manage  our  money. 
"Comijle.xity  has  gotten  beyond  the 
level  that  people  can  deal  with,"  says 
Scotl  D.  Cook,  the  founder  and  chair- 
man of  Intuit  Inc.  With  programs  like 
Quicken.  Intuit's  best-selling  personal- 
hnance  software.  Cook  aims  to  make 
that  comple.xity  easier  to  deal  with. 
-AUTOMATIC  AGENTS."  Indeed,  to- 
day's program.-;  for  personal-finance 
management  and  home  banking  are 
giving  consumers  unprecedented  con- 
trol over  their  financial  life.  But  this 
IS  just  the  beginmng.  Gradually,  pro- 
grams are  linking  users  to  banks, 
electronic  bill-paying  services,  and  a 
broad  array  of  vendors  of  financial 
advice  that  is  starting  to  be  offered 
onhnt.  Colin  Crook,  head  of  technolo- 
gy at  Citibank,  says  software  pro- 
grams will  be  constantly  at  work  for 
you,  for  mstanee,  using  information 
gleaned  on  the  Net  to  optimize  your 
portfolio.  "You're  going  to  hand  off 
your  personal  affairs  in  cyberspace 
to  automatic  agents  who  represent 
you,"  says  Crook. 


A  QUICKENING  PACE 

"Complexity  has  gotten  beyond  the  level  that 
people  can  deal  with" 


SCOTT  COOK.  Chairman.  Intuil  Inc. 


The  competition  to  supply  these 
services  will  be  heated.  Microsoft 
Corp.'s  Bill  Gates  saw  the  potential — 
one  reason  why  he  was  willing  to 
shell  out  $2  bilUon  for  Intuit.  With 
that  deal  blocked  by  the  Justice 
Dept..  Microsoft  is  throwing  its  con- 
siderable resources  behind  Microsoft 
Money,  a  home-grown  personal-fi- 
nance package  already  offered  by 
Chase  Manhattan  and  others.  From 
Money,  Microsoft  expects  to  link 
customers  to  a  variety  of  online  fi- 
nancial services,  including  electronic 
bill-paying.  Bank  of  America  and  Na- 
tionsBank recently  paid  $35  million 
for  Meca  Software,  which  makes 
Managing  Your  Money.  And  Intuit, 
for  its  part,  has  just  released  new 
programs  for  selecting  mutual  funds 


and  planning  for  retirement  and  chil- 
dren's college  education. 

Expect  banks  to  jump  into  the 
fray.  They  are  sitting  on  a  gold  mine 
of  valuable  data:  their  customers' 
payment  information.  The  statements 
they  send  out,  though,  typically  offer 
little  value,  and  consumers'  credit- 
card,  checking  and  savings,  and  in- 
vestment accounts  are  handled  sep- 
arately. "There  is  an  opportunity  to 
consolidate  that,"  says  Richard  K. 
Crone,  a  banking  consultant  at  KPHG 
Peat  Marwick- 

With  so  much  available  to  help  you 
manage  your  financial  afbirs,  some- 
day you  may  be  able  to  bag  those 
Saturday  mornings  at  the  computer 
and  instead  just  take  a  long  weekend. 
By  Amy  Coriese  in  New  York 


72  BUSINESS  WEEK  ;  JUNE  12    1995 


95 


Cover  Story 


it  is  developing — with  or  without  banks'  help.  If  Microsoft 
becomes  a  utility,  "it  will  take  a  lot  of  business  from  the 
banks."  says  Montgomery's  Fredericks. 

Now  several  of  the 
biggest  banks  are 
pushing  hard  to  devel- 
op E-money.  Citi- 
bank's Electronic  Monetarj'  System  is  one  of  the  most  ad- 
vanced bank  offerings,  although  ofBcials  there  stress  that  it 
is  still  in  development.  It  would  allow  retail  and  business  cus- 
tomers of  Citi— or  any  other  bank  that  paid  to  use  Citi's  sys- 
tem— to  convert  mon- 
ey in  their  accounts  to 
electronic  cash.  Citi 
customers  would  also 
have  access  to  a  credit 
line  they  could  draw 
down  in  E-money,  just 
as  they  would  use  a 
credit  card.  Banks 
"should  be  experiment- 
ing." says  Sholom  Ro- 
sen, vice-president  for 
electronic  commerce  at 
Citi.  "That's  what 
we're  doing." 

Beside  NatWest  and 
Midland.  Bankers  TVust 
Co.  has  a  group  dedi- 
cated to  electronic  com- 
merce. And  even  some 
reponal  banks  see  op- 
portunities. There  is 
Well-'i  Fargo's  work 
with  CyberCash.  First 
Union  Corp..  based  in 
Charlotte.  N.  C.  has 
created  an  electronic 
mall  for  Internet  trans- 
action^  Even  Cardinal 
Bank.-;hare>  Inc..  a  S60T 
milUon  Lexington  (Ky.) 
bank,  on  May  24 
formed  a  new  subsidi- 
ary. Security  Fu^t  Net- 
work Bank,  which  aims 
to  grow  into  a  full-scr- 
nce  interactive  bank  on 
the  Internet.  "We'll  be 
a  one-branch  bank  in 
Kentucky  with  poten- 
tial customers  all  over 
the  U.S.."  says  CEO 
James  S.  Mahan  III. 

While  it's  not  clear 
who  the  players  will 
be  10  or  even  5  years 
from  now.  it  is  inevita- 
ble that  much  E-money  will  originate  outside  the  purview  of 
central  banks  such  as  the  Federal  Reserve  or  the  Bank  of 
England,  which  are  largely  responsible  for  traditional  mone- 
tary regulation.  And  that  has  major  policy  implications. 

"lb  begin  with,  consumers  using  the  stuff  could  be  extreme- 
ly vulnerable.  When  consumers  lose  their  credit  cards,  they 
are  only  liable  for  the  first  $50  of  charges  on  the  card.  But  for 
now  at  least,  if  a  consumer  misplaced,  say.  a  Mondex  card,  it 
(  would  be  like  losing  cash.  Similarly,  if  your  digital  coins  are 
:  stored  on  the  hard  drive  of  your  PC,  a  system  crash  could  wipe 
■  out  your  electronic  savings. 


HIP  TO  HACKERS' HEISTS 

"  We  have  to  assume  electronic  money  will 
be  the  subject  of  sustained  attack " 

—  COLIN  CROOK,  technologv' chief, Citicorp 


Electronic  money  also  creates  vast  opportunities  for  tax 
evasion,  monev  laundering,  and  other  financial  crime.  "There  is 
an  imaginable  potential  for  a  serious  challenge  to  the  whole  po- 
litical and  social  order."  says  First  V'lrtual's  Borenstein.  "I  am 
not  all  that  sanguine  that  the  government  has  the  control 
they  think  they  do."  For  people  trying  to  avoid  paying  taxes  to 
a  national  government,  the  lure  of  a  stateless  currency  would 
be  powerful  indeed.  Already.  'Mrtual  currencies"  serving  elec- 
tronic communities  of  people  are  spnngmg  up  on  the  Internet. 
Then  there's  the  issue  of  the  volatility  of  money.  The  effects 
of  high-speed  electronic  trading  have  been  painfully  apparent  m 
market  crises  over  the 
past  several  years. 
Market  swings  could 
be  magnified  if  con- 
sumers and  businesses 
could  send  theu-  money 
around  the  globe  with 
the  touch  of  a  button 
on  a  PC. 

The  monitoring  of 
national  money  sup- 
plies will  also  change. 
While  some  regulators 
dismiss  the  issue,  ar- 
guing that  E-money 
will  inevitably  convert 
back  to  traditional 
money  and  get  count- 
ed, other  experts  dis- 
agree. Martin  Mayer. 
a  guest  scholar  at  the 
Brookings  Institution, 
says  that  he  expects 
the  Fed  to  lose  con- 
trol of  a  significant 
portion  of  the  money 
supply. 

One  of  the  most 
pitched  debates  is 
likely  to  be  over  pri- 
vacy. As  a  society,  we 
have  relied  on  a  sys- 
tem that  allows  us  to 
keep  some  transac- 
tions private  by  using 
cash,  while  others, 
such  as  big-ticket  pur- 
chases, are  entrusted 
to  a  credit-card  com- 
pany or  a  bank.  Com- 
peting forms  of  E-cash 
offer  wildly  differing 
degrees  of  privacy: 
DigiCash's  E-money 
offers  virtually  com- 
plete anonymity,  while 
every  dollar  you 
spend  using  the  credit-card-based  systems  would  leave  a 
trail.  The  problem  will  be  balancing  individuals'  rights  to  pri- 
vacy with  government's  need  to  monitor  money  flow  and 
trace  criminal  activity. 

BREAKMC  MTO  IME  E-MMT.  More  dire  is  the  possibility  of  ma- 
jor break-ins  to  E-money  systems — the  electronic  equivalent  of 
penetratmg  the  U.  S.  Mint.  If  someone  were  to  crack  the  so- 
phisticated code  of.  say,  the  DigiCash  system,  he  could  start 
minting  unlimited  amounts  of  his  own  DigiCash  money. 

That's  why  it  is  all  the  more  alarming  that  some  regula- 
tors and  even  some  central  bankers  still  seem  unconcerned 


74  BUSINESS  WEEK  /  JUNE  12    1995 


96 


with  the  advent  of  E-cash.  After  a  breakfast  speech  to 
several  hundred  business  leaders  in  San  Francisco  last 
March,  Fed  Vice-Chairman  Alan  Blinder  was  asked  wheth- 
er the  Fed  is  studying  the  regulatory  issues  surrounding 
digital  cash.  His  an- 
swer: "Digital  what?" 
Then,  after  pausing  a 
moment,  he  added; 
"It's  literally  at  the  thinking  stage." 

Slowly,  though,  some  regulators  are  beginning  to  explore  the 
concept  of  E-money  so  they  can  set  policies.  The  Federal  Re- 


Cover  Story 


serve's  payment-systems  committee  is  meeting  with  Chaum  of 
DigiCash  and  other  E-money  pioneers.  State  tax.  collectors  are 
looking  at  the  issue  of  taxing  electronic  commerce.  The  Ftaan- 
cial  Crimes  Enforcement  Network  is  also  weighing  in.  Even 
the  White  House  technology  office  is  taking  a  big  interest. 

It's  not  a  moment  too  soon.  'There's  no  going  back,"  says 
DigitaLibert.v's  Frezza.  "The  genie's  out  of  the  bottle.  The 
Internet  doesn't  have  an  off  switch."  And  no  amount  of  wish- 
ing by  regulators  will  change  that. 

By  Kelley  Holland  and  Amy  Cortese  m  Neu-  York,  with 
bureau  reports 


PATROLLING  THE  BLACK  HOLES  OF  CYBERSPACE 


At  first  glance,  the  o£fer  sounded 
legitimate.  First  Bank  of  the 
Internet  began  advertising  to 
Net  browsers  in  March,  offering  a 
new  way  to  pay  for  goods  over  the 
Net.  By  sending  First  Bank  a  check 
for  at  least  $20,  cybershoppers  would 
get  a  Visa  automated  teller  machine 


banks  and  regulators  warning  them 
about  FBOI.  First  Bank  CEO  Vinn  K. 
Beigh,  a  34-year-old  computer  tech- 
nician in  Des  Plaines,  IlL,  says  he 
will  soon  pull  his  Net  listing.  But  he 
is  still  looking  for  a  way  to  cash  in 
on  the  wave  of  electronic  commerce. 
"There  is  quite  an  interest  in 


TANGLES  FOR  THE  TAX  MAN 

"If  you  go  to  a  cashless  society,  it  makes  it  very 
difficult  tracking . . .  reportable  income" 

—  JOHN  GIBBONS,  President  Clinton's  lop  technology  adviser 


card  "loaded"  with  their  money — less 
a  hefty  5%  commission — which  they 
could  then  use  to  obtain  cash  or  pay 
for  their  cyberwares. 

First  Bank  got  numerous  inquir- 
ies— but  it  also  drew  some  unwanted 
scrutiny.  State  banking  regulators 
warned  that  it  couldn't  call  itself  a 
bank.  The  Office  of  the  Comptroller 
of  the  Currency  sent  an  advisory  to 


buying  on  the  Internet,"  he  insists. 

He's  got  that  right.  First  Bank 
isn't  the  only  upstart  trying  to  cash 
in  on  the  demand.  Consider  World 
Trade  Clearinghouse  Ltd.,  which  of- 
fers a  gold-backed  cybercurrency 
with  cashlike  anonymity  that  offers 
"protection  from  bureaucratic  snoops, 
nasty  ex-spouses,  and  lawsuit-hungry 
lawyers."  And  officially  opening  this 


month  is  the  Internet  Online  Off- 
shore Casino,  run  out  of  the  "Rirks 
and  Caicos  Islands,  which  says  it  will 
accept  all  manner  of  E-money  and 
pay  customers  10%  annual  interest 
on  the  balances  they  leave  in  an  off- 
shore bank  the  company  recently 
bought 

These  enterprises  may  never 
draw  in  a  meaningful  number  of  cus- 
tomers. And  many  raise  red  flags  to 
regulators.  But  the  government  is 
also  a  long  way  from  getting  a  good 
fix  on  the  activities  of  the  much 
larger  number  of  ostensibly  legiti- 
mate E-money  players. 
MOfCY  UUmBEllElts.  The  regulatory 
gaps  are  sizable.  For  example,  Stan- 
ley E.  Morris,  director  of  the  Treas- 
ury Dept.'s  Financial  Crimes  En- 
forcement Network  (FinCEN),  points 
out  that  there  are  no  laws  that  limit 
the  balance  of  electronic  currency 
that  can  be  loaded  onto  an  E-cash 
card.  That  could  create  a  major  op- 
portunity for  money  launderers.  And 
no  one  has  determined  how  to  define 
whose  tax  laws  apply  to  transactions 
in  cyberspace  (page  8).  Says  John  H. 
Gibbons,  assistant  to  the  President 
for  science  and  technology:  "If  you 
go  to  a  cashless  society,  it  makes  it 
very  difficult  tracking  cash  income 
or  reportable  income. 

Right  now,  regulators  are  simply 
trying  to  understand  the  new  tech- 
nology and  how  the  market  is  evolv- 
ing. Last  April,  the  Federal  TVade 
Commission  held  a  conference  to  ex-. 
amine  the  impact  of  electronic  com- 
merce on  consumer  protection.  Fin- 
CEN is  organizing  a  colloquium  on 
electronic  currency  to  be  held  later 
this  fall.  "We  are  nowhere  near  the 
issue  of  regulating  it,"  warns  Fin- 
cen's  Morris.  "We're  one  step  back." 
Given  the  speed  with  which  the  mar- 
ket is  advancing,  regulators  dont 
have  much  time  to  close  that  gap. 

By  Amy  Barrett  in  V/ashington 


78  BUSINESS  WEEK  /  JUNE  12,  1995 


97 


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133 


Testimony  by  Dr.  David  Chaum 

Chairman  and  Chief  Executive  Officer 

DigiCash,  Inc. 


"The  Future  of  Money' 


Before  the 

Subcommittee  on  Domestic  and  International 
Monetary  Pohcy 

of  the 

Committee  on  Banking  and  Financial  Services 


United  States  House  of  Representatives 
July  25,  1995 


134 


Mr.  Chairman,  Members  of  the  Committee: 

As  an  American  who  is  regarded  as  the  inventor  of  electronic  cash,  who  has  worked  over 
the  last  dozen  or  so  years  to  make  the  technology  viable,  and  who  is  now  CEO  of  a 
leading  company  pioneering  in  its  commercialization,  I  am  very  pleased  by  the  interest 
being  shown  here  and  to  be  here  today. 

We  are  being  forced  to  decide  between  two  very  different  kinds  of  electronic  payment 
technology.  The  core  values  we  as  a  nation  have  fought  for,  and  continue  to  stand  for,  are 
at  stake.  As  a  consequence  of  choosing  one  of  the  two  directions,  these  values  will  be 
profoundly  eroded;  by  choosing  the  other  direction,  however,  they  will  be  preserved  and 
likely  extended.  Wise  decisions  at  this  critical  juncture  may  also  allow  us  to  avoid 
certain  other  pitfalls  and  to  realize  economic  leadership  and  growth. 

I  think  my  limited  time  before  you  is  best  used  to  briefly  explain  the  fundamentally 
different  approaches  to  security,  before  coming  to  privacy,  privacy  technology,  and  its 
implications. 

Security 

Security  is  simply  the  protection  of  interests.  People  want  to  protect  their  own  money 
and  banks  their  own  exposure.  The  role  of  government  is  to  maintain  the  integrity  of,  and 
confidence  in,  the  whole  system.  With  electronic  cash,  just  as  with  paper  cash  today,  it 
will  be  the  responsibly  of  government  to  protect  against  systemic  risk.  This  is  a  serious 
role  that  cannot  be  left  to  the  micro-economic  interests  of  commercial  organizations. 

In  order  for  those  in  government  to  make  informed  decisions,  it  will  be  necessary  for 
them  to  understand  the  basic  ways  to  secure  transactions  in  different  situations. 

One  basic  form  is  tamper-resistance,  exemplified  by  the  chip  in  a  chip  card.  It  is 
designed  to  be  hard  to  modify  or  to  read  secrets  from.  Such  tamper-resistance  is  needed 
for  "off-line"  payments — those  in  which  the  reader  device  receiving  payment  from  a 
card,  validates  payments  by  contacting  a  central  system  only  at  the  end  of  each  day. 

(Incidentally,  this  and  the  other  basic  form  must  rely  for  security  on  cryptography, 
sometimes  refereed  to  as  encryption,  which  is  fundamental  to  all  information  security.) 

The  other  basic  form  is  where  the  individual  uses  their  own  computer,  whether  a  desk- 
top, lap-top,  or  palm-top  device.  Such  "software  only"  is  all  that  is  needed  in  an  "on- 
line" system — a  system  in  which  the  party  receiving  payment  communicates  over  a 
network  during  each  payment. 

The  trend  is  toward  a  convergence  of  these  two  forms  into  a  hybrid — since  people  don't 
want  incompatible  forms  of  money  and  since  it  offers  the  best  of  both  worlds  in  terms  of 
convenience;  in  other  words,  you  will  put  a  chip  card  into  a  user-friendly  electronic 
device  of  your  own  choosing,  whether  on  your  desk,  in  your  living  room,  or  in  you 
pocket.  I  have  brought  some  examples  of  this  to  show  you... 

The  problems  I  see  in  the  industry  today  reflect  a  lack  architecture.  And  architecture  is 
essential  when  building  infrastructure,  which  is  what  we  are  embarking  on.  In  my  view,  a 
sound  architecture  must:  (i)  include  the  two  basic  forms  of  security,  and  allow  for  their 
integration  into  the  hybrid;  (ii)  prevent  the  vulnerability  of  system-wide  secrets  from 
being  stored  in  every  card  or,  nearly  as  bad,  every  off-line  point  of  payment;  and  (iii) 
address  privacy  concerns  effectively,  since  they  cannot  be  addressed  as  add-ons  or 
afterthoughts.  Today,  DigiCash  systems  are  alone  in  having  any  of  these  three  attributes, 
and  their  architecture  has  all  three. 


Dr  David  Chaum  DigiCash  Page  1  of  3 


135 


Privacy 

Let  me  now  tum  to  this  issue  of  privacy... 

A  recent  Harris  pole  of  the  American  public  began  by  introducing  respondents  to  all  the 
consumer  benefits  of  the  information  superhighway.  Then  respondents  were  told  that  in 
order  to  make  such  systems  economically  viable,  payment  transaction  data  would  have  to 
be  gathered  and  used  for  purposes  such  as  making  special  offers  to  them.  But  the 
majority  of  respondents  still  objected  to  any  use.  other  than  consummation  of  the 
payment,  and  they  gave  privacy  as  the  primary  reason. 

Fully  82%  of  Americans  today  expressed  concern  over  privacy  of  computerized  data. 
That  fraction  has  been  growing  steadily  ever  since  the  "first  wave"  of  privacy  concern 
was  triggered  when  Americans  saw  their  names  punched  into  computer  cards  or  printed 
on  computer  generated  forms.  When  people  are  exposed  to  the  information 
superhighway,  which  provides  an  awesome  glimpse  of  the  power  of  modem  information 
technology,  with  dropping  transaction  costs  leading  to  finer  granularity  of  payments 
(which  we  will  be  hearing  more  about  later),  concern  will  reach  new  levels. 

Privacy  Technology 

"Privacy  technology"  allows  people  to  protect  their  own  information,  and  other  interests, 
while  at  the  same  time  it  maintains  very  high  security  for  organizations.  Essentially,  it  is 
the  difference  between,  on  the  one  hand,  a  centralized  system  with  disenfranchised 
participants  (like  the  electronically  tagged  animals  in  feedlots);  and.  on  the  other  hand,  a 
system  where  each  participant  is  able  to  protect  its  own  interests  (like  buyers  and  sellers 
on  a  town  market  square). 

Take  ecash  as  an  example  of  privacy  technology.  It  provides  a  fully  digital  bearer 
instrument — a  number  that  is  itself  money,  just  like  a  bank  note  is  money.  On  the 
Internet,  once  someone  downloads  the  requisite  software,  which  takes  only  a  few 
minutes,  they  are  ready  to  send  and  receive  ecash  in  payments. 

Security  of  ecash  is  superior  to  that  of  paper  cash.  If  it  is  stolen,  it  cannot  be  used:  if 
someone  refuses  to  give  you  a  receipt,  you  have  proof  that  they  deposited  it;  and  if  it  is 
lost,  you  can  get  your  money  and  records  back.  Counterfeiting  ecash  poses  the  same 
cryptographic'^challenge  as  breaking  the  most  sophisticated  codes  used  to  protect  nuclear 
materials,  military  secrets  and  large-value  wire  transfers.  Therefore,  ecash  is  certainly 
not  the  target  of  opportunity. 

Ecash  is  already  being  experimented  with  on  the  Internet  in  a  worldwide  monopoly 
money  trial  with  tens  of  thousands  of  participants.  Related  card  technology  has  been 
extensively  tested,  by  DigiCash  licensee  Amtech,  for  highway-speed  road  tolls  and  road 
pricing,  offering  privacy  instead  of  dossiers  on  everywhere  people  drive.  And,  CAFE, 
the  European  Commission  sponsored  trial,  at  its  headquarters  buildings  in  Brussels,  of 
chip  cards  that  can  be  inserted  into  electronic  wallets  (that  I  have  already  shown  you), 
allows  privacy  in  payments  and  the  electronic  ECU.  Such  "privacy  technology"  was 
even  successfully  used  by  the  participants  at  the  most  recent  international  meeting  of  data 
protection  commissioners. 

Ecash  has  received  substantial  media  coverage;  consequently,  the  public  is  beginning  to 
realize  that  the  coming  of  electronic  payments  need  not  mean  an  obliteration  of  privacy. 
And  the  superhighway  will  give  consumers  unprecedented  mobility  to  choose  it. 


Dr  David  Chaum  DigiCash  Page  2  of  3 


136 


Some  concern  about  ecash,  however,  has  been  raised  by  various  parties  over  possibilities 
it  might  open  for  illicit  payments.  But  there  is  simply  no  legitimate  basis  for  these 
allegations. 

Ecash,  even  when  it  achieves  significant  scale,  is  considerably  less  dangerous  to  society 
than  automatic  teller  machines.  For  one  thing,  like  cash,  the  amount  withdrawn  and 
deposited  is  on  record;  but,  for  another,  unlike  cash,  the  amounts  of  money  that  pass 
through  each  person's  hands  all  also  on  record  at  the  bank.  Ecash  itself  is  less  prone  to 
abuse  than  paper  bank  notes,  because  privacy  is  "one-way,"  which  means  that  an 
extortionist,  a  seller  on  a  black-market,  or  the  acceptor  of  a  bribe  is  forever  vulnerable  to 
being  irrefutably  incriminated  by  the  party  that  paid  them. 

National  Leadership 

Governments  who  stifle  the  new  technology  while  it  is  still  in  its  infancy,  before  its  has 
had  a  chance  to  develop  and  harmonize  with  our  institutions;  who  don't  pro-actively 
support  needed  infrastructure;  or  who  fail  to  establish  confidence  by  protecting  against 
systemic  risk — will  be  left  behind  in  global  competition.  Countries  who  take  clear 
positions  based  on  understanding  of  the  technology,  however,  and  encourage  needed 
developments,  stand  to  gain  enormous  economic  growth  and  market  leadership.  Privacy 
technology,  whether  used  for  electronic  payments,  voting,  or  other  public  expression,  is 
the  electronic  equivalent  of  a  free  market  and  democracy.  People  will  come  to  insist  on  it 
as  an  informational  human  right. 


Dr  David  Chaum  DigiCash  Page  3  of  3 


137 


Achieving  Electronic  Privacy 

A  cr\j>tographic  invention  known  as  a  blind  signature  permits  numbers 

to  serve  as  electronic  cash  or  to  replace  conventional  identification.  The 

author  hopes  it  may  return  control  of  personal  information  to  the  individual 

by  David  Chaum 


Every  tur.c  you  make  a  telephone 
call,  purchase  goods  usmg  a  cred- 
it card,  subscribe  to  a  magazine 
or  pay  your  taxes,  that  informaoon  goes 
into  a  data  base  somewhere.  Further- 
more, all  these  records  can  be  linked 
so  that  they  constitute  m  effect  a  sm- 
gle  dossier  on  your  life— not  only  your 
medical  and  finandal  history  but  also 
what  you  buy.  where  you  travel  and 
whom  you  communicate  with.  It  is  al- 
most impossible  to  learn  the  full  extent 
of  the  files  that  various  orgaruzations 
keep  on  you.  much  less  to  assure  their 
accuracy  or  to  control  who  may  gain  ac- 
cess to  them. 

Organizations  link  records  from  dif- 
ferent sources  for  their  own  protec- 
noa  Certainly  it  is  in  the  interest  of 
a  bank  looking  at  a  loan  application 
to  know  that  John  Doe  has  defaulted 
on  four  similar  loans  in  the  past  two 
years.  The  bank's  possession  of  that 
information  also  helps  its  other  cus- 
tomers, to  whom  the  bank  passes  on 
the  cost  of  bad  loans.  In  additioa  ches« 
records  permit  Jane  Roe,  whose  pay- 
ment history  is  impeccable,  to  establish 
a  charge  account  at  a  shop  that  has 
never  seen  her  before. 

That  same  information  in  the  wrong 
hands,  however,  provides  neither  pro- 
tection for  businesses  nor  better  service 
for  consumers.  Thieves  routinely  vise  a 
stolen  credit  card  number  to  trade  on 
their  victiiiis'  good  payment  records; 


DAVTD  CHAUM  is  head  of  the  Cryptog- 
raphy Croup  at  the  Center  for  Mathe- 
matics and  Computer  Science  (CWl)  in 
Amsterdam.  He  Is  also  a  founder  of  Dlgl- 
CasK  wtuch  destlops  electronic  payment 
systemj.  Chaum  received  his  Ph.D  In 
computer  sdencc  from  the  Umvrrslty  of 
California.  Berkeley.  In  1982  and  Joined 
CWT  In  1984.  He  helped  to  found  the 
International  Associanon  for  Cryptolog- 
ic  Research  and  remams  active  on  Us 
board:  he  also  consults  intemaQonally 
on  cryptology. 


murderers  have  tracked  dovm  their  tar- 
gets by  consulting  governnient-main- 
tamed  address  records.  On  another  lev- 
el, the  U.S.  Internal  Revenue  Service  has 
attempted  to  single  out  taxpayers  for 
audits  based  on  estimates  of  house- 
hold mcome  compiled  by  maillng-llst 
companies. 

The  growing  amounts  of  information 
that  difTerenl  organizations  collect 
about  a  person  can  be  linked  because 
all  of  them  use  the  same  key— in  the 
U.S.  the  social  security  number— to  iden- 
tify the  individual  in  question  This  iden- 
tifier-based approach  perforce  trades 
off  seoirity  against  individual  Uberties. 
The  more  information  that  organiza- 
tions have  (whether  the  intent  is  to  pro- 
tect them  from  fraud  or  simply  to  tar- 
get marketing  efforts),  the  less  privacy 
and  control  people  retain. 

Over  the  past  eight  years,  my  col- 
leagues and  I  at  CWI  (the  Dutch  na- 
tionally funded  Center  for  Mathemat- 
ics and  Computer  SdeiKe  in  Amster- 
dam) have  developed  a  new  approach, 
based  on  fimdamental  theoretical  and 
practical  advances  in  cryptography, 
that  makes  this  trade-off  uiuiecessary. 
Transactions  employing  these  tech- 
niques avoid  the  possibility  of  fraud 
while  maintaining  the  privacy  of  those 
who  use  them. 

In  our  system,  people  would  in  ef- 
fect give  a  different  (but  definitively 
verifiable)  pseudonym  to  evvy  organi- 
zation they  do  business  with  and  so 
make  dossiers  impossible.  They  could 
pay  for  goods  in  untraceable  electronic 
cash  or  present  digital  credentials  that 
serve  the  function  of  a  banking  pass- 
book, driver's  license  or  voter  registra- 
tion card  without  revealing  their  iden- 
tity. At  the  same  time,  organizations 
would  benefit  from  increased  security 
and  lower  record-keeping  costs. 

Recent  innovations  in  microelectron- 
ics make  this  vision  practical  by  pro- 
viding personal  "representatives'  that 
store  and  manage  their  owners'  pseud- 
onyms, credentials  and  cash.  Micropro- 


cessors capable  of  carrying  out  the  nec- 
essary algorithms  have  already  been 
embedded  in  pocket  computers  the  size 
and  thickness  of  a  credit  card  Such  sys- 
tems have  been  tested  on  a  small  scale 
and  could  be  in  widespread  use  by  the 
middle  of  this  decade. 

The  starting  point  for  this  ap- 
proach is  the  digital  signanire. 
first  proposed  in  1976  by  Whit- 
field Diffie,  then  at  Stanford  University. 
A  digital  signature  transforms  the  mes- 
sage that  IS  signed  so  that  anyone  who 
reads  it  can  be  sure  of  who  sent 
it  [see  'The  Mathematics  of  Public-Key 
Cryptography,"  by  Martin  E   Hellman; 

SdENTinC  AMERICAN,     AugUSt      19791. 

These  signatures  employ  a  secret  key 
used  to  sign  messages  and  a  public  one 
used  to  verify  theiiL  Only  a  message 
signed  with  the  private  key  can  be  ver- 
ified by  means  of  the  public  one  Thus, 
if  Alice  wants  to  send  a  signed  message 
to  Bob  (these  two  are  the  cnpiographic 
community's  favorite  hypothciical  char- 
acters), she  transforms  it  usinu  her  pri- 
vate key,  and  he  applies  her  public  key 
to  make  sure  that  it  w^s  she  »ho  sent 
it  The  best  methods  knoi^n  fur  produc- 
ing forged  signatures  would  require 
many  years,  even  using  computers  bil- 
lions of  times  faster  than  iho^e  now 
available. 

To  see  how  digital  signatures  can 
provide  all  manner  of  unforKiable  cre- 
dentials and  other  services,  mnsider 
how  they  might  be  used  to  prmide  an 
electronic  replacement  for  i.ish.  The 
First  Digital  Bank  would  ottvr  <  k-ctron- 
ic  bank  notes:  messages  sium-d  using 
a  particular  private  key.  All  nussages 
bearing  one  key  might  be  »Mprth  a  dol- 
lar, all  those  bearing  a  diffcrmi  key  five 
dollars,  and  so  on  for  whaii".'  r  denom- 
inations were  needed.  Thcsf  ■  !•  <  tromc 
bank  notes  could  be  authcntu  ji.-d  using 
the  corresponding  public  ki\  "imhthe 
bank  has  made  a  matter  of  r.--  •  .rd.  First 
Digital  would  also  make  puMx  a  key 
to  authenticate  electronu    ixuments 


SciENTmc  AMERICAN  August  1 992 


138 


sent  from  the  bank  to  its  customers. 
To  withdraw  a  doUar  from  the  bank, 
Alice  generates  a  note  number  (each 
note  bears  a  different  number,  akin  to 
the  serial  number  on  a  btU);  she  choos- 
es a  100-digit  number  at  random  so 
that  the  chance  anyone  else  would  gen- 
erate the  same  one  is  negligible.  She 
signs  the  number  with  the  pnvate  key 
corresponding  to  her  "digital  pseud- 
onym" (the  public  key  that  she  has  pre- 
viously established  for  use  with  her  ac- 
count). The  bank  verifies  Alice's  signa- 
oire  and  removes  it  from  the  note 
number,  signs  the  note  number  with  its 
wonh-one-doUar  signature  and  debits 
her  account.  It  then  returns  the  signed 
note  along  with  a  digitally  signed  with- 
drawal receipt  for  Alice's  records.  In 
practice,  the  aeation,  signing  and  trans- 
fer of  note  numbers  would  be  carried 
out  by  Alice's  card  computer.  The  pow- 
er of  the  cryptographic  protocols,  how- 
ever, lies  in  the  fact  that  they  are  se 
cure  regardless  of  physical  medium; 
the  same  transactions  could  be  carried 
out  using  only  pencil  and  paper. 


when  Alice  wants  to  pa>  for  a  pur- 
chase at  Bob's  shop,  she  connects  her 
"smart"  card  with  his  card  reader  and 
transfers  one  of  the  signed  note  num- 
bers the  bank  has  given  her  After  ven- 
fying  the  bank's  digital  signature.  Bob 
transtnits  the  note  to  the  bank,  much  as 
a  merchant  verifies  a  credit  card  trans- 
action today.  The  bank  reverifies  its 
signature,  checks  the  note  against  a  list 
of  those  already  spent  and  credits  Bob's 
account.  It  then  transmits  a  "deposit 
slip,"  once  agam  unforgeably  signed 
with  the  appropnate  key.  Bob  hands 
the  merchandise  to  Alice  along  with  his 
own  digitally  signed  receipt,  complet- 
ing the  transactioa 

This  system  provides  secunry  for  all 
three  parties.  The  signatures  at  each 
stage  prevent  any  one  from  cheating 
either  of  the  others:  the  shop  cannot 
deny  that  it  received  payment,  the  bank 
cannot  deny  that  it  issued  the  notes  or 
that  it  accepted  them  from  the  shop 
for  deposit,  and  the  customer  can  nei- 
ther deny  withdrawing  the  notes  from 
her  account  nor  spend  them  twice. 


This  system  is  secure,  but  it  has  no 
privacy.  If  the  bank  keeps  track  of  note 
numbers,  it  can  link  each  shop's  de- 
posit to  the  corresponding  withdrawal 
and  so  determine  precisely  where  and 
when  Alice  (or  any  other  account  hold- 
er) spends  her  money.  The  resultmg 
dossier  is  far  more  mrrusive  than  those 
now  being  compiled.  Funhermore.  rec- 
ords based  on  digital  signatures  are 
more  vulnerable  to  abuse  than  conven- 
tional files.  Not  only  are  they  self-au- 
thenticating (even  if  they  are  copied, 
the  information  they  contain  can  be 
verified  by  anyone),  but  they  also  per- 
mit a  person  who  has  a  particular  kind 
of  information  to  prove  its  e.xistence 
without  either  giving  the  information 
away  or  revealing  its  source.  For  exam- 
ple, someone  might  be  able  to  prove  in- 
controvertibly  that  Bob  had  telephoned 
Alice  on  12  separate  occasions  without 
having  to  reveal  the  time  and  place  of 
any  of  the  calls. 

I  have  developed  an  extension  of  digi- 
tal signatures,  called  blind  signatures, 
that  can  restore  privacy.  Before  send- 


OIGITAL  CASH  Sows  tracelcssly  from  bank  through  coo- 
suraer  and  merchant  before  returning  to  the  bank.  Using  a 
small  computer  *representative,*  a  person  creates  a  random 
number  to  serve  as  a  bank  note.  Thie  bank  debits  the  appro- 
priate account  and  signs  the  note  with  an  unforgeabic  digital 


signature  i~<irjri.ig  Its  value.  Tbe  bank  credits  the  merchant's 
account  wfaeo  tbe  note  Is  presented  for  payment  A  technique 
known  as  a  blind  stgnature  prevents  tbe  bank  from  seeing  tbe 
note  number  so  the  bank  wfll  be  unable  to  correlate  wltbdtaw- 
als  from  one  account  with  deposits  to  another. 

SOENTinc  AMERICAN  August  1992       97 


139 


How  to  Create  Secure  Digital  Pseudonyms 

yi  ^^  nn<;pnuPR 


* 


Each  personal  repre- 
sentative contains  an 
embedded  observer 
REPRESENTATIVE       m  addition  to  its  own 
microprocessor. 


The  representative  and  the 
observer  generate  numbers 
that  the  observer  uses  to 
produce  a  set  of  blinded 
digital  pseudonyms. 


The  observer  signs 
the  pseudonyms 
with  a  special 
built-in  key 


The  representative  checks 
the  pseudonyms  to  make 
sure  they  do  not  disclose 
any  illicit  information  and 
passes  them  to  a  validating 
authority. 


ing  a  note  number  to  the  bank  for  sign- 
ing, Alice  in  essence  mulupbes  it  by  a 
random  factor.  Cor\sequentlv.  the  bank 
knows  nothmg  about  what  it  Is  signing 
except  that  it  cames  Alices  digital  sig- 
nature. After  receiving  the  blinded  note 
signed  by  the  bank.  Alice  divides  out 
the  blinding  factor  and  uses  the  note 
as  before. 

The  blinded  note  numbers  are  "un- 
condiaonally  untraceable'— that  is,  even 
if  the  shop  and  the  bank  collude,  they 
cannot  determine  who  spent  which 
notes.  Because  the  bank  has  no  Idea  of 
the  blinding  factor,  it  has  no  way  of 
Unking  the  note  numbers  that  Bob  de- 
posits with  Alice's  withdrawals.  Where- 
as the  security  of  digital  signatures  is 
dependent  on  the  difficulry  of  partic- 
ular computaoons,  the  anonymity  of 
blinded  notes  is  limited  only  by  the  un- 
predictability of  Alice's  random  num- 
bers. If  she  wishes,  however,  Alice  can 
reveal  these  numbers  and  permit  the 
notes  to  be  stopped  or  traced. 

Blinded  electronic  bank  rxites  protea 
an  individual's  privacy,  but  because 
each  note  Is  simply  a  number,  it  can  be 
copied  easily.  To  prevent  double  spend- 
ing, each  note  must  be  checked  on-Une 
against  a  central  Ust  when  it  is  spent 
Such  a  verification  procedure  might  be 
acceptable  when  large  amounts  of  mon- 
ey are  at  stake,  but  it  Is  far  too  expen- 
sive to  use  when  someone  is  jiisl  buying 
a  newspaper.  To  solve  this  problem,  my 
colleagues  Amos  Fiat  aixi  Monl  Naor  and 
I  have  proposed  a  method  for  generat- 
ing blinded  notes  that  requires  the  pay- 
er to  answer  a  random  numeric  query 
about  each  note  when  making  a  pay- 
ment. Spending  such  a  note  oikc  does 
not  compromise  unconditional  imtrace- 


abillty,  but  spending  it  rwice  reveals 
enough  information  to  make  the  pay- 
er's account  easily  traceable.  In  faa.  It 
can  yield  a  digitally  signed  confession 
that  cannot  be  forged  even  by  the  bank. 
Cards  capable  of  such  anonytnous 
payments  already  exist.  Indeed,  Dlgi- 
Cash,  a  company  with  which  I  am  as- 
sociated, has  installed  eqtupment  in 
two  office  buildings  In  Amsterdam  that 
permits  copiers,  fax  machines,  cafete- 
ria cash  registers  and  even  coffee  vend- 
ing machines  to  accept  digital  "bank 
notes."  We  have  also  demonstrated  a 
system  for  automatic  toll  collection  in 
which  automobiles  carry  a  card  that  re- 
sponds to  radioed  requests  for  pay- 
ment even  as  they  are  traveling  at  high- 
way speeds. 

My  colleagues  and  I  call  a  com- 
puter that  handles  such  cryp- 
tographic transactions  a  '^p- 
resentatlve."  A  person  might  use  dif- 
ferent computers  as  representatives 
depending  on  which  was  convenient 
Bob  might  purchase  software  (trans- 
mitted to  him  over  a  network)  by  using 
his  home  computer  to  produce  the  req- 
uisite digital  signatures,  go  shopping 
with  a  "palm-top"  personal  computer 
and  carry  a  smart  credit  card  to  the 
beach  to  pay  for  a  drink  or  crab  cakes. 
Any  of  these  niachines  could  represent 
Bob  In  a  transaction  as  long  as  the  digi- 
tal signatures  each  generates  are  under 
his  control 

Indeed,  such  computers  can  act  as 
representatives  for  their  owners  m  vir- 
tually any  kind  of  transaction.  Bob 
can  trust  his  representative  and  Alice 
hers  because  they  have  each  chosen 
their  own  machine  and  can  reprogiam  it 


at  will  (or,  m  pnnaple,  build  it  from 
scratch).  Organizanons  are  proteaed  by 
the  cryptographic  protocol  and  so  do 
not  have  to  trust  the  representatives. 

The  prototypical  representative  is  a 
smart  crediKardslze  computer  con- 
taining memory  and  a  miaoprocessor. 
It  also  Incorporates  its  own  keypad  and 
display  so  that  Its  owner  can  control  the 
data  that  are  stored  and  exchanged.  If 
a  shop  provided  the  keypad  and  dis- 
play, It  could  Intercept  passwords  on 
their  way  to  the  card  or  show  one  price 
to  the  customer  and  another  to  the 
card.  Ideally,  the  card  would  communi- 
cate with  terminab  in  banks  and  shops 
by  a  short-range  communications  link 
such  as  an  infrared  transceiver  and  so 
need  never  leave  its  owner's  hands. 

When  asked  to  make  a  payment,  the 
representative  would  present  a  sum- 
mary of  the  particulars  and  await  ap- 
proval before  releasing  funds.  It  would 
also  Insist  on  electromc  receipts  from 
organizadons  at  each  stage  of  all  trans- 
actions to  substannate  its  ov%ner's  po- 
sition in  case  of  dispute.  By  requiring 
a  password  akin  to  the  PIN  (personal 
identifying  number)  now  used  for  bank 
cards,  the  representanve  could  safe- 
guard Itself  from  abuse  by  thieves.  In- 
deed, most  people  would  probably  keep 
backup  copies  of  their  keys,  electronic 
bank  notes  and  other  data:  they  could 
recover  their  funds  if  a  representative 
were  lost  or  stolea 

Personal  representanves  offer  excel- 
lent protection  for  Individual  privacy, 
but  organizations  might  prefer  a  mecha- 
nism to  protect  their  mterests  as  strong- 
ly as  possible.  For  example,  a  bank 
might  want  to  prevent  double  spending 
of  bank  notes  altogether  raiher  than 


98 


SciENTinc  AMEWCAN  August  1992 


140 


The  validating  authority 
checks  the  observer's 
special  key.  removes  it 
and  attaches  its  own 
unforgeable  signature. 


The  representative  re- 
moves the  blinding  from 
the  validated  pseudonyms 
and  stores  them  for  future 
use  by  the  observer. 


simply  detectmg  it  after  the  faa.  Some 
organizations  might  also  want  to  en- 
sure that  certain  digital  signatures  are 
not  copied  and  widely  disseminated 
(even  though  the  copying  could  be  de- 
tected afterward). 

Organizations  have  already  begun 
issuing  tamperproof  cards  (in  effect, 
their  own  representatives)  programmed 
to  prevent  undesirable  biehavior.  But 
these  cards  can  act  as  "Little  Brothers" 
in  everyone's  pocket 

We  have  developed  a  system  that 
sartsfies  both  sides.  An  observer— a 
tamper-resistant  computer  chip,  issued 
by  some  entire  that  organizations  can 
trust— aas  like  a  notary  and  certifies 
the  behavior  of  a  representative  in 
which  it  is  embedded  Philips  Indus- 
tries has  recently  introduced  a  tamper- 
resistant  chip  that  has  enough  comput- 
ing power  to  generate  and  verify  digital 
signatures.  Since  then.  Siemens,  Thom- 
son CSF  and  Motorola  have  aniHxmced 
plans  for  similar  circuits,  any  of  which 
could  easily  serve  as  an  observer. 

The  central  Idea  behind  the  protocol 
for  observers  is  that  the  observer  does 
not  trust  the  representative  in  which 
it  resides,  nor  does  the  representative 
trust  the  observer.  Indeed,  the  repre- 
sentative must  be  able  to  control  all 
data  passing  to  or  from  the  observer 
otherwise  the  tamperproof  chip  might 
be  able  to  leak  information  to  the  world 
at  targe. 

When  Alice  first  acquires  an  observ- 
er, she  places  it  in  her  smart-card  rep- 
resentative and  takes  it  to  a  validat- 
ing authority.  The  observer  generates  a 
batch  of  public  and  private  key  pairs 
from  a  combination  of  its  own  random 
numbers  and  numbers  supplied  by  the 


card.  The  observer  does  not  reveal  its 
numbers  but  reveals  enough  informa- 
tion about  them  so  that  the  card  can 
later  check  whether  its  numbers  were 
in  fact  used  to  produce  the  resulting 
keys.  The  card  also  produces  random 
data  that  the  observer  will  use  to  blind 
each  key. 

Then  the  observer  blinds  the  public 
keys,  signs  them  with  a  special  built-in 
key  and  gives  them  to  the  card.  The 
card  verifies  the  blinding  and  the  signa- 
ture and  checks  the  keys  to  make  stire 
they  were  correctly  generated.  It  pass- 
es the  blinded,  signed  keys  to  the  vali- 
dating authority,  which  recognizes  the 
observer's  built-in  signature,  removes 
it  and  signs  the  blinded  keys  with  Its 
own  key.  The  authority  passes  the  keys 
back  to  the  card,  which  unbllnds  them. 
These  keys,  bearing  the  signature  of 
the  validating  authority,  serve  as  digital 
pseudonyms  for  future  transactions; 
Alice  can  draw  on  them  as  needed 

A  a  observer  could  easily  prevent 
/\  (rather  than  merely  detect)  dou- 
JL  \.  ble  spending  of  electronic  bank 
notn.  When  Alice  withdraws  money 
from  her  bank,  the  observer  witnesses 
the  process  and  so  knows  what  notes 
she  received  At  Bob's  shop,  when  Alice 
hands  over  a  note  from  the  bank,  she 
also  hands  over  a  digital  pseudonym 
(which  she  need  use  only  oiKe)  signed 
by  the  validating  authority.  Then  the  ob- 
server, using  the  secret  key  correspond- 
ing to  the  validated  pseudonym,  signs 
a  statement  certifying  that  the  note  will 
be  spent  only  once,  at  Bob's  shop  and 
at  this  particular  time  and  date.  Alice's 
card  verifies  the  signed  statement  to 
make  sure  that  the  observer  does  not 


leak  any  mformation  and  passe';  ii  to 
Bob.  The  observer  is  programmed  to 
sign  only  one  such  statement  for  an> 
given  note. 

Many  transactions  do  not  simpl>  re- 
quire a  transfer  of  money  Instead  the> 
involve  credennals— mformanon  about 
an  individual's  relationship  to  some  or- 
ganization. In  today's  identifier-based 
world,  all  of  a  person's  credentials  are 
easily  linked.  If  Alice  is  deciding  wheth- 
er to  sell  Bob  insurance,  for  example, 
she  can  use  his  name  and  date  of  birth 
to  gam  access  to  his  credit  status,  medi- 
cal records,  motor  vehicle  file  and  crim- 
inal record,  if  any. 

Using  a  representative,  however.  Bob 
would  establish  relationships  with  dif- 
ferent organizations  under  different  dig- 
ital pseudonyms.  Each  of  them  can  rec- 
ognize him  unambiguously,  but  none  of 
their  records  can  be  linked 

In  order  to  be  of  use,  a  digital  cre- 
dential must  serve  the  same  function 
as  a  paper-based  credential  such  as  a 
driver's  Ucense  or  a  credit  report.  It 
must  convince  someone  that  the  per- 
son attached  to  it  stands  in  a  particular 
relation  to  some  issumg  authonty.  The 
name,  photograph,  address,  physical  de- 
scription and  code  number  on  a  dnv- 
er's  license,  for  example,  serve  merely 
to  link  it  to  a  particular  person  and  to 
the  corresponding  record  m  a  data  base. 
Just  as  a  bank  can  issue  unforgeable, 
untraceable  electronic  cash,  so  too  could 
a  university  issue  signed  digital  diplo- 
mas or  a  credit-reporting  bureau  issue 
signatures  indicating  a  person's  ability 
to  repay  a  loarL 

When  the  young  Bob  graduates  with 
honors  in  medieval  literature,  for  ex- 
ample, the  university  registrar  gives  his 
representative  a  digitally  signed  mes- 
sage asserting  his  academic  credentials. 
When  Bob  applies  to  graduate  school, 
however,  he  does  not  show  the  admis- 
sions comminee  that  message.  Instead 
his  representative  asks  its  observer  to 
sign  a  statement  that  he  has  a  B.A.  cum 
laude  and  that  he  qualifies  for  finan- 
cial aid  based  on  at  least  one  of  the 
university's  criteria  (but  without  reveal- 
ing which  ones).  The  observer,  which 
has  verified  and  stored  each  of  Bob's 
credentials  as  they  come  m,  simply 
checks  its  memory  and  signs  the  state- 
ment if  it  is  true. 

In  addition  to  answering  just  the 
right  question  and  bemg  more  reli- 
able than  paper  ones,  digital  credentials 
would  be  both  easier  for  individuals 
to  obtain  and  to  show  and  cheaper  for 
organizations  to  issue  and  to  authen- 
ticate. People  would  no  longer  need  to 
fill  out  long  and  revealing  forms.  In- 

SciENTinc  .AMERICAN  Augusi  1992      99 


141 


stead  their  representatives  would  con- 
vince organizations  that  they  meet  par- 
ticuJar  requirements  without  disclosing 
any  more  than  the  simple  fact  of  qual- 
ification. Because  such  credentials  re- 
veal no  unnecessary  information,  peo- 
ple would  be  willing  to  use  them  even 
in  contexts  where  they  would  not  will- 
ingly show  identificadon,  thus  enhanc- 
ing secunry  and  giving  the  organiza- 
tion more  useful  data  than  it  would 
otherwise  acquire. 

Positive  credentials,  however,  are  not 
the  only  kind  that  people  acquire.  They 
may  also  acquire  negative  credentials, 
which  they  vrould  prefer  to  conceal: 
felony  convictions,  license  suspensions 
or  statements  of  pending  bankruptcy. 
In  many  cases,  individuals  will  give  or- 
gaxuzanons  the  nght  to  inflia  negative 
credentials  on  them  in  return  for  some 
service.  For  Instance,  when  Alice  bor- 
rows books  from  a  library,  her  observ- 
er would  be  mstruaed  to  register  an 
overdue  notice  unless  it  had  received  a 
receipt  for  the  books'  return  within 
some  fixed  time. 

Once  the  observer  has  registered  a 
negative  credential,  an  organization  can 
find  out  about  it  simply  by  asking  the 
observer  (through  ihe  representative)  to 
sign  a  message  attesting  to  its  presence 
or  absence.  Although  a  representative 
could  muzzle  the  observer,  it  could  not 
forge  an  assertion  about  the  state  of  its 
credentials.  In  other  cases,  organlzatkxis 


might  simply  take  the  lack  of  a  posi- 
tive credential  as  a  negatue  one.  If  Bob 
signs  up  for  skydiving  lessons,  his  in- 
structors may  assume  that  he  is  medi- 
cally unfit  unless  they  see  a  credential 
to  the  contrary. 

For  most  credentials,  the  digital  sig- 
nature of  an  observer  is  suffiaent  to 
convince  anyone  of  its  authenoory.  Un- 
der some  circumstances,  however,  an 
organization  might  insist  that  an  ob- 
server demonstrate  its  physical  pres- 
ence. Otherwise,  for  example,  any  num- 
ber of  people  might  be  able  to  gain 
access  to  nontransferable  credentials 
(perhaps  a  health  club  membership)  by 
using  representatives  connected  by 
concealed  communications  links  to  an- 
other representative  contaming  the  de- 
sired credential. 

Moreover,  the  observer  must  carry 
out  this  persuasion  while  its  input  and 
output  are  under  the  control  of  the 
representative  that  contains  it.  When 
Alice  arrives  at  her  gym,  "ihe  card  read- 
er at  the  door  sends  her  observer  a  se- 
ries of  single-bit  challenges.  The  ob- 
server immediately  responds  to  each 
challenge  with  a  random  bit  that  is  en- 
coded by  the  card  on  its  way  back  to 
the  organization.  The  speed  of  the  ob- 
server's response  establishes  that  it  is 
inside  the  card  (since  processing  a  sin- 
gle bit  Introduces  almost  no  delay  com- 
pared with  the  time  that  signals  take  to 
traverse  a  wire).  After  a  few  dozen  iter- 


ations the  card  reveals  to  the  observer 
how  it  encoded  the  responses;  the  ob- 
server signs  a  statement  mcluding  the 
challenges  and  encoded  responses  only 
if  It  has  been  a  party  to  that  challenge- 
response  sequence.  This  process  con- 
vinces the  organizauon  of  the  observ- 
er's presence  without  allowing  the  ob- 
server to  leak  information. 

Organizations  can  also  issue  cre- 
dentials using  methods  that  depend 
on  cryptography  alone  rather  than  on 
observers.  Although  currently  practical 
approaches  can  handle  only  relatively 
simple  queries,  Gilles  Brassard  of  the 
Umversity  of  Montreal  Claude  Crepieau 
of  the  Ecole  Normale  Supeneure  and  I 
have  shown  how  to  answer  arbitrary 
combinations  of  questions  about  even 
the  most  complex  credentials  while 
mamtaining  unconditional  unlinkabil- 
iry.  The  concealment  of  purely  crypto- 
graphic negative  credentials  could  be 
detected  by  the  same  kinds  of  tech- 
niques that  detect  double  spending  of 
electronic  bank  notes.  And  a  combina- 
tion of  these  cryptographic  methods 
with  observers  woiild  offer  accountabil- 
ity after  the  faa  even  if  the  observer 
chip  were  somehow  compromised. 

The  improved  security  and  priva- 
cy of  digital  pseudonyms  exaa  a 
price:  responsibility.  At  present, 
for  example,  people  can  disavow  cred- 
it card  purchases  made  over  the  tele- 


REPRESENTATTVE 


037361409 

DO  YOU  HAVE  ANY  OF  THE  FOLLOWING: 

A)  8A  ANO  3  YEARS- EXPERIENCE?  |. 

8)  10  YEARS'  EXPERIENCE? 

C)  Pti.O.  AND  RECOdiMENOATlONS? 


~^':3 


DIGITAL  CREDENTIALS  put  personal  infomution  under  the 
control  of  an  individual's  represenutive  and  its  observ- 
er. When  Alice  (one  of  the  author's  two  hypoOMtical  charac- 
ters) flnishes  her  undergradiute  worV,  the  university  gives 


her  a  digitally  signed  degree.  Later,  her  observer  can  use  its 
knowledge  of  the  degree  to  answer  questions  about  her  qual- 
iflcatioiis  witbout  revealing  any  more  Infonnalion  about  ber 
than  absolutely  Dcccssary. 


I(X) 


SciENTinc  AMERICAN  August  1992 


92-489  -  95  -  6 


142 


phone  or  cash  withdrawals  from  an  au- 
tomaric  teller  machine  (ATM )  The  bur 
den  of  proof  is  on  the  bank  to  show  that 
no  one  else  could  have  made  the  pur- 
chase or  withdrawal.  If  computenzed 
representatives  become  widespread, 
owners  will  establish  all  their  own  pass- 
words and  so  control  access  to  their 
representatives.  They  will  be  unable  to 
disavow  a  representative's  actions. 

Current  tamper-resistant  systems 
such  as  ATMs  and  their  associated 
cards  typically  rely  on  weak,  inflexible 
security  procedures  because  the>  must 
be  used  by  people  who  are  neither 
highly  competent  nor  overly  concerned 
about  security.  If  people  supply  their 
own  representatives,  they  can  program 
them  for  varying  levels  of  security  as 
they  see  fit.  (Those  who  wish  to  trust 
their  assets  to  a  smgle  four -digit  code 
are  free  to  do  so.  of  course.)  Bob  might 
use  a  short  PIN  (or  none  at  all)  to  au- 
thorize minor  transactions  and  a  long- 
er password  for  major  ones.  To  protect 
himself  from  a  robber  who  might  force 
him  to  give  up  his  passwords  at  gun- 
point, he  could  use  a  "duress  code" 
that  would  cause  the  card  to  appear  to 
operate  normally  while  hiding  its  more 
Important  assets  or  credentials  or  per- 
haps alerting  the  authorities  that  it  had 
been  stolen. 

A  personal  representative  could  also 
recognize  its  owner  by  methods  that 
most  people  woiild  consider  unreason- 
ably mtrusive  in  an  identifier-based 
system;  a  notebook  computer,  for  ex- 
ample, might  verify  its  owner's  voice  or 
even  fingerprints.  A  supermarket  check- 
out sojin?r  capable  of  recognizing  a 
persr.n's  thumbprint  and  debiting  the 
cost  of  groceries  from  their  savings 
account  is  Orwellian  at  best.  In  con- 
trast, a  smart  credit  card  that  knows  its 
owner's  touch  and  doles  out  electron- 
ic bank  notes  Is  both  anonymous  and 
safer  than  cash.  In  addition,  incorporat- 
ing some  essential  part  of  such  iden- 
tification technology  into  the  tamper- 
proof  observer  would  make  such  a 
card  suitable  even  for  very  high  securi- 
ty applications. 

Computerized  transactions  of  all 
kinds  are  becoming  ever  more 
pervasive.  More  than  half  a  doz- 
en countries  have  developed  or  are  test- 
ing chip  cards  that  would  replace  cash 
In  Denmark,  a  consortium  of  banking, 
utility  and  transport  comf>anies  has 
anrtounced  a  card  that  would  replace 
coins  arid  small  bills;  in  France,  the  tele- 
communications authorities  have  pro- 
posed general  use  of  the  smart  cards 
now  used  at  pay  telephones.  The  gov- 
enunent  of  Singapore  has  requested 


■■i    ^V 


COMPUTERIZED  CREDIT  CARD  developed  by  Toshiba  and  Visa  International  con- 
tains a  miCToprocessor,  memory,  keypad  and  dlspby.  Although  this  card  identifies 
its  user  during  transactions,  the  same  hardware  could  be  reprogrammed  as  a  per- 
sonal representative  for  spending  digital  cash. 


bids  for  a  system  that  would  commu- 
nicate with  cars  and  charge  their  sman 
cards  as  they  pass  various  points  on 
a  road  (as  opposed  to  the  simple  ve- 
hicle identification  systenis  already  In 
use  in  the  U.S.  and  elsewhere).  And  ca- 
ble and  sateUite  broadcasters  are  ex- 
perimenting with  smart  cards  for  deliv- 
ering pay-per-view  televisloa  All  these 
systems,  however,  are  based  on  cards 
that  identify  themselves  during  every 
traiisactioiL 

If  the  trend  toward  identifier-based 
smart  cards  continues,  personal  priva- 
cy wUl  be  increasingly  ertxled.  But  in 
this  conflict  between  organizational  se- 
curity and  individual  liberty,  neither 
side  emerges  as  a  clear  winner.  Each 
round  of  improved  identificaUon  tech- 
niques, sophisticated  data  analysis  or 
extended  linking  can  be  frvistrated  by 
widespread  noncompliance  or  even  leg- 
islated limits,  which  in  turn  may  engen- 
der attempts  at  further  control 

Meanwhile,  in  a  system  based  on  rep- 
resentatives and  observers,  organiza- 
tions stand  to  gain  competitive  and  po- 
litical advantages  from  increased  pub- 
lic confidence  (in  addition  to  the  lower 
costs  of  pseudonymous  record-keep- 
ing). And  individuals,  by  maintaining 
their  own  cryptographically  guaranteed 
records  and  making  only  necessary  dis- 
closures, will  be  able  to  protect  their 
pnvacy  without  infringing  on  the  legiti- 


mate needs  of  those  with  whom  they 
do  business. 

The  choice  between  keeping  informa- 
tion In  the  hands  of  individuals  or  of  or- 
ganizations is  being  made  each  time  any 
government  or  business  decides  to  au- 
tomate another  set  of  iransacuons.  In 
one  direction  lies  unprecedented  scruti- 
ny and  control  of  people's  li^es.  in  the 
other,  secure  parity  between  individu- 
als and  organizations.  The  shape  of  so- 
dery  in  the  next  century  may  depend 
on  which  approach  predominates. 


RIRTWER  RLADIM 

SECTJuriY    wrrHoiTT    idi  vi 

iriCATION: 

TRANSACTION    SYSTEMS    M 

M^KE  Big 

BROTHER   OBSOLETE.   Daud 

t  haum  in 

Commumcarlons  of  the  Ac 

(   Vol.  28. 

No.  10.  pages  1030-104-1. 11. 

.*i-r  1983. 

THE  Dotmc  Crvftocrapiii  « 

t^lOBLEM: 

UNCONDmONAl.  SENDER  A.M 

KICIPIENT 

Ul^TRACEABILrtY.  DaMd  Lhjv 

m  in  Jour- 

nal  of  Cryjxology,  Vol    1    s 

'   1 .  pages 

6S-75:  1988. 

MODERN  CRYPTOLOGI     * 

1    rORlAL. 

CUles  Brassard  In  Lectun  s. 

.\  in  Com- 

puferSrten<:e,VoL325  Sprni;.r  \erlag.  | 

1988. 

PRIVACY  Protected  Pa^  mi  •. 

^    INCON- 

DmoNAL  Payer  AND  '■» 

■mieUn- 

TRACEABorrY  David  Ch.i..i 

1  in  Smart 

Card  2000  The  Future  ol  k 

j'Oi  Edit- 

ed  by  David  Chaum  and  ir 

n.l  Schau- 

miiller-BichL  North-Hollan.t 

1  .h'l 

SCIENTinC  AMERICAN  Augusl  I  '-'J       101 


143 


Testimony  of  William  N.  Melton, 

CEO,  CyberCash  Inc. 

delivered  to  the 

House  Committee  on  Banking  and  Financial  Services 

Subcommittee  on  Domestic  and  International  Monetary  Policy 

Hon.  Michael  N.  Castle,  Chairman 

Hearing  on  the  Future  of  Money  and  Payment  Systems 
July  25,  1995,  10:00  a.m. 


My  name  is  Bill  Melton.  I  am  President/CEO  of  CyberCash. 

The  explosive  growth  of  the  Internet  carries  with  it  the  potential  for  wholly  new  electronic  payment 
systems.  For  the  first  time,  the  average  American  citizen  is  able  to  communicate  instantaneously, 
at  a  negligible  cost,  with  somewhere  between  30  and  50  million  other  people,  all  over  the  world. 
In  this  new  electronic  world,  geography  and  national  boundaries  become  irrelevant.  People  will 
travel  and  shop  around  the  planet  without  regard  to  distance,  time  of  day  or  location.  And  because 
people  will  be  buying  and  selling  things  in  this  new  electronic  world,  payment  systems  will  evolve 
to  support  them.  The  potential  even  exists  for  an  entirely  new  monetary  system  in  cyberspace,  one 
that  transcends  national  governments  and  national  boundaries. 

But  monetary  systems  are  ultimately  founded  on  trust-trust  that  your  money  will  be  there  when 
you  want  it,  and  its  value  will  remain  relatively  stable.  That  trust  exists  now  in  the  three- 
dimensional  world  because  of  a  strong  global  banking  system  backed  by  stable  national 
governments.  And  we  at  CyberCash  believe  that  commerce  on  the  Internet  will  be  best  served  by 
facilitating  the  transition  of  existing  payment  systems— and  the  trust  that  is  carried  with  them— into 
cyberspace.  While  new  payment  systems  and  new  monetary  systems  may  ultimately  evolve  in 
the  future,  CyberCash  believes  that  the  best  way  to  get  there  is  build  on  the  trust  that  already  exists 
in  the  present  monetary  system. 

Accordingly,  CyberCash  builds  technology  tools  for  banks  and  credit  card  associations.  Our 
technology  tools  facilitate  the  use  of  a  variety  of  payment  instruments  on  the  Internet.  Our  focus  is 
primarily  consumer  payment  instruments,  including  credit  cards  and  checks. 

Of  course  our  technology  does  not  actually  push  a  plastic  credit  card  nor  someone's  checkbook 
over  the  wires  of  the  Internet.  Rather  CyberCash  provides  software  based  technology  tools  which 
pass  secure  information  over  the  Internet,  the  secure  information  then  becomes  the  functional 
equivalent  of  the  physical  plastic  card  or  of  a  paper  check.  The  software  based  technology  tools 
permit  the  smooth  integration  of  the  new  "information  based"  plastic  cards  or  "electronic"  checks 
with  the  older  manual  systems. 

Credit  Cards 

For  example,  as  the  credit  card  associations  announce  standards  governing  the  use  of  their  cards  on 
the  Internet,  CyberCash  creates  software  which  implements  these  standards.  The  software 
includes  components  which  run  concurrently  on  the  consumer's  personal  computer,  on  the 
merchants'  computers,  and  at  a  gateway  into  the  banking  systems.  CyberCash  provides  this 


144 


software  free  of  charge  to  the  banks  and  to  the  credit  card  associations,  who  then  in  turn  provide 
this  software  to  merchants  and  consumers.  The  software  components  then  work  in  unison, 
transporting  credit  card  information  securely  to  the  acquiring  bank  of  the  authorized  merchant.  The 
acquiring  bank,  as  part  of  their  normal  discount  rate  charged  to  the  merchant,  assumes  the  cost  of 
transporting  that  transaction  through  the  financial  networks,  including  a  fee  of  a  few  cents  to 
CyberCash.  This  is  the  functional  equivalent  of  the  "800"  number  transport  fee  which  acquiring 
banks  pay  today. 

Though  the  physical  plastic  may  be  missing  in  this  transaction,  there  is  much  more  security  and 
privacy  in  this  Internet  transaction  than  exists  in  the  physical  world  today.  In  the  new  Internet 
transaction,  all  parties-the  consumer,  the  merchant  and  the  bank-are  authenticated  using  a 
technology  called  digital  signatures.  These  digital  signatures  are  many  times  more  secure  than  any 
handwritten  signature  we  may  use  today.  The  consumer  will  no  longer  need  to  be  concerned  about 
losing  his  credit  card.  Without  the  consumer's  "digital  signature"  the  credit  card  number  is 
worthless  on  the  Internet.  The  consumer  can  have  absolute  confidence  the  merchant  is  an 
"authorized  merchant"  because  the  software  on  the  consumer's  computer  has  the  proof  of  the 
bank's  digital  signature.  And  of  course  the  bank  receives  the  undeniable  digital  signature  of  both 
the  consumer  and  the  merchant. 

For  privacy  all  transactions  are  completely  encrypted  and  absolutely  protected  from  monitoring  or 
tampering  of  any  kind.  Thus  on  the  Internet  we  will  achieve  simultaneously  a  dramatically 
improved  level  of  both  security  and  privacy. 

Standing  behind  these  systems  is  the  entire  strength  of  the  banks  and  the  credit  card  associations- 
effectively  the  strength  of  the  American  banking  system.  Since  the  introduction  of  credit  cards,  the 
industry  has  evolved  systems  to  monitor  and  control  risk,  while  at  the  same  time  providing  ever 
more  and  varied  payment  products  to  the  consumer.  Competitive  pressures  have  continued  to 
drive  costs  down  and  to  squeeze  risks  out  of  the  system. 

As  we  move  into  the  world  of  credit  card  use  on  the  Internet,  we  urge  that  the  competitive 
pressures  which  have  driven  the  evolution  of  the  industry  to  date  be  trusted  and  be  permitted  to 
continue  driving  evolution  on  the  Internet. 

Electronic  Checks 

Our  checks  and  checking  accounts  are  even  more  a  part  of  our  lives  than  are  credit  cards.  To  have 
a  checking  account  you  do  not  have  to  "qualify"  under  the  rigid  credit  requirements  of  the  credit 
card  industry.  To  receive  a  check  from  someone  else,  you  do  not  have  to  be  a  "qualified 
merchant."  I  often  ask  my  friends  in  the  credit  card  industry  when  was  the  last  time  they  used 
their  Visa  or  MasterCard  to  send  $10  to  their  mother.  Not  recently!  So  checks  are  an  important 
part  of  our  economic  lives. 

As  the  Internet  is,  in  many  ways,  making  geography  evaporate  (the  whole  world  exists  more  or 
less  instantly  on  the  PC  screen  on  your  desk),  so  that  same  Internet  technology  will  give  a  whole 
new  utility  and  dynamism  to  that  old  check  book  in  your  pocket. 

While  checks  are  wonderful,  we  as  a  society  are  fairly  well  educated  that  checks  also  have  some 
problems. ..generally  referred  to  as  an  occasional  "bounce"  or  an  occasional  forged  signature. 


145 


Well,  we  have  some  good  news  for  you.  The  same  software  technology  tools  that  are  being  built 
to  make  credit  cards  safe  on  the  Internet  also  make  checks  safe  on  the  Internet.  With  the  speed  and 
instantaneous  nature  of  the  Internet,  we  no  longer  have  to  wonder  if  a  check  is  good.. .we  will 
know  instantly. ..at  the  time  we  accept  it.  Through  the  software  technology  tools  that  CyberCash  is 
building  for  the  banks,  funds  will  be  certified  prior  to  the  check  being  sent.  Checks  received  by 
you,  received  within  seconds  of  their  being  sent,  will  be  literally  as  good  as  money  in  the 
bank... because  that  is  exactly  where  the  money  will  be.. .in  the  bank. 

Also,  the  same  technology  of  digital  signatures  and  encryption  that  we  use  to  secure  credit  cards  on 
the  Internet  will  be  used  to  secure  checks.  No  longer  will  there  be  forged  signatures.  Digital 
signatures  effectively  eliminate  forgery.  No  longer  will  there  be  false  claims  of  forgery;  digital 
signatures  are  essentially  non-deniable.  No  longer  will  there  be  theft  of  checks  in  the  mail.  Checks 
will  travel  over  the  Internet  in  totally  secure  encrypted  envelopes. 

The  automated  check  clearing  system  in  the  United  States,  in  spite  of  the  problems  of  paper 
transport,  has  developed  into  a  surprisingly  low  cost  and  efficient  system.  Most  of  the  traditional 
banking  system  is  built  around  the  accounting  for  and  managing  the  flow  of  paper  checks  around 
the  country.  Regulatory  agencies  have  built  systems  to  in  turn  ensure  the  safety  of  the  banking 
system  behind  the  massive  flow  of  checks. 

By  enabling  checks  on  the  Internet,  we  are  building  upon  this  same  foundation.  We  are  leveraging 
the  experience  of  a  hundred  years,  while  simultaneously  removing  some  known  problems. 
Perhaps  most  importantly,  checks  represent  a  personal  relationship  between  the  check  book  holder 
and  his  or  her  bank.  In  the  new  worid  of  the  Internet,  that  special  relationship  of  credit,  trust  and 
responsibility  will  be  given  a  new  lease  on  life.  And  that  new  lease  on  life  will  be  due  to  the 
technology  of  the  Internet,  namely  instantaneous  transfer  of  information,  digital  signatures,  and 
encryption. 

In  conclusion,  we  would  urge  the  committee  to  join  us  in  our  optimism  in  seeing  the  enhancement 
of  some  old  payment  instruments  by  the  new  technology  tools.  We  would  further  urge  the 
committee  to  embrace  our  faith  in  the  ability  of  competitive  market  place  pressures  to  continue  to 
bring  consumers  safer,  more  convenient  and  lower  cost  payment  options. 


Respectfully  submitted, 

William  N.  Melton,  CEO 
CyberCash,  Inc. 


146 


STATEMENT  OF 

ROSALIND  L.  FISHER 

EXECUTIVE  VICE  PRESIDENT 

VISA  U.S.A- 

before  the 

SUBCOMMITTEE  ON  DOMESTIC  AND  INTERNATIONAL 
MONETARY  POLICY 

of  the 

COMMITTEE  ON  BANKING  AND  FINANCIAL  SERVICES 

UNITED  STATES  HOUSE  OF  REPRESENTATIVES 


July  25,  1995 


147 


THE  FUTURE  OF  THE  PAYMENT  SYSTEM 

Tesrimony  before  the  Domestic  and  International  Monetary  Policy  Subcommittee 

of  the  House  Banking  Committee 

July  25, 1995 

Mister  Chairman,  Members  of  the  Subcommittee,  my  name  is  Rosalind  L.  Fisher, 
and  1  am  Executive  Vice  President  of  Delivery  Systems  for  Visa  U.S.A.  I  am 
responsible  for  the  Visa  data  communications  and  processing  systems 
infrastructure  --  which  we  call  VisaNet.     This  network  is  the  cornerstone  of  our 
current  payment  system  and  the  foundation  on  which  we  are  building  the  new  ' 
products  and  services  that  will  be  the  payment  systems  of  tomorrow.  It  is  an 
honor  for  me  to  speak  to  you  today  about  that  future  on  behalf  of  Visa  and  its 
more  than  19,000  member  financial  institutions. 

Visa  is  an  association  that  is  owned  by  those  institutions.  Visa  banks  issue  more 
than  402  million  payment  cards,  which  are  accepted  at  13  million  merchant 
locations  around  the  world;  Visa  itself  processes  more  than  $630  billion  in 
transactions  annually. 

While  there  has  been  much  recent  press  attention  to  "electronic  money"  and  the 
role  of  a  host  of  new  entrants  into  the  business,  I  am  proud  to  say  that  Visa  and, 
most  importantly,  its  member  financial  institutions  are  playing  --  and  must 
continue  to  play  --  a  central  role  in  the  introduction  and  use  of  these  electronic 
consumer  payment  services.  I  say  "central  role"  for  two  different  but  equally 
compelling  reasons. 


148 


First,  Visa  and  its  member  banks  have  a  solid  track  record  of  developing  an 
array  of  payment  systems  that  meet  consumer  needs,  and  we  are  confident  of 
our  ability  to  continue  to  do  so.  Second,  the  integrity  of  the  payment  system, 
and  public  confidence  in  it,  could  be  at  risk  if  so  called  "electronic  money" 
becomes  nothing  more  than  zeros  and  ones  —  digital  signals  —  wdthout  the 
backing  and  central  involvement  of  regulated  financial  institutions. 

As  to  the  first  point,  the  success  of  Visa's  products  is  well  known.  From  our  Visa 
Classic  and  Visa  Gold  credit  products  to  business  solutions  such  as  the 
Purchasing  Card,  the  Business  Card  and  the  Corporate  Card,  Visa  and  its 
members  offer  many  credit  options  to  consumers  and  businesses  alike.  Visa  also 
offers  the  Visa  Check  Card,  an  off-line  debit  card,  and  Interlink,  an  on-line  debit 
card  (debit  cards  access  a  deposit  or  share  draft  account);  Visa  TravelMoney,  a 
prepaid  card  for  obtaining  local  currency  worldwide  at  favorable  exchange 
rates;  and  Visa  Travelers  Cheques.  Visa  also  runs  the  largest  global  ATM 
network  under  the  "Plus"  brand,  as  well  as  an  automated  clearing  house  service 
and  an  electronic  check  imaging  service. 

The  second  reason  Visa  and  its  member  financial  institutions  must  be  involved 
in  these  evolving  services  has  a  public  policy  foundation:  the  integrity  of  the 
payment  system  and  public  confidence  in  it  demands  that  regulated  financial 
institutions  be  central  players.  While  we  must  ensure  such  involvement,  we 
caution  that  premature  government  regulation  -  or  the  failure  to  modify  existing 
regulations  to  accommodate  evolving  technologies  ~  could  chill  or  halt  the 
delivery  of  new  financial  products  to  consumers. 


149 


I  will  comment  further  on  this  important  issue  in  a  moment,  but  first  let  me  give 
you  a  closer  look  at  some  of  the  products  and  services  of  the  future. 

Evolving  payment  systems  is  the  very  core  of  the  Visa  mission  on  behalf  of  its 
members.  In  fact,  the  Visa  organization  is  itself  an  example  of  that  evolutionary 
process.  And  since  the  first  authorization  of  the  blue,  white  and  gold  card  over 
the  telephone  more  than  25  years  ago.  Visa  and  its  members  have  been  helping 
to  shape  that  evolution  in  ways  that  provide  benefits  to  consumers  and 
merchants  around  the  world. 

By  providing  payment  systems  that  offer  consumers  and  merchants  convenience, 
security  and  utility.  Visa  and  its  members  have  played  a  vital  role  in  leading 
beneficial  change  in  the  way  business  is  conducted  around  the  world. 

New  and  innovative  technology  is  the  underpinning  for  the  evolution  of 
payment  systems.  The  ability  of  Visa  and  its  member  financial  institutions  to 
lead  these  changes  has  been  enabled  by  our  efforts  to  harness  new  technologies 
and  leverage  their  benefits.   While  the  Visa  approach  relies  on  technology,  it  is 
consumer  and  market  driven.  High  tech  dazzle  only  adds  value  when  it 
provides  solutions  and  products  that  consumers  want  and  need.  Visa  and  its 
members  build  products  and  services  that  work  for  their  cardholders  and 
merchants  based  on  innovative  technology. 

Building  solutions  that  work  for  consumers  and  merchants  means  focusing  on 
much  more  than  just  technology  --  it  means  adding  value  and  convenience  to 
their  lives  and  their  businesses.  It  also  means  adding  value  while  addressing 
issues  of  key  importance.  Questions  of  security,  risk  and  privacy  are  all  crucial 


150 


factors  in  the  development  of  payment  products  and  services.  Does  this  product 
offer  security  to  consumers  and  merchants  aHke?  Will  it  protect  financial 
institutions  and  their  customers  from  risk?  Does  it  offer  protection  of  data  and 
privacy  for  its  users?  All  of  these  questions  must  be  answered  and  addressed 
before  you  have  a  business  solution.  And  all  of  these  factors  are  the  crux  of  the 
goals  of  Visa  and  it  members  as  w^e  move  toward  the  technology-driven 
payment  systems  of  the  future. 

Chip  technology  and  stored  value  cards 

One  of  the  key  technologies  that  will  move  our  payment  system  into  the  future 
will  be  that  of  the  integrated  circuit  chip.  Cards  embedded  with  microprocessor 
chips  are  often  referred  to  as  "smart  cards."  The  microprocessor  can  be  used  to 
store  both  financial  and  non-financial  information. 

Visa's  first  application  of  this  chip  technology  is  a  stored  value  card  that  we  call 
Visa  Cash.  This  card  is  prepaid  with  a  set  amount  of  value  loaded  onto  the 
microchip  and  is  an  alternative  to  cash  for  consumers  making  small  purchases, 
usually  those  under  $20.    Our  research  shows  a  huge  demand  from  consumers 
for  this  product  -  and  huge  consumer  benefits. 

Imagine  the  convenience  of  parking  at  the  Dunn  Loring  metro  station  without 
having  to  dig  in  the  glove  compartment  for  change  for  the  meter  ~  getting  your 
Metro  ticket  quickly  and  easily  without  having  to  worry  about  the  dollar  bill 
being  crinkled  and  spit  back  at  you  and  stopping  to  buy  a  copy  of  the  Post  and  a 
bagel  downstairs  on  your  way  to  the  office  ~  all  with  this  one  card. 


151 


Stored  value  cards  will  significantly  benefit  consumers,  merchants  and  others 
involved  in  payment  transactions.  Consumers  will  benefit  from  ease  of  use, 
convenience  and  increased  transaction  speed  compared  to  cash  and  checks. 
The  stored  value  card  also  will  be  beneficial  to  those  consumers  who  don't 
already  have  many  payment  options.  A  bank  account  isn't  necessary  to  use  a 
stored  value  card.  This  product  could  provide  payment  card  utility  for  those 
consumers  who  don't  have  or  prefer  not  to  have,  a  relationship  with  a  financial 
institution  and  thus  don't  have  cash  readily  available  through  ATMs  or  the 
ability  to  easily  cash  checks. 

Merchants  will  benefit  from  reduced  costs  as  a  result  of  less  pilferage,  theft  and 
vandalism  (particularly  in  unattended  and  mass  transit  environments),  and 
reduced  cash  handling  due  to  electronic  payments.  They  will  also  benefit  from 
increased  transaction  speed. 

One  of  the  locations  that  merchants  are  most  excited  about  is  automated 
locations,  such  as  vending  machines.  This  technology  will  increase  the  security 
of  accepting  payment  at  these  locations  and  decrease  the  costs  of  dealing  with 
coins  and  currency. 

Visa  Cash  will  be  introduced  in  the  Southeast  in  the  Fall  of  1995  and  showcased 
during  the  1996  Summer  Olympics  and  will  be  available  in  disposable  and 
reloadable  forms.   Reloadable  cards  allow  consumers  to  put  additional  value  on 
the  card  at  convenient  locations  such  as  ATMs.  The  card  can  be  a  stand-alone  -- 
that  is,  with  only  a  stored  value  function  —  or  the  stored-value  function  can  be 
placed  on  another  card,  such  as  an  ATM  card. 


152 


While  stored  value  is  the  first  appIicatior\  of  chip  technology  available  to 
consumers,  others  are  in  development  now.  The  next  function  likely  will  be  one 
which  allows  consumers  to  utilize  the  product  for  the  maintenance  of  loyalty  or 
frequent-buyer  programs.  Consumers  will  be  able  to  access  frequent-flyer 
programs,  electronic  coupons  and  other  buyer-rewards  programs  quickly  and 
easily  through  this  appUcation  of  technology. 

Remote  banking 

Not  all  of  the  products  and  services  being  introduced  by  Visa  and  its  member     ' 
institutions  are  card-based.  Electronic  or  remote  banking  is  one  of  the  most 
important  initiatives  in  which  exploding  technology  is  enabUng  Visa  and  its 
members  to  build  new  product  offerings  that  bring  great  value  and  benefit  to 
consumers.  Remote  banking  will  be  a  cornerstone  of  the  next  generation  of  the 
payment  system  ~  and  Visa  and  its  members  are  at  the  forefront  of  this 
burgeoning  arena. 

To  truly  benefit  consumers,  remote  banking  must  first  be  accessible  and  easy-to- 
use.  Choices  such  as  the  type  of  access  device  and  user  software  must  be  left  to 
the  individual  to  provide  usable  value.  For  that  reason.  Visa's  remote  banking 
subsidiary.  Visa  Interactive,  offers  or  is  developing  interfaces  to  almost  every 
access  device  imaginable.  From  simple  touch  tone  phones  and  screen  phones  to 
personal  computers,  personal  digital  assistants  (PDAs)  and  interactive  television. 
Visa  is  offering  a  myriad  of  options  for  member  financial  institutions  to  present 
to  their  customers. 


153 


Besides  access.  Visa  is  also  leveraging  the  VisaNet  system  and  the  latest 
advances  in  client  server  and  networking  technology  to  offer  an  electronic 
remittance  system  that  for  the  first  time  will  make  bill  payment  a  truly  electronic 
function.  The  services  that  today  tout  "electronic  payments"  are  actually  orJy 
partially  electronic,  with  checks  and  other  paper  being  heavily  used.  In  fact, 
while  the  customer  may  transmit  the  payment  order  to  the  bank  electronically, 
today  the  bank  often  must  forward  payment  to  the  payee  with  a  paper  check. 

The  Visa  bill  payment  solution  is  the  first  system  that  connects  consumers  and 
merchants  electronically  and  is  two-way.  By  streamlining  the  process  we  trim    ' 
the  time  necessary  to  move  payments  and  drastically  cut  the  costs  of  doing  so. 
Consumers  can  pay  their  bills  in  an  on-line  direct  manner  easily  and 
inexpensively.  This  process  could  save  billers  such  as  utilities,  telephone 
companies,  and  insurance  companies  anywhere  from  25  to  75  percent  of  their 
costs  for  remittance  handling  and  invoicing.  And  that  could  mean  enormous 
savings  for  consumers  and  financial  institutions. 

Electronic  Commerce 

Remote  banking  is  only  one  area  of  on-line  services  into  which  Visa  and  its 
members  are  quickly  moving.  Electronic  commerce  over  open  networks  such  as 
the  Internet  is  a  technology-driven  market  that  is  exploding  and  Visa  is  working 
with  its  members  to  facilitate  this  rapidly  evolving  electronic  marketplace. 

While  many  are  addressing  various  aspects  of  this  developing  market  through 
exciting  technology,  Visa  is  building  business  solutions  to  meet  this  market's 
needs.  Our  first  initiative  in  this  area  is  providing  security  for  payments  made 


154 


over  open  networks  such  as  the  Internet.  Regardless  of  the  technology,  the  real 
game  when  transacting  business  over  the  Internet  is  knowing  who  you're  doing 
business  with.  The  groundbreaking  efforts  of  Visa  and  its  members  in  working 
with  Microsoft  to  build  a  standard  for  making  transactions  secure  wall  allow 
consumers  and  merchants  the  confidence  and  protection  they  need  to  use  this 
new  commercial  arena  successfully.  This  security  —  and  knowing  who  you're 
doing  business  with  ~  will  be  key  to  the  future  of  our  country's  payment  system. 

These  products  and  services  are  just  the  tip  of  the  proverbial  iceberg.  From 
virtual  reality  banking  to  value  exchange  through  infrared  beams,  exciting  new  ' 
possibilities  are  continuously  being  explored,  supported  and  developed  by  Visa 
and  its  members. 

Regulatory  Issues  Relating  to  Future  Payment  Systems 

The  products  and  services  I've  outlined  will  be  offered  by  Visa's  member 
institutions,  which  today  are  the  major  providers  of  payment  system  services  to 
our  nation's  consumers.  Confidence  in  those  institutions  and  the  payment 
services  they  provide  is  high,  and  for  good  reason.  They  are  regulated  by  the 
federal  financial  institution  supervisory  agencies  and  are  subject  to  regular 
examination  by  these  agencies  and  state  supervisors.  Customers'  funds  are 
protected  by  the  safety  net  of  federal  deposit  insurance.  As  a  result  of  these 
protections,  the  public  has  a  high  degree  of  confidence  in  our  members  and  their 
products  and  services,  which  is  essential  for  economic  stability  and  growth. 

Some  electronic  payment  services  may  be  offered  through  entities  that  are  not 
subject  to  the  same  supervision  and  regulation  as  Visa's  members.  Their 


155 


customers  will  not  have  the  protection  of  the  bank  supervisory  system. 
Furthermore,  to  the  extent  that  these  entities,  as  a  result  of  not  being  regulated 
by  bank  supervisors,  enjoy  a  competitive  advantage  over  traditional  financial 
institutions,  they  may  worsen  the  disintermediation  of  traditional  depositories. 
For  this  reason  and  because  of  the  importance  of  developing  electronic  payment 
systems  to  the  world  economy  and  the  importance  of  preventing  abuse  in  these 
systems,  it  is  significant  to  note  that  a  recent  report  by  the  European  Union's 
Working  Group  on  EU  Payment  Systems  proposed  that  only  banks  be  allowed  to 
issue  stored  value  cards. 

Visa  also  believes  that  providing  new  payment  products  and  services  through 
regulated  and  supervised  financial  institutions  ensures  significant  safeguards 
that  are  not  otherwise  available.  As  stored  value  cards  become  an  important 
medium  of  exchange,  policymakers  must  be  cognizant  of  the  potential  economic 
consequences  that  would  result  from  a  loss  of  public  confidence  in  major 
unregulated,  uninsured  issuers.    Law  enforcement  officials  combating  criminal 
activities  like  tax  evasion,  counterfeiting  and  money  laundering  should  consider 
the  potential  problems  that  could  result  from  the  development  of  stored  value 
card  systems  that,  unlike  Visa's,  may  not  generate  a  well-defined  audit  trail  and 
also  could  result  from  systems  whose  record-keeping  is  not  subject  to  periodic 
supervision  and  examination.  Accordingly,  Congress  should  carefully  examine 
the  risks  that  are  attendant  with  participation  by  these  other  entities  in  the 
payment  system. 

On  the  other  hand,  in  view  of  the  highly  regulated  environment  in  which  our 
members  operate  and  the  numerous  safeguards  that  are  already  in  place  with 
respect  to  depository  institutions,  we  are  concerned  that  additional  regulation  in 


156 


this  area  will  stifle  the  innovations  that  are  being  developed.  Products  and 
services  such  as  those  described  here  are  in  nascent  stages  and  could  be 
adversely  impacted  by  overregulation.  At  the  extreme,  subjecting  many  of  these 
products  to  government  regulation  could  result  in  their  premature  death. 

The  potential  application  of  the  Electronic  Funds  Transfer  Act  and  Regulation  E 
to  stored  value  cards  is  an  excellent  example  of  this.  Regulation  E  requires  that 
consumers  get  receipts  for  electronic  funds  transfers,  such  as  ATM  transactions. 
If  applied  to  stored  value  cards,  the  product  will  lose  its  utility  entirely  for  many 
of  its  essential  applications.  As  1  noted  earlier,  one  of  the  most  practical 
applications  of  the  card  will  be  at  vending  machines,  parking  meters  and  other 
facilities  and  merchants  geared  to  small  dollar  transactions.  Stored  value  cards 
will  not  be  economically  viable  if  machines  must  be  re-engineered  to  give  the 
user  a  receipt  for  a  75  cent  soda  or  30  minutes  at  a  parking  meter. 

Also,  keeping  in  mind  that  one  need  not  have  a  banking  relationship  to  get  a 
stored  value  card,  that  a  name  and  address  are  not  necessary  and  that  value  on  a 
card  may  be  used  quickly,  the  periodic  statement  requirements  of  Regulation  E 
also  would  destroy  the  product's  utility.  These  cards  will  be  available  at  a 
variety  of  locations,  including  dispensing  machines  such  as  those  used  to 
dispense  Metro  fare  cards  on  the  D.C.  transit  system.  It  simply  is  not 
economically  feasible  to  equip  these  machines  to  obtain,  store  and  transmit  all 
the  personal  information  needed  to  comply  with  the  periodic  statement 
requirements  of  Regulation  E. 

Moreover,  it  would  be  extremely  difficult  and  costly,  if  not  impossible,  to 
develop  additional  products  consumers  demand  such  as  electronic  bill  payment, 

10 


157 


other  remote  banking  products,  and  electronic  commerce  if  their  development 
were  stunted  by  premature  and  burdensome  regulation  rather  than  letting  the 
marketplace  shape  the  new  technology. 

These  are  only  a  few  examples  of  how  product  development,  if  shaped  by 
regulation,  rather  than  by  market  forces,  would  be  stunted.  Laws  and 
regulations  should  not  be  implemented  unless  they  have  been  proven  to  be 
necessary  and  they  can  be  implemented  without  imposing  excessive  costs  and 
burdens.  Other  countries  have  encouraged  innovation  by  letting  products  take 
shape  without  undue  interference.  In  order  to  encourage  development  and 
create  an  environment  in  which  the  U.S.  can  assume  a  leadership  role  in  these 
endeavors,  we  need  to  do  the  same.  We  urge  Congress  to  avoid  adding  to  the 
regulatory  burden  of  depository  institutions,  and  permit  the  public  to  continue 
to  enjoy  the  benefits  of  new  products  and  services  that  Visa  and  its  members  are 
bringing  to  market. 

Once  again,  I  would  like  to  thank  the  Members  of  the  Subcommittee  for  the 
opportunity  to  testify. 


11 


158 


Coin  World   July  17,  1995 
vol  36   no  1840 


^isa  poised  to  replace  small  notes,  coins 
with  chip-based  debit  cards  in  United  States 

Electronic  cash  may 
soon  be  a  way  of  life 

By  Richard  Giedroyc 

COIN  WORLD  SUIT 

Stored  value  prepaid  debit  or 
"smart  cards"  will  begin  replacing 
coins  in  circulation  sooner  than 
many  Americans  think. 


See  related  story  Page  67 


Visa,  the  credit  card  giant,  is  now 
preparing  prepaid  debit  cards  to  be 
mass  marketed  m  the  United  States. 

Visa  TravelMoney  cards  for  car- 
rying cash  anywhere  in  the  world 
and  Visa  Stored  Value  Cards  are 
now  bemg  prepared  for  use  in  the 
United  States.  The  cards  were 
unveiled  March  23  in  New  York. 

Visa  IS  implementing  a  variety  of 
stored  value  card  pilot  programs  in 
selected  cities  in  all  five  Visa 
regions:  Asia-Pacific,  Canada. 
Europe/Middle  Easi/Afnca,  Latin 
Amenca  and  the  United  States. 

Four  U.S.  financial  institutions 
will  issue  the  Visa  debit  card  during 
1995.  Bank  of  Amenca  has  already 
issued  cards  to  Visa  employees  at 
Visa  iniemational  headquarters  in 
California. 

The  cards  used  at  Visa  headquar- 
ters have  created  a  form  of  a  test 
market.  The  cards  have  a  micro- 
computer chip  and  are  capable  of 
stonng  value  electronically.  They 
can  be  loaded  from  an  automatic 
teller  machine  (ATM)  directly  from 
the  cardholder's  bank  account. 

First  Union  Bank,  NationsBank 
and  Wachovia  Bank  have  individu- 
ally agreed  to  participate  in  the  Visa 
pilot  for  the  1996  Summer 
Olympics  to  be  held  in  Atlanta. 

Visa  has  been  an  Olympic  spon- 
sor since  1988  and  has  been  desig- 
nated as  the  "Official  Card  of  the 


VISA  STORED  Value  Card  with  $20  storage  capacity  In  its 
microchip,  which  is  located  in  the  circle  at  left,  will  soon  be 
available  to  be  used  to  make  cash  purchases  of  goods  and 
services  in  the  United  States. 


Olympics." 

Cards  previously  introduced  in 
the  United  States  by  other  firms 
pnmarily  use  a  magnetic  stnp  to 
store  value  or  are  "remote  cards" 
where  someone  must  telephone  a 
computer  to  activate  credit  value 
stored  in  that  computer  that  is  iden- 
tified through  a  pin  number  on  the 
card.  Remote  cards  have  no  value 
physically  stored  on  them. 

Visa  Corporate  Relations 
spokesman  Barbara  Kalcus  told 
Coin  World  the  Visa  Stored  Value 
Cards  are  used  in  vending 
machines  at  Visa  headquarters 
offices  by  day  and  are  downloaded 
to  the  proper  bank  account  by  night 
when  the  telephone  rates  are  at 
their  lowest. 

According  to  Visa  information 
supplied  by  the  marketing  firm 
Design  One  in  San  Francisco; 
"From  the  moment  the  cards  were 
introduced,  employees  responded 
with  an  overwhelmingly  high  level 
of  interest  and  enthusiasm. 

"Visa  found  that  many  $5  cards 


were  kept  by  employees  for  their 
unique  and  whimsical  qualities, 
and  as  a  result  of  the  card's  conve- 
nience  and   populanty,   the   $20 

Please  see  VISA  Page  67 


159 


Coin  World   July  17,  1995 

vol  36   no  184  0 

p2/2 


VISA  from  Page   1 

cards  sold  out  much  faster  than  anticipated. 

"The  pilot  program's  results  gave  senior 
management  the  needed  mfonnation  to  se- 
riously consider  mtroducing  Visa  Stored 
Value  Cards  to  their  employees  worldwide 
and  then  ultimately  to  the  general  public." 

Visa  is  forming  a  vendor  partnership 
program  with  20  of  the  world's  market 
leaders  in  the  consumer  payments  industry 
to  develop  terminals  and  cards  designed  to 
support  common  chip  specifications.  The 
goal  IS  inter-operability,  where  a  card  can 
work  in  any  stored  value  system  intema- 
lionally. 

The  cards  are  planned  to  be  usable  in 
laundromats,  vending,  fast  food  purchases, 
grocery  and  convenience  stores,  school 
cafeterias,    pay    telephones,    gas    stations. 


taxies,  mass  transit,  road  and  toll  bridges, 
parking,  newspaper  purchases  and  entry  to 
stadiums  and  theaters. 

According  to  Design  One  information, 
the  Visa  TravelMoney  cards  will  have 
graphics  of  a  globe  nestled  among  scroll- 
like graphics  meant  to  look  similar  to  en- 
gravings used  on  U.S.  paper  money. 
Shades  of  green,  gold  and  blue  were  cho- 
sen "to  add  warmth  while  simultaneously 
communicating  a  contemf>orary  image." 

Design  One  was  asked  by  Visa  to  de- 
sign a  $5  commemorauve  card  and  a  $20 
value  card.  The  3.000-card  issue  of  $5 
cards  was  a  gift  to  Visa  employees.  The 
$20  card  was  made  available  at  Visa  head- 
quarters and  could  be  used  to  make  vend- 
ing machine  purchases  at  that  facility.  G^ 


160 


An 


world 


of  'digital  casliF? J^w(i-fir- 

it  were  a  remote  control  for  a       elf 


Mobile  computing  requires 
mjiBiaturisation  and  there  is  a 
natural  phyrical  limit  to  how 
small  a  computer  can  be  made. 
After  all,  a  keyboard  nmst  be 
large  enough  to  be  comfortable 
and  a  screen  cannot  get  too 
small  without  becoming 
unreadable.     '     ■' 

But  if  users  dispense  with 
the  keyboard,  and  if  they  do 
not  need  a  large  display  area, 
mobile  computers  could  one 
day  become  electronic  wallets. 
They  could  "store  "digital 
cash,"  display  pictures  of  fam- 
ily members,  carry  distal  busi- 
ness cards  -  all  the  things  that 
people  have  in  their  regulai* 
waUets,  torites  Tom  Foremski. 

These  wallet  PCs  might  seem 
fanciful  and  even  sli^tly  ridic- 
ulous, but  they  are  a  goal  of  US 
and  European  researchers  and 
they  could  become  a  realistic 
option  by  the  end  of  this 
decade. 

One  of  the  most  vocal  sup- 
porters of  the  wallet  PC  idea  is 
Microsoft  chairman  Bill  Gates. 
At  the  Comdex/FaU  computer 
show  last  year,  he  introduced  a 
film  depicting  Microsoft's  view 
of  the  future,  specifically  how 
people  will  be  using  new  tech- 
nologies in  Microsoft's  home 
town  of  Seattle,  ten  years  from 
now. 

The  most  striking  aspect  of 
this  imagined  world  was  that 
there  was  no  cash,  at  least  not 
in  the  familiar  physical  sense. 
Purchases  were  made  using 
small,  wallet  PCs  that  used 
wireless  infra-red  links  to 
make  and  receive  payments. 
Paying  for  a  cup  of  coffee  from 
a  street  vendor  was  as  simple 
as  pointing  the  wallet  PC  as  if 


television  set  and  pushing  a  Wf$ 
button.  A  mother  was  shown  ^^ 
giving  her  son  his   weekly  ^^9f 
pocket  money  by  making  a         V 
wireless  transfer  from  her  wal- 
let PC  to  his. 

With  Gates  a  keen  advocate 
for  wallet  PCs  and  with  Micro- 
soft's enormous  influence  on 
the  IT  industry,  a  techncdogy 
direction  has  been  set  that  is 
certain  to  attract  other  compa- 
nies. After  all,  thne  is  a  poten- 
tial market  of  hundreds  of  mH- 
Uons  of  customers  in  the  US 
alone,  not  to  mention  the  bil- 
lions of  people  worldwide 
yearning  for  their  own  elec- 
tronic iK^ets. 

Microsoft  is  not  alone  in 
exploring  the  idea  for  wallet 
PCs.  The  European  Union's 
Esprit  research  program  has  a 
project  called  Cafe  (Conditional 
Access  for  Europe)  which  is 
working  on  design  and  secu- 
rity issues  related  to  creating 
an  electronic  wallet.  The  Cafe 
wallet  will  also  use  infrared 
technology  for  wireless  pay- 
ments and'  iptrototypes  are 
being  prepared  for  trials  later 
this  year. 

To  prevent  others  from  steal- 
ing digital  cash  transmissions, 
Cafe  is  using  public  key  cryp- 
tography technology  which 
makes  each  payment  specific 
to  the  recipient  The  results  of 
several  other  Esprit  research 
projects  will  eventually  be 
included  in  the  Cafe  project. 
These  include  Cascade  (Chip 
Architecture  for  Smart  Card  to 
your  home.  The  same  could 
happen  with  watching  TV  - 
the  capability  to  instantly  buy 
anything  you  hear  or  see. 


161 


THE  NEW  YORK  TIMES.  MONDAY.  JUNE  a  i99i 


Microsoft 
Developing 
Electronic 
Cash  Card 

By  SAUL  HANSELL 


Microsoft's  dominant  software 
business  often  seems  like  a  Ucense  to 
pnnt  money.  But  now  the  company 
wants  to  go  a  step  further  and  make 
cash  itself,  at  least  the  electronic 
kind. 

Microsoft  is  developmg  a  plan  to 
offer  plastic  cards  embedded  with 
microchips,  known  as  smart  cards, 
that  can  be  used  to  make  payments, 
said  Warren  T.  Dent,  the  director  of 
business  development  for  the  com- 
pany's consumer  systems  division. 

"I  hope  m  a  year  or  so  we  are 
testing  something  with  a  stored-val- 
ue  card."  Mr.  Dent  said.  The  mitial 
test  may  be  with  Microsoft's  own 
employees  before  the  technology  is 
offered  more  widely,  he  said. 

Microsoft  would  be  entenng  what 
has  rapidly  become  a  crowded  field 
of  companies  hoping  to  become  to 
electronic  money  what  Microsoft  is 
to  computer  software  In  July,  two 
large  Bntish  banks  will  begin  testing 
Mondex,  a  so-called  electronic  purse 
card,  which  stores  cash.  Mondex  is 
economical  for  small  purchases  be- 
cause merchants  would  not  need  a 
telephone  link  to  a  central  computer. 
The  card's  current  value  is  impnnt- 
ed  on  the  card,  which  means  losing 
the  card  is  like  losmg  cash.  A  debit 
card,  by  comparison,  is  more  like  an 
electronic  check. 

Mastercard  International  and 
Visa  International  are  also  develop- 
ing chip  cards  that  can  hold  cash,  as 
are  Bank  of  America  and  other 
banks.  Separately,  a  number  of  mde- 
pendent  companies  have  started  to 
create  schemes  for  sending  pay- 
ments over  the  Internet,  m  which 
cash  is  loaded  onto  computer  disks 
rather  than  on  smart  cards. 


Microsoft  is  working  with  chip 
manufacturers  to  develop  the  speci- 
fications of  its  card,  and  then  ex- 
pects to  approach  banks  that  would 
stand  behind  the  payments  on  the 
card.  Executives  of  several  of  the 
country's  largest  banks  say  they 
have  been  approached  by  Microsoft. 

"No  matter  how  much  technology 
you  have,  one  day  someone  will  out- 
fox you,"  said  Richard  Lonergan, 
executive  Wee  president  of  Visa. 
"The  bank  card  systems  have  the 
risk-management  and  early-fraud- 
detection  systems  that  they  don't 
have." 

Microsoft  might  have  difficulty 
finding  partners.  It  fnghiened  many 
baiOters  with  its  now-aborted  plan  to 
acquire  Intuit  Inc.,  the  maker  of 
Quicken  personal  finance  software, 
which  was  seen  as  an  attempt  to 
dominate  the  market  for  computer- 
ized banking  and  payments  known 
as  electronic  commerce.  Microsoft's 
chairman.  William  T.  Gates  3d.  did 
not  make  any  financier  friends  when 
he  was  quoted  as  calling  bankers 
"dinosaurs." 

Last  week,  Mr.  Gates  tried  to 
mend  fences  at  a  meeting  in  Seattle 
of  the  100  top  executives  of  the 
world's  largest  banks.  "I  actually 
said  the  computer  systems  of  banks 
are  dinosaurs,"  Mr.  Gates  said  at  a 
news  conference  after  the  meeting. 

Mr.  Gates  said  Microsoft  would 
develop  smart  cards,  software  pro- 
grams and  other  programs  that 
would  work  with  banks. 

"In  no  way  will  we  be  competition 
to  banks  in  what  we're  doing,"  Mr. 
Gates  said.  "We're  coming  up  with 
ways  for  banks  to  use  our  technol- 
ogy. We  will  never  be  in  the  busmess 
of  doing  what  banks  do." 

Microsoft  officials  have  long  ex- 
pressed a  desire  to  write  operating 
systems  and  software  for  computer- 
ized devices  of  all  shapes  and  sizes. 
The  company  has  already  intro- 
duced a  watch,  in  conjunction  with 
Timex,  that  stores  telephone  num- 
bers and  appointments. 


□ectronic  Cash 

Digital  smart  cards  look  like  credit 
cards,  but  tney  have  an  embedded 
microchip  that  can  perform  a  vari- 
ety of  functions.  Microsoft  is  devel- 
oping a  smart-card  system  that 
v^ould  compete  with  several  others 
aiming  to  replace  cash  with  digital 
money  that  would  be  stored  on  a 
card  and  be  spent  for  small  pur- 
chases 

Unlike  today's  debit  cards,  which 
electroncially  transfer  money  from 
a  customer's  checking  account, 
the  cash  value  would  be  digitally 
stored  on  the  card  itself  Retailers 
would  use  a  smart-card  terminal  to 
deduct  the  amount  for  each  pur- 
chase At  least  four  other  organiza- 
tions are  developing  such  cards, 
which  they  plan  to  begin  testing 
over  the  next  year 

Monctex 

START  DATE  July  1995 
Test  in  Swindon,  England,  of 
electronic  cash  card,  backed  by 
two  of  Britain's  largest  banks  — 
National  Westminster  Bank  and 
fvlldland  Bank  —  with  the  inten- 
tion of  eventually  signing  up 
other  banks  around  the  world. 

MMterCard 

START  DATE   By  end  of  1995 
Test  in  Canberra,  Australia,  of 
smart  card  that  combines  elec- 
tronic cash  with  existing  credit  oi 
debit  cards  to  be  issued  by  four 
Australian  banks 

ViM 

START  DATE  Summer  1996 
Test  of  electronic  cash  cards  at 
Summer  Olympics  in  Atlanta  wit 
three  banks:  Nationsbank,  First 
Union  and  Wachovia. 

Electronic  Payment  S«rvtcM 

START  DATE    July  1996 

Test  of  Electronic  Cash  Card  in 
Delaware  by  MAC  Automated 
Teller  Machine  network 


162 


►ANKLETTER 


A  PUBLICATION  OF  INSTITUTIONAL  INVESTOR.  INC 


VOL  XtX  NO.  25 


IN  THE  NEWS 


SFA  eyes  rating  list  for  U.K., 
intemulional  banks  2 

Qisc  papLT  trades  up,  refi  likely    4 

SocGcn  picks  up  banker, 
expands  .^yndivations  desk  4 

Moody's  rates  Fathmark, 
£ckcrd  credits  S 


WASHINGTON 


Treasury  pick.5  strategy  team 
Baicer  holds  firm  on 

Rcfcorp  formula 
Leucli  urges  Japan  to  address 

banking  crisis 
CBD,  BEA  funding  m:iy  live 


JUNE  26, 199S 

MINT  DIRECTOR  EYES  GOVERNMENT  ROLE 
IN  PLASTIC  MONEY— TREASURY  ON  BOARD. 

Electronic  money— smart  cords  or  "£-cash" — is  coming,  and  U.S.  Mini  Director 
Philip  Diehl  wants  the  govemnicnt  to  tliink  about  getting  in  the  game.  Iti  an  inter- 
view with  Bank  Leitcr,  Dielil  says  he  lias  recommended  to  tlie  Treasury  Depart- 
ment that  in  phase  two  of  the  Clinton  Administration's  "reinventing  government" 
it  take  a  look  at  the  new  kind  of  money  and  its  implications  for  *he  old  currency  an  J 
coin-type  money  the  govprnmeut  makes  now.  A  spokcswom.in  for  Treasury  said. 
"Several  p.Trts  of  Treasury  arc  looking  al  possible  uses  of  the  smart  card.  The  Fi» 
nanciul  Sl.-inagcmeiit  Service  is  spearljcading  tliis."  Diehl  indicates  he  himself 
is  open  to  the  idea  ihot  maybe  die  U.S.  sliould  offer  both  a  ^mart  ciai^  .ind  a  debit 
card.  Diehl  says  his  suggestion  that  Treasury,  which  oversees  the  Mint,  ought  to 
look  into  these  possibilities  »vas  well  received  at  tlic  department. 

There  cnuld  be  government  cards  side  by  side  %vith  private-sector  ,<;mart  cards. 


MINT  DIRECTOR  IcnniuiutdfmmpiLKC  II 
Diehl  says.  Or  the  feds  could  be  a  critical  part  of  pri«te-see- 
tor  devclopmf-nt  of  the  new  stored  value  cards.  "We  might 
provide  criticnl  mass."  he  says —  "a  universal  standard  for  » 
univcrsol  cnrd."  Technolo^  for  machines  accepting  the  cards 
could  be  made  uniform  everywhere,  thereby  greatly  expand- 
ing the  marketplace.  The  problem  for  issuers  of  the  new 
sriurt  cards  would  be  how  to  make  them  as  universally  ac- 
ceptable as  today's  coins. 

Up  on  Capitol  Hill,  where  the  ultimate  decisions  about 
coins  versus  electronic  cash  will  eventually  be  made,  thert 
has  been  a  perceptible  shift  of  interest  in  recent  weeks.  The 
niouetarvpoliev  subcommittee  of  House  B.inkinghns  begun 
to  formulati;  unannounced  plans  for  o  series  of  heanngs. 
surting  July  25.  whicli  hove  been  tentatively  entitled  "The 
I'uture  of  Money."  The  hearings  will  examine  the  implica- 
tions of  electronic  cash. 

Since  the  district  ofrhechainniin  of  the  subcommittee.  Rep 
Michael  Ciiitle  ( K-Dcl.).  includes  more  povato-si-ctor  card  ii- 
si.iers  than  any  other  eoiignr«ional  district  iii  the  country,  the 
pane!  is  likely  to  be  more  interested  in  how  ilie  government  can 
fiiL-ilitate  12-cash  rhiin  take  it  over  Cisde  mdicited  there  is  no 


set  agenda  for  the  hearings  yet.  "\Ved  like  to  take  a  look  at  the 
entire  spectrum  of  limidess  possibilities  that  have  opened  with 
money."  the  lawmaker  said. 

Diehl  thinks  the  new  electronic  money,  a  market  which 
several  hanks  and  'other  issuers  are  wnding  into,  will  be  a 
much  more  fundamental  change  than  the  introduction  of 
credit  cards.  Already,  for  a  decade  there  have  been  prep.iid 
cards  to  pay  for  single-purpose  spending  such  as  on  subw.iy 
trips  or  phone  calls. 

But  these  have  been  restricted  both  as  to  where  they 
could  be  used  and  for  what  purpose.  Now  in  the  plannmg 
stage,  however,  is  a  next  generntinn  of  stored-value  cards 
with  a  computer  chip  inside  that  it  is  envi.^aged  will  be  us- 
able in  a  vanety  of  locations  for  a  broad  range  of  purchas- 
es— E-cosh. 

"I  think  it's  in  Treasury's  interest  ro  reeogniie  that  elec- 
tronic forms  of  cash  are  inevitable,"  Diclil  says.  "And  w( 
need  to  think  through  wh.-it  is  the  federal  government': 
role."  A  source  with  a  major  card  issuer  argues  if  "the  pn 
vate  sector  is  re.idy.  willing  .nnd  able  to  do  it,  wliy  have  ai 
inefficient  government  monopoly?" 

Diehl  concedes  there  are  parochial  reasons  why  the  Min 
would  w.int  to  build  up  business  by  following  the  customer 
for  money  .-iway  froin  cmns  and  into  die  electronic  future 
But  he  disavows  .iny  set  agenda.  "Maybe  there  is  no  appro 
pnatc  role  for  rhe  federal  government."  he  says.  Even  so.  h 
says,  there  is  still  something  to  be  gained  by  exploring  th 
possibilities. 

—Stan  WiJjo; 


163 


STATEMENT  OF  HEIDI  GOFF 

ON  BEHALF  OF  MASTERCARD  INTERNATIONAL  INCORPORATED 

BEFORE  THE  SUBCOMMITTEE  ON  DOMESTIC  AND  INTERNATIONAL 

MONETARY  POLICY 

OF  THE 

COMMITTEE  ON  BANKING  AND  FINANCIAL  SERVICES 

ON  THE  FUTURE  OF  MONEY 

JULY  25,  1995 


164 


Mr.  Chairman,  members  of  the  Subcommittee,  my  name 
is  Heidi  Goff .   I  am  the  Senior  Vice  President  for  Global 
Point  of  Interaction  of  MasterCard.   I  thank  the 
Subcommittee  for  the  opportunity  to  testify  on  these 
important  issues. 

There  are  many  forces  for  change  at  work  in  the 
payments  industry  today.   Their  convergence  will  shape  the 
options  consumers  will  have  to  make  payments  world-wide  well 
into  the  21st  century.   Twenty- five  years  ago,  credit  cards 
in  the  United  States  were  considered  a  payment  vehicle  for 
the  privileged.   Today,  credit  cards  are  a  convenience  for 
the  majority  of  Americans.   And,  debit  cards  provide  this 
convenience  for  people  who  choose  not  to  use  credit .   As 
payment  systems  evolve,  MasterCard  continues  to  work 
diligently  to  be  thoughtful  and  understanding  of  our  role  in 
developing  services  that  are  secure  and  provide  value  to  the 
system  participants. 

Today,  the  forces  for  change  include  technology 
advances  in  communications,  integrated  circuits,  image 
processing,  data  storage  and  artificial  intelligence. 
Telecommunications  are  faster  and  more  ubiquitous. 
Integrated  circuits  are  finding  their  way  onto  payment  cards 
throughout  the  world,  vastly  increasing  the  ability  to 
provide  payment  services  in  a  secure  manner.   In  addition  to 
the  storefront  on  main  street,  merchants  have  migrated  from 
catalogue  and  telephone  sales,  to  electronic  storefronts  on 
information  networks,  such  as  America  On-line  and  CompuServe 
and  on  the  Internet.   Consumers  now  browse  through  product 
images  in  their  homes  making  purchasing  decisions  with 
maximum  information  and  no  pressure. 

Changing  consumer  behavior  is  having  a  profound 
effect  on  how  payments  are  made.   Most  consumers  today  are 
under  greater  time  pressure.   Consumer  research  tells  us 
that  time  is  one  of  our  most  highly  valued  commodities.   For 
the  payments  business  that  means  giving  consumers  the 
services  and  access  they  want  wherever  and  whenever  they 
want  it. 

At  the  same  time,  people  are  becoming  increasingly 
comfortable  with  technology.   More  than  half  of  all  U.S. 
households  have  computers.   And  as  prices  come  down,  those 
numbers  will  go  up.   Just  look  at  the  increase  in  the  use  of 
remote  delivery  methods  such  as  ATMs,  cash  dispensers  and 
screen  telephones.   A  recent  Bank  Administration  Institute 
study  found  that  77  percent  of  all  U.S.  households  use 
remote  delivery  methods  to  do  at  least  part  of  their 
banking.   The  younger  the  consumer,  the  greater  the  tendency 
not  to  go  to  a  teller.   Banks  are  trying  to  encourage  this 


165 


shift  as  well.   It  is  simply  more  cost-effective.   Right 
now,  technology  driven  transactions  account  for  more  than 
half  of  all  banking  transactions  --  31  percent  by  ATM, 
24  percent  by  telephone,  and  2  percent  by  other  means  such 
as  remote  banking. 

As  I  mentioned,  integrated  circuit  cards  are  now 
enabling  new  payment  methodologies  such  as  stored  value  or 
pre-paid  cards  as  well  as  new  security  measures  which  will 
protect  consumers  from  more  sophisticated  criminals. 
Integrated  circuits  and  chip  cards,  interchangeably  referred 
to  as  smart  cards,  will  improve  the  way  we  make  payments, 
and  create  new  value  for  the  consumer  and  the  banking 
community. 

Today's  magnetic  stripe  card  technology  can  store 
just  a  few  lines  of  information.   However,  a  smart  card, 
which  can  store  pages  worth  of  information,  can  support 
multiple  functionalities;  in  other  words,  it  can  be  a  credit 
card,  a  debit  card,  and  a  stored  value  card  wrapped  into 
one.   It  can  also  store  other  information,  such  as  frequent 
flier  or  loyalty  program  points,  discount  coupons,  or 
insurance  information.   The  consumer  will  decide  what 
information  is  stored  on  the  card  and  what  functionalities 
it  will  contain. 

On  the  merchant  side,  stored  value  cards  will  allow 
cash-based  merchants  to  accept  payments  without  the  expense 
of  maintaining  on-line  connections  to  issuers  for 
authorizations.   Once  the  card  is  validated,  the  cash  value 
is  deducted  from  the  card.   And  consumers  can  load  more  cash 
onto  their  cards  as  needed  from  an  ATM  almost  anywhere  they 
happen  to  be.   Loyalty  programs  maintained  on  chip  cards 
have  endless  possibilities  for  merchants  to  give  consumers 
reduced  price  or  no- cost  goods  and  services  instantly  at  the 
time  of  each  transaction. 

The  smart  card  also  can  offer  consumers  greater 
security.   By  encoding  the  card  with  a  personal 
identification  number,  a  merchant  terminal  can  verify  the 
cardholder  without  ever  going  on  line.   The  cardholder 
simply  inputs  his  or  her  PIN,  the  card  and  terminal  interact 
to  authenticate  the  PIN  number  using  secure  cryptology  and 
if  the  PIN  is  correct  the  card  is  accepted.   Through  unique 
card  authentication  methodologies,  the  terminal  also  will 
validate  that  the  card  is  authentic,  not  a  counterfeit. 

MasterCard,  VISA,  and  Europay  have  been  working 
together  to  develop  a  single  global  standard  for  smart  cards 
and  the  terminals  that  accept  them.   We  want  to  be  sure  that 
just  like  today's  credit  cards,  any  terminal  will  be  able  to 


166 


accept  any  card.   Our  progress  has  been  impressive.   Already 
specifications  for  cards  and  terminals  have  been  developed. 
In  addition,  we  are  scheduled  to  begin  our  first  microchip 
application  pilot  --  a  stored  value  card  --  in  Australia 
later  this  year. 

Expanded  Networks 

While  chip  technology  will  add  greater  flexibility 
to  payment  cards,  increased  connectivity  is  giving  consumers 
broader  acceptance  for  those  cards.   As  a  result,  the  point 
of  sale  --  a  physical  place  defined  by  the  merchant's 
locations  --is  migrating  to  a  "point  of  interaction"  --  a 
virtual  place  defined  by  the  consumer's  location. 

There  are  two  pieces  to  the  connectivity 
equation  --  expanded  networks  and  a  growing  number  of 
on-line  services.   By  networks,  I'm  talking  about  physical 
connections,  rather  than  services.   Three  of  the  most 
commonly  recognized  are  telephone  networks,  cable  networks 
and  satellite  services.   Each  of  these  networks  offers  a 
potential  path  for  carrying  value  transactions.   Consumers 
can  do  their  banking  by  phone  -  -  in  some  places  they  can 
bank  on  their  television  screens.   The  bottom  line  is  that 
the  availability  of  these  expanded  networks  increases  our 
ability  to  serve  more  and  more  consumers  efficiently  and 
effectively. 

The  Growth  of  On-Line  Services 

On-line  services  are  the  other  half  of  the 
equation.   While  there  are  more  ways  to  hook  in  -  -  there  are 
also  more  things  to  hook  to.   The  electronic  superhighway  is 
expanding  exponentially.   Every  day  new  services  become 
available  --  and  every  day  the  traffic  becomes  heavier. 
More  than  25,000  merchants  in  150  countries  are  already  on 
the  Internet.   It  also  has  20  million  users  right  now.   By 
the  year  2000,  our  estimate  is  that  more  than  100  million 
people  around  the  world  will  be  connected  to  the  Internet. 
And  you  can  be  sure  anyone  that  has  anything  to  sell  will  be 
connected  to  it  as  well . 

One  important  role  for  the  payments  industry  will 
be  ensuring  that  those  value  transactions  are  secure.   Right 
now,  with  few  exceptions,  if  you  send  your  account 
information  across  the  Internet,  you  may  be  leaving  yourself 
vulnerable  -  -  because  those  transactions  are  conducted  on 
unsecured  lines.   Together  with  others,  we  have  been  working 
to  ensure  that  on-line  transactions  can  be  made  securely. 
And  by  year  end,  that  will  be  the  reality. 


167 


Protecting  Privacy 

We  are  also  acutely  aware  that  many  consumers  feel 
that  the  greater  access  to  information  that  the  smart  card 
and  expanded  networks  create  raises  concerns  about  their 
privacy.   Last  year,  we  joined  with  Yankelovich  Partners  to 
assess  the  privacy  concerns  of  today's  consumers.   We  also 
looked  at  the  potential  for  using  personal  data  for  more 
efficiently  offering  ser-vices  to  consumers  who  want  them, 
better  fraud  protection,  and  improved  customer  satisfaction. 
We  recognize  that  if  consumers  don't  trust  us  to  protect 
their  privacy,  they're  not  going  to  use  our  products. 
Bottom  line,  consumer  trust  is  key  to  our  continued  success. 
We're  currently  working  with  our  members  to  develop 
effective  privacy  guidelines. 

Adding  Value 

As  a  payments  franchise,  we  have  committed 
ourselves  to  adding  value  --  value  as  consumers  define  it: 
convenience;  security;  and  flexibility.   Technology  will 
enable  us  to  fulfill  this  commitment  more  fully.   Our 
members  will  be  able  to  offer  to  more  and  more  consumers  a 
payments  card  that  fits  his  or  her  specific  --  and 
changing  --  needs.   And  that's  a  good  thing. 

Going  forward,  we  are  dedicating  ourselves  to  the 
cost-effective  implementation  of  a  flexible  payments  system 
infrastructure  that  provides  value  to  consumers  throughout 
society.   And  by  value  we  mean  the  broadest  range  of 
products  and  services  -  -  unsurpassed  acceptance  at  all 
points  of  interaction  --  and  top  quality  customer  service 
and  security  --no  matter  where  the  cardholder  is.   To 
accomplish  this  goal  will  require  an  atmosphere  conducive  to 
creativity  and  variety.   In  order  to  achieve  this,  we 
recognize  the  need  to  work  closely  with  regulators  and 
legislators  to  create  a  healthy  and  accessible  payments 
system  that  will  serve  us  well  in  the  years  to  come. 

Thank  you  again  for  the  opportunity  to  address  the 
Subcommittee.   We  look  forward  to  working  with  you  to  create 
a  future  that  serves  the  best  interests  of  both  consumers 
and  American  financial  services  firms. 


168 


Intuit 

64  Willow  Place 
P.O.  Sox  3014 
Menio  Park,  California  94026-30M 


Testimony  of  Scott  D.  Cook,  Chairman,  Intuit  Inc. 

before  the  House  Banking  Subcommittee 

on  Domestic  and  International  Monetary  Policy 

July  25,  1995 
on  the  Future  of  Money  and  Payment  Systems 

Mr.  Chairman,  Mr.  Vice  Chairman,  members  of  the  subcommittee,  thank  you  for  the 
opportunity  to  speak  to  you  this  morning.  My  name  is  Scott  Cook.  I  am  the  co- 
founder  and  chairman  of  Intuit  Inc. ,  located  in  Menlo  Park,  California. 

I'm  sure  you've  all  heard  the  word  electronic  commerce  a  lot  recently.  Some  of  you 
may  be  wondering  what  Intuit  means  when  we  say  electronic  commerce. 

Electronic  commerce  is  no  different  from  regular  commerce  in  that  there  are  many 
facets  to  it.   For  example,  dry  cleaners  and  TV  stations  are  both  involved  in  commerce, 
but  in  different  areas.  Intuit  is  involved  in  an  entirely  different  part  of  electronic 
commerce  than  some  of  today's  panelists. 

For  example,  some  companies  are  focused  on  creating  new  payment  systems.  Some 
companies  are  focused  on  allowing  people  to  purchase  goods  electronically.  Intuit' s 
focus  is  different.   Our  focus  is  on  providing  people  and  small  businesses  with  tools 
and  PC  technologies  to  communicate  with  existing  banks,  brokerage  and  other  financial 
services  in  new  ways  that  help  them  make  simply  smarter  financial  decisions.  We  are 
not  creating  new  kinds  of  money. 

If  you  know  my  company  at  all,  you  probably  know  it  for  our  first  and  flagship 
product,  Quicken,  which  is  the  world's  most  widely  used  personal  finance  software.  In 
fact,  it  is  the  nation's  best-seUing  software  application.  However,  Quicken  is  just  one 
of  the  products  that  Intuit  makes  to  try  to  achieve  our  goal  of  improving  the  financial 
lives  of  consumers  and  small  businesses  by  helping  them  make  better  fmancial 
decisions.  Our  other  products  include: 

Quicken  Financial  Planner,  which  delivers  a  personal  retirement  plan  showing  each 
consumer  how  they  should  save  and  invest  to  successfully  fund  their  retirement.  It 
is  the  best-selling  software  of  its  kind. 

TurboTax  and  Maclntax,  the  nation's  best-selling  tax  preparation  software  which 
enable  both  consumers  and  small  businesses  to  file  their  income  taxes  more 
accurately  and  correctly  with  far  less  hassle. 


169 


Parents  Guide  to  Money,  software  which  helps  new  parents  with  the  four  financial 
decisions  that  they  face:  life  insurance,  child  care,  college  savings  and  health 
insurance. 

Quicken  Mutual  Fund  Selector,  software  which  gives  consumers  unbiased 
information  to  decide  which  of  the  thousands  of  mutual  funds  meet  their  objectives. 

Also  for  small  businesses  we  make: 

QuickBooks,  the  nation's  best  selling  accounting  software,  which  keeps  books  and 
shows  a  business  person  his  or  her  financial  condition  in  graphics  and  plain  English. 

QuickPay,  the  nation's  best-selling  payroll  software,  which  helps  businesses  do 
accurate  payroll  for  their  employees. 

We  also  proudly  export  American  technology.   To  date,  our  products  are  the  best 
sellers  in  every  country  that  we  have  entered.:  Germany,  the  United  Kingdom,  Canada, 
Australia,  New  Zealand  and  Austria.  That  means  we  outsell  every  competing  product, 
foreign  or  domestic,  in  those  markets. 

Let  me  demonstrate  what  I  mean  by  enabling  people  to  make  simply  smarter  financial 
decisions. 

The  important  financial  decisions  people  make  concern  their  savings,  investments, 
retirement  planning,  college  savings,  insurance  decisions,  buying  a  home,  financing 
and  re-financing  that  home,  and  more.  These  decisions  are  not  new,  but  they  re  quite  a 
bit  more  complex  today  for  many  people  than  they  were  30  or  40  years  ago. 

Let's  look  at  one  example,  retirement  plaiming.  We  all  know  that  structural  changes  in 
pension  and  Social  Security  benefits  have  moved  the  burden  of  funding  retirement  onto 
the  consumers'  shoulders.   Yet,  when  I  speak  publicly  I  ask  audiences  of  computer 
owners  if  they  have  a  retirement  plan  in  place  —  not  simply  a  401K  —  but  a  plan  that 
will  build  a  nest  egg  sufficient  to  see  them  through  retirement.  Only  about  five  percent 
raise  their  hands.   This  is  a  national  tragedy  in  the  making. 

Millions  of  working  Americans  will  retire  in  poverty,  not  in  prosperity  unless  they  put 
a  retirement  plan  in  place  in  the  next  few  years.  Yet  only  five  percent  have  retirement 
plans.  Why  don't  they?  Because  financial  planning  is  too  complex  for  consumers  to 
do  unaided.   Sometimes,  the  pros  who  are  supposed  to  aid  people  don't  always  get  it 
right.   And  a  truly  unbiased  financial  adviser  is  so  expensive  that  only  the  very  rich  can 
afford  it.   Books  are  helpful,  but  they  don't  give  the  answer  because  they  are 
customized  to  each  person's  individual  nec^'  and  circumstances. 


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We  at  Intuit  are  trying  to  change  this.   With  software  we  just  introduced  this  spring, 
called  the  Quicken  Financial  Planner.   It  delivers  an  unbiased  retirement  plan, 
personalized  to  each  consumer's  specific  situation.  It  costs  $39,  which  makes  financial 
planning  available  beyond  the  richest  3  percent  of  households  to  any  of  the  30  percent 
of  American  households  with  a  PC.   That's  a  10-fold  expansion  in  availability. 

(Mr.  Cook  will  demonstrate  Quicken  Financial  Planner  at  this  point) 

Mr.  Chairman,  just  a  few  days  ago  my  company  announced  we're  working  to  further 
enhance  people's  ability  to  make  better  financial  decisions  by  giving  them  a 
communication  link  to  their  bank  that  will  deliver  financial  information  in  a  rich  an 
automatic  fashion. 

We  are  working  with  17  of  the  nation's  largest  and  most  trusted  banks,  plus  American 
Express  and  Smith  Barney  to  connect  them  electronically  to  Quicken  customers.  This 
service  will  provide: 

Electronic  delivery  of  bank  brochures  and  marketing  information. 

Access  to  bank  statements  electronically,  in  addition  to  getting  them  in  the  maU. 

The  ability  for  customer  to  electronically  ask  their  bank  to  transfer  funds  between 

accounts,  in  addition  to  asking  by  telephone,  by  ATM  or  in  person  as  they  do 

today. 

The  ability  to  pay  bills,  enhancing  a  service  banks  have  offered  since  the  early 

1980s,  in  addition  to  paying  bills  by  check  through  the  maU  as  they  do  today. 

The  ability  to  use  other  Quicken  products  such  as  the  Quicken  Financial  Planner 

without  the  need  to  re-enter  the  same  data. 

This  work  is  based  on  a  simple  premise:  customers  and  financial  institutions  both  seek 
closer  and  deeper  relationships.  I  haven't  met  a  banker  yet  who  did  not  want  closer 
relationships  with  their  customers.   Customers  want  to  be  able  to  deal  with  their  bank 
whenever  they  want  -  over  the  weekend  or  nights. 

These  close  relationships  are  unfortunately  difficult  to  arrange  today.  Financial 
institutions  are  wonderfully  automated  and  their  products  are  essentially  electronic 
products.   On  the  other  hand,  there  is  a  gulf  between  that  automation  and  the  consumer 
It  is  a  gulf  filled  with  established  methods,  such  as  branches,  postage  and  mail, 
advertising  and  people  on  telephones.  These  can  be  costly  and  all  too  often  impersonal 
—  as  anyone  who  receives  junk  mail  knows. 

What  we  are  doing  is  to  build  another  method  of  communication.  This  will  enable  the 
bank  customer  to  be  reached,  to  be  served,  to  be  sold  in  their  homes  and  offices 
whenever  the  customer  wants  —  24  hours  a  day,  7  days  a  week. 

The  financial  institution  benefit  is  initially  in  cementing  relationships  with  current 
customers  and  helping  them  gain  new  customers.   linger  term,  there  will  be  some  nice 

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cost  implications.   Ultimately  the  cost  of  electronic  commerce  is  built  on  the 
fundamental  cost  of  silicon  and  software  --  costs  that  go  down  over  time.   Such  a  trend 
can  only  help  banks  become  more  competitive  in  a  financial  services  market  that  is 
truly  global.  That  is  good  news  for  the  American  economy  and  for  your  constituents, 
whose  taxes  guarantee  bank  deposits. 

Keep  in  mind  that  electronic  commerce  has  many  suppliers  and  many  channels.  This 
will  not  be  something  like  cable  TV  or  local  phone  service  where  there  is  one  supplier 
and  one  channel.  Instead,  this  will  be  like  magazines  and  radio  stations,  where  there 
are  dozens  or  hundreds  of  competing  entrants.  Intuit  is  not  alone.   Some  of  the  biggest 
names  in  telecommunications  and  technology  have  formed  alliances  to  provide 
competing  electronic  commerce  services. 

The  last  point  I'd  like  to  make  about  the  piece  of  electronic  commerce  that  we  are 
working  on  is  that  there  are  other  benefits. 

With  software  like  ours,  people  will  achieve  their  financial  goals  better  than  they  have 
achieved  them  in  the  past.  The  reason  is  they  will  have  more  timely,  better  organized 
financial  information  and  be  able  to  use  other  products  that  will  help  them  make 
smarter  financial  decisions.  I  believe  people  will  avoid  some  of  the  problems  that  they 
run  into  in  finances.  There  will  be  fewer  bad  debts  and  fewer  personal  bankruptcies,  a 
higher  savings  rate  in  the  United  States  and  simply  more  confidence  that  comes  as 
people  are  empowered  with  great  tools  to  help  make  these  decisions.  That  is  our 
mission  and  what  we  and  our  financial  institution  partners  are  trying  to  achieve. 

Finally,  Mr.  Chairman  I  have  not  come  here  today  to  seek  any  action.  I  am  here  to 
provide  you  with  information.   However,  to  the  extent  that  you  move  forward  in  this 
area,  I  would  ask  you  to  consider  that  there  are  many  excellent  rules  that  are  in  place  to 
protect  consumers  and  ensure  a  strong  financial  services  industry.  Many  of  those  rules 
were  written  before  a  PC  was  a  glimmer  in  the  imagination.  Some  of  them  might  need 
to  be  updated  to  reflect  the  advent  of  the  PC  and  what  PC-owning  consumers  want. 

Thank  you,  Mr.  Chairman,  ru  be  glad  to  respond  to  any  questions  you  or  other 
members  of  the  subcommittee  may  have. 

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